Juno Bio

What Juno Bio does

Juno Bio is a women's health biotechnology company that operates an at-home vaginal microbiome testing service targeting women and people with vaginas, particularly those experiencing recurrent infections, fertility concerns, or general wellness curiosity. The company's flagship product is the Juno Bio Vaginal Microbiome Test, an at-home kit that uses next-generation sequencing (NGS) to identify over 45,000 bacteria and yeast species from a single vaginal swab. Results include Community State Type (CST I–V) classification, microbial load analysis, identification of beneficial versus disruptive organisms, and a personalized action plan, delivered within 5–10 days via a private dashboard with 1:1 consultation from a vaginal coach. Samples are processed in a CLIA-certified high-complexity clinical laboratory (CLIA ID 05D2314895) located in Oakland, California, with results reported as clinical-grade in most US states and as wellness-only in New York, Maryland, Pennsylvania, Rhode Island, and internationally.

The company operates a direct-to-consumer e-commerce model with two principal revenue streams: a one-time test purchase at $149.00 and a subscription offering that delivers a test every three months at $99.00 (approximately 34% lower per test). A complementary channel allows registered healthcare practitioners — including naturopaths, osteopaths, nurses, pharmacists, and medical doctors — to offer Juno Bio tests directly to their clients with expert scientific interpretation support. Juno Bio also partners with Flex to enable HSA/FSA payments at checkout, providing 30–40% net savings for eligible US customers. Marketing is driven by content (an extensive educational blog), organic social (Instagram, TikTok, Facebook, X), earned media placements (Vogue, Marie Claire, TechCrunch), and the Flex partnership. The company ships to 50+ countries and has helped more than 10,000 people on their vaginal health journeys, with a 4.8/5 customer satisfaction rating across 111 verified reviews.

Juno Bio maintains a dual legal structure: Juno Bio Limited, registered in London, United Kingdom (headquarters), and Juno Bio, Inc., incorporated in Delaware, USA. The company was co-founded by Hana Janebdar (CEO, MSc) and Dr. Leighton Turner (CTO, PhD in Molecular Genetics), who lead a small team (1–10 employees) described as world-class microbiome scientists. Early-stage funding was raised in 2020 from AI Seed, Pink Salt Ventures, and Acequia Capital (AceCap); no subsequent funding rounds are disclosed in the available data. The company's stated mission is to close the gender health gap by advancing scientific understanding of the vaginal microbiome through its testing platform and aggregated anonymized research data.

Name

Juno Bio

Legal name

Juno Bio Limited

Website

https://juno.bio

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Juno Bio is a London-based women's health biotechnology company that sells an at-home vaginal microbiome test using next-generation sequencing to profile 45,000+ bacteria and yeast from a single swab, serving women with recurrent infections, fertility concerns, and wellness interest via direct e-commerce, subscription, and a healthcare provider channel.

Ownership category

akta.pro rank

Product category

Consumer Women's Health Diagnostics

NAICS

Medical Laboratories (621511), Research and Development in Biotechnology (except Nanobiotechnology) (541714)

SIC

Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Microbiome Diagnostics & Biomarker Platforms (gut/skin/oral/vaginal) (HLAAAFAH)

akta.pro secondary industry

Microbiome Analytics, Sequencing & Bioinformatics Platforms (HLAAAFAI)

Keywords

• Vaginal microbiome testing
• At-home diagnostic testing
• Microbiome sequencing services
• Women's health diagnostics
• Microbiome bioinformatics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Single Test Purchase: One-time purchase of vaginal microbiome test kit at $149.00. Includes complete bacterial and yeast microbiome profile, free US shipping, HSA/FSA eligibility, and 1:1 consultation with vaginal coach.
2. Subscription Testing: Recurring subscription model delivering one test every 3 months at $99.00 (save $50 vs single purchase). Designed for ongoing monitoring of vaginal microbiome over time. Cancel anytime after minimum of two payments.
3. Gift Cards: Juno Bio Gift Card ($149.00) and Vaginal Microbiome Test Gift Card ($174.00) available for purchase as gifts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Juno Bio sells an at-home vaginal microbiome test kit that customers order online, self-collect via vaginal swab, and mail to a CLIA-certified lab for next-generation sequencing analysis. The company delivers a comprehensive bacterial and yeast microbiome profile (45,000+ microbes), Community State Type classification, microbial load analysis, and personalized recommendations through a private online dashboard, including a 1:1 consultation with a vaginal coach, with options for one-time purchase or a recurring 3-month subscription.

