DDM
- Company typePrivate
- Founded2012
- HeadquartersCoventry, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
DDM firmographics
Firmographics- Name
- DDM
- Legal name
- DDM HEALTH LIMITED
- Website
- https://ddm.health
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DDM industry classification
Industry- Product category
- Digital Health Platform
- NAICS
- Computer Systems Design and Related Services (54151), Research and Development in the Physical, Engineering, and Life Sciences (54171)
- SIC
- Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)
- akta.pro secondary industries
- FHIR/HL7 Data Repositories & Canonical Data Models (HLACAIAI), Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators) (HLAHAHAJ), DTx/SaMD Evidence, Outcomes & Real-World Data (RWE) Platforms (HLACANAM)
Keywords
Where DDM is headquartered
LocationHeadquarters
- HQ city
- Coventry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DDM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- NHS and Healthcare Provider Contracts: DDM Health generates significant revenue through contracts with NHS trusts, integrated care systems, clinical commissioning groups, and healthcare providers. Services include virtual ward implementation, remote monitoring, digital weight management programs, and diabetes education delivered to NHS patients.
- Local Authority Public Health Contracts: Partnerships with local councils including Walsall Council, London Borough of Bromley, Barnet Council, Bexley Council, West Northamptonshire Council for delivery of weight management and public health programs to residents.
- White Label Platform Licensing: White-label digital health platform licensing to healthcare providers, insurers, pharmaceutical companies, and enterprises. Partners receive custom-branded versions of Gro Health platform with configurable features, content, and analytics.
- API Access and Integration: Revenue from RESTful API access to Gro Ecosystem and Health Analytics features. Organizations integrate DDM technology into existing platforms and systems for health engagement, analytics, and risk quantification.
- Insurance Partner Solutions: Partnerships with insurance companies (Aviva, Zurich, Swiss Re, Bluezone, Freedom Health Insurance) providing health engagement platforms, risk stratification tools, and wellness programs to policyholders.
- Pharmaceutical Partner Solutions: Services to pharmaceutical companies including patient monitoring, real-world data collection, and digital patient engagement tools. Partners include Novo Nordisk, Abbott Laboratories, BHR Pharmaceuticals, GlucoRx.
- Enterprise Employee Wellbeing: Corporate wellness solutions to enterprise employers including Molson Coors, Metroline, providing personalized health and wellbeing apps to optimize workforce health with engagement tracking and health outcomes analytics.
- Digital Health Content: Digital health content library licensing and custom content development services. Includes translation, culturally appropriate adaptation, and content strategy for global health organizations.
Go-to-market motion5 records
Distribution channels8 records
Marketing channels10 records
DDM product offering
Product offeringCore offering
DDM Health provides the Gro Health digital health platform, a CE-marked, modular software solution that delivers behavioral change programs, remote patient monitoring, virtual ward capabilities, and clinical pathways for chronic conditions including diabetes, obesity, and cardiovascular disease. The platform is offered to NHS trusts, local authorities, insurers, pharmaceutical companies, and enterprise employers through direct contracts, white-label licensing, and RESTful API integration. Supporting products include GroCARE remote monitoring, the Health Analytics and Risk Quantification engine, and a digital health content library spanning 18 languages.
Product overview
DDM offers a unified digital health platform called Gro Health, supported by modular products and sub-brands. The core Gro Health platform provides behavioural change, remote monitoring (via GroCARE), clinical pathways, and virtual wards. Supporting modules include the Health Engagement Platform, Health Analytics and Risk Quantification (with Wellness Score), AI Consultancy Services, Clinical Monitoring, and the HealthHub Referral Management System. White label and API options (Gro Ecosystem API, Health Analytics API) enable partners to build custom solutions. Sub-brands include the Low Carb Program, Diabetes.co.uk, DiabetesPA, Hypo Program, Type 2 Testing Program, and Type 2 Wellness Program. The portfolio is complemented by Digital Health Content services with 2,000+ hours of content across 18 languages, serving NHS trusts, insurers, employers, and pharmaceutical companies.
Differentiator
Problem solved
Functional benefit
Brands
- Gro Health: Award-winning digital health and virtual care platform providing clinical pathways, remote monitoring, behavioural change support, and weight management services.
- GroCARE
- Diabetes.co.uk
- Low Carb Program
- Gro Health W8Buddy
Products and services
- Gro Health Award-winning CE-marked digital health platform providing behavioral change programs, remote monitoring, virtual care, and clinical pathways for managing chronic conditions including obesity, diabetes, cardiovascular disease, and mental health. Available as a consumer app, white-label deployment, or API integration for NHS trusts, insurers, pharmaceutical companies, and enterprise employers.
- GroCARE Remote Monitoring
Quantifiable outcome
- 7% reduction in body weight
- +13 more outcomes
Companies that use DDM
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles6 records
DDM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability8 records
Feature10 records
DDM partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered core.
