Round Room

What Round Room does

Round Room Holdings, Inc. is a privately held Indiana-domiciled holding company headquartered in Fishers, Indiana, that leads and invests in businesses serving the U.S. wireless retail industry. Its core operating subsidiaries are The Cellular Connection (TCC), founded in 1991 and one of the largest Verizon authorized retailers in the United States; Wireless Zone, founded in 1988 and operated as the nation's largest wireless retail franchise system; and Culture of Good, a culture, employee engagement, and corporate social responsibility solutions provider that is also the first certified Benefit Corporation (B-Corp) in Indiana. A fourth affiliate, Round Room Gives (established 2020), operates a 501(c)(3) foundation administering the TCC Gives and Wireless Zone Gives Community Grants programs. Across these entities, Round Room describes itself as one of the five largest privately held companies in Indiana, having exceeded $2 billion in combined revenue in 2017.

The company's revenue mechanics are anchored in carrier-aligned retail. TCC operates as a company-owned, Verizon-authorized retailer (nearly 850 locations across 39 states prior to the July 2026 R Wireless deal, expanding to 594 reported stores and 1,402 combined Round Room locations post-acquisition across 43 states) selling smartphones, mobile plans, and related services directly to consumers; nearly 2,000 employees work across the TCC network. Wireless Zone contributes a second revenue stream through its franchise model of 790 units nationwide, generating franchise fees and ongoing royalties plus indirect retail revenues from franchisees. Pricing for handsets and plans is set by Verizon rather than Round Room, making commission structure, attach rates, accessories, and ancillary services the primary levers for store-level economics. Ancillary or differentiated revenue from Culture of Good's culture and engagement services is referenced but not quantified.

Round Room's go-to-market combines a direct-to-consumer retail operation (TCC) with a franchise system (Wireless Zone) and an acquired-store consolidation strategy: it has demonstrated inorganic growth through the 2016 acquisition of Automotive Technologies (dba Wireless Zone) and the July 2026 acquisition of 36 R Wireless retail stores across Connecticut, Massachusetts, New Jersey, New York, and Pennsylvania. Distribution is exclusively U.S.-based and is supplemented by a direct digital touchpoint via dedicated TCC iOS and Android apps. The firm is owner-operated under long-tenured CEO Scott Moorehead (in role since 2008), with no disclosed institutional capital, no funding rounds, and no public ticker.

Name

Round Room

Legal name

Round Room Holdings, Inc.

Website

https://roundroom.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Round Room Holdings, Inc. is a privately held Indiana-based holding company that leads and invests in U.S. wireless retail businesses, operating TCC (Verizon authorized retail stores), Wireless Zone (the nation's largest wireless franchise system), and Culture of Good, serving individual consumers and franchisees nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Retail Sales of Verizon Products and Services: Round Room generates revenue through its TCC and Wireless Zone retail stores selling Verizon wireless products, smartphones, plans, and related services to consumers. This includes both company-owned and franchise locations.
2. Franchise Revenue: Wireless Zone franchise system generates revenue through franchise fees and ongoing royalties from franchisees operating retail locations

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Round Room is a holding company that leads and invests in companies serving the wireless industry. Through its wholly-owned subsidiaries TCC (The Cellular Connection) and Wireless Zone, Round Room operates one of the largest Verizon Authorized Retailer networks in the United States, with over 1,400 combined retail locations across 43 states selling Verizon wireless products, smartphones, plans, and related services directly to consumers via company-owned stores and a franchise system.

Product overview

Round Room Holdings, Inc. is a holding company that leads and invests in companies serving the wireless industry. The company operates through three main subsidiaries: TCC (The Cellular Connection) and Wireless Zone, which are Verizon authorized retailers operating over 1,200 combined retail locations across 43 states, and Culture of Good, a culture solutions and CSR subsidiary. TCC and Wireless Zone form the wireless division, providing Verizon products and services for over 30 years, while Culture of Good provides organizational culture and employee engagement solutions.

