Rivals.com

What Rivals.com does

Rivals.com is a US-based online sports media service that provides college and high school recruiting coverage through a network of team, conference, and player-focused properties. The platform serves four primary audiences: college football and basketball programs seeking recruiting intelligence, high school recruits and their families building prospect profiles, and college sports fans consuming rankings and expert analysis. Its core products include the Rivals300 player rankings, Industry Team Recruiting Rankings, and the Recruiting Prediction Machine — an algorithmic forecasting tool that produces commitment probability percentages by aggregating ratings from Rivals, 247Sports, and ESPN. The product surface extends into high school national rankings, NCAA transfer portal coverage, NIL valuations, regional elite camps, and flagship events such as the Elite 11 Finals (now in its 28th year), The Opening Finals, and the newly launched Rivals Summer Signing Day presented by Kelley Blue Book.

Rivals operates under On3 Media, Inc., a privately held parent entity, and distributes through its web platform, iOS and Android mobile apps (On3 App), YouTube, X, Instagram, and TikTok. Its business model combines a freemium consumer subscription (promotional $1 start transitioning to $19.99/year for the Rivals + On3 National combined bundle) with digital advertising and event title sponsorships. The Recruiting Prediction Machine and documented expert prediction accuracy rates of 92–98% across lead analysts are positioned as the primary differentiators driving subscription conversion and B2B engagement with college programs. The platform operates with 51–100 employees and is headquartered in Brentwood, United States.

Name

Rivals.com

Legal name

On3 Media, Inc.

Website

http://www.rivals.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Rivals.com is a US online sports media service providing college and high school recruiting coverage, including player rankings, team rankings, and commitment predictions, serving college programs, high school recruits, and college sports fans. It operates under On3 Media, Inc. via subscription, advertising, and flagship recruiting events.

Ownership category

akta.pro rank

Product category

Sports Recruiting Media and Analytics

NAICS

Spectator Sports (71121), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

akta.pro secondary industry

Collegiate Athletic Conferences & Associations (MPAKACAA)

Keywords

• College sports recruiting
• Player rankings platform
• Recruiting prediction software
• High school sports media
• Transfer portal coverage

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: Subscription-based access to Rivals + On3 National content with tiered pricing starting at promotional rate of $1 to start, then $19.99/year for first year. Provides access to expert predictions, recruiting database, player rankings, and exclusive content.
2. Advertising: Digital advertising revenue through website display ads, sponsored content, and promotional placements throughout the platform. Multiple advertisement slots visible across pages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Rivals.com is a digital sports media and recruiting intelligence platform that delivers college football and basketball recruiting coverage, prospect rankings (Rivals300), team recruiting scores, commitment predictions via a proprietary algorithm, NCAA transfer portal tracking, NIL valuations, and high school sports content. The platform monetizes through annual premium subscriptions and digital advertising, and operates flagship live evaluation events such as the Elite 11 quarterback showcase.

Product overview

Rivals.com, acquired by On3 Media, is a comprehensive recruiting and high school sports platform offering distinct products across college football recruiting, basketball recruiting, high school sports, transfer portal, and NIL coverage. The core platform centers on the Rivals300 player rankings and Industry Team Recruiting Rankings, powered by a Recruiting Prediction Machine that generates commitment forecasts. The ecosystem includes premium membership access, a mobile app, recruiting event platforms (Elite 11, The Opening), the annual Rivals Summer Signing Day event, and a prospect profile system. All products are integrated within the On3 Media network providing unified sports recruiting intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Recruiting Comprehensive college football recruiting coverage including a news feed, searchable player database, team recruiting rankings, Rivals300 player rankings, Industry Comparison rankings, commitment tracking, and the Recruiting Prediction Machine. Designed for college football programs, recruits, and college football fans seeking recruiting intelligence.
• Basketball Recruiting College basketball recruiting coverage with team recruiting rankings, player rankings, Industry Comparison rankings, commitment tracking, and the Recruiting Prediction Machine for basketball prospects. Designed for college basketball programs, recruits, and fans.
• High School Sports High school sports coverage including national news, a searchable school database, national football rankings, and nationwide game scores across football, basketball, and other sports. Designed for high school athletes, families, and fans.
• Transfer Portal NCAA transfer portal coverage including news, a basketball transfer portal wire, transfer portal player rankings, and team transfer rankings. Designed for college basketball and football programs tracking transfer availability and for fans following roster movement.
• NIL (Name, Image, Likeness) Name, Image, and Likeness (NIL) coverage including player NIL valuations, NIL deal news, and rankings for college athletes. Designed for college athletic programs, athletes, agents, and fans tracking the NIL marketplace.
• Recruiting Prediction Machine Algorithm-driven forecasting tool that calculates probability percentages for where top prospects will commit, using a composite model of Rivals, 247Sports, and ESPN ratings. Designed for college programs, recruits, and fans seeking commitment forecasts.
• Industry Player Rankings (Rivals300) Industry-standard prospect evaluation and ranking system incorporating video analysis, in-person evaluations, and NFL Draft trends to project players' long-term potential across football and basketball. Includes scouting reports, physical measurements, and positional projections. Designed for college programs, recruits, and fans.
• Industry Team Recruiting Rankings Team recruiting rankings calculated using the Industry Ranking algorithm, aggregating commit quality and quantity across multiple prospect rating systems to produce a composite team recruiting score. Used by college programs to track recruiting momentum and benchmark against competitors.
• Rivals Camp Series (Elite 11, The Opening) Annual live evaluation event platform for high school football prospects featuring elite camps and showcases including the Elite 11 Finals (28th year, featuring 20 top quarterback recruits) and The Opening Finals. Provides live coverage, expert analysis, prospect evaluation, and content production.
• Rivals Summer Signing Day Annual summer recruiting broadcast event presented by Kelley Blue Book featuring top prospects announcing college commitments. Represents a major expansion of Rivals' recruiting coverage aimed at capitalizing on the shift toward summer recruiting cycles.
• Rivals Recruits Profiles Self-service recruit profile platform allowing high school prospects to claim a profile in 60 seconds, upload film, statistics, and scholarship offers, and receive evaluation by Rivals recruiting experts. Includes forum-based community engagement and commitment tracking.
• On3 App Mobile application for iOS and Android providing access to Rivals and On3 recruiting coverage including recruiting news, scores, player rankings, team rankings, and expert predictions on mobile devices.
• Rivals + On3 National Premium Subscription Annual premium subscription providing combined Rivals + On3 National access, including expert predictions, recruiting database, player rankings, scouting reports, and exclusive content. Priced at $1 to start then $19.99 for the first year on a freemium basis with annual billing cadence.

