What Drei Austria does

Drei Austria (legal entity: Hutchison Drei Austria GmbH) is one of three major mobile network operators in Austria, providing nationwide 4G LTE and 5G mobile services, fixed internet, TV streaming, and a growing portfolio of value-added services. Founded in 2003 and headquartered in Vienna, the company is a wholly-owned subsidiary of Hutchison Drei Austria Holdings GmbH, itself under Hong Kong-listed conglomerate CK Hutchison Holdings. Its core consumer offering centers on device-bundled Handyfreiheit tariffs, SIM-only plans, and prepaid Wertkarte products, complemented by Boost home internet and Drei TV streaming. Drei differentiates via the Jugend+ youth program (ages 6–27, €8/month bonus), the up eSIM app for digital-first customers, and add-on services spanning cybersecurity (via Bitdefender), device and travel insurance, and Drei Energie electricity/gas. Underlying technology spans the national mobile network, a fixed-line ecosystem augmented through wholesale partnerships (A1 Telekom Austria, öGIG, Speedconnect, simpli services, Kapsch), and self-service mobile applications (Kundenzone, up, Drei TV).

Drei Austria operates a primarily subscription-based revenue model across consumer and enterprise segments. Consumer revenue comes from recurring monthly tariffs (with 24-month minimum terms for device bundles), device sales, roaming usage, and add-on subscriptions; enterprise revenue is generated through dedicated sales teams serving SMEs and large enterprises with SIP-Connect, MPLS VPN, SD-WAN, 5G Private Networks, cloud hosting (Drei Cloud), IoT connectivity, and the recently launched AI-powered Drei KI VoiceBox. Distribution combines owned Drei Shops, authorized BestPartner Gold retail partners, the drei.at e-commerce site, mobile apps, and a wholesale channel serving MVNOs and other operators. The company historically expanded via the acquisitions of Orange Austria (2012) and Tele2 Austria (2017) and now reaches customers across 500+ roaming partner networks in over 100 countries.

Name

Drei Austria

Legal name

Hutchison Drei Austria GmbH

Website

https://drei.at

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Drei Austria is one of three major Austrian mobile network operators, offering consumer and enterprise 4G/5G mobile, fixed internet, TV, and value-added services under Hutchison Drei Austria GmbH, a CK Hutchison subsidiary headquartered in Vienna.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Mobile Telephony Services: Recurring subscription revenue from mobile voice, SMS, and data tariff plans. Includes tariffs with bundled smartphones (Handyfreiheit), SIM-only plans, youth-specific plans, and prepaid Wertkarte plans. Revenue is generated through monthly recurring charges with 24-month minimum contract durations for device bundles.
2. Internet Services: Fixed internet plans (Boost internet), 5G+ home internet, and internet packages with routers. Additional revenue from broadband speed upgrades and data add-on packages.
3. TV and Streaming: Drei TV and Drei TV Plus streaming services, generating subscription revenue from video content delivery with restart, pause, and replay features.
4. Device and Hardware Sales: Sale of smartphones (iPhone, Samsung Galaxy, vivo, Google Pixel), tablets, smartwatches, and accessories. Devices are sold bundled with tariffs (Handyfreiheit) or separately. Revenue recognized upfront upon device delivery.
5. Roaming and International Services: Roaming charges for voice, SMS, and data usage in over 500 partner networks across 100+ countries. Zone-based pricing with EU roaming at domestic rates under EU regulations. Additional revenue from international call charges.
6. Value-Added Services: Additional charges from add-on packages (Zusatzpakete), insurance products (handyversicherung, reiseschutz, mobilitaetsschutz), Drei Energie (electricity/gas), Internetschutz Pro, Online Shopping Schutz Pro, and premium support services like Business Care 24/7.
7. Wholesale Network Services: Wholesale services including network interconnection, MVNO access, and infrastructure sharing provided to other telecom operators and service providers under regulated wholesale terms.
8. Enterprise IT and Cloud Solutions: Business solutions including SIP-Connect, MPLS VPN, SD-WAN, 5G Private Networks, hosted PBX, cloud hosting, Mobile Device Management, IoT connectivity, and digital solutions (motion insights, weather data, digital signage, payment terminals).

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Drei Austria is a mobile and fixed-network telecommunications operator providing mobile voice, SMS, and data plans (Handyfreiheit device bundles, SIM-only, prepaid Wertkarte, youth Jugend+ tariffs), fixed/5G+ home internet, Drei TV streaming, and value-added services such as cybersecurity, insurance, and energy. For business customers, the company delivers SIP-Connect, MPLS VPN, SD-WAN, 5G Private Networks, cloud hosting, IoT connectivity, and managed solutions through a dedicated enterprise sales motion.

