The Allender Center

What The Allender Center does

The Allender Center is a nonprofit 501(c)(3) educational and training organization founded in 2011 and housed within The Seattle School of Theology & Psychology in Seattle, Washington. It develops and disseminates Narrative Focused Trauma Care® (NFTC), a proprietary registered methodology that integrates psychology and theology to address the impact of trauma and abuse through narrative engagement. The organization serves individuals seeking personal trauma healing, couples pursuing relational restoration, and professionals (therapists, pastors, counselors) seeking certification in trauma-informed care, as well as racially-traumatized communities through dedicated programming.

The Center's product portfolio spans four delivery modes: (1) immersive in-person workshops (the flagship 3.5-day Story Workshop; 6-day Men's and Women's Recovery Weeks; specialized racial-trauma and spiritual-abuse workshops), (2) in-person and host-partner conferences (Marriage, Redeeming Heartache, Racial Trauma & Healing, Effective Trauma Care), (3) a three-level NFTC certification pathway culminating in formal NFTC Certification, and (4) a self-paced online course catalog of approximately eight courses priced from $199-$349. Distribution occurs through direct in-person delivery in Seattle, an asset-light host partner network extending reach nationwide, a proprietary online learning platform, an e-commerce bookstore (books $13.99-$25.00), CEU offerings, and a podcast with 4+ million lifetime downloads that functions as a top-of-funnel content channel.

Revenue is generated through a hybrid model combining one-time program fees, online course sales, bookstore transactions, CEU fees, and tax-deductible donations to the Annual Fund and scholarship program (with a $150,000 community fundraising goal). Pricing is granular and unit-based, with need-based scholarships, 3-month payment plans, and a newly introduced group-pricing channel for churches and professional cohorts. The organization operates with 11-50 employees, supported by a 70+ person extended team of facilitators and instructors, and is led by Executive Director Jeanette White under founder Dr. Dan Allender.

Name

The Allender Center

Legal name

The Allender Center at The Seattle School of Theology & Psychology

Website

https://theallendercenter.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Allender Center is a nonprofit training organization that teaches Narrative Focused Trauma Care® (NFTC), a proprietary methodology integrating psychology and theology. It serves trauma survivors, couples, and professionals (therapists, pastors, counselors) through workshops, conferences, multi-level certification, online courses, and a 4M+ download podcast.

Ownership category

akta.pro rank

Product category

Trauma Care Education and Training Services

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Trauma-Informed Care & Crisis Response (School-Based) (EDAKAMAF)

Keywords

• Trauma care education
• Narrative therapy training
• Professional counseling certification
• Faith-based workshops
• Marriage enrichment programs

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Workshop and Program Fees: Revenue from in-person programs including the Story Workshop ($1,795), Recovery Weeks, and specialized workshops. Also includes training program fees for NFTC Levels I-III.
2. Online Courses: Self-paced digital courses including Marriage Online Course ($349), Mini Marriage Course ($199), Healing the Wounded Heart, To Be Told, and recorded webinars with lifetime access.
3. Bookstore and Publications: Sales of books authored by Dr. Dan Allender and team including titles like To Be Told ($14.99), Healing the Wounded Heart ($16.99), Redeeming Heartache ($25), and workbooks.
4. Continuing Education Units (CEUs): CEUs offered for 23 seat hours for the Story Workshop, with additional fees for licensed mental health professionals.
5. Donations and Scholarships: Tax-deductible donations through The Seattle School's 501(c)(3) status support the Annual Fund, For Generations to Come campaign, and scholarship fund. Community fundraising goal of $150,000.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Allender Center provides trauma recovery education, workshops, and professional training built on its proprietary Narrative Focused Trauma Care® (NFTC) methodology, which integrates psychology and theology to help individuals engage the impact of trauma and abuse. Its sellable offerings include multi-day in-person workshops (Story Workshop, Recovery Weeks), professional training and certification programs (NFTC Levels I–III), topical conferences, self-paced online courses, marriage retreats, and a bookstore of authored titles.