- University of WarwickcoreSBRI-funded GroW project collaboration with Walsall Housing Group (whg) to empower women with chronic health conditions. Project uses Gro Health platform adapted for women's health needs across different life stages and cultural backgrounds. Founder Arjun Panesar holds honorary appointment at Warwick Medical School.
- Walsall Housing Group (whg)coreGroW project partnership engaging women in social housing through Community Champions network. Ensures solutions reach underserved populations addressing health disparities aligned with NHS Core20PLUS5 approach.
- NHS EnglandcoreDDM partners with NHS England on Hindu and Sikh community initiative to improve immunisation and screening rates. Six-month targeted outreach programme engaging communities in London, Midlands, and South East through local temples and gurudwaras.
- Swiss RecoreWorkplace wellbeing pilot program optimizing metabolic health of 1,100 Swiss Re employees in UK. Featured in World Economic Forum report with McKinsey Health Institute demonstrating 6% average weight loss, 20% blood fat improvement, and 50% wellbeing improvement.
- Barts Health NHS TrustcoreVirtual ward deployment combining remote health and engagement monitoring for patients with severe and co-morbid obesity. Ongoing clinical collaboration and service delivery partnership.
- University Hospitals Coventry and Warwickshire NHS TrustcoreVirtual ward delivery providing remote monitoring for obesity patients. Ongoing research collaboration with clinical obesity team for content development. Co-development partner for Gro Health W8Buddy NICE recommendation.
- King's College Hospital NHS TrustcoreTier 3 obesity setting deployment of Gro Health app. Professor Carel le Roux provides clinical endorsement. Research collaboration evaluating app feasibility in specialist weight management.
- King's College LondoncoreAcademic research collaboration evaluating effectiveness of Gro Health app in London hospital Tier 3 obesity setting. Joint publication of clinical outcomes.
- Imperial College LondoncoreResearch collaboration evaluating Gro Health app effectiveness in Tier 3 and 4 obesity settings. Imperial College Healthcare NHS Trust also a delivery partner.
- Guy's and St Thomas' NHS Foundation TrustcoreNHS trust partner for remote monitoring and virtual care implementation. Part of DDM's NHS partner network for digital health delivery.
- North West London ICScoreIntegrated care system partner for diabetes education programs. Over 8 in 10 patients activated referral with over 50% completing the program in South London.
- Cambridge and Peterborough ICScoreIntegrated care system partner for remote monitoring and digital health pathway delivery.
- AvivacoreEmployee wellbeing partnership providing Gro Health platform access to Aviva workforce. Insurance partner leveraging digital health for policyholder and employee engagement.
- Zurich InsurancecoreInsurance partner for employee wellness and risk quantification solutions.
- BluezonecorePartnership with Bluezone for life insurance for people living with type 2 diabetes. 10-minute digital quote journey replacing lengthy form filling and medical appointments.
- Freedom Health InsurancecoreInsurance partner providing health insurance solutions with digital health platform integration.
- Novo NordiskcorePharmaceutical partner for patient monitoring, real-world data collection, and engagement programs related to obesity and diabetes treatments.
- Abbott LaboratoriescorePharmaceutical and medical device company partnership for patient monitoring and diabetes management integration.
- GlucoRxcoreDiabetes technology company partnership for glucose monitoring integration and patient management solutions.
- University of CambridgecoreAcademic research partnership for digital health research and evidence development.
- University of British ColumbiacoreInternational academic research collaboration for digital health outcomes research.
- University of MichigancoreAcademic research partnership for health services research and digital health evaluation.
- University of BaselcoreEuropean academic research collaboration for digital health intervention research.
- Royal College of General PractitionerscoreProfessional body partnership supporting primary care digital health implementation.
- Digital Health LondoncoreDigital health ecosystem partner supporting NHS digital transformation and innovation adoption.
- Molson CoorscoreEnterprise employer partnership for employee wellbeing program delivering workforce health optimization.
- MetrolinecoreEnterprise employer partnership for employee health and wellbeing solutions.
- Cornwall CouncilcoreHealthy Cornwall weight management program partnership delivering community-based health interventions.
- BuckcoreHR and benefits consulting firm partnership for employee wellbeing solution delivery.
- UBScoreFinancial services employer partnership for employee health and wellbeing programs.
- Walsall CouncilcoreWeight management programme for young people aged 12-19 and families combining digital and face-to-face support through Gro Health platform. Aligned with NICE guidelines and council's We Are Walsall 2040 strategy.
- London Borough of BromleycoreTier 2 weight management service for children and young people up to age 18 with 12-week schools-based initiative and community-based program. Includes GP referral and self-referral options.
- Barnet CouncilcoreHealthy weight service for adolescents aged 14-19 with personalized health coaching model developed with adolescent obesity specialists at Berkshire NHS Trust.
- London Borough of Bexley CouncilcoreWeight management partnership providing Gro Health program online and in-person with holistic education, recipes, exercise classes, and health coaching in multiple languages.
- West Northamptonshire CouncilcoreWeight management partnership delivering Gro Health service face-to-face in community and digitally. Backed by six peer-reviewed studies demonstrating outcomes.
