PRWeb
PRWeb is an online press release distribution service founded in 1997 and operated under Cision US Inc. It provides self-serve distribution to 3,000+ outlets across search, social media, and industry-specific partner sites, targeting enterprises, PR professionals, and financial communications teams with per-release pricing starting at $500+.
- Company typePrivate
- Founded1997
- HeadquartersBeltsville, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What PRWeb does
PRWeb is an online press release distribution service founded in 1997 and operated as a brand and product line under Cision US Inc., a privately held communications software and services company. The company provides a self-serve web platform where businesses, PR professionals, and marketers create accounts, draft or upload press releases, and distribute them across PRWeb's network of 3,000+ outlets spanning search engines, social media platforms, industry-specific partner websites, bloggers, and influencers. The platform is organized into 15+ industry verticals with deep sub-category taxonomies (e.g., Financial Services includes Earnings, M&A, Stock Offerings, Venture Capital; Business Technology includes Blockchain, Semiconductors, Networks) enabling targeted distribution and SEO-indexed news browsing.
The core technology is an integrated online distribution system connected to Cision's broader communications ecosystem, including ProfNet (a journalist-source matching service) and Cision's PR tools suite. Additional product features include a Multimedia Gallery for photo and video distribution and a curated "News in Focus" section. PRWeb holds GDPR compliance through the Cision GDPR portal, supporting European customer data requirements.
The business model is per-release pricing under a self-serve, pay-as-you-go model, with rates starting at $500-$800+ per release — positioning PRWeb as a premium enterprise option relative to mid-market alternatives. Primary customer segments include large corporations and enterprises (particularly for financial disclosures, SEC compliance, and regulatory communications), PR professionals, and financial communications teams. The company operates from Beltsville, Maryland with 101-250 employees, and PRWeb's go-to-market is primarily organic through its website's content marketing, SEO-indexed industry news archive, and integration within the Cision sales ecosystem.
PRWeb firmographics
Firmographics- Name
- PRWeb
- Legal name
- Cision US Inc.
- Website
- https://prweb.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PRWeb is an online press release distribution service founded in 1997 and operated under Cision US Inc. It provides self-serve distribution to 3,000+ outlets across search, social media, and industry-specific partner sites, targeting enterprises, PR professionals, and financial communications teams with per-release pricing starting at $500+.
- Ownership category
- akta.pro rank
PRWeb industry classification
Industry- Product category
- Press Release Distribution Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industries
- Technology & B2B PR (BPAFADAI), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where PRWeb is headquartered
LocationHeadquarters
- HQ city
- Beltsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PRWeb business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Press Release Distribution: Per-release pricing for distributing press releases to PRWeb's distribution network. Multiple pricing tiers available based on distribution reach and features.
- Online Press Release Distribution Service: Self-serve platform where users create accounts and pay for press release distribution services. Pricing based on distribution options selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Enterprise-level distribution |
| One time/ perpetual license | Pay-as-you-go | Enterprise distribution service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PRWeb product offering
Product offeringCore offering
PRWeb is an online press release distribution service operated by Cision US Inc. that enables businesses to create accounts, upload press releases, and distribute them across an enhanced network of 3,000+ outlets including search engines, social media, industry-specific partner websites, bloggers, and influencers. The self-serve platform is positioned as a premium/enterprise option for organizations needing broad reach for news announcements, financial disclosures, and regulatory compliance communications.
Product overview
PRWeb is an online press release distribution service operated by Cision that offers a unified platform for distributing press releases across multiple online channels. The core product, the Online Press Release Distribution Service, works in conjunction with Industry News Channels and the Multimedia Gallery to provide comprehensive media distribution. The service enables businesses to engage target audiences across search, social media, and industry-specific partner websites, bloggers and influencers.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Press Release Distribution Service PRWeb's primary service enabling businesses to create accounts, upload press releases, and distribute them across multiple online channels including search engines, social media, and 3,000+ industry-specific partner websites, bloggers, and influencers. Designed for enterprises, PR professionals, and marketers seeking digital word-of-mouth and broad media visibility.
