What Heart Creative does

Heart Creative is a Portland, Oregon-based creative production agency founded in 2012 that provides photography, videography, content marketing, social media marketing, and supporting digital marketing services to consumer packaged goods (CPG) brands in food, beverage, beauty, and wellness. The firm is structured as a women and POC-owned, B Corp-certified minority business and is operated under the 1O8 portfolio ('1o8 Studio'). Its core products consist of four service pillars — Photography Agency, Videography Agency, Content Marketing, and Social Media Marketing — supported by modular offerings in research and strategy, recipe and menu development (with specialty-diet training and NLEA nutrition panels), product testing and sensory analysis, paid media, SEO, email marketing, publishing, and Shopify and web design. Notable named clients include Dandies, Sprig, Tofurky, Pacific Foods, Stoke Box, Julia's Table, and Groupe SEB (All Clad).

The agency's underlying production infrastructure comprises three in-house test kitchens and a 5,000 sq ft photo and video production space purpose-built with a full kitchen configured as a set, plus a food and beverage prop library, with capabilities spanning stop motion, fluid videography, animation, cinemagraph, GIF, and illustration work. Its revenue model is professional-services-based, combining project and retainer engagements; pricing is positioned as all-inclusive flat rates that bundle groceries, props, equipment, post-production, licensing, and usage into a single fee. Go-to-market is consultative and sales-led, executed through direct outreach, a 'virtual coffee date' consult, and the 'Radical Goodness' content hub that publishes original recipes, marketing reports, and product reviews to attract CPG brand marketers from emerging startups to billion-dollar enterprises. The company is led by co-founders Mollie Harris and Jennifer Bryman with CEO Mindy Haidle, and operates with a 11-50 person team.

Name

Heart Creative

Legal name

Heart Creative

Website

https://heartcreative.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart Creative is a Portland-based, women and POC-owned creative production agency that delivers photography, videography, content marketing, and social media services to food, beverage, beauty, and wellness CPG brands from startups to billion-dollar enterprises.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative production agency
• Food beverage marketing
• CPG content marketing
• Social media management
• Culinary content creation

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Full-service content creation and digital marketing services including photography, videography, social media management, content marketing, SEO, email marketing, paid media campaigns, web design, and publishing. Revenue generated through project-based and retainer engagements with CPG brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Heart Creative is a Portland-based creative production and digital marketing agency that specializes in content creation, photography, videography, and social media marketing for food, beverage, beauty, and wellness CPG brands. The agency operates three in-house test kitchens and a 5,000 sq ft production studio, providing end-to-end content services from strategy through publishing for CPG brands ranging from emerging startups to billion-dollar enterprises.

Product overview

Heart Creative is a full-service content and digital marketing agency offering a modular suite of services designed for food, beverage, beauty, and wellness CPG brands. The core offerings consist of four main service pillars: Photography Agency, Videography Agency, Content Marketing, and Social Media Marketing. These core services are supported by additional service modules including Research + Strategy, Recipe + Menu Development, Product Testing + Sensory Analysis, Food & Beverage Consulting, Publishing, Shopify + Web Design & Development, Paid Media Campaigns, SEO, and Email Marketing. The company operates from a Portland, Oregon facility with three in-house test kitchens and 5,000 sq ft of versatile photo and video production space, enabling end-to-end content creation and marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• Radical Goodness: Content hub featuring marketing insights, industry news, culinary content, and creative inspiration.

Products and services

• Photography Agency
• Videography Agency

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 1O8coreOthersHeart Creative is a creative production agency owned by 1O8, a parent company. The agency operates as part of the 1O8 portfolio, with Heart Creative focusing on content creation and digital marketing for food, beverage, beauty and wellness CPG brands while 1O8 provides strategic direction and support.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• McCulloch+Company: Food and beverage marketing agency offering creative, content and PR services to consumer brands in the same niche Heart Creative targets.
• The Goode Group: Full-service marketing and creative agency focused specifically on food, beverage and hospitality brands, with culinary content, brand strategy and digital execution — a near-1:1 vertical match for Heart Creative.
• Beardwood & Co: Creative agency serving food and beverage CPG brands with photography, video and content marketing services, operating a similar boutique production-led model for CPG clients.
• Sterling-Rice Group (SRG): Boulder, CO-based creative and brand strategy agency exclusively serving food and beverage brands, from startups to enterprise CPG, with integrated brand, content and digital services.
• FoodMinds: Food and nutrition-focused marketing and communications agency serving food, beverage and wellness CPG clients with similar culinary-content and education-led offerings.

Regional players

• Sklar Wilton & Associates: Canada-based food and beverage marketing and brand strategy agency serving comparable CPG clients with similar services, but primarily operating in Canada rather than the US.

Broad incumbents

• Wieden+Kennedy: Portland-headquartered global creative agency offering full-service campaigns with significant CPG and food/beverage accounts; a larger incumbent on Heart Creative's home turf rather than a niche specialist.
• Mother: Independent global creative agency with CPG and food brand clients across creative, social and digital channels; competes for the same brands but at broader scale and without culinary specialization.
• Droga5: Accenture-owned creative network serving CPG and consumer brands with integrated creative and media capabilities; overlaps with Heart Creative's brand content work but with significantly broader service scope.
• Anomaly: Independently held creative and brand consultancy with strong CPG and food/beverage credentials; competes on the same brand content RFPs but operates at broader scale without boutique production focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Creative