- Maidstone Borough CouncilcoreWeight management program for military personnel and residents. On-site engagement events showcasing Gro Health app for healthy weight support.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
DDM competitors and assessment
Company assessmentDirect peers
- Oviva: Europe-headquartered digital health company delivering behaviour change programmes for type 2 diabetes and obesity via NHS and European payer contracts. Directly comparable in clinical pathway focus, NHS go-to-market, and DTx evidence generation.
- Liva Healthcare: Digital health platform providing behaviour change and coaching for diabetes, obesity, and cardiovascular disease, with significant NHS contracts. Closely comparable product offering, customer base, and evidenced DTx model.
- mySugr (Roche): Consumer diabetes self-management app with logging, coaching, and educational content, now part of Roche. Overlaps directly with DDM's Low Carb Program, Diabetes.co.uk community, and diabetes pathways.
- Omada Health: US-based digital therapeutics company focused on diabetes prevention, hypertension, and behavioural change programmes, with payer and employer distribution. Comparable evidence-led, multi-condition DTx model and employer/insurer go-to-market.
- Hinge Health: Digital musculoskeletal and chronic pain DTx platform with employer and health plan distribution. Comparable in combining remote monitoring, behaviour change, and clinical evidence-led enterprise sales.
- Noom: Behavioural change-driven weight management and wellness platform with consumer, employer, and payer channels. Comparable in weight management focus, employer partnerships (Molson Coors-style), and digital coaching architecture.
- Doccla: UK virtual ward and remote patient monitoring provider serving NHS trusts. Directly comparable NHS virtual ward deployments, connected device integration, and clinical pathway focus.
- Cera Care: UK digital-first home healthcare provider with technology-enabled virtual wards and care at home services. Overlaps with DDM's NHS virtual ward and remote monitoring go-to-market.
Emerging players
- Wellthy Therapeutics: India-based digital therapeutics company with behaviour change programmes for diabetes, cardiovascular, and respiratory conditions, partnering with global pharma and insurers. Comparable DTx + pharma evidence model with global distribution.
Regional players
- Vitality (Vitality Group): UK-headquartered health and life insurer with integrated wellness and behavioural engagement platform, partnering with employers and reinsurers including Swiss Re ecosystem. Comparable insurance-led wellness and risk quantification model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DDM social profiles
Digital presenceDDM compliance and trust
Trust signalCompliance10 records
DDM financial estimates
Financial estimateRevenue estimate
Valuation estimate
DDM leadership team
Management profileNumber of profiles
Profiles4 records
DDM funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DDM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DDM
What does DDM do?
DDM Health provides the Gro Health digital health platform, a CE-marked, modular software solution that delivers behavioral change programs, remote patient monitoring, virtual ward capabilities, and clinical pathways for chronic conditions including diabetes, obesity, and cardiovascular disease. The platform is offered to NHS trusts, local authorities, insurers, pharmaceutical companies, and enterprise employers through direct contracts, white-label licensing, and RESTful API integration. Supporting products include GroCARE remote monitoring, the Health Analytics and Risk Quantification engine, and a digital health content library spanning 18 languages.
Is DDM a public or private company?
DDM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DDM founded?
DDM was founded in 2012. It employs 11 to 50 people.
Where is DDM based?
DDM is headquartered in Coventry, United Kingdom, in the Europe region.
How does DDM make money?
Eight revenue lines are on record. NHS and Healthcare Provider Contracts are the primary driver. The others are local Authority Public Health Contracts, white Label Platform Licensing, API Access and Integration, insurance Partner Solutions, pharmaceutical Partner Solutions, enterprise Employee Wellbeing and digital Health Content.
Who are DDM's main competitors?
Direct peers on record are Oviva, Liva Healthcare, mySugr (Roche), Omada Health, Hinge Health, Noom, Doccla and Cera Care. Wellthy Therapeutics is listed as an emerging player. Vitality (Vitality Group) is listed as a regional player.
Does DDM have an API?
Yes. DDM offers a RESTful API enabling white label app development. The Gro Ecosystem API provides: health education and CMS, 100+ hours of Nutrition, Sleep, Wellbeing & Activity content, therapy and mental health support, one-to-one coaching message & CRM, recipe library with over 2,000 recipes, data integration hub, peer-to-peer community forum, and behaviour change journey. The Health Analytics API provides: Wellness Score, risk stratification, underwriting engine, symptom tracking, health tracking with over 18 biomarkers. The platform supports white label customization with full branding, content and customisations including complete branding of mobile, smart watch, smart speaker and web applications. Also includes AI food diary with plate recognition.
What industry is DDM in?
DDM's product category is Digital Health Platform. Its primary akta.pro industry code is HLACAFAG, Medical-Grade Device Connectivity & Device Management (MDM), with a secondary code of HLACAIAI, FHIR/HL7 Data Repositories & Canonical Data Models. Its NAICS code is 54151 and its SIC code is 8000.