The CAPROCK Group
The CAPROCK Group is a Boise-based multi-family office and SEC-registered investment advisor managing $16B in assets under advisement for 436 ultra-high-net-worth families across 11 U.S. cities, offering integrated wealth management, private market access, and family office services.
- Company typePrivate
- Founded2005
- HeadquartersBoise, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The CAPROCK Group does
The CAPROCK Group, founded in 2005 and headquartered in Boise, Idaho, is a multi-family office and SEC Registered Investment Advisor serving ultra-high-net-worth families across the United States. The firm manages $16B in assets under advisement for 436 families through 11 U.S. office locations spanning Boise, Seattle, California (San Jose and Newport Beach), Park City, Denver, Austin, Chicago, Scottsdale, Winter Park, and New York. Caprock provides integrated wealth management across four pillars: multi-family office services, private market investing, complex wealth management, and integrated impact investing, with the latter allocating $2.2B in capital deployed with impact intentionality.
The firm's underlying technology is the third-party Addepar platform, which Caprock uses for consolidated balance-sheet reporting, dynamic asset allocation, continuous tax-loss harvesting (yielding a 1.08% per-year pre-transaction-cost tax alpha), and long/short extensions in custom separately managed accounts. Caprock differentiates primarily through private market access: a six-person private markets team conducts 500+ fund meetings per year, reviews up to 1,000 opportunities annually, and selects roughly the top 2.5% for due diligence, providing clients with co-investment and direct exposure to top venture and private equity managers.
Caprock generates revenue through AUM-based advisory fees, negotiated per family and typically within the 0.75%-1.5% MFO industry range. The firm is privately held, with TA Associates holding a strategic growth investment made in September 2021. Caprock pursues growth through a combination of direct advisor-led client acquisition, geographic office expansion, and selective acquisitions — most notably the March 2024 acquisition of Grey Street Capital, which was the firm's first strategic deal and added roughly $3B in AUA.
The CAPROCK Group firmographics
Firmographics- Name
- The CAPROCK Group
- Legal name
- The Caprock Group, LLC
- Website
- https://caprock.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The CAPROCK Group is a Boise-based multi-family office and SEC-registered investment advisor managing $16B in assets under advisement for 436 ultra-high-net-worth families across 11 U.S. cities, offering integrated wealth management, private market access, and family office services.
- Ownership category
- akta.pro rank
The CAPROCK Group industry classification
Industry- Product category
- Wealth Management / Multi-Family Office Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Family Office Services (Single & Multi-Family Office) (FSABADAF)
- akta.pro secondary industries
- Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH), Private Client/High-Net-Worth Advisory (FSAEAAAN), Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Family Governance & Next-Gen Advisory (Education, Family Councils) (FSAAABAK), Family Business & Succession Advisory (FSAAADAL)
Keywords
Where The CAPROCK Group is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
The CAPROCK Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wealth Management / Advisory Fees: Caprock operates as an SEC Registered Investment Advisor providing fee-based wealth management services to ultra-high-net-worth clients. The company charges fees based on assets under management, with costs negotiated at onset and tailored to each family's needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Negotiated fee structure based on AUM |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The CAPROCK Group product offering
Product offeringCore offering
The CAPROCK Group is a multi-family office delivering integrated wealth management services to ultra-high-net-worth families, including investment oversight across public and private markets, estate and tax planning, philanthropy structuring, and family governance. The firm provides curated access to private equity, venture capital, private credit, and real assets through top fund managers and co-investment opportunities, supported by an Addepar-powered technology platform that delivers consolidated balance sheet reporting, dynamic asset allocation, and continuous tax-loss harvesting.
Product overview
Caprock is a multi-family office providing integrated wealth management services to ultra-high-net-worth individuals and families. The firm offers four core service pillars: Multi-Family Office Services (comprehensive financial oversight, estate planning, and family governance), Private Investing (access to private equity, venture capital, private credit, and real assets), Managing Complex Wealth (handling multi-entity balance sheets, tax strategies, and generational planning), and Integrated Impact Investing (values-aligned investment solutions). All services are delivered through a technology-enabled platform with dedicated advisors and investment professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Family Office Services Comprehensive wealth management services for ultra-high-net-worth families including investment oversight, estate planning, tax coordination, philanthropy, and family governance across public and private markets. Delivered as a single, bespoke offering through dedicated advisors.
