Life Cider
Life Cider is a private Draper, Utah-based functional beverage company that sells USDA Organic apple cider vinegar sparkling sodas and a patent-pending ACV plus Paraxanthine energy line, distributed direct-to-consumer online, at Walmart, and through an affiliate program to health-conscious US consumers.
- Company typePrivate
- Founded2020
- HeadquartersDraper, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Life Cider does
Life Cider is a privately held, DTC-first functional beverage company founded in 2020 and headquartered in Draper, Utah, that develops and sells apple cider vinegar (ACV) based sparkling beverages targeting health-conscious consumers seeking alternatives to sugary sodas and traditional energy drinks. Its core product portfolio comprises two lines: Life Cider Original, a USDA Certified Organic sparkling ACV soda formulated with one tablespoon of organic ACV per can plus lemon juice, raw organic honey, and immune-supporting vitamins (C, D3, methylated B12, and Zinc); and Life Cider X, a patent-pending energy beverage combining ACV with enfinity Paraxanthine, GeniusPure Alpha-GPC, taurine, and tyrosine for clean, crash-free energy and cognitive performance. The Original line is offered in four flavors (Black Cherry, Berry Pear, Mango Citrus, Pineapple Coconut) and the X line in three flavors (Grapefruit Nectarine, Cherry Limeade, Strawberry Lemonade), each priced at $35.99 per 12-pack.
The company operates a hybrid go-to-market combining a Shopify-powered e-commerce storefront with national retail distribution through Walmart and select other stores, complemented by an affiliate program and a Subscribe & Save subscription tier offering a 20% discount. GTM is anchored on content marketing around ACV and ingredient science, organic social, email capture, and a free-can promotional campaign at Walmart to drive consumer trial and DTC conversion. Strategic ingredient partnerships with NNB Nutrition (GeniusPure Alpha-GPC) and enfinity (Paraxanthine) anchor the formulation science, and Chief Scientific Officer Shawn Wells provides scientific review. The team is small (1–10 employees), no institutional funding is disclosed, and revenue is not publicly reported; the company positions itself as founder-led, with the founder JP's personal ACV journey serving as the brand origin narrative.
Life Cider firmographics
Firmographics- Name
- Life Cider
- Legal name
- Life Cider
- Website
- https://lifecider.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Life Cider is a private Draper, Utah-based functional beverage company that sells USDA Organic apple cider vinegar sparkling sodas and a patent-pending ACV plus Paraxanthine energy line, distributed direct-to-consumer online, at Walmart, and through an affiliate program to health-conscious US consumers.
- Ownership category
- akta.pro rank
Life Cider industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Life Cider is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Life Cider business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Direct-to-Consumer): Life Cider generates revenue through direct-to-consumer online sales via its e-commerce storefront. Products include the Original line (ACV functional beverages in multiple flavors) and the Life Cider X energy line. Both one-time purchases and subscription options are available with a 20% subscriber discount.
- Retail/Distribution Sales: Revenue generated through physical retail distribution at Walmart and other select stores nationwide. Products sold through retail channels include promotional offerings such as free-can promotions at Walmart.
- Affiliate Program: Life Cider operates an affiliate marketing program where partners earn commissions for driving sales. Marketed as 'Buzz-Worthy Commissions' for sharing clean energy products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Original Life Cider - 12-Pack |
| Subscription | Monthly | Life Cider X Energy - 12-Pack |
| Subscription | Monthly | Mixed Case Variety Pack |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Life Cider product offering
Product offeringCore offering
Life Cider manufactures and sells organic apple cider vinegar-based functional beverages across two product lines. The Original line offers sparkling ACV sodas with added vitamins C, D3, B12, and Zinc in four flavors (Black Cherry, Berry Pear, Mango Citrus, Pineapple Coconut), each delivering 15 calories and 4g carbs per can. The Life Cider X line combines organic ACV with enfinity® Paraxanthine and GeniusPure® Alpha-GPC, plus taurine and tyrosine, to deliver clean, jitter-free energy and cognitive focus in three flavors (Grapefruit Nectarine, Cherry Limeade, Strawberry Lemonade). Both lines are sold as 12-packs and mixed variety cases via direct-to-consumer e-commerce and retail channels.
