RBB

What RBB does

rbb Communications is a Miami-headquartered, women-owned (WBENC-certified) integrated communications agency operating for approximately 45 years (founded circa 1981). The firm delivers a full suite of services spanning public relations, media relations, digital marketing, social and influencer marketing, corporate and internal communications, crisis and reputation management, creative content production, and advertising — delivered through account teams to enterprise and mid-market clients across travel/hospitality, energy/renewables, healthcare, B2B/professional services, consumer/lifestyle, and technology verticals. The agency's product surface has expanded beyond traditional PR into a proprietary brand-building methodology framework — Visibility Infrastructure™, Authority Acceleration™, and Growth Accountability™ — explicitly designed around AI-era discoverability, plus a Generative Engine Optimization (GEO) offering that audits and shapes brand representation in LLM-generated responses.

The firm's technology stack combines conventional agency tools with AI-driven creative and measurement capabilities: brand-trained generative image models built on Midjourney and DALL-E for visual content, AI-assisted content generation for thought leadership and blog output, and GEO analytics measuring brand inclusion rates and share of voice across major LLM platforms. rbb's wholly-owned subsidiary UPRAISE Marketing + Public Relations operates as a dedicated technology and financial services PR unit with VP-led client teams (12+ years average experience) and its own long-tenured client relationships (17 years for its longest client). The agency is led by CEO Christine Barney, APR, with senior leadership including President Tim Johnson (UPRAISE), SVPs/Partners Maite Velez-Couto and Lauren Bernat, and Executive Creative Director Tom Bolger.

Commercially, rbb operates a sales-led, relationship-based go-to-market targeting enterprise accounts through industry events, thought leadership content (blog, Break-Out newsletter), referrals, and case-study-driven inbound interest. Revenue is generated via retainer agreements and project-based engagements; no pricing tiers are publicly disclosed. The client roster includes Hyatt Inclusive Collection, DHL Express, Virgin Voyages, Neste, m&m's, Thomson Reuters, Andretti, Cleveland Clinic Florida, Codina Partners, Nozin, and the College Football Playoff National Championship host committee — supporting the agency's positioning in enterprise-scale integrated campaigns.

Name

RBB

Legal name

rbb Communications

Website

https://rbbcommunications.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

rbb Communications is a 45-year-old, Miami-headquartered integrated communications agency offering PR, digital, social, creative, and advertising services to enterprise clients across travel, energy, healthcare, B2B, consumer, and technology verticals, with AI-era offerings including GEO and brand-trained generative imagery.

Ownership category

akta.pro rank

Product category

Public Relations & Integrated Communications Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Public relations services
• Integrated communications agency
• Media relations
• Crisis reputation management
• Brand strategy consulting

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Communications Services: Full-service agency offering PR/media relations, digital, social & influencer marketing, corporate communications/thought leadership, crisis/reputation management, creative content and advertising. Revenue generated through retainer agreements and project-based engagements with enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

rbb Communications is a full-service integrated communications and public relations agency that delivers PR/media relations, digital marketing, social and influencer marketing, corporate communications, crisis and reputation management, brand strategy, creative content, and advertising services to enterprise and mid-market clients. The agency operates UPRAISE Marketing + Public Relations as its technology-focused PR subsidiary and employs proprietary brand-building methodologies (Visibility Infrastructure™, Authority Acceleration™, Growth Accountability™) and AI-powered creative capabilities including Generative Engine Optimization (GEO).