- Private Investing
Quantifiable outcome
- Tax-loss harvesting strategy yielded 1.08% per year before-transaction-cost tax alpha
- +2 more outcomes
Companies that use The CAPROCK Group
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
The CAPROCK Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The CAPROCK Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grey Street CapitalmajorCaprock acquired Grey Street Capital, a Chicago-based boutique advisory firm, marking its first strategic acquisition. The deal grew Caprock's assets under advisement to over $11 billion, enhanced service offerings to ultra-high-net-worth clients, and expanded geographically. Grey Street Capital team members including Jay Page, Jeffrey Friedstein, Melissa Ahearn, Ben Ryan, and Christy Clark joined Caprock.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
The CAPROCK Group competitors and assessment
Company assessmentDirect peers
- Moneta Group: Top-10 independent RIA serving HNW and UHNW families through comprehensive wealth planning — a comparable size and service model with a similar PE-backed growth and acquisition trajectory.
- Aspiriant: Independent, fee-only RIA serving UHNW families with holistic wealth planning, investment management, and tax services — a comparable mid-to-large RIA peer focused on complex wealth situations similar to Caprock's target client.
- Mercer Advisors: National RIA serving HNW and UHNW households with integrated wealth management and a strong acquisition-led growth model — directly comparable M&A-driven RIA peer with similar consolidated reporting technology.
- Pitcairn (now Verita Wealth Partners / Cornerstone): Multi-family office serving ultra-wealthy families with holistic wealth management, private investing, and next-generation education services — comparable offering structure and HNW/UHNW client focus to Caprock.
- Bessemer Trust: One of the largest independent multi-family offices in the U.S., Bessemer Trust serves ultra-high-net-worth families with integrated wealth management, private investing, and family office services — directly comparable to Caprock's service model and target client base.
- Cresset Capital: Independent multi-family office providing integrated wealth management, private investing, and family office services to UHNW clients — similar service pillars, scale (multi-billion AUA), and PE-backed growth profile.
- Glenmede: Independent, privately held wealth management firm serving UHNW families, foundations, and endowments with investment management, trust services, and private banking — a close structural peer to Caprock's RIA multi-family office model.
Broad incumbents
- Brown Brothers Harriman (BBH Wealth Management): Long-standing private bank and wealth manager with a sizable UHNW practice serving families, foundations, and endowments — a broader incumbent offering competing capabilities including custody and private banking that Caprock does not provide directly.
- Morgan Stanley Private Wealth Management: Bank-affiliated UHNW wealth platform offering investment management, lending, and alternative investments — a scaled incumbent competitor, particularly for UHNW clients seeking integrated banking and capital markets access.
- Goldman Sachs Private Wealth Management: Large incumbent private wealth platform within Goldman Sachs, where several Caprock senior advisors previously worked — competes directly for UHNW clients with a broader suite of investment banking, lending, and alternative investment capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The CAPROCK Group social profiles
Digital presenceThe CAPROCK Group compliance and trust
Trust signalCompliance1 record
The CAPROCK Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The CAPROCK Group leadership team
Management profileNumber of profiles
Profiles22 records
The CAPROCK Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The CAPROCK Group M&A and investment
M&A and investmentM&A2 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The CAPROCK Group
What does The CAPROCK Group do?
The CAPROCK Group is a multi-family office delivering integrated wealth management services to ultra-high-net-worth families, including investment oversight across public and private markets, estate and tax planning, philanthropy structuring, and family governance. The firm provides curated access to private equity, venture capital, private credit, and real assets through top fund managers and co-investment opportunities, supported by an Addepar-powered technology platform that delivers consolidated balance sheet reporting, dynamic asset allocation, and continuous tax-loss harvesting.
Is The CAPROCK Group a public or private company?
The CAPROCK Group is a private company. It is classified as private equity controlled and is currently operating.
When was The CAPROCK Group founded?
The CAPROCK Group was founded in 2005. It employs 51 to 100 people.
Where is The CAPROCK Group based?
The CAPROCK Group is headquartered in Boise, United States, in the North America region.
How does The CAPROCK Group make money?
One revenue line is on record: wealth Management / Advisory Fees.
Who are The CAPROCK Group's main competitors?
Direct peers on record are Moneta Group, Aspiriant, Mercer Advisors, Pitcairn (now Verita Wealth Partners / Cornerstone), Bessemer Trust, Cresset Capital and Glenmede. Broad incumbents are Brown Brothers Harriman (BBH Wealth Management), Morgan Stanley Private Wealth Management and Goldman Sachs Private Wealth Management.
Does The CAPROCK Group have an API?
No public API is recorded for The CAPROCK Group.
What industry is The CAPROCK Group in?
The CAPROCK Group's product category is Wealth Management / Multi-Family Office Services. Its primary akta.pro industry code is FSABADAF, Family Office Services (Single & Multi-Family Office), with a secondary code of FSAAADAH, Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest). Its NAICS code is 523940 and its SIC code is 6282.