Product overview

Drei Austria operates as a mobile and fixed-network telecommunications provider offering a comprehensive portfolio of consumer and business services. The consumer offering centers on mobile telephony through Handyfreiheit (device-bundled plans), SIM-only tariffs, and prepaid Wertkarte services, complemented by home internet via Boost Internet and television streaming through Drei TV. The company differentiates with specialized segments including Jugend+ youth tariffs (ages 6-27) with exclusive pricing and unlimited data options, and the up eSIM digital-first service. Value-added services span cybersecurity (Internetschutz Pro via Bitdefender partnership), insurance products (Mobilitätsschutz, Reiseschutz, Handyversicherung), and Drei Energie electricity/gas offerings. A Drei Plus loyalty program provides ongoing customer benefits. Business solutions include SIP-Connect, Cloud-Telefonanlage, Drei KI VoiceBox (AI-powered voice services), Drei Cloud hosting, 5G Private Networks, and IoT connectivity services. The portfolio integrates over 500 international roaming partners for global coverage.

Differentiator

Problem solved

Functional benefit

Brands

• up: eSIM app service for mobile connectivity
• Drei Plus
• Drei TV
• Drei Energie
• Handyfreiheit
• Boost
• MeinDrei / Kundenzone

Products and services

• Handyfreiheit Mobile phone package combining a smartphone with a mobile tariff in a 24-month bundled monthly plan, available in Unlimited and L variants with various data allowances and download speeds up to 500 Mbit/s. Targeted at Austrian consumers seeking device plus service in one contract.
• SIM-only Tarife Mobile tariffs without a bundled device, offering SIM-only plans with unlimited data options and flexible pricing for existing smartphone users. Targeted at consumers who already own a device.
• Jugend+ Tarife Youth mobile tariffs for Austrian customers aged 6 to 27, offering a €8 monthly bonus, unlimited data options, and youth-exclusive smartphone bundles. Targeted at younger demographics including children (with Jugendschutzsperre parental controls) and young adults.
• Drei Wertkarte Prepaid mobile service with pay-as-you-go rates, available in standard and social variants for budget-conscious Austrian consumers who do not want a contractual commitment.
• Boost Internet Home internet service marketed as Drei's flagship residential broadband, with high-speed connectivity and router options, including promotional pricing such as 6 months free for new customers (regular pricing from €35.90/month after promotion). Targeted at Austrian households.
• Drei TV Television streaming service allowing users to restart, pause, and access content for up to 7 days, combining live TV with streaming benefits, plus accessibility features such as subtitles, audio description, and sign language. Targeted at Austrian consumer households.
• up (eSIM Mobile Service) Digital-first eSIM mobile service under the "up" sub-brand, allowing customers to subscribe to and manage mobile plans entirely through a mobile app without physical SIM cards. Targeted at younger, tech-savvy Austrian consumers.
• Drei Energie Eco-friendly electricity and gas service offered by Drei Austria for Austrian residential customers, with a streamlined switching process. Targeted at consumers seeking bundled utility services from their telecom provider.
• Handyversicherung Mobile phone insurance protecting against damage, theft, and other device-related issues, available for both iPhone (with AppleCare) and Android devices. Sold as a standalone subscription add-on to mobile customers.
• Internetschutz Pro Combined network and device cybersecurity protection service offering comprehensive online safety through the Bitdefender-powered OneApp covering both mobile and PC. Sold as a standalone subscription add-on.
• Online-Shopping Schutz Pro Identity protection and fraud prevention service covering online shopping and banking activities, including identity monitoring, fraud protection, and reimbursement of return shipping costs at €1.50/month. Sold as a standalone subscription.
• Mobilitätsschutz Mobility protection and roadside assistance covering travel and mobility needs across Austria, sold as a standalone daily-rate subscription starting at €1.90/day.
• Reiseschutz Travel insurance service covering trip-related issues including illness and theft abroad, sold as a standalone daily-rate subscription starting at €1.90 per travel day.
• SIP-Connect Business telephony solution enabling SIP-based trunking for enterprise PBX and phone systems, targeted at Austrian SMEs and large enterprises.
• Drei Cloud Cloud hosting and storage service for business customers, providing infrastructure and managed cloud services. Targeted at Austrian SMEs and enterprises.
• 5G Private Network Private 5G network solutions for enterprise customers requiring dedicated wireless infrastructure for campus or industrial connectivity. Targeted at Austrian enterprises.
• IoT Konnektivität Internet of Things connectivity services for machine-to-machine communication and IoT applications across industries. Targeted at Austrian business customers requiring M2M and IoT infrastructure.
• Drei KI VoiceBox AI-powered voice communication solution for business customers, providing intelligent voice services leveraging speech synthesis and recognition technologies. Targeted at Austrian SMEs and self-employed professionals.
• International Roaming Roaming services across 500+ partner networks in 100+ countries, with 5G available in over 100 countries and LTE in over 60 countries at no additional cost. Zone-based usage-based pricing.