Product overview

RBB (rbb Communications) is a full-service integrated communications and PR agency with two primary brands: rbb Communications (the core agency) and UPRAISE Marketing + Public Relations (a technology-focused PR subsidiary). The agency offers a comprehensive suite of communication services organized into crafts/sectors including advertising, brand strategy, creative + content, crisis management, digital marketing, Hispanic market services, insights + analytics, corporate communications, marketing, media relations, partnerships + influencers, and public relations. RBB also provides proprietary methodologies including Visibility Infrastructure™ (for AI-era discoverability), Authority Acceleration™ (for category leadership), and Growth Accountability™ (for performance measurement). Specialty practices span energy/sustainability, travel/hospitality, professional services/B2B, healthcare, and consumer marketing. UPRAISE specifically serves B2B technology and financial services clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Core PR services including media relations, press releases, thought leadership placement, and reputation management for enterprise and mid-market clients.
• Media Relations Press relations, media outreach, and earned media strategy to secure coverage in target publications for clients across multiple verticals.
• Digital Marketing Digital marketing services including SEO, website development, digital advertising, and online presence optimization for enterprise clients.
• Advertising Full-service advertising capabilities including campaign development, creative production, and media placement across channels.
• Brand Strategy Strategic brand positioning and development services including market research, buyer personas, competitive analysis, and differentiation strategies.
• Creative + Content Creative development including visual design, copywriting, brand storytelling, and content production, incorporating AI-powered imagery generation using brand-trained models.
• Crisis + Reputation Management Reputation protection, crisis communications, and issues management services for brands facing public challenges.
• Corporate + Internal Communications Internal communications strategy and execution including employee engagement, executive messaging, and organizational alignment programs.
• Partnerships + Influencers

Quantifiable outcome

• Hyatt Inclusive Collection campaign achieved American Marketing Association Campaign of the Year award
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• UPRAISE Marketing + Public RelationscoreStrategic or Co-development PartnerUPRAISE is the technology PR business unit of rbb Communications. It operates as a smart, savvy, and scrappy agency driving lead generation and brand awareness for B2B technology and financial services innovators. UPRAISE meets or exceeds program metrics in more than 85% of campaigns. Every client team is led by a VP with at least 12 years in marketing and PR. The agency's longest-term client has been with UPRAISE for 17 years, with an average client tenure of seven years.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ketchum: Ketchum is a global communications consultancy within Omnicom, offering PR, brand marketing, and digital. It is a relevant incumbent benchmark for rbb's integrated communications offering, particularly in food/consumer and corporate communications.
• Burson: Burson (the merged BCW firm within WPP) is a global communications agency offering public relations, public affairs, and integrated marketing. It is a relevant broad incumbent competing for the same enterprise integrated mandates rbb pursues, particularly in healthcare and corporate communications.
• Weber Shandwick: Weber Shandwick is a global public relations and communications agency within the IPG network, providing integrated PR, social, digital, and creative services. It directly competes for the same enterprise travel, consumer, and healthcare accounts rbb serves, but at significantly larger scale.
• Havas PR & Communications: Havas PR is a global integrated communications network within Havas, offering earned media, digital, and creative services. It competes with rbb for consumer, travel, and healthcare accounts but operates at significantly larger scale.
• Edelman: Edelman is the world's largest independent PR firm, offering integrated communications across PR, digital, creative, and brand strategy globally. It is a relevant broad incumbent benchmark for rbb's integrated full-service agency model, though at vastly greater scale (thousands of employees, 60+ offices).
• FleishmanHillard: FleishmanHillard is a global integrated communications agency within Omnicom, offering PR, public affairs, reputation management, and digital marketing. It competes for the same mid-market and enterprise integrated mandates rbb pursues, especially in healthcare and consumer.

Direct peers

• PAN Communications: PAN Communications is a mid-size integrated PR and marketing agency serving B2B technology and healthcare clients, with comparable mid-market positioning and integrated offering. Directly comparable to rbb's UPRAISE tech-PR practice.
• Finn Partners: Finn Partners is an independent, integrated PR and marketing agency of comparable size and structure to rbb, with deep vertical practices in technology, health, education, and consumer. It is one of the closest direct peers in terms of independent ownership, integrated offering, and vertical specialization.
• Walker Sands: Walker Sands is a B2B integrated marketing and PR agency specializing in technology and professional services, with comparable lead-generation and brand-awareness services to rbb's UPRAISE subsidiary. It is a direct peer for the UPRAISE tech-PR business unit.
• M Booth: M Booth is an independent, integrated communications agency known for consumer, lifestyle, travel/hospitality, and corporate reputation work. It is highly comparable to rbb given similar size, independent ownership, integrated service model, and overlap in travel/consumer verticals.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rbbcomm
• Facebookfacebook.com/rbbcommunications

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RBB