What Rootcode does

Rootcode is a Sri Lanka-headquartered, founder-led custom software development and AI solutions firm serving enterprises, startups, and governments worldwide. Founded around 2014-2015 and now in its 10th operating year, the company is structured around six service lines: Web/Mobile/Cloud Applications, Artificial Intelligence Solutions, UX Design (Rootcode Studio), Extended Teams, AI-driven MVP development (Rootcode MVP Factory), and Accessibility Implementation, supplemented by named product brands Expert Republic and Skapp.

Its underlying technology stack spans AI/ML, LLM-powered conversational AI tools that connect to organizational knowledge repositories, an AI model training platform enabling government departments to build domain-specific classification models, and full-stack web/mobile/cloud engineering. The company holds ISO 9001 and ISO 27001 certifications, operates offices in Colombo and Tallinn (Estonia), and maintains a wholly-owned nonprofit subsidiary, Rootcode Foundation, focused on technology education for underprivileged children.

Rootcode generates revenue primarily through professional services, delivered via custom development engagements and extended-team/staff-augmentation models on a project-based, consultation-driven pricing structure. Its go-to-market is direct enterprise field sales with a 'Book a free consultation' motion, targeting a hybrid mix of large enterprises (e.g., BRP Systems AB, Kendrion, Agricam), startups, and government agencies (e.g., Government of Estonia). The company is privately held with no disclosed institutional funding.

Name

Rootcode

Legal name

Rootcode

Website

https://rootcodelabs.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Rootcode is a Sri Lanka-headquartered custom software development and AI solutions firm serving enterprises, startups, and governments globally across web, mobile, cloud, UX, and AI services from offices in Colombo and Tallinn.

Ownership category

akta.pro rank

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Development Services: Rootcode generates revenue through custom software development engagements, offering services across web/mobile/cloud applications, AI solutions, UX design, and extended team models. The company operates as a technology partner for enterprises, startups, and governments, delivering tailored solutions based on client requirements. Pricing appears project-based with consultation-driven scoping.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Rootcode is a global technology services firm that builds custom web, mobile, and cloud applications, AI solutions, UX designs, and provides extended development teams for enterprises, startups, and governments. It also offers an AI-driven MVP Factory for rapid product launches, accessibility implementation services, and two proprietary products (Expert Republic and Skapp).

Product overview

Rootcode is a globally recognized technology organization offering a comprehensive portfolio of services and products. Their service offerings span six core areas: Web/Mobile/Cloud App Development, Artificial Intelligence Solutions, UX Design, Extended Teams, MVP Factory (AI-driven rapid development), and Accessibility Implementation. The company also maintains two named product brands—Expert Republic and Skapp—alongside their service portfolio. Headquartered in Sri Lanka with offices in Estonia, Rootcode serves enterprises, startups, and governments worldwide, celebrating their 10th anniversary in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Rootcode Foundation: Impact initiative focused on empowering underprivileged children with technology education
• Rootcode Studio
• Rootcode MVP Factory
• Expert Republic
• Skapp

Products and services

• Expert Republic Named product in the Rootcode portfolio; further description not detailed in the source.
• Skapp Named product in the Rootcode portfolio available at skapp.com; further description not detailed in the source.
• Web, Mobile & Cloud Apps Custom design and development of secure, scalable web, mobile, and cloud applications that fast-track business growth, delivered for enterprises, startups, and governments.
• Artificial Intelligence Solutions Design and build of intelligent AI solutions (including LLM-powered conversational co-pilots and AI model training platforms) for startups, enterprises, and governments to transform their operations.
• UX Design UX design services crafting holistic, people-friendly digital experiences for products, delivered as part of Rootcode Studio.
• Extended Teams Scalable team augmentation providing skilled Rootcode developers that integrate into the client's team, scaling from the 1st to the 100th developer as needed.
• Rootcode MVP Factory AI-driven rapid MVP development service that fast-tracks products to market, primarily aimed at startups needing quick product launches.
• Accessibility Implementation Service to make digital products accessible and compliant for the user's base.

Quantifiable outcome

• Multiple clients report successful long-term partnerships with accelerated development outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• 99x: Sri Lanka-headquartered software product and services firm serving global clients. Closest regional comparable to Rootcode in terms of geography, talent base, and enterprise custom-development services.
• Sysco LABS: Sri Lanka-based technology arm of Sysco Corporation, with operations in custom software and product engineering. Regional peer for talent market dynamics and enterprise services delivery.

Direct peers

• Endava: Global IT services firm with a similar custom software development and extended teams model, combining nearshore/offshore engineering talent with enterprise digital transformation engagements. Directly comparable to Rootcode in go-to-market and delivery approach.
• Thoughtworks: Technology consultancy focused on custom software, AI/ML, and digital product development for enterprises. Overlaps with Rootcode across AI consulting, custom development, and product engineering services.
• Andela: Talent marketplace/platform that connects enterprises with vetted engineers from emerging markets, offering extended teams and dedicated development squads. Highly comparable to Rootcode's Extended Teams model and emerging-market delivery model.

Broad incumbents

• Globant: Large global digital transformation and custom software development firm with AI and product engineering offerings. Competes with Rootcode for enterprise custom-development deals but at significantly greater scale and geographic reach.
• EPAM Systems: Major IT services and digital engineering provider with deep custom software, AI, and extended teams offerings. A larger incumbent competing for the same enterprise custom-development wallet share.
• Wipro Digital: Global IT services division of Wipro with deep custom software, AI/cloud, and digital engineering capabilities. A large incumbent competitor for enterprise and government digital transformation contracts that Rootcode targets.

Emerging players

• Turing: AI-focused talent platform providing vetted remote engineers to enterprises. Overlaps with Rootcode's extended teams and AI-enabled development offerings, with a stronger tech-enabled matching layer.
• Pactum AI: Estonia-headquartered AI company building autonomous negotiation agents for enterprise procurement. Comparable to Rootcode via its Estonia-based AI engineering presence and similar EU AI services positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rootcode