Celebrus
Celebrus Technologies plc is an AIM-listed UK enterprise software vendor that provides a tag-free, real-time digital data and identity platform for banks, insurers, healthcare providers, retailers, and travel companies, capturing behavioral data and resolving customer identity in milliseconds across channels.
- Company typePublic
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Celebrus does
Celebrus Technologies plc is a UK-headquartered (Sunbury-on-Thames) enterprise software company, founded in 1999/2000 and listed on the AIM Market of the London Stock Exchange, that operates a digital data and identity platform for large organizations in banking, insurance, healthcare, retail/telco, and travel/hospitality. The platform is differentiated by patented tag-free data capture that automatically collects 100% of customer interactions across web, mobile apps, kiosks, and servers without manual tagging, combined with real-time identity resolution that recognizes visitors before, during, and after authentication and persists cross-domain. The product portfolio is organized as a core Celebrus Data Platform with modular add-ons including Celebrus AI (a June 2026 conversational analytics capability integrating with Microsoft Copilot, Anthropic Claude, and OpenAI ChatGPT), Celebrus Marketing, Celebrus Fraud, Celebrus Digital Analytics, Celebrus Cloud (single-tenant VPC deployment), and supporting modules for behavioral biometrics, bot detection, anomaly detection, and no-party data (CX Vault).
The company monetizes through platform licensing and multi-year subscription contracts priced per session rather than per record or interaction, and targets enterprise accounts via a direct sales motion complemented by a premier partner network that includes Adobe, Salesforce, Teradata, Braze, Pegasystems, and Optimizely as technology partners, plus 50+ additional integrations. Customers include Bank of America, HSBC, Lloyds, Citibank, BNP Paribas, Nationwide, Toyota, Qantas, and The Very Group, with stated coverage in 30+ countries. The platform holds ISO 27001 certification and is positioned for GDPR, CCPA, HIPAA, and PCI compliance, with deployment architected to keep customer data within the buyer's own cloud environment.
Celebrus firmographics
Firmographics- Name
- Celebrus
- Legal name
- Celebrus Technologies plc
- Website
- https://celebrus.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Celebrus Technologies plc is an AIM-listed UK enterprise software vendor that provides a tag-free, real-time digital data and identity platform for banks, insurers, healthcare providers, retailers, and travel companies, capturing behavioral data and resolving customer identity in milliseconds across channels.
- Ownership category
- akta.pro rank
Celebrus industry classification
Industry- Product category
- Customer Data Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)
- akta.pro secondary industry
- Digital Identity, eKYC & Borrower Verification (Lending-Focused) (FSAGAHAF)
Keywords
Where Celebrus is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Celebrus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Licensing and Subscription: Celebrus generates revenue through platform licensing, with session-based pricing and faster implementation compared to traditional CDPs. The company offers modular capabilities that can work alongside existing CDP investments or replace them entirely.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Session-based pricing model |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Celebrus product offering
Product offeringCore offering
Celebrus sells a digital data and identity platform that captures first-party behavioral data in real-time across web, mobile apps, kiosks, and offline channels using patented tag-free technology. The platform resolves customer identity in real-time from first anonymous click through authentication and streams enriched profiles into enterprise martech, analytics, and fraud systems in milliseconds. It is sold as a modular platform with specialized offerings for marketing, fraud prevention, digital analytics, and conversational AI, serving large enterprises in banking, insurance, healthcare, retail, and travel.
Product overview
Celebrus is a digital data and identity platform that offers a comprehensive portfolio of products organized as a unified platform-plus-modules architecture. The core Celebrus Data Platform captures first-party behavioral data in real-time, which feeds specialized modules including Celebrus AI (conversational analytics), Celebrus Marketing (personalization), Celebrus Fraud (detection and prevention), Celebrus Digital Analytics (privacy-compliant analytics), and Celebrus Cloud (deployment infrastructure). Supporting modules include Audience Accelerator, Insight Recovery, and Real-Time Activation. The platform also includes specialized capabilities such as Behavioral Biometrics, Bot Detection, Anomaly Detection, Single Customer View, Marketing Signals, Sense and Trace, FastText, and CX Vault. Celebrus positions itself as superior to traditional CDPs by providing true real-time data capture without tagging, instant identity resolution, and millisecond-level data activation across the enterprise.
Differentiator
Problem solved
Functional benefit
Products and services
- Celebrus Data Platform Core digital data and identity platform that captures complete behavioral data from the first anonymous click, resolves identity in real-time, and streams enriched profiles in milliseconds into existing martech, analytics, and fraud systems for enterprise customers.
- Celebrus AI Conversational analytics capability that enables business users to query real-time, identity-resolved customer data through natural language interfaces integrated with Microsoft Copilot, Anthropic Claude, and OpenAI ChatGPT, operating within the customer's own VPC environment.
- Celebrus Marketing
- Celebrus Fraud
- Celebrus Digital Analytics
- Celebrus Cloud
- Audience Accelerator
- Insight Recovery
- Real-Time Activation
Quantifiable outcome
- 45% tripled rates of attribution from 15-45% by connecting marketing spend to tangible business results
- +17 more outcomes
Companies that use Celebrus
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
Celebrus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability8 records
Feature8 records
Celebrus partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered premier and standard.
- AdobepremierPremier partner integration connecting Celebrus first-party data and identity resolution with Adobe Experience Cloud platforms for enhanced experimentation and personalization capabilities.
- TeradatapremierIntegration combining Celebrus real-time data capture with Teradata enterprise-scale analytics, enabling analysis of billions of interactions for clear, actionable customer journeys.
- SalesforcepremierPre-built integration connecting Celebrus behavioral data and identity graphs with Salesforce marketing and sales platforms for unified customer profiles.
