INDE

What INDE does

INDE is a UK-domiciled augmented reality agency, founded in 2011 and operating globally, that designs, develops, and deploys custom AR experiences and products for enterprise clients across sports, entertainment, advertising, and retail. The company operates a proprietary product platform spanning four core technologies: BroadcastAR (cinematic AR for large screens at venues and events), HeroMirror and HeroMirror AI (standalone AR photo booths, including a touchless variant), MobileAR (mobile-device AR experiences across iOS and Android), and Vyu AI (an AI-enabled plug-and-play virtual try-on mirror for retail). Underlying capabilities include computer vision, motion capture, and real-time 3D animation, with a Unified Content Framework that allows a single 3D asset to be deployed across multiple product surfaces and venues.

INDE monetizes through a combination of full-service custom AR project engagements (concept design, content creation, hardware deployment, global installation, and 24/7 support), product licensing of its proprietary AR platforms for permanent or event-based use, off-the-shelf AR content packages, and hardware sales of custom-built kiosk and large-screen systems. Go-to-market is predominantly direct enterprise field sales targeting Fortune 500 brands and major sports/entertainment venues, supplemented by regional channel partners (e.g., AccessAR in Canada) and co-development alliances. Pricing is project-based and custom-quoted, with no public price list. The company is privately held, bootstrapped with no disclosed venture funding, and has executed 200+ installations across 50 countries for clients including Visa, Coca-Cola, Adidas, Arsenal FC, the NFL (Super Bowl), Pizza Hut, Universal Studios, Warner Bros., Celebrity Cruises, Tillys, the Smithsonian, and WWF.

Name

INDE

Legal name

INDE

Website

https://indestry.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

INDE is a bootstrapped, UK-domiciled augmented reality agency that designs, develops, and deploys proprietary AR products (BroadcastAR, HeroMirror, MobileAR, Vyu AI) and custom experiences for global enterprise clients across sports, entertainment, retail, and advertising, with 200+ installations across 50 countries.

Ownership category

akta.pro rank

Product category

Augmented Reality Solutions

NAICS

All Other Amusement and Recreation Industries (71399), Other Amusement and Recreation Industries (7139)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD), AR Smart Glasses (CRACAIAE)

Keywords

• Augmented reality solutions
• Mixed reality experiences
• AR brand activations
• Virtual try-on mirrors
• Interactive AR kiosks

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom AR Solutions & Project Engagements: Full-service custom AR development for major brands including concept design, content creation, hardware deployment, and global installation support. Projects range from retail activations to sports events to entertainment venues.
2. AR Product Licensing: Licensing of proprietary AR products (HeroMirror, BroadcastAR, MobileAR, Vyu) for permanent installations or event-based deployments.
3. Off-the-Shelf AR Content Packages: Pre-built AR content packages available for licensing, including dinosaur experiences, wildlife content, and themed AR shows.
4. Hardware Sales & Custom Builds: Sale of AR hardware including kiosk systems, large-screen displays, and custom hardware adaptations for specific project requirements.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

INDE is an augmented reality agency that designs, develops, and deploys custom AR and mixed reality experiences for major global brands. It sells proprietary AR product platforms — BroadcastAR (large-screen AR), HeroMirror and HeroMirror AI (standalone AR photo booths), MobileAR (iOS/Android), and Vyu AI (virtual try-on mirror) — together with off-the-shelf 3D AR content packages. Engagements span concept design, content creation, hardware specification, global installation, and ongoing 24/7 support across sports, retail, entertainment, advertising, and attractions.

Product overview

INDE offers a portfolio of augmented reality products designed for brand activations, sports, entertainment, and retail engagement. The product line centers on four core platforms: BroadcastAR (cinematic large-screen AR experiences), HeroMirror/HeroMirror AI (standalone AR photo booths), MobileAR (mobile device experiences), and Vyu AI (AI-enabled clothing try-on mirror). The company also provides off-the-shelf AR content packages for licensing. These products share underlying computer vision and motion capture technology built into mobile, web-based, kiosk-size, and big-screen AR experiences. The architecture allows brands to deploy scalable AR activations across retail, sports venues, museums, attractions, and events. INDE provides end-to-end services including concept design, content creation, hardware production, global installation, and 24/7 support.

Differentiator

Problem solved

Functional benefit

Brands

• BroadcastAR: Cinematic Augmented Reality experiences for large screens
• HeroMirror
• MobileAR
• Vyu AI