Product overview
Life Cider is a functional beverage company offering two core product lines: Life Cider Original (USDA Certified Organic ACV sparkling sodas) and Life Cider X (patent-pending energy drinks combining ACV with Paraxanthine). The Original line features four flavors (Black Cherry, Berry Pear, Mango Citrus, Pineapple Coconut) containing 1 tablespoon of organic ACV, lemon juice, honey, and immune-boosting vitamins. The X line features three energy-focused flavors (Grapefruit Nectarine, Cherry Limeade, Strawberry Lemonade) enhanced with enfinity Paraxanthine, GeniusPure Alpha-GPC, taurine, and tyrosine for cognitive and physical performance. Both product lines are available as individual 12-packs or mixed variety packs, priced at $35.99 per 12-pack.
Differentiator
Problem solved
Functional benefit
Brands
- Life Cider Original: Certified USDA Organic sparkling apple cider vinegar beverage with vitamins C, D3, B12, Zinc, and organic ACV. Available in four flavors: Black Cherry, Berry Pear, Mango Citrus, and Pineapple Coconut.
- Life Cider X
Products and services
- Life Cider Original Certified USDA Organic sparkling apple cider vinegar beverage containing one tablespoon of organic ACV per can, lemon juice, raw organic honey, SweetVantage™ stevia, Vitamin C (100% DV), Vitamin D3 (100% DV), methylated Vitamin B12 (500% DV), and Zinc (100% DV). Supports healthy post-meal glucose response, digestive balance, immune function, and energy metabolism with only 15 calories and 4g carbs per can. Available in four flavors: Black Cherry, Berry Pear, Mango Citrus, and Pineapple Coconut, sold as 12-packs, 4-packs, or mixed variety cases, available as one-time purchase or Subscribe & Save subscription.
- Life Cider X Patent-pending functional energy beverage combining organic apple cider vinegar with enfinity® Paraxanthine for jitter-free, crash-free energy; GeniusPure® Alpha-GPC for cognitive performance (clinically validated 108% increase in focus); plus taurine and tyrosine for physical performance. Delivers 3-4 hours of clean energy without the jitters, crash, or sleep disruption of conventional caffeine. Available in three flavors: Grapefruit Nectarine, Cherry Limeade, and Strawberry Lemonade, sold as 12-packs or mixed variety cases, available as one-time purchase or Subscribe & Save subscription.
- Life Cider Original Variety Pack (Mixed Case 12-Pack) Bundled 12-can mixed case containing three cans each of all four Life Cider Original flavors, allowing consumers to sample the full flavor range in a single purchase or subscription.
- Life Cider X Variety Pack (Mixed Case 12-Pack) Bundled 12-can mixed case containing all three Life Cider X flavors, allowing consumers to sample the full clean-energy flavor range in a single purchase or subscription.
Companies that use Life Cider
Customer profileSegments2 records
Ideal customer profiles2 records
Life Cider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Life Cider partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NNB NutritioncoreNNB Nutrition supplies the GeniusPure™ alpha-GPC ingredient used in Life Cider X. The GeniusPure™ trademark alpha-GPC offers superior stability and solubility for ready-to-drink formulations, with clinically validated focus claims supporting a 108% increase in focus and 99% purity. This ingredient powers the cognitive benefits of Life Cider X's patent-pending energy formula.
- enfinity® (Paraxanthine Supplier)coreenfinity® provides the Paraxanthine used in Life Cider X, described as a cleaner form of caffeine that delivers focus and energy without jitters, crash, or sleep disruption. The ingredient is central to Life Cider X's differentiation in the functional energy beverage market.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Life Cider competitors and assessment
Company assessmentBroad incumbents
- Bragg Live Food Products: Bragg is the established ACV category leader, offering apple cider vinegar drinks and tonics as part of a broader health-food portfolio. While Bragg has legacy brand equity and broader distribution, its ready-to-drink ACV beverages overlap with Life Cider Original, making it a broad incumbent peer in the same functional beverage category.