Quantifiable outcome

• 500+ roaming partner networks worldwide
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BitdefendercoreTechnology or Integration · 11 November 2025Bitdefender's Subscriber Protection Platform has been integrated into Drei Austria's services through the Bitdefender OneApp, providing advanced endpoint cybersecurity protection for mobile and PC users against sophisticated AI-driven cyber threats. This partnership extends existing Bitdefender-CKH IOD collaborations from the UK and Italy to Austria.
• CKH Innovations Opportunities Development (CKH IOD)coreStrategic or Co-development Partner · 11 November 2025CKH IOD serves as the strategic partner enabling Bitdefender's cybersecurity solutions to be distributed through Drei Austria's subscriber base. CKH IOD has existing partnerships with Bitdefender in the UK and Italy, and the expanded partnership now includes Austria as the third market in this international collaboration.
• DPD Direct Parcel Distribution Austria GmbHminorImplementation/ SI/ Consulting PartnerDPD is the primary shipping and logistics partner for delivering devices and hardware purchased through the Drei web shop, with delivery in 1-2 business days across Austria.
• Gebrüder Weiss GmbHminorImplementation/ SI/ Consulting PartnerGebrüder Weiss GmbH handles logistics for returns (retoure) and large/oversized items such as TV sets (60+ inches), working with Drei to manage reverse logistics and delivery coordination for bulky goods.
• CRIF GmbHminorImplementation/ SI/ Consulting PartnerCRIF GmbH conducts identity verification (electronic identification via BankID, PSD2 digital account review, ID Austria, and photo-ID) and creditworthiness checks on behalf of Drei Austria during contract applications and account management.
• paybox Service GmbHminorImplementation/ SI/ Consulting Partnerpaybox Service GmbH provides identity verification services for Wertkarte (prepaid) registration, enabling customers to register via BankID (eID), ID Austria, or photo-identification methods as required by TKG regulations.
• VENDO Kommunikation + Druck GmbHminorImplementation/ SI/ Consulting PartnerVENDO Kommunikation + Druck GmbH handles printing and mailing of paper invoices and dunning notices (Mahnungsschreiben) for Drei Austria's billing and debt collection communications.
• Kapsch BusinessComminorImplementation/ SI/ Consulting PartnerKapsch BusinessCom provides fixed network infrastructure and technical services supporting the delivery of hosted PBX, business telephone systems, and enterprise connectivity solutions.
• 500+ International Roaming PartnerscoreTechnology or IntegrationOver 500 roaming partner networks enable Drei customers to use voice, SMS, and data services globally. Roaming zones are defined by geographic region with standardized pricing per zone. 5G roaming is available in over 100 countries and LTE in over 60 countries.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• A1 Telekom Austria AG: Austria's largest telecommunications operator and a direct MNO competitor to Drei Austria, offering mobile, fixed internet, TV, and business solutions across the same Austrian market with overlapping B2C and B2B portfolios.
• Magenta Telekom: Austrian MNO formed from the merger of T-Mobile Austria and UPC Austria, providing mobile, fixed internet, and TV — competing head-to-head with Drei Austria for both consumer and enterprise customers in Austria.
• Three UK: Sister CK Hutchison mobile operator in the UK, sharing group-level procurement, strategy frameworks, and the CKH IOD / Bitdefender partnership that Drei Austria is now extending into Austria.
• Three Ireland: Another CK Hutchison mobile operator in Ireland, operating under the same group umbrella as Drei Austria with comparable consumer mobile, fixed, and B2B service offerings.

Broad incumbents

• Vodafone Group: Global telecom incumbent with mobile operations across Europe; comparable in offering mobile, fixed, TV, IoT, and enterprise services, and a relevant competitor in the broader European telecom landscape Drei operates within.
• Deutsche Telekom: European telecom incumbent with significant mobile, fixed, and ICT operations; comparable through its T-Mobile subsidiary's positioning in Austria via Magenta Telekom and its broader European MNO strategy.
• Bouygues Telecom: French MNO and ISP offering mobile, fixed, and enterprise services; comparable in product mix and in being a #3/#4 challenger in a mature European telecom market.

Regional players

• Swisscom: Swiss incumbent telecom operator providing mobile, fixed, TV, and cloud services; comparable in scale and product mix though operating in a different (German-speaking) market with similar regulatory dynamics.
• KPN: Dutch incumbent telecom with mobile, fixed, and business services; comparable in operating model (mature European MNO with bundled consumer and enterprise offerings), though serving a different geography.

Emerging players

• Spusu: Austrian MVNO challenging the three-MNO oligopoly with low-cost, flexible mobile plans; representative of the MVNO pressure that constrains Drei's pricing flexibility in the Austrian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/dreioesterreich
• Facebookfacebook.com/dreioesterreich
• LinkedInlinkedin.com/company/dreioesterreich
• Instagraminstagram.com/dreioesterreich
• TikToktiktok.com/@dreioesterreich
• Xx.com/dreioesterreich

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drei Austria