What 99x does

99x is a Norwegian-headquartered global digital product engineering company, founded in 1999 and operating under the 99x Group across six countries including Norway (Oslo HQ), Sri Lanka (Colombo, the largest engineering hub with 400+ staff), Portugal (Algès, via 99x Europe, formerly Cleverti), Brazil (Vittoria, via LeanOn), Malaysia, and a presence in Singapore. The group employs 600+ people and serves 100+ global and Scandinavian enterprise clients with nearshore tech talent and end-to-end digital product engineering services spanning software, web, and mobile applications, complemented by internal AI tools including Xians.ai (open-source Agent Control Plane for agentic workflows), Xiana (3D visual agent with facial recognition and natural language interaction), Agenttri Al (enterprise agentic orchestration), OptimaxerAI Web, and the Yantra Labs IoT/embedded unit. Customer use cases span AI-powered compliance, big-data vehicle inspection, digital auction platforms, software product development, CRM/ERP solutions, and sub-millisecond embedded systems for energy and subsea clients.

The business operates on a B2B services model with two principal revenue streams: Digital Product Engineering (project-based and facilitated-team engagements) and Nearshore Tech Talent (recurring team augmentation across Europe and USA/Canada), plus Web Solutions. Pricing is quote-based and not publicly disclosed. The company sells primarily through direct enterprise field sales targeting Scandinavian, European, and North American buyers, with commercial activities run by Norwegian entities (99x Technology AS, Seeds AS, Incrementi AS, Clave Consulting AS) and delivery executed from lower-cost geographies. Proprietary operational tooling (Flowyzer, Product Central, DevGrade, BagID) supports delivery and talent assessment.

Strategic posture is expansionary: a $20 million investment from Nordic private equity fund Driv Kapital in 2021 funded a roll-up that has since included Clave Consulting (Norway, 2024-09-11), Gture and Solvr AS (2025), and Increo (2026-04-15). The company holds ISO 9001:2015, ISO 27001:2022, ISO 27701:2019, ISTQB Platinum Partner status, and is GDPR-compliant, supporting European enterprise and public-sector procurement. Recent industry recognition includes the 2026 SLASSCOM National Ingenuity Award, 2026 CPM Best Management Practices Overall Gold, and the 33rd National Chamber of Exporters Gold Award in the Extra-Large ICT/BPO category.

Name

99x

Legal name

99x Group

Website

https://99x.io

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

99x is a Norwegian-headquartered global digital product engineering company that delivers nearshore tech talent and AI-enhanced software services across six countries to 100+ Scandinavian, European, and North American enterprise clients.

Ownership category

akta.pro rank

Product category

Software Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

UI/UX Engineering & Front-End Modernization (BPAEAFAH)

akta.pro secondary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

Keywords

• Digital product engineering
• Nearshore tech talent
• AI agent platform
• Software development services
• Embedded systems development

Headquarters

HQ city

Kollupitiya

HQ country

Sri Lanka

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Product Engineering Services: End-to-end product engineering services including design, development, and scaling of digital products. Revenue generated through project-based engagements and dedicated team models.
2. Nearshore Tech Talent: Providing technology talent across Europe and USA/Canada regions. Revenue model based on team augmentation and staff augmentation services with recurring engagement structures.
3. Web Solutions: Building web solutions and business-critical systems for clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

99x is a global product engineering company that designs, builds, and scales digital products for enterprises through nearshore delivery centers. Its core offerings include Digital Product Engineering (end-to-end product design, development, and scaling), Nearshore Tech Talent services for Europe and USA/Canada, and Web Solutions for business-critical systems. The company supplements these services with proprietary AI platforms such as Xians.ai (open-source Agent Control Plane), Xiana (AI visual agent), Agenttri AI (agentic orchestration), and OptimaxerAI Web, along with specialized units like Yantra Labs for IoT and embedded systems.

Product overview

99x is a global product engineering company offering a unified platform of digital product services augmented by proprietary AI tools. The core offering consists of Digital Product Engineering, Tech Talent services (Europe and USA), and Web Solutions, supported by 600+ engineers across Sri Lanka, Norway, Portugal, Brazil, and Malaysia. The product portfolio includes: Xians.ai (open-source Agent Control Plane for orchestrating agentic AI workflows), Xiana (AI-powered 3D visual agent with facial recognition and natural language interaction), Agenttri Al (enterprise-grade agentic orchestration platform), and OptimaxerAI Web (AI library for web products). Specialized units include Yantra Labs (IoT and embedded systems), Flowyzer (delivery insights), Product Central (developer productivity), DevGrade (talent assessment), and BagID (travel solutions). The company has also expanded through acquisitions including Clave Consulting, Seeds Consulting, Solvr AS, and Gture. 99x embeds AI across its service delivery using Generative AI, agentic workflows, and MCP to accelerate development, improve quality, and scale effectively.