Emerging players
- Uptime Energy: Uptime Energy is a premium clean-energy beverage competing with Life Cider X in the better-for-you energy drink segment. Both brands emphasize clean-label ingredients and crash-free energy, targeting consumers seeking alternatives to traditional caffeine-heavy energy drinks. Comparable scale and DTC-plus-retail distribution model.
Direct peers
- Alani Nu: Alani Nu is a fast-growing functional energy drink brand competing with Life Cider X in the clean-energy and female-skewing consumer segments. Both brands emphasize better-for-you positioning, low/zero-sugar formulations, and natural ingredient panels. Alani Nu's rapid retail expansion provides a comparable scaling playbook for Life Cider.
- Celsius: Celsius is a leading functional energy drink brand competing directly with Life Cider X. Both target consumers seeking energy without crash/jitters and both sell via major retailers and DTC channels. Celsius's much larger scale and established retail penetration make it the primary benchmark for the Life Cider X energy-line trajectory.
- Health-Ade Kombucha: Health-Ade is a premium functional/fermented beverage brand selling gut-health-focused drinks in similar retail channels to Life Cider. Both brands target wellness-focused consumers seeking functional beverages beyond traditional soda, with comparable price positioning and national retail footprints.
- Olipop: Olipop is a functional/prebiotic sparkling soda brand competing in the same shelf set as Life Cider Original. Both target health-conscious consumers with low-sugar, plant-based soda alternatives, and both have secured national retail distribution alongside DTC sales. Olipop's large venture backing and similar product positioning make it one of the closest comparable peers.
- Zevia: Zevia is a zero-calorie carbonated beverage brand sold in similar DTC-plus-retail channels as Life Cider. Both target health-conscious consumers seeking better-for-you alternatives to traditional soda. Zevia's broader flavor portfolio and longer retail history make it a relevant comparable for Life Cider's DTC-plus-mass-retail go-to-market motion.
- Poppi: Poppi is a leading ACV-based functional soda brand that competes head-to-head with Life Cider Original. Both brands sell sparkling prebiotic beverages targeted at health-conscious consumers moving away from traditional soda, sold in similar 12-pack formats via DTC and major retailers. Poppi's 2025 PepsiCo acquisition validates the category but also raises the competitive bar for indie brands like Life Cider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Life Cider social profiles
Digital presenceLife Cider compliance and trust
Trust signalCompliance1 record
Life Cider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life Cider leadership team
Management profileNumber of profiles
Profiles2 records
Life Cider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life Cider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life Cider
What does Life Cider do?
Life Cider manufactures and sells organic apple cider vinegar-based functional beverages across two product lines. The Original line offers sparkling ACV sodas with added vitamins C, D3, B12, and Zinc in four flavors (Black Cherry, Berry Pear, Mango Citrus, Pineapple Coconut), each delivering 15 calories and 4g carbs per can. The Life Cider X line combines organic ACV with enfinity® Paraxanthine and GeniusPure® Alpha-GPC, plus taurine and tyrosine, to deliver clean, jitter-free energy and cognitive focus in three flavors (Grapefruit Nectarine, Cherry Limeade, Strawberry Lemonade). Both lines are sold as 12-packs and mixed variety cases via direct-to-consumer e-commerce and retail channels.
Is Life Cider a public or private company?
Life Cider is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Life Cider founded?
Life Cider was founded in 2020. It employs 1 to 10 people.
Where is Life Cider based?
Life Cider is headquartered in Draper, United States, in the North America region.
How does Life Cider make money?
Three revenue lines are on record. Product Sales (Direct-to-Consumer) is the primary driver. The others are retail/Distribution Sales and affiliate Program.
Who are Life Cider's main competitors?
Bragg Live Food Products is listed as a broad incumbent. Uptime Energy is listed as an emerging player. Direct peers are Alani Nu, Celsius, Health-Ade Kombucha, Olipop, Zevia and Poppi.
Does Life Cider have an API?
No public API is recorded for Life Cider.
What industry is Life Cider in?
Life Cider's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2086.