ACG

What ACG does

ACG (Association & Conference Group) is a privately held, woman-owned association management company (AMC) founded in 2005 by Carolyn Lagermasini, CAE. Headquartered in Leesburg, Virginia, ACG operates a fully virtual delivery model with 25+ staff distributed across 11 U.S. states, serving non-profit associations, research societies, and trade organizations across verticals including healthcare, nursing, medical research, public finance, lactation consulting, and philanthropy analytics.

The company delivers four integrated service lines: Association Management Services (daily operations, strategic planning, membership recruitment and retention, volunteer development, and financial management), Meetings & Events Services (conference planning and execution), Strategic Consulting (governance and advisory), and Marketing Services (communications, branding, email campaigns, and social media). Its underlying technology stack is virtual-first infrastructure — built over 20 years — enabling distributed operations; the company has no proprietary software product, API, or app. ACG is not an AI or software vendor and competes on people, process discipline, and industry credentials rather than technology differentiation.

ACG generates revenue through managed-services contracts with non-profit clients. Pricing is bespoke and not publicly disclosed; prospective clients must submit an RFP. Go-to-market is sales-led through direct outreach, RFP submissions, and industry networking, with no resellers or channel intermediaries. The company holds AMC Institute Accreditation (earned July 2025), placing it among fewer than 80 of 500+ global AMCs to meet ANSI-based industry standards. The portfolio exceeds 20 client organizations with named anchor clients including the Society for the Study of Reproduction, National Tax Association, International Lactation Consultants Association, Apra, Surgical Infection Society, American Society for Pain Management Nursing, and American Society of Health Economists.

Name

ACG

Legal name

Association & Conference Group

Website

https://associationconferencegroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ACG (Association & Conference Group) is a woman-owned, virtual association management company providing full-service operations, meetings, strategic consulting, and marketing to over 20 non-profit associations across healthcare, research, and policy verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Leesburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services Revenue: ACG generates revenue by providing comprehensive association management services to non-profit organizations including strategic planning, membership management, event planning, financial oversight, marketing and communications, and fundraising support. Revenue is derived from service contracts with client associations, societies, and trade organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ACG is a full-service association management company that provides outsourced operations, strategic planning, membership management, conference and event planning, fundraising, marketing and communications, and financial oversight to non-profit associations, societies, and trade organizations. The company bundles these capabilities into four service lines — Association Management, Meetings & Events, Strategic Consulting, and Marketing — delivered by dedicated account teams under multi-year service contracts.

Product overview

ACG (Association & Conference Group) is a full-service association management company that provides a unified platform of professional services to help non-profit organizations achieve their missions. The company offers four integrated service lines: Association Management Services (daily operations, strategic planning, membership management), Meetings & Events Services (conference planning and execution), Strategic Consulting (governance and advisory services), and Marketing Services (communications, branding, and digital marketing). Together, these services enable associations, societies, and trade organizations to streamline operations, enhance member engagement, and drive impactful results.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Management Services Full-service association management for non-profit organizations, including daily operations, strategic planning, membership recruitment and retention, volunteer development, fundraising and sponsor management, and financial planning and management. Delivered to professional associations, research societies, and trade organizations.
• Meetings & Events Services End-to-end conference and event planning, execution, and logistics management for client associations, including annual conferences, symposia, and virtual events.
• Strategic Consulting Strategic planning, governance development, and advisory services to help non-profit associations achieve their missions and organizational goals.
• Marketing Services Marketing plan development and execution, communications, email campaigns, social media engagement, convention and event promotion, and organizational branding for client associations.