Differentiator

Problem solved

Functional benefit

Brands

• Xians.ai: AI Agent Platform - an Agent Control Plane designed to orchestrate and scale agentic AI workflows, developed as an open-source platform.
• Xiana
• Yantra Labs

Products and services

• Digital Product Engineering End-to-end digital product engineering service for global and Scandinavian enterprises, combining product strategy, scalable multi-location delivery, and AI integration across software, web, and mobile applications.
• Nearshore Tech Talent - USA & Canada Nearshore talent service providing top-tier engineering talent for North American teams through nearshore delivery model, helping technology companies scale engineering capacity.
• Nearshore Tech Talent - Europe Nearshore talent service scaling engineering teams with top local and nearshore engineering talent across European locations including Portugal and Norway.
• Web Solutions Building appealing web solutions and business-critical systems for clients as part of the product engineering portfolio.
• Xians.ai Open-source Agent Control Plane designed to orchestrate and scale agentic AI workflows, addressing the challenge of teams repeatedly building foundational infrastructure for AI agent development and deployment.
• Xiana AI-powered 3D visual agent supporting facial recognition, automation, and natural language interaction, with enterprise capabilities including integration with Office 365 and query handling for organizational knowledge to improve operational efficiency and user onboarding.
• Agenttri AI Enterprise-grade agentic orchestration platform enabling organizations to build and deploy AI agent workflows at scale.
• OptimaxerAI Web AI library for web products designed to enhance web application capabilities with AI-driven features.
• Flowyzer Tool providing transparency and delivery insights for software product engineering teams to track project progress and delivery metrics.
• Product Central Developer productivity tool that streamlines software development processes and enhances engineering team efficiency.
• DevGrade Tech talent assessment tool designed to fast-track evaluation and development of technical talent.
• BagID Solution for the travel industry providing innovative identification and tracking technology for luggage and travel items.
• Yantra Labs Specialized unit developing IoT and embedded system solutions including computer-vision fire hazard detection with edge processing on Jetson Orin NX hardware and solar panel shading analysis (10-30% energy loss reduction).

Quantifiable outcome

• 90% of clients say 99x has met and exceeded their expectations
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Clave ConsultingcoreStrategic or Co-development Partner · 11 September 202499x Group acquired Norwegian consulting firm Clave Consulting which specializes in user experience, system development, and advisory services for both private and public sector clients. Clave will continue to operate as an independent entity while collaborating within the group.
• LeanOncoreStrategic or Co-development PartnerPartner LeanOn in Vittoria, Brazil provides solution development and customer service as part of the 99x Group's global delivery network.
• Cleverti (now 99x Europe)coreStrategic or Co-development PartnerCleverti, now rebranded as 99x Europe, operates in Algès, Portugal providing solution development and customer service. Cleverti was acquired by 99x Holding as part of strategic expansion in Europe.
• Seeds ConsultingcoreStrategic or Co-development Partner99x acquired Seeds Consulting as part of growth strategy in Europe. Seeds operates as part of the 99x Group companies in Norway.
• German Outsourcing AssociationminorStrategic or Co-development Partner99x Portugal partnered with German Outsourcing Association to map the Portuguese tech sector in a European context, particularly the German market, through the Portugal ICT 2026 Market Survey.
• GturecoreStrategic or Co-development Partner99x acquired Gture, reinforcing its focus on digital product development and AI. Gture CEO is Stein Eric Moe who joined the Group Leadership Team.
• Solvr AScoreStrategic or Co-development Partner99x acquired Tech Agency Solvr AS as part of its continued growth strategy, expanding capabilities in digital product development.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Visma: Major Nordic software and SaaS company with broad enterprise and SMB offerings. Comparable as a Nordic enterprise software ecosystem player; overlaps with 99x on Scandinavian enterprise digital transformation work.
• Capgemini: Global IT services and consulting giant with significant presence in Scandinavia and Europe. Broader portfolio but competes for the same large enterprise digital engineering and transformation budgets as 99x.
• Bouvet: Norwegian consulting and technology firm providing digital product development, design, and IT services across Scandinavia. Comparable on Scandinavian enterprise customer base and product engineering focus.
• Tietoevry: Large Nordic IT software and services company headquartered in Finland with broad enterprise digital services and proprietary software. Overlaps with 99x on Nordic enterprise software engineering and transformation services.

Direct peers

• Netlight: Nordic-origin IT and digital consulting firm with delivery across Europe. Competes with 99x for Scandinavian enterprise software engineering and digital product consulting engagements.
• Endava: UK-listed nearshore IT services firm with delivery centers across Eastern Europe, LATAM, and Asia serving Western European and North American clients. Closely comparable business model and customer base to 99x's product engineering and tech talent offerings.
• Ciklum: Global digital solutions and nearshore engineering provider with delivery centers in Eastern Europe, LATAM, and Asia. Highly comparable nearshore product engineering model serving European enterprise clients.
• Thoughtworks: Global technology consultancy specializing in software product engineering, AI, and digital transformation for enterprises. Comparable to 99x in product engineering services targeting large enterprise clients.
• EPAM Systems: Global digital product engineering and platform services provider with nearshore delivery in Eastern Europe, LATAM, and Asia. Directly competes with 99x for Scandinavian and European enterprise software engineering mandates.

Regional players

• Incremento (Increo): Norwegian digital consultancy serving Nordic clients with design, product, and engineering services. Listed by 99x as an acquired Group company; comparable as a small Nordic digital product engineering peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/99x_io
• YouTubeyoutube.com/@99xio
• Facebookfacebook.com/99xio
• LinkedInlinkedin.com/company/99xio
• Instagraminstagram.com/99x.io/?hl=en

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 99x