Quantifiable outcome
- Distribution to 3,000+ outlets
- +1 more outcomes
Companies that use PRWeb
Customer profileSegments3 records
Ideal customer profiles3 records
PRWeb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PRWeb partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CisioncorePRWeb is operated as a brand under Cision US Inc. Cision provides the underlying communication tools infrastructure and distribution network. PRWeb leverages Cision's ecosystem including ProfNet (journalist-source matching), Cision resources, and integrated PR tools.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
PRWeb competitors and assessment
Company assessmentEmerging players
- Prezly: Prezly is a PR software platform offering online newsrooms, press release distribution, and media contact management. It targets PR agencies and in-house communications teams as a modern, integrated alternative to legacy wire services like PRWeb.
- Prowly: Prowly is an emerging PR platform offering online newsrooms, press release creation tools, and media database access for PR professionals and marketers. It represents a modern, software-led alternative to traditional wire distribution services like PRWeb.
- Muck Rack: Muck Rack is a PR software platform offering media database, journalist outreach, press release distribution, and monitoring tools for PR professionals. While focused on media relations rather than wire distribution, it competes for the same PR professional customer base as PRWeb.
Direct peers
- PR Newswire: PR Newswire is a leading press release distribution service, historically part of Cision's portfolio, providing wire distribution and communications services to enterprises, PR agencies, and SMBs. It is one of PRWeb's closest direct competitors in the online press release distribution category.
- Newswire: Newswire is a press release distribution platform targeting SMB and mid-market customers with pricing starting at $99+ per release. It competes with PRWeb on price-sensitive distribution use cases while offering comparable outlet reach for non-compliance customers.
- AccessWire: AccessWire is a press release distribution and investor communications service operated by Issuer Direct, targeting small-cap and mid-cap public companies needing SEC disclosure support. It overlaps with PRWeb in financial communications and regulatory distribution.
- Business Wire: Business Wire is a premium press release distribution service and the most direct competitor to PRWeb, also serving enterprise customers requiring wide distribution for financial disclosures and regulatory compliance. It is also owned by Cision (alongside PRWeb), making them portfolio siblings within the same parent.
- GlobeNewswire: GlobeNewswire is a major press release distribution service owned by Notified, offering wire distribution, regulatory disclosure, and media outreach targeting enterprise and mid-market clients. It competes directly with PRWeb for press release distribution customers across multiple tiers.
- EIN Presswire: EIN Presswire is a low-cost press release distribution service offering affordable per-release pricing aimed at small businesses and individuals. It is positioned as a budget alternative to premium services like PRWeb, particularly for SEO-driven distribution.
Broad incumbents
- Cision (Parent): Cision is the parent company operating PRWeb and a broader suite of PR, communications, and media intelligence software including Cision Communications Cloud, Brandwatch, and PR Newswire. It is comparable as the umbrella entity under which PRWeb operates and competes across the PR software stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PRWeb social profiles
Digital presencePRWeb compliance and trust
Trust signalCompliance1 record
PRWeb financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRWeb leadership team
Management profileNumber of profiles
PRWeb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRWeb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRWeb
What does PRWeb do?
PRWeb is an online press release distribution service operated by Cision US Inc. that enables businesses to create accounts, upload press releases, and distribute them across an enhanced network of 3,000+ outlets including search engines, social media, industry-specific partner websites, bloggers, and influencers. The self-serve platform is positioned as a premium/enterprise option for organizations needing broad reach for news announcements, financial disclosures, and regulatory compliance communications.
Is PRWeb a public or private company?
PRWeb is a private company. It is classified as corporate owned and is currently operating.
When was PRWeb founded?
PRWeb was founded in 1997. It employs 101 to 250 people.
Where is PRWeb based?
PRWeb is headquartered in Beltsville, United States, in the North America region.
How does PRWeb make money?
Two revenue lines are on record. Press Release Distribution is the primary driver. The others are online Press Release Distribution Service.
Who are PRWeb's main competitors?
Emerging players on record are Prezly, Prowly and Muck Rack. Direct peers are PR Newswire, Newswire, AccessWire, Business Wire, GlobeNewswire and EIN Presswire. Cision (Parent) is listed as a broad incumbent.
Does PRWeb have an API?
No public API is recorded for PRWeb.
What industry is PRWeb in?
PRWeb's product category is Press Release Distribution Services. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 5418 and its SIC code is 7310.