Quantifiable outcome

• Valery Koontz's management of AFP-GPC resulted in a 100% increase in sponsorship revenue from 2018 to 2020.
• +2 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ApracoreStrategic or Co-development Partner · 20 October 2025ACG was selected to provide full range of association management services to Apra, including membership retention, marketing and communications, conference and event planning, and fundraising and sponsor management. Apra is the leading association for professionals who use analytical skills and data-driven insights to advance philanthropic missions.
• National Tax Association (NTA)coreStrategic or Co-development Partner · 25 March 2025ACG provides association management services to NTA including membership retention, marketing and communications, conference and event planning, fundraising and sponsor management. NTA, founded in 1907, is a leading association of scholars and professionals dedicated to advancing the theory and practice of public finance.
• Society for the Study of Reproduction (SSR)coreStrategic or Co-development Partner · 31 January 2025ACG provides full-service association management to SSR including strategic management, membership recruitment and retention, marketing and communications, conference planning, fundraising, grants management, and sponsor management. SSR is a global association of over 1200 active members representing over 50 countries.
• International Lactation Consultants Association (ILCA)coreStrategic or Co-development Partner · 15 May 2024ACG provides association management services to ILCA including membership retention, marketing and communications, operations and financial management, and fundraising. ILCA is dedicated to advancing the IBCLC profession and skilled lactation care worldwide.
• American Society of Health Economists (ASHEcon)coreStrategic or Co-development Partner · 18 January 2024ACG provides full-service association management to ASHEcon including strategic planning, membership recruitment and retention, marketing and communications, conference planning, fundraising, and sponsor management. ASHEcon is a healthcare economics research society.
• Surgical Infection Society (SIS)coreStrategic or Co-development Partner · 11 January 2024ACG provides full-service association management to SIS including strategic planning, membership recruitment and retention, marketing and communications, conference and event planning, fundraising and sponsor management. SIS is dedicated to educating healthcare providers about infection in surgical patients.
• American Society for Pain Management Nursing (ASPMN)coreStrategic or Co-development Partner · 12 December 2022ACG provides full-service association management for ASPMN including strategic planning, membership recruitment and retention, marketing and communications, conference and event planning, fundraising and sponsor management. ASPMN is dedicated to advancing optimal nursing care for people affected by pain.
• Eastern Nursing Research Society (ENRS)minorStrategic or Co-development PartnerACG provides association management services to ENRS as part of its portfolio of nursing organizations.
• Southern Nursing Research Society (SNRS)minorStrategic or Co-development PartnerACG provides association management services to SNRS as part of its portfolio of nursing organizations.
• CoreNet GlobalminorOthersACG is a member of CoreNet Global, the premier association for corporate real estate, through the Mid-Atlantic Chapter.
• AMC InstituteminorOthersACG is an accredited member of the AMC Institute, the global trade association representing the Association Management industry.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Kellen Company: Global association management and services firm providing management, meetings, marketing, and consulting to industry associations. Directly competes with ACG for association management contracts across multiple verticals.
• Association Management Center (AMC): Full-service association management company serving medical, scientific, and professional societies. Comparable to ACG in offering operational, meetings, marketing, and strategic consulting services to association clients.
• Association Headquarters, Inc. (AHI): Full-service association management company serving medical and professional societies, providing operations, meetings, membership, and marketing services. Direct competitor to ACG, particularly in healthcare-association RFPs.
• Virtual, Inc. Association management company specializing in technology and standards-focused associations, providing full-service AMC support. Comparable to ACG in offering comprehensive management to mission-driven membership organizations.
• Management Solutions Plus: Association management company providing full-service operations, events, and strategic support to professional and trade associations. Competes with ACG for association management contracts of similar size and scope.
• Webb Management Services: Association management firm providing executive leadership, operations, meetings, and strategic planning services to member-based organizations. Comparable to ACG in offering full-service AMC capabilities to non-profit clients.
• Association Management Solutions (AMS): Association management company delivering full-service support including administration, meetings, membership, and marketing to professional associations. Direct competitor with similar service-line breadth to ACG.
• Smithbucklin: Largest Association Management Company in the U.S., providing full-service AMC services to hundreds of trade and professional associations. Directly comparable to ACG's full-service association management offering and serves as the dominant competitor in the same RFP pool.

Broad incumbents

• Forrester Consulting: Larger research, consulting, and events firm with adjacent capabilities in association-style events, research, and advisory services. Comparable to ACG's strategic consulting and events services though operating at much greater scale and breadth.

Others

• PCMA (Professional Convention Management Association): Industry body and education provider for the meetings and events profession, including Digital Event Strategist (DES) certification held by several ACG staff. Relevant as an ecosystem enabler and credentialing body rather than a direct competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheACGLLC
• Facebookfacebook.com/AssociationConferenceGroupLLC
• LinkedInlinkedin.com/company/association-&-conference-group-llc
• Instagraminstagram.com/association_conference_group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACG