Allergy Standards

Name

Allergy Standards

Legal name

Allergy Standards Limited

Website

https://allergystandards.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Product Certification Services

NAICS

Testing Laboratories and Services (54138), Testing Laboratories and Services (541380), Professional, Scientific, and Technical Services (541)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Specialty Certification Services (Organic, Non-GMO, Halal, Kosher, Gluten-Free) (AFALAAAM)

akta.pro secondary industries

“Free-From” & Allergen-Free Claim Substantiation (e.g., gluten-free, peanut-free) (AFALAHAD), Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)

Keywords

• Product certification services
• Asthma allergy testing
• Indoor air quality standards
• Third party product verification
• Health based certification marks

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Product Certification Testing Fees: One-time testing fees to determine product eligibility for certification. Testing costs vary for each type of product and required standard. Testing phase takes approximately 12 weeks. About 15% of products do not meet standards after testing.
2. Annual Certification Licensing: Annual licensing fee covering usage rights of Asthma & Allergy Friendly logo, marketing and PR support, account management, and other benefits. Annual fee determined by company size, geographic territory, and product's estimated net sales. Certification runs for as long as contract is valid, subject to audit and compliance reviews.
3. Marketing and Promotion Packages: Additional fee-based Enhanced Certification Launch Promotion Package including story in email newsletter, press release syndication, launch video, scientific press release to medical press, and listings in laboratory newsletters.
4. Consulting Advisory Services: Bespoke consulting advisory services, education, and go-to-market assistance customized to client needs at various stages of product innovation journey.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Allergy Standards Limited operates the Asthma & Allergy Friendly Certification Program, which scientifically tests and certifies consumer products as suitable for people with asthma and allergies. The company develops proprietary certification standards through a medical and scientific advisory committee, and conducts testing through a global network of approved partner laboratories. Supporting the certification program are three iAIR divisions: iAIR Standards (certification/verification/licensing), iAIR Academy (learning and capability building), and iAIR Institute (research and consultancy).

Product overview

Allergy Standards operates primarily as a certification and standards body rather than a traditional product company. The core offering is the Asthma & Allergy Friendly® Certification Program, which provides independent scientific testing and certification of consumer products. Supporting the certification program are three iAIR (indoor Air Innovation & Research) divisions: iAIR Standards handles certification and verification, iAIR Academy provides learning and education, and iAIR Institute delivers research and consultancy services. The company also maintains a Certified Products Database and Verified Components Program, which streamline the certification process for manufacturers. The portfolio covers testing across 14 product categories (air cleaners, air filters, bedding, cleaning products, dehumidifiers, flooring, humidifiers, insulation, laundry, paint, professional cleaning services, toys, vacuum cleaners, and whole home air cleaners), with over 50 million certified products worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Asthma & Allergy Friendly: Certification program for consumer products that are suitable for people with asthma and allergies, operated in partnership with AAFA
• iAIR Standards
• iAIR Academy
• iAIR Institute

Products and services

• Asthma & Allergy Friendly Certification Program The flagship certification program that scientifically tests and certifies consumer products as suitable for people with asthma and allergies. Products bearing the certification mark have undergone stringent testing to standards developed by medical and healthcare experts and are tested by certified partner laboratories.
• iAIR Standards Certification, verification and licensing services that provide independent assessment of products against asthma and allergy friendly standards. Includes component verification and product certification across 14+ product categories.
• iAIR Academy Learning, skills and capability building platform focused on indoor air quality education and professional development, including AIA-accredited webinars for architects and built environment professionals.
• iAIR Institute Research, value creation and consultancy services focused on indoor air quality innovation, scientific consultation, and bespoke advisory services customized to client needs throughout the product innovation journey.
• Certified Products Database Searchable online database allowing consumers and specifiers to find certified products across 14 product categories including air cleaners, air filters, bedding, cleaning products, dehumidifiers, flooring, humidifiers, insulation, laundry, paint, professional cleaning services, toys, vacuum cleaners, and whole home air cleaners.
• Verified Components Program Component verification scheme that scientifically assesses individual components for inclusion in certified products. Verified components include window screen fabrics such as Polyscreen Vision and Rollux products, reducing the scope of testing for final product certification.
• Partner Laboratory Network Network of certified partner laboratories conducting testing on behalf of certification and verification programs, with expertise in testing fabrics, chemicals, building products, finishes, vacuum cleaners, air cleaning devices, paint, flooring and immunoassay.

Quantifiable outcome

• Over 50 million certified products across the globe
• +7 more outcomes

Named customers28 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, minor and flagship.

• Asthma and Allergy Foundation of America (AAFA)coreStrategic or Co-development PartnerPatient advocacy partner at the heart of the Asthma & Allergy Friendly Certification Program. AAFA and ASL collaborate on certification standards, consumer education, and market access. AAFA marks its 42nd year and provides marketing exposure, credibility, and direct access to patient communities for certified partners. Certification run in partnership with AAFA and Asthma Canada.
• Asthma CanadacoreStrategic or Co-development PartnerInternational certification partner for the Asthma & Allergy Friendly Certification Program, extending the program to Canadian market and providing patient advocacy support.
• Enterprise IrelandcoreStrategic or Co-development PartnerIrish government trade and innovation agency that supports ASL's international expansion. Hosts ASL team at Chicago office during trade missions and provides networking opportunities with US partners. ASL participated in Enterprise Ireland's St Patrick's Day Trade Mission 2026 to Washington DC.
• Chicago Asthma ConsortiumminorStrategic or Co-development PartnerCommunity health organization partnered with Asthma & Allergy Friendly Certification Program for community outreach. Program supported 2026 Community Health Worker Educational Forum at Sinai Health System, packing 300 resource tote bags for distribution.
• Knauf North AmericaflagshipGTM or Marketing PartnerCertified partner for residential insulation products. Sponsored Chicago Asthma Consortium 2026 Forum. Collaborated on AIA-accredited webinar 'Designing for Health' and ongoing specification adoption initiatives through ASHRAE channels.
• Mohawk IndustriesflagshipGTM or Marketing PartnerSmartStrand with Pur-Ease Technology - world's first Asthma & Allergy Friendly Certified treated carpet under ASP:05-03 Textile Flooring Standard. Partnered on webinar with 466 registrations discussing certification science.
• Kimberly-Clark (Kleenex)flagshipGTM or Marketing PartnerCertified partner for Kleenex Elite Allergen Air Filters (MERV 12 and MERV 13) since 2024. Recognized with program award in May 2026. Collaborating on continued initiatives for second half of 2026.
• True ValuecoreGTM or Marketing PartnerCertification Program partner since 2018. EasyCare paint line provides independently tested certified paint solutions. Team visited manufacturing facility in Cary, Illinois to discuss formulation developments and emerging category considerations.
• Renegade BrandscoreGTM or Marketing PartnerCertified laundry products; first brand certified in laundry category. Discussions covered growth of laundry category, consumer ingredient transparency trends, and future collaboration through industry events and community initiatives.
• TarkettflagshipGTM or Marketing PartnerWorldwide leader in flooring and sports surface solutions with net sales of €2.8 billion in 2021. Uses certification to drive competitive advantage with strong ESG credentials. Certified residential and commercial flooring; donated 2,000+ sq meters to Breathe EASY project in Washington DC (2020).
• LG ElectronicsflagshipGTM or Marketing PartnerLeverages certification for consumer-relevant differentiation in crowded market. Successfully launched innovative new product in US market using certification for competitive positioning.
• 3M FiltreteflagshipGTM or Marketing PartnerCertified MPR 1000 through MPR 2500 air filters (MERV 11-14). Interview featured in 3M Filtrete Brand Promises for Healthier Homes series. Announced new certified refillable air filter reducing waste.
• DysoncoreGTM or Marketing PartnerCertified air purifiers featured in NBC News best air purifier list. Products tested for allergen removal effectiveness in air purification category.
• World Allergy OrganizationminorStrategic or Co-development PartnerGlobal allergy organization whose annual World Allergy Week ASL supports. 2026 theme 'Allergy Care Is Essential Care' aligns with ASL's mission for healthier indoor environments.
• International Association of Home Air Quality ProfessionalsminorOthersIndustry organization whose members may benefit from or refer to Asthma & Allergy Friendly certification for indoor air quality improvement.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• SCS Global Services: SCS Global Services provides third-party certification across sustainability, indoor air quality, and product safety — overlapping with ASL's building materials, flooring, and indoor air quality categories. As a smaller specialized TIC, it represents an emerging player in the same niche certification space as ASL.