Product overview

The Allender Center is an educational training organization offering trauma care and healing programs, not a traditional technology product company. The portfolio consists of: (1) Self-paced Online Courses covering trauma, marriage, and spiritual abuse topics; (2) In-person Conferences addressing marriage, racial trauma, sexual abuse recovery, and effective trauma care; (3) Multi-day Workshops including the flagship Story Workshop, Recovery Weeks for men and women survivors, and specialized Racial Trauma & Healing workshops; (4) Progressive NFTC Training Programs at Levels I, II, III plus Certification for professionals seeking to facilitate trauma care; (5) Marriage Retreats and Marriage Story Intensives in partnership with The Reconnect Institute; (6) A weekly Podcast with over 4 million downloads; and (7) Free Resources including downloadable PDFs, audio series, and video teaching. The core methodology is Narrative Focused Trauma Care® (NFTC), an integrated approach combining psychology and theology for trauma healing. All offerings are delivered through the organization's own learning management platform at online.theallendercenter.org.

Differentiator

Problem solved

Functional benefit

Brands

• Narrative Focused Trauma Care® (NFTC): An innovative methodology integrating psychology and theology to holistically engage the impact of trauma and abuse with compassion and care.

Products and services

• Story Workshop

Quantifiable outcome

• 4+ million podcast downloads
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Seattle School of Theology & PsychologycoreStrategic or Co-development Partner · 1 January 2011The Allender Center is an institution housed within The Seattle School of Theology & Psychology. Founded in 2011 with the School's support, the Center operates as part of this nonprofit 501(c)(3) organization. The Seattle School provides institutional infrastructure, nonprofit status, and administrative support while the Center maintains its distinct mission and programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• EMDR Institute: Founding training body for EMDR therapy, offering multi-level clinician certification and continuing education for trauma therapists. Comparable to The Allender Center on multi-level trauma-treatment certification pathways and clinician training intensives, though it sits in the secular clinical mainstream.
• American Association of Christian Counselors (AACC): Large professional association offering conferences, certifications, CEUs, and training for Christian counselors and pastors. Overlaps with The Allender Center on CEU-bearing trauma workshops, faith-based clinician training, and large annual conferences, though it spans a broader counseling portfolio.

Direct peers

• Prepare-Enrich: Facilitator-certified relationship and marriage preparation program used by churches and counselors. Comparable to The Allender Center on facilitator certification, faith-channel distribution, and assessment-driven marriage enrichment offerings.
• The Gottman Institute: Research-based relationship education and certification programs for couples and therapists, including multi-day workshops, online courses, and a clinician certification track. Directly comparable to The Allender Center's marriage conference, online marriage courses, and professional training pathway model.
• SYMBIS (Saving Your Marriage Before It Starts): Marriage assessment and facilitator certification program used by pastors, premarital counselors, and couples. Comparable to The Allender Center on certification-driven facilitator network, faith-friendly framing, and workshop-based delivery to couples and ministry leaders.
• Trauma Healing Institute (American Bible Society): Faith-based trauma healing program offering facilitator training, workshops, and curriculum for individuals and communities affected by trauma. Closely comparable to The Allender Center in mission (trauma recovery integrated with spirituality), audience (clergy, counselors, survivors), and business model (train-the-trainer cohorts, workshops, published materials).
• Elijah House Ministries: Offers Christian inner-healing and discipleship training, including schools and intensives designed to equip ministers and laypeople to address trauma through prayer and pastoral care. Overlaps with The Allender Center on faith-integrated inner-healing training, small-group facilitation, and intensive-workshop delivery.
• Christian Counseling & Educational Foundation (CCEF): Provides biblical counseling training, conferences, books, and certifications for pastors and counselors addressing personal and relational problems. Comparable to The Allender Center in faith-integrated counseling training, certificate-based professional development, and authored-content-driven reach.

Emerging players

• Bethel SOZO (Bethel School of Ministry / SOZO Ministry): Inner-healing and deliverance ministry with a facilitator-training program widely used in charismatic and evangelical churches. Overlaps with The Allender Center on narrative-based inner-healing training, faith-integration healing framework, and church-channel facilitator development.
• FamilyLife (Cru): Faith-based marriage and family ministry producing marriage conferences (e.g., Weekend to Remember), curricula, and digital resources. Comparable to The Allender Center on marriage-focused conferences, faith audience, and devotional/book product extensions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/allendercenter
• Facebookfacebook.com/allendercenter
• Instagraminstagram.com/allendercenter
• Xx.com/allendercenter
• LinkedInlinkedin.com/company/the-allender-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Allender Center