Products and services

• BroadcastAR Cinematic augmented reality experiences designed for large screens at events, attractions, shopping malls, and entertainment venues. Renders life-sized 3D characters and digital content visible to crowds in real time; deployed for clients including Coca-Cola/WWF (Arctic Home), Arsenal FC (The Armoury), Pizza Hut (Super Bowl), Universal Studios (Jurassic Park), and Dubai Mall VR Park.
• HeroMirror Standalone augmented reality photo booth for any space, allowing users to interact with digital heroes, athletes, or characters in real time. Features touchless operation and revenue-generating capabilities; deployed for Visa Super Bowl Fan Zone, Warner Bros. (Detective Pikachu), New York Red Bulls, San Francisco 49ers, Celebrity Cruises (Captain Kate McCue), Graceland (Elvis), Tennent's Brewery, and Madame Tussauds Washington.
• HeroMirror AI AI-enhanced version of HeroMirror combining motion capture and computer vision for advanced AR photo booth experiences with additional interactivity and personalization features.
• MobileAR Immersive augmented reality experiences delivered on everyday iOS and Android mobile devices. Triggers 3D animations through camera views, marker recognition, and GPS triggers; used for retail (Benefit Cosmetics), education, museums, and brand activations including the T-Rex Revealed application for Universal Studios.
• Vyu AI (Try-On Mirror) AI-enabled plug-and-play instant try-on mirror offering photorealistic clothing try-on at the touch of a button. Uses computer vision and generative AI to overlay virtual garments on users in real time; deployed at Tillys (reported 30% increase in store traffic) and other fashion retailers.
• Off-the-shelf AR Content Packages Pre-built customizable 3D AR content packages including dinosaurs, animals, and characters available for licensing and deployment across INDE's AR platforms.
• Custom AR Solutions & Project Engagements Full-service custom AR project delivery for major brands, including concept design, content creation, hardware specification and deployment, global installation, and 24/7 support. Spans retail activations, sports events, entertainment venues, and brand campaigns for clients such as Visa, Coca-Cola, Adidas, Arsenal FC, Warner Bros., National Geographic, and the Smithsonian.

Quantifiable outcome

• Tillys reported a 30% increase in store traffic thanks to AR store window by INDE
• +1 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, strategic, regional, minor and core.

• Celebrity CruisesflagshipStrategic or Co-development Partner · 6 September 2021INDE debuted partnership with Celebrity Cruises to deploy AR-powered photo booths featuring Captain Kate McCue on International Women's Day, expanding into cruise line entertainment market.
• LucydstrategicTechnology or Integration · 17 September 2020INDE formed strategic alliance with Lucyd to provide AR applications for Lucyd smartglasses, expanding INDE's reach into the wearable AR hardware ecosystem.
• AccessARregionalChannel Partner/ Reseller/ DistributorBusiness development partnership with AccessAR in Canada for AR solution deployment and local market representation.
• Motion WorkshopminorStrategic or Co-development PartnerPartnership with Motion Workshop to offer live controlled 3D AR experiences worldwide, combining expertise in motion capture and AR technology.
• ECE Shopping MallscoreStrategic or Co-development PartnerEurope's largest shopping center developer, ECE, hosts INDE's award-winning AR systems across multiple shopping centers in Italy and throughout Europe.
• National Geographic SocietycoreStrategic or Co-development PartnerLong-standing partnership for Photo Ark AR experiences and Air, Land & Sea AR exhibit at Toronto Zoo, showcasing endangered species through augmented reality.
• WWF (World Wildlife Fund)coreGTM or Marketing PartnerArctic Home AR campaign with Coca-Cola and WWF to raise awareness about polar bear conservation, deployed at shopping centers globally.
• MCI (Meetings & Conventions International)minorStrategic or Co-development PartnerMCI & INDE partnership to offer EXPO-2017 official participants instant entertainment solutions combining event management and AR technology.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UNIT9: UNIT9 is a global creative production studio and AR/VR experience agency serving major brands, closely comparable to INDE's full-service AR agency model for brand activations and immersive experiences.
• Marxent: Marxent specializes in 3D AR product visualization and virtual try-on for retail and home furnishings, directly comparable to INDE's Vyu AI try-on mirror and retail AR solutions.
• Zappar: Zappar is a direct AR agency peer, providing AR creation tools, content, and campaign activations for brands and agencies worldwide, overlapping closely with INDE's BroadcastAR, HeroMirror, and MobileAR offerings.
• Tool of North America: Tool of North America is an AR/VR creative agency and production company, providing immersive campaigns for major brands—comparable to INDE's experiential AR activation services.
• Blippar: Blippar is an AR technology company offering AR creation tools and content services for brands, overlapping with INDE's MobileAR, content packages, and brand activation offerings.
• 8th Wall (Niantic): 8th Wall is a web-based AR development platform acquired by Niantic, providing AR tools and services for brands, agencies, and developers—directly comparable to INDE's MobileAR and content creation stack.

Broad incumbents

• Disguise (d3 Technologies): Disguise is a large-scale visual experience and projection technology company serving concerts, broadcast, and brand events. It overlaps with INDE's BroadcastAR large-screen activations as part of a broader immersive technology portfolio.
• AKQA: AKQA is a global brand experience and innovation agency, part of WPP, that delivers AR, experiential, and digital campaigns for Fortune 500 brands—comparable as a broader incumbent offering AR activations as part of a wider portfolio.
• Snap Inc. Snap Inc. operates Snapchat AR, Lens Studio, and Spectacles smart glasses, offering brands self-service AR creation tools. Comparable as a broad incumbent whose AR platform competes with INDE's MobileAR and brand activation work.

Emerging players

• Resn: Resn is an award-winning digital creative studio that builds immersive web and AR experiences for brands, comparable to INDE's MobileAR and bespoke brand activation work on a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Indestry
• Xx.com/__INDE__
• Facebookfacebook.com/indestry
• LinkedInlinkedin.com/company/indestry

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INDE