Differentiator

Problem solved

Functional benefit

Brands

• TCC Gives: Philanthropic arm of TCC; co-founded by CEO Scott Moorehead and his wife Julie Moorehead. Has donated over $4 million to various causes. Previously called The Moorehead Family Foundation.
• Culture of Good
• Round Room Gives
• M.O.R.E. Fund (Moorehead Opportunity to Rise and Evolve)
• Teachers Rock
• Round Room Relief
• School Rocks Backpack Giveaway

Products and services

• TCC (The Cellular Connection, LLC)

Quantifiable outcome

• Exceeded $2 billion in revenue in 2017
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Friends of Indy AnimalsminorStrategic or Co-development Partner · 3 November 2023Journey Home capital campaign partnership to raise $7 million for a new animal shelter in Indianapolis. Round Room CEO Scott Moorehead and wife Julie Moorehead donated $500,000 through the M.O.R.E. fund.
• VerizoncoreChannel Partner/ Reseller/ DistributorRound Room operates as one of the nation's largest Verizon authorized retailers. TCC and Wireless Zone are authorized to sell Verizon wireless products and services. This partnership forms the core of Round Room's business operations across its retail locations.
• More Than a PhoneminorStrategic or Co-development PartnerNonprofit partnership keeping domestic violence survivors connected with free smartphones and data service. Created through support of Round Room employees; all TCC stores accept used smartphone donations to support the nonprofit.
• Riley Hospital for ChildrenminorStrategic or Co-development PartnerPartnership established in 2015 with a pledged $1 million donation and 5-year partnership to support the hospital.
• Hamilton County Humane SocietyminorStrategic or Co-development PartnerReceived $500,000 donation on behalf of Round Room family when new office opened in Fishers, IN in 2021. Employees continue partnership through regular volunteer events.
• DREAM AliveminorStrategic or Co-development PartnerNonprofit focused on mentoring youth in 7th-12th grade to become civic-minded leaders. Received $747,000 in total grants from Round Room, focused on career paths, corporate volunteer integration, and mentoring.
• 100 Black Men of IndianapolisminorStrategic or Co-development PartnerOne of seven Indianapolis-based nonprofits to receive mega grant totaling $1.7 million in 2023.
• 91 PlaceminorStrategic or Co-development PartnerOne of seven Indianapolis-based nonprofits to receive mega grant totaling $1.7 million in 2023.
• Ben's Ranch FoundationminorStrategic or Co-development PartnerOne of seven Indianapolis-based nonprofits to receive mega grant totaling $1.7 million in 2023.
• Coburn PlaceminorStrategic or Co-development PartnerOne of seven Indianapolis-based nonprofits to receive mega grant totaling $1.7 million in 2023.
• Cocktails & CaregiversminorStrategic or Co-development PartnerOne of seven Indianapolis-based nonprofits to receive mega grant totaling $1.7 million in 2023.
• Trinity HavenminorStrategic or Co-development PartnerOne of seven Indianapolis-based nonprofits to receive mega grant totaling $1.7 million in 2023.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cellular Sales: One of the largest Verizon authorized retailers in the U.S. and a direct competitor to TCC/Wireless Zone in the carrier-authorized wireless retail model with multi-state storefront footprints.
• GoWireless (Connectivity Source): Multi-carrier authorized wireless retailer operating company-owned and franchise stores nationwide; competes head-to-head with Round Room's TCC and Wireless Zone banners in the same authorized-retailer channel.
• Wireless Advocates (Mosaic): Wireless retail specialist operating carrier-branded kiosks and stores inside big-box and retail partner locations; overlaps directly with Round Room's retail model in authorized wireless sales.
• Wireless Vision: T-Mobile, Verizon and AT&T authorized multi-carrier retailer with a large regional store footprint; comparable to Round Room's multi-state carrier-authorized retail strategy.
• Consumer Cellular: Wireless services reseller (operating on AT&T and T-Mobile networks) targeting similar value-conscious consumer demographics as Round Room's customers, with a comparable no-frills retail and online sales model.

Broad incumbents

• Verizon (Corporate Retail): Verizon's own corporate retail stores and verizon.com channel directly compete with TCC and Wireless Zone for device, plan, and accessory sales from the same end consumer.
• Best Buy: National consumer electronics retailer with carrier store-within-store concepts (Verizon, AT&T, T-Mobile); competes for the same wireless purchase occasions and offers an alternative distribution channel for carriers.
• Amazon: Largest online retailer of smartphones, accessories, and increasingly wireless service (via carrier partnerships); competes with Round Room's physical stores on device pricing and convenience.
• Target: Operates carrier-branded wireless departments and Mobile centers within Target stores; competes for incremental wireless attach purchases alongside Round Room's dedicated carrier stores.

Others

• Asurion (uBreakiFix): Largest U.S. device protection and repair provider (owns uBreakiFix); adjacent to Round Room's wireless ecosystem through insurance, protection plans, and same-day repair services often attached at point of sale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/round-room-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Round Room