Broad incumbents

• SGS: SGS is one of the world's largest testing, inspection, and certification companies with global operations across consumer goods and industrial products. SGS offers similar end-to-end certification services to ASL — including product testing and standards development — though at far greater scale and with broader industry coverage.
• TÜV Rheinland: TÜV Rheinland is a major German-based testing and certification organization with global operations across consumer products, building materials, and medical devices. It offers similar end-to-end product certification services to ASL and is a recognized competitor in TIC, particularly in European markets.
• Intertek: Intertek is a global testing, inspection, and certification (TIC) giant operating across consumer products, building materials, and air quality. While not specifically focused on asthma/allergy, Intertek's breadth of services, partner lab network, and enterprise customer base position it as a broad incumbent that could absorb or compete with ASL's specialty certification offering.
• UL Solutions (Underwriters Laboratories): UL operates one of the world's largest product safety certification businesses, including the GREENGUARD indoor air quality certification that overlaps directly with ASL's air treatment and HVAC filter standards. UL has vastly greater scale, broader consumer recognition, and the capacity to enter or dominate the asthma/allergy certification category if it chooses to.
• Bureau Veritas: Bureau Veritas is a French-based global TIC (testing, inspection, certification) company operating across consumer products, building materials, and environmental services. Like Intertek and SGS, it offers product certification at scale and competes in adjacent certification categories to ASL's specialty health-and-allergy focus.

Direct peers

• Allergy UK: Allergy UK operates an 'Allergy Friendly Product' approval scheme covering household products, similar in function to ASL's Asthma & Allergy Friendly certification. Both organizations serve as third-party validators of consumer product claims for allergy sufferers, making them the most direct competitive peer — though Allergy UK is primarily UK-focused while ASL operates globally.
• National Eczema Association (NEA) Seal of Acceptance: The NEA's Seal of Acceptance program certifies personal care and household products as suitable for sensitive/eczema-prone skin, operating as a patient-advocacy-backed third-party certification similar to ASL's program. While focused on eczema rather than asthma/allergies, it addresses the same underlying consumer pain point (sensitive skin/reactions) and represents the closest U.S.-based direct peer in patient-advocacy-driven product certification.

Regional players

• ECARF (European Centre for Allergy Research Foundation): ECARF operates a quality seal certification for allergy-friendly products in Europe, similar in scope and methodology to ASL's program. Both organizations apply medical/scientific advisory criteria to certify consumer products — though ECARF is more European-focused and ASL has broader global reach including North America and APAC.
• Sensitive Choice (Asthma Australia): Sensitive Choice is the Australian arm of allergy-aware product approval, run by Asthma Australia. It serves the same function as ASL — certifying consumer products as suitable for people with asthma and allergies — but is regionally focused on Australia and does not directly compete in ASL's primary US/Europe markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AllergyStandardsTV
• Facebookfacebook.com/allergy-standards-ltd-161032607252519
• LinkedInlinkedin.com/company/allergy-standards-limited
• Instagraminstagram.com/allergystandards
• Xx.com/allergystandard

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allergy Standards