What 1o8 does

1o8 is a Chicago- and Portland-based digital marketing and content agency founded in 2018 that serves consumer packaged goods (CPG) brands seeking to drive sales across retail, Amazon, and Shopify channels. The firm organizes its offering around six service pillars: performance/paid media, in-house studio production, research and insights, eCommerce/retail management, brand strategy, and social content. It runs category-specialized practices for food and beverage, entertainment, health/public affairs, and sports, each with dedicated case studies and landing pages. The agency does not sell software or technology products; its core technology is an in-house creative studio that produces content across formats and channels.

The agency operates through professional services engagements — project-based fees and retainers — targeting mid-market and enterprise CPG brands via a sales-led GTM (direct outreach, website contact forms, industry networking, and the EcommInsiders community launched in 2023). Pricing is quote-based and not publicly disclosed. Notable clients include Del Monte, Dandies, Tofurky, Mush, Happy Moose Juice, Bumble Bee, Danny Trejo's Tacos & Spirits, Emma Hernan, Yellowstone Fragrance, TY (Beanie Babies), NWSL, Nirvana Super, BIGPLAY Sports, and Illinois Cares for Kids. Reported outcomes include +1041% Amazon revenue (Trejo's Tacos), +127% DTC revenue and 7x ROAS (Mush), +600% TikTok followers and +37% DTC revenue (TY), and +108% social CTR (NWSL).

The business is privately held with no disclosed funding rounds, ownership structure, or revenue figures, suggesting founder or independently financed ownership. Operating geographies are domestic (Midwest and West Coast), with no international footprint claimed. The company has been recognized as one of Chicago's most recommended digital strategy agencies by The Manifest in 2022 and displays partner logos including AB InBev and others on its website. Sub-brands include 1o8marketplace.com (Amazon management) and Heart Creative (food & beverage production).

Name

1o8

Legal name

1o8

Website

https://1o8.agency

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

1o8 is a Chicago- and Portland-based digital marketing and creative agency founded in 2018 that helps CPG brands drive sales across retail, Amazon, and Shopify through paid media, production, research, eCommerce, brand strategy, and social content services.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service digital marketing agency providing paid media, production, research and insights, eCommerce retail management, brand strategy, and social content services to CPG brands. Revenue generated through project-based fees, retainer agreements, and ongoing service contracts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

1o8 is a digital marketing and content agency that helps CPG brands win the shopping cart at retail, Amazon, and Shopify. The agency delivers integrated services across paid media, creative production, research and insights, eCommerce retail management, brand strategy, and social content, with dedicated vertical practices for Food & Beverage, Entertainment, Health, and Sports clients.

Product overview

1o8 is a Chicago and Portland-based digital marketing and content agency that works with CPG brands to win the shopping cart across retail, Amazon, and Shopify platforms. The agency operates as a unified service offering rather than a software product, providing integrated marketing services through category-specific practices. The core services include Performance/Paid Media, Studio/Production, Research/Insights, eCommerce/Retail, Brand Strategy, and Social Content. The agency also operates specialized verticals for Food + Beverage, Entertainment, Health, and Sports marketing. Additional offerings include Amazon Management Services via 1o8marketplace.com and EcommInsiders, a Slack-based community for ecommerce professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance / Paid Media Performance marketing services including paid media campaigns designed to drive customer acquisition and ROI for CPG brands.
• Studio / Production In-house creative production services including video, photography, and multi-format content creation for brand marketing across CPG, entertainment, health, and sports clients.
• Research / Insights Market research and audience insights services to inform brand strategy and marketing decisions for CPG and public affairs clients.
• eCommerce / Retail eCommerce strategy and retail support services including Amazon Marketplace management and Shopify store optimization for CPG brands.
• Brand Strategy Brand development and strategic planning services for CPG companies and consumer-oriented brands.
• Social Content Social media marketing and content creation services designed to drive brand engagement across platforms.
• Amazon Management Services Amazon Marketplace management services including product listings, advertising, and retail operations, delivered via dedicated 1o8marketplace.com platform.
• Food + Beverage Marketing Vertical-specific marketing services for food and beverage brands including recipe content, social media strategy, and Amazon management for clients such as Del Monte, Dandies, Tofurky, Mush, Happy Moose Juice, and Bumble Bee.
• Entertainment Marketing Vertical-specific marketing services for entertainment, celebrity-endorsed, and licensed brands including Danny Trejo's Tacos & Spirits, Emma Hernan, Yellowstone Fragrance, and TY Beanie Babies.
• Health Marketing Vertical-specific marketing services for public affairs, healthcare, and government health campaigns including audience research and creative campaign development for initiatives such as Illinois Cares for Kids.
• Sports Marketing Vertical-specific marketing services for sports leagues, teams, and athlete-owned brands including NWSL Summer Cup 2024, Nirvana Super, and BIGPLAY Sports, covering event planning, creative production, and DTC growth.

Quantifiable outcome

• +108% CTR on social (NWSL)
• +7 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tinuiti: A large performance marketing agency with strong Amazon, paid media, and CPG expertise. Comparable to 1o8 across most service lines though at significantly larger scale.
• Wpromote: A full-service digital marketing agency providing paid media, SEO, content, and creative across CPG and consumer brands. Comparable mid-market competitor with similar service breadth.
• Power Digital Marketing: A digital marketing agency with a deep specialization in direct-to-consumer and CPG brands, offering paid media, SEO, content, and Amazon services. Closely comparable to 1o8 in vertical focus and service mix.
• Hawke Media: A digital marketing agency offering paid media, content, and ecommerce services to consumer brands. Similar size and vertical targeting as 1o8, including Amazon and Shopify support.
• AMP Agency: A performance and brand marketing agency serving consumer and entertainment clients with paid media, social content, and creative production. Direct overlap in entertainment and consumer brand work.
• Carrot (by Instacart): A CPG-focused digital agency and commerce platform offering paid media, content, and retail/Amazon activation. Highly comparable to 1o8 in CPG specialty and ecommerce channel focus.
• Red Antler: A branding and marketing agency known for launching DTC and CPG challenger brands. Comparable to 1o8 in serving emerging CPG and consumer brands with brand strategy and creative production.
• Moburst: A full-service digital marketing agency offering paid media, social, and content services to consumer brands. Comparable to 1o8 in serving CPG/DTC clients with performance and creative.
• Disruptive Advertising: A digital marketing agency specializing in paid media and ecommerce growth for consumer brands. Overlaps with 1o8 in performance-driven CPG and DTC client work.

Broad incumbents

• Mirum Agency: A global digital experience agency offering strategy, creative, commerce, and content services to consumer brands. Wider portfolio than 1o8 but significant overlap in CPG/consumer marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/1o8digital
• Instagraminstagram.com/1o8agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1o8