What spusu does

spusu is an Austrian Mobile Virtual Network Operator (MVNO) founded in 2015 and headquartered in Vienna's DC Tower, operating on the Three (3) Austrian mobile network and serving over 700,000 customers as of 2026 across Austria, Germany, the United Kingdom, Italy, and Switzerland. The legal entity is Mass Response Service GmbH. The company's principal differentiator is a self-developed, in-house mobile core network, which it claims places it among a very small global group of operators with this capability — avoiding the multi-million-euro third-party software licences typical MVNOs pay and enabling rapid, flexible product development. Core mobile tariffs range from €3.90/month (spusu mini, 1 GB) to €19.90/month (spusu 5G 200, 200 GB), all carrying unlimited calls/SMS, EU+UK roaming, free number porting, and no minimum contract; complementary revenue streams include 5G and fiber home-internet (€18.90–€65.00/month), IPTV (€14.90/month), and one-time hardware sales of smartphones (€189–€1,449) and routers via the Cashpresso installment-payment partner.

Distribution is primarily self-serve online at spusu.at, with eSIM instant activation and five company-owned retail shops across Austria (Vienna, Wolkersdorf, Vöcklabruck, Baden, Asparn an der Zaya). The company has secured its own 5G spectrum allocation (TKK-confirmed April 2019) and built infrastructure partnerships with Nokia for 5G equipment and with ÖGIG, A1, Liwest/Kabelplus, and Gig+ for fixed-line/fiber access; a proprietary fiber buildout is underway in Lower Austria (Friebritz, Wenzersdorf). Beyond telecom, spusu operates the spusu E-Bikes premium bicycle line (manufactured regionally since 2022) and spusu Wein (wine production launched May 2023 in the Weinviertel region), and runs the HELP mobile sub-brand for price-sensitive segments, positioning the overall portfolio around Austrian "Familienunternehmen" brand identity and quality-of-service differentiation rather than lowest-price competition.

Name

spusu

Legal name

Mass Response Service GmbH

Website

https://spusu.at

Company type

Private

Founded year

2015

Operating status

Operating

Short description

spusu is an Austrian MVNO (founded 2015, 700,000+ customers) operating on Three's network with a self-developed mobile core, selling consumer mobile, home internet, and IPTV tariffs across Austria, Germany, UK, Italy, and Switzerland.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications (MVNO)

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile virtual network operator
• Mobile tariff plans
• Home internet services
• Mobile core network
• Consumer telecommunications

Headquarters

HQ city

Vienna (Wien)

HQ country

Austria

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Tariff Subscriptions: Monthly recurring subscription revenue from mobile tariff plans ranging from €3.90 to €19.90 per month. All plans include unlimited calls and SMS with various data allowances. Revenue driven by subscriber base growth and data-upgrade upsells.
2. Home Internet Services: Monthly recurring revenue from fixed-line internet services including fiber and 5G home plans. Additional revenue from TV package (€14.90/month), fixed-line telephony (€2.90/month + per-minute), and static IP address (€7.00/month).
3. Smartphone Sales: One-time hardware sales of smartphones (Samsung, Apple) with installment payment options via cashpresso (up to 24 months interest-free). Devices range from €189 to €1,449.
4. Router Sales: One-time sales of mobile routers (TCL, ZTE) and 5G routers (FRITZ!Box) ranging from €75 to €389, with installment options.
5. Prepaid Cards: One-time revenue from prepaid SIM cards (spusu Wertkarte at €20) with pay-as-you-go data at €4/GB.
6. Cashpresso Installment Payments: Partnership revenue from financing partner; spusu enables installment payment option for device purchases, driving higher-value transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

spusu is an Austrian Mobile Virtual Network Operator that sells mobile voice, SMS, and data tariff plans to consumers through its self-developed mobile core network, operating as an MVNO on Hutchison Drei's radio access in Austria and on Vodafone's network in Germany. The portfolio also includes fixed-line fiber and 5G home internet, IPTV, prepaid SIM cards, and consumer hardware (smartphones and routers), all delivered via direct-to-consumer online and owned retail channels.