- BrazepremierIntegration enabling real-time activation of Celebrus customer profiles through Braze customer engagement platform for personalized messaging.
- OptimizelypremierIntegration using Optimizely's BYOID framework to provide persistent user identities for experimentation and personalization, eliminating data limitations in A/B testing.
- Pegasystems (Pega)premierIntegration connecting Celebrus data and identity resolution with Pega customer decisioning and engagement platforms for AI-driven personalization.
- SnowflakestandardPre-built integration connecting Celebrus real-time data with Snowflake data cloud platform for enterprise analytics and data warehousing.
- AWSstandardIntegration enabling Celebrus deployment within Amazon Web Services cloud infrastructure with seamless connectivity to AWS services.
- MicrosoftstandardCelebrus AI integrates with Microsoft Copilot, and platform integrates with Azure Synapse for data analytics and cloud services.
- GooglestandardIntegration connecting Celebrus data with Google marketing and analytics platforms including Google Ads and Google Analytics.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Celebrus competitors and assessment
Company assessmentDirect peers
- Segment (Twilio): Segment is a leading CDP focused on customer data infrastructure and event collection, widely used by digital-native and enterprise marketers. It overlaps directly with Celebrus on identity resolution, data capture, and downstream activation into marketing and analytics tools.
- Treasure Data: Treasure Data is an enterprise CDP focused on large-scale customer data unification with strong presence in Japan and among global manufacturers and retailers. It competes with Celebrus for global enterprise CDP deals, particularly in heavy data-volume environments.
- Tealium: Tealium offers a customer data platform with tag management, real-time data orchestration, and identity resolution, and is a frequent Celebrus competitor in financial services and healthcare. The overlap in regulated verticals and tag-free positioning makes it one of the closest direct competitors.
- mParticle: mParticle provides a customer data infrastructure platform with tag-based and tagless collection, identity resolution, and integrations across martech stacks. It competes directly with Celebrus in digital data capture and downstream activation, particularly with digital-native and mid-market enterprises.
Emerging players
- Optimizely: Optimizely's BYOID (Bring Your Own Identity) framework integrates Celebrus persistent user identities for experimentation and personalization. While primarily an experimentation/CMS platform, Optimizely overlaps with Celebrus in identity-driven personalization and competes for the same marketing technology budget.
Others
- Snowflake: Snowflake is a data cloud provider that integrates with Celebrus for enterprise data warehousing. While not a direct CDP competitor, Snowflake's growing data clean rooms and native marketing data solutions position it as both a complementary infrastructure layer and a long-term competitive threat to pure-play CDPs.
Broad incumbents
- Pegasystems (Pega): Pega provides customer decisioning and engagement software that integrates with Celebrus for AI-driven personalization. While not a pure CDP, Pega competes in overlapping use cases around real-time customer engagement and decisioning, especially in financial services.
- Adobe Experience Platform (Real-Time CDP): Adobe's flagship CDP sits inside Experience Cloud and competes directly with Celebrus for enterprise CDP budgets in banking, insurance, retail, and travel. Adobe bundles massive scale, native AI (Sensei), and a much broader marketing suite, making it the most strategically important incumbent peer.
- Oracle Unity Customer Data Platform: Oracle Unity is the CDP layer within Oracle's CX/Advertising/Commerce cloud, targeting the same large enterprise accounts as Celebrus. With Oracle's database, cloud, and applications footprint, Unity is a formidable incumbent competitor for global bank, insurance, and telco customers.
- Salesforce Data Cloud: Salesforce Data Cloud (formerly Customer 360 Audiences / CDP) directly competes with Celebrus on enterprise customer data unification and activation. As a Premier integration partner of Celebrus, Salesforce represents both a competitor (when sold standalone) and a critical go-to-market channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Celebrus social profiles
Digital presenceCelebrus compliance and trust
Trust signalCompliance4 records
Celebrus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celebrus leadership team
Management profileNumber of profiles
Profiles2 records
Celebrus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celebrus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celebrus
What does Celebrus do?
Celebrus sells a digital data and identity platform that captures first-party behavioral data in real-time across web, mobile apps, kiosks, and offline channels using patented tag-free technology. The platform resolves customer identity in real-time from first anonymous click through authentication and streams enriched profiles into enterprise martech, analytics, and fraud systems in milliseconds. It is sold as a modular platform with specialized offerings for marketing, fraud prevention, digital analytics, and conversational AI, serving large enterprises in banking, insurance, healthcare, retail, and travel.
Is Celebrus a public or private company?
Celebrus is a public company. It is classified as public and is currently operating.
When was Celebrus founded?
Celebrus was founded in 2000. It employs 101 to 250 people.
Where is Celebrus based?
Celebrus is headquartered in London, United Kingdom, in the Europe region.
How does Celebrus make money?
One revenue line is on record: platform Licensing and Subscription.
Who are Celebrus's main competitors?
Direct peers on record are Segment (Twilio), Treasure Data, Tealium and mParticle. Optimizely is listed as an emerging player. Snowflake is listed as an others. Broad incumbents are Pegasystems (Pega), Adobe Experience Platform (Real-Time CDP), Oracle Unity Customer Data Platform and Salesforce Data Cloud.
Does Celebrus have an API?
Yes. Celebrus provides an open API that enables bridge connectivity to data systems, allowing organizations to connect and share digital data including PII across all platforms through a no-code interface. The API supports seamless data integration with existing martech and fraud tech stacks, enabling real-time data activation. Developer documentation is at portal.celebrus.com.
What industry is Celebrus in?
Celebrus's product category is Customer Data Platform. Its primary akta.pro industry code is FSAGAAAD, Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value), with a secondary code of FSAGAHAF, Digital Identity, eKYC & Borrower Verification (Lending-Focused). Its NAICS code is 5132 and its SIC code is 6200.