Product overview

Juno Bio offers a single primary product—the Juno Bio Vaginal Microbiome Test—alongside gift card variants. The core test is an at-home vaginal microbiome screening service using next-generation sequencing technology to provide comprehensive bacterial and yeast profiling. Results are delivered via a private dashboard with 1:1 consultation with a vaginal coach included. The company also offers gift cards for the test and a separate general gift card product.

Differentiator

Problem solved

Functional benefit

Products and services

• Juno Bio Vaginal Microbiome Test An at-home vaginal microbiome test that uses next-generation sequencing to identify over 45,000 bacteria and yeast species from a single self-collected swab. Results are delivered within 5–10 days and include Community State Type classification, a full microbiome profile, and personalized wellness recommendations along with a 1:1 consultation with a vaginal coach; designed for adult women and people with vaginas seeking personal vaginal-health insights.
• Juno Bio Gift Card A digital gift card (priced at $149.00) that grants the recipient access to Juno Bio's comprehensive at-home vaginal microbiome testing kit and detailed analysis report, delivered via email with an optional personalized message.
• Juno Bio Vaginal Microbiome Test Gift Card A dedicated gift card (priced at $174.00) specifically for the Juno Bio Vaginal Microbiome Test, granting recipients personalized vaginal health insights and a comprehensive microbial composition analysis.

Quantifiable outcome

• 10,000+ customers helped on their vaginal health journeys
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• FlexcoreGTM or Marketing PartnerJuno Bio has partnered with Flex to enable customers to use their Health Savings Account (HSA) or Flexible Spending Account (FSA) to purchase vaginal microbiome tests. Flex provides an asynchronous telehealth visit as part of checkout, generating a Letter of Medical Necessity within 24 hours of purchase, enabling HSA/FSA payment and resulting in 30-40% net savings for customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Atlas Biomed: Atlas Biomed provides D2C gut microbiome and DNA testing using NGS with personalized recommendations. Broader indication set but similar NGS-D2C model.
• Daye: UK-based vaginal health brand selling tampons, cramp care, and at-home screening. Same consumer segment with adjacent rather than overlapping microbiome testing focus.
• Jona: Jona offers D2C gut microbiome sequencing with AI-driven personalized insights. Same NGS+AI+D2C axis but broader indication than Juno Bio's current niche.

Direct peers

• Evvy: Evvy offers an at-home vaginal microbiome test using NGS with similar screening coverage and D2C positioning. Closest direct competitor to Juno Bio.
• Tiny Health: Tiny Health provides NGS-based microbiome testing for women and infants with a D2C subscription model. Targets overlapping use cases including fertility and baby microbiome.
• Viome: Viome sells D2C gut and oral microbiome tests using NGS + AI with subscription recommendations. Different indications but comparable technology and GTM motion.
• Biohm: Biohm provides gut and vaginal microbiome testing for consumers and providers with personalized probiotic recommendations. Direct overlap in vaginal microbiome and provider channel.
• Thryve: Thryve offers microbiome testing and personalized probiotics for consumers and brands. Direct overlap in microbiome sequencing services and recommendations.

Broad incumbents

• Seed Health: Seed Health develops microbiome-based probiotics with consumer products and clinical research. Adjacent rather than direct — overlapping microbiome IP rather than head-to-head testing.
• Thorne: Thorne is a large practitioner-grade supplements and at-home testing brand offering microbiome and women's health products as part of a broader portfolio rather than a vaginal specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wearejunobio
• Facebookfacebook.com/junobio
• Instagraminstagram.com/wearejunobio
• TikToktiktok.com/@wearejunobio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juno Bio