Quantifiable outcome

• Expert prediction accuracy rates ranging from 85% to 98% all-time for lead analysts
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Kelley Blue BookflagshipGTM or Marketing Partner · 23 June 2026Kelley Blue Book serves as title sponsor for Rivals Summer Signing Day event, a major expansion of Rivals' recruiting coverage designed to capitalize on the sport's shift toward summer recruiting. The event features top prospects announcing commitments on a broadcast platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 247Sports: 247Sports is the most direct competitor in college football and basketball recruiting coverage, operating player rankings, team rankings, and expert predictions. Its data is actually one of the inputs into Rivals' Industry Ranking algorithm, making it both a competitor and a data dependency.
• On3: On3 is the parent brand under which Rivals operates and shares the same recruiting coverage platform, mobile app, and subscription bundle. As the sibling brand within the same parent company, On3 National competes for the same college sports media audience and recruiting intelligence subscriptions.
• MaxPreps: MaxPreps is a leading high school sports coverage platform with national rankings, scores, and athlete statistics. It competes directly with Rivals' High School Sports product line for the same audience of high school athletes, families, and college recruiters.
• Hudl: Hudl is the dominant video platform for athlete highlight film and recruiting footage, used by high school prospects and college coaches. It intersects Rivals' recruiting intelligence offering through athlete profile and film sharing, competing for engagement on the prospect profile side of the recruiting workflow.

Broad incumbents

• ESPN Recruiting: ESPN operates one of the three major recruiting ranking services that feeds into Rivals' Industry Ranking algorithm, and covers recruiting as part of its broader college sports media portfolio. ESPN's distribution scale and brand reach make it the most consequential broad incumbent in the recruiting intelligence space.
• CBS Sports: CBS Sports owns 247Sports and operates a broad college sports media portfolio. As the parent of Rivals' primary direct competitor, it competes indirectly for recruiting media attention and advertising dollars across the broader college sports content ecosystem.
• The Athletic: The Athletic operates a subscription-based sports media platform with extensive college sports coverage including recruiting-adjacent beat reporting. While not focused specifically on recruiting, it competes for the paying college sports fan subscription dollar and offers deeper team-specific coverage that overlaps with Rivals' premium content offering.
• Sports Illustrated: Sports Illustrated covers college sports broadly and has historically been a destination for recruiting features and rankings. As a broad incumbent, it competes for advertising and audience attention across the same college sports media category.
• Bleacher Report: Bleacher Report is a digital-first sports media platform producing college sports and recruiting-adjacent content with strong social distribution. It competes for the same advertising inventory and audience attention among college sports fans, particularly on social channels where Rivals also distributes.

Emerging players

• Prep Redzone: Prep Redzone is an emerging player in high school football recruiting coverage, running regional combines and showcases with scouting reports and rankings. It competes with Rivals' camp series and high school football coverage for both prospect engagement and event sponsorship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Rivals
• YouTubeyoutube.com/@RivalsRecruits
• Instagraminstagram.com/rivals.ig
• TikToktiktok.com/@on3rivals

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rivals.com