What Sklar Wilton & Associates does

Sklar Wilton & Associates is a Toronto-based strategy and insights consulting firm founded in 1986 by Luke Sklar, with Charlie Wilton joining as Partner in 1991. The firm operates as a private limited company (Sklar Wilton & Associates Ltd.) headquartered at 507 King Street East, Toronto, with a team of 45+ led by six Partners. It provides strategic advisory services combined with market research and analytics to consumer brands, CPG companies, and retailers in Canada and selectively internationally, with named clients including Molson Coors, McCain, Sobeys, Sport Chek, Bimbo Canada (Dempster's), Mars Canada, Enterprise Rent-A-Car, Church & Dwight, Parkland, and M&M Food Market.

The firm's service portfolio is organized around four pillars: Insights Planning & Management, Business & Portfolio Strategy, Brand Strategy & Growth, and Innovation Strategy & Pipeline Development. Underlying technology consists of proprietary consulting frameworks and methodologies developed over nearly four decades, including the Brand Growth Model, Disruption Audit, Brand Vitality Health Tracker, INVESTigate IDEAs innovation prioritization methodology, and a Strategic Planning Framework structured around "Where to Play, Who to Win With, What to Stand For, How to Win." There is no evidence of software products, AI/ML capabilities, APIs, or mobile applications; the firm delivers customized human-led research, strategy, and facilitation services rather than packaged technology.

The business model is professional services with custom enterprise engagement pricing. Revenue is generated through long-term trusted-advisor relationships and project engagements with large consumer-facing clients, distributed across multiple industries including food and beverage, retail, pet care, automotive, consumer goods, healthcare, and energy. The firm also operates Headway, a 2019-launched workplace mental health social impact initiative that includes corporate partnerships with organizations such as KPMG, WestJet, and Dig Insights. Distribution is direct enterprise field sales with no channel or indirect partners, supported by a content marketing engine (Sklar Wilton Insights blog, newsletter, earned media, and industry event presence) that functions primarily as a top-of-funnel demand generation mechanism.

Name

Sklar Wilton & Associates

Legal name

Sklar Wilton & Associates Ltd.

Website

https://sklarwilton.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Sklar Wilton & Associates is a Toronto-based strategy and insights consulting firm serving large Canadian consumer brands and CPG companies with brand strategy, portfolio strategy, innovation, and market research advisory services through long-term trusted-advisor engagements.

Ownership category

akta.pro rank

Product category

Strategic Management Consulting

NAICS

Marketing Consulting Services (541613), Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Innovation, Product & R&D Consulting (BPAHACAM)

Keywords

• Strategy consulting services
• Market research analytics
• Brand strategy consulting
• Consumer insights research
• Innovation strategy consulting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Advisory Services: Consulting engagements providing strategy and insights services to help clients unlock growth and build stronger brands. Long-term trusted advisor relationships as opposed to one-off project work.
2. Market Research and Analytics: Research services including consumer insights, segmentation studies, and market analysis delivered as part of strategic engagements.
3. Headway Program: Workplace mental health initiative offering tools, frameworks, and resources for business leaders to create mentally healthier workplaces.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sklar Wilton & Associates is a Toronto-based strategy and insights consulting firm that delivers strategic advisory services combined with market research and analytics to help consumer brands and CPG companies unlock growth and build stronger brands. Its offerings are organized around four core service pillars: Insights Planning & Management, Business & Portfolio Strategy, Brand Strategy & Growth, and Innovation Strategy & Pipeline Development, supported by proprietary tools and frameworks developed over nearly four decades.

Product overview

Sklar Wilton & Associates is a Strategy and Insights consulting firm offering advisory services through four core service pillars: Insights Planning & Management (consumer-centric research and knowledge centralization), Business & Portfolio Strategy (strategic planning and facilitation), Brand Strategy & Growth (using the Brand Growth Model framework), and Innovation Strategy & Pipeline Development (end-to-end innovation from strategy to commercialization). The firm also operates Headway, a workplace mental health social impact initiative. The portfolio represents a unified consultancy offering rather than a software platform, combining strategic advisory services with market research and analytics expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Headway: A workplace mental health movement launched in memory of founder Luke Sklar. The Headway Program helps business leaders take the next step toward creating mentally healthy workplaces. The initiative includes resources, tools, and frameworks for mental health best practices in the workplace.

Products and services

• Insights Planning & Management Builds best-in-class consumer-centric decision-making approaches through proprietary frameworks, strategic scoping, expert project management, and seamless integration of insights into organizational processes. Designed for enterprise marketing and insights leaders.
• Business & Portfolio Strategy Futureproofs businesses with strategic planning, facilitation, and practical processes grounded in facts and insights, helping organizations pivot based on trends and create differentiated growth. Targets senior executives responsible for corporate and portfolio strategy.
• Brand Strategy & Growth Delivers brand growth ambitions with strategic clarity through the proprietary Brand Growth Model framework, identifying who to win with, what to stand for, and how to win. Aimed at CMOs and brand leaders at consumer-facing enterprises.
• Innovation Strategy & Pipeline Development Identifies innovation platforms and fuels new product development across strategic foundation, new product development, and commercialization stages, using proprietary tools such as the INVESTigate IDEAs methodology and proven frameworks. Targets innovation leaders and R&D/marketing teams at CPG and consumer brands.
• Headway A workplace mental health movement offering tools, frameworks, and resources for business leaders to create mentally healthier workplaces. Includes a coalition of partners (KPMG, WestJet, Hotspex, WW Canada, Creative Options Regina, Harlequin, HarperCollins Canada, Dig Insights) sharing mental health best practices.

Quantifiable outcome

• M&M Food Market: 8% increase in new/reactivated customers, 4% increase in same store sales growth vs. pre-campaign trend
• +6 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Leukemia and Lymphoma Society of CanadaminorStrategic or Co-development Partner · 1 May 2019Headway program partner supporting blood cancer research and improving quality of life for patients and their families.
• Headway MovementcoreStrategic or Co-development Partner · 1 May 2019Mental health workplace movement launched in memory of founder Luke Sklar, offering tools, frameworks and resources to help business leaders create mentally healthier workplaces. Partners include KPMG, WestJet, Hotspex, WW Canada, Creative Options Regina, Harlequin and HarperCollins Canada, and Dig Insights sharing mental health best practices.
• Pow Wow PitchminorStrategic or Co-development Partner · 1 May 2019Supporting emerging Indigenous entrepreneurs through partnership with Pow Wow Pitch organization.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global research and consumer insights firm with deep CPG and retail coverage; overlaps with SW&A's market research and segmentation offerings as part of a much wider portfolio.
• Accenture Song: Global experience, brand, and marketing consulting arm of Accenture; competes for enterprise brand strategy and innovation mandates with significantly larger delivery capacity.
• Kantar: Global market research and insights powerhouse; broader and tech-enabled, but directly competes for the brand tracking, segmentation, and innovation research work that anchors SW&A's engagements.

Direct peers

• Hotspex: Canadian consumer insights and brand strategy firm serving CPG clients; comparable in size and offerings, and a Headway Movement partner alongside SW&A.
• Lippincott: Brand strategy and identity consultancy serving enterprise CPG and consumer brands; comparable in delivering proprietary brand frameworks and long-tenured client engagements.
• Hall & Partners: Brand and communications research consultancy with a CPG-heavy client base; comparable insights-led advisory model serving similar marketing leader buyers.
• Siegel+Gale: Brand strategy, naming, and customer experience firm with proprietary simplicity frameworks; competes for similar enterprise brand strategy mandates.
• Prophet: Global brand and marketing strategy consultancy offering brand growth, customer experience, and innovation advisory — directly overlaps with SW&A's Brand Strategy & Growth and Innovation Strategy practices.
• The Cambridge Group: Growth strategy consulting firm combining consumer research with strategic advisory for CPG and retail clients — closely mirrors SW&A's strategy + insights fusion.

Emerging players

• Dig Insights: Canadian-headquartered research and insights firm with technology-enabled consumer research platforms; an emerging peer for the insights/analytics half of SW&A's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sklarwilton
• Facebookfacebook.com/SklarWilton

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sklar Wilton & Associates