Product overview

spusu is an Austrian telecommunications provider offering a comprehensive mobile virtual network operator (MVNO) service portfolio built on its proprietary mobile core network infrastructure. The company operates as a unified platform with multiple integrated services: core mobile voice and data tariffs ranging from entry-level (spusu mini at €3.90) to premium 5G plans (spusu 5G 200 at €19.90); fixed-line and fiber internet services through infrastructure partners; IPTV television with over 60 HD channels; smartphone sales; and router hardware. Key differentiators include VoLTE, WiFi Calling, eSIM support, EU+UK roaming inclusion, and the innovative daten.trans.fair data sharing feature. Beyond telecom, the company has diversified into E-bikes and wine production. The company targets the quality-conscious budget segment, positioning against major carriers while maintaining over 700,000 customers across Austria and expansion into Germany, UK, Italy, and Switzerland. The HELP mobile sub-brand serves price-sensitive segments with discounted tariffs.

Differentiator

Problem solved

Functional benefit

Brands

• HELP mobile: A secondary mobile tariff brand operated by spusu.
• spusu Wein
• spusu E-Bikes

Products and services

• spusu mini (mobile tariff) Entry-level mobile tariff for individual consumers: 1 GB data, 100 minutes, 100 SMS, and 1 GB daten.trans.fair for €3.90/month with no minimum contract and no activation fee.
• spusu 12.000 (mobile tariff) Mid-tier mobile tariff: 10 GB data, 1000 minutes, 1000 SMS, and 10 GB daten.trans.fair for €7.90/month with no minimum contract.
• spusu legendär (mobile tariff) Flagship LTE/4G mobile tariff: 100 GB data, 2000 minutes, 1000 SMS, and 100 GB daten.trans.fair for €9.90/month (with 4-month free promotion), including EU roaming.
• spusu 5G legendär (mobile tariff) Premium 5G mobile tariff: 150 GB data (25 GB in Austria on 5G, up to 500 Mbit/s down / 50 Mbit/s up), 2000 minutes, 1000 SMS, plus 150 GB daten.trans.fair, for €14.90/month including EU roaming and international calls.
• spusu 5G grüezi (mobile tariff) Switzerland-targeted 5G mobile tariff: 150 GB Austrian data plus 30 GB Swiss data for use in Switzerland for €16.90/month.
• spusu 5G 200 (mobile tariff) Top-volume 5G mobile tariff: 200 GB data, 2000 minutes, 1000 SMS, plus 200 GB daten.trans.fair for €19.90/month.
• spusu sozial (social mobile tariff) €0/month mobile service for Austrian consumers with Fernsprechentgeltbefreiung (telephone fee exemption) approval; income-based eligibility applies (e.g., single-person net household income cap of €1,465.40/month as of 2026).
• spusu Wertkarte (prepaid) Prepaid SIM card for €20 one-time purchase; pay-as-you-go data at €4/GB with a 2 GB bonus after first recharge; no monthly fees.
• spusu 5G Home (S / M / L / XL / XXL) home internet Residential home internet tariffs over LTE/4G/5G networks with unlimited data: 5G Home S up to 40 Mbit/s for €18.90/month, Home M up to 80 Mbit/s for €22.90/month, Home L up to 100 Mbit/s for €28.90/month, Home XL up to 250 Mbit/s for €35.90/month, and Home XXL up to 500 Mbit/s for €65.00/month; first three tiers currently offered with a 4-month-free promotion when bundled with a router.
• spusu Internet (Glasfaser/Festnetz) Fixed-line internet over fiber and DSL via partner networks (A1, nöGIG, Salzburg Gigabit, oefiber and others) with unlimited data and bandwidth from 14 to 1000 Mbit/s depending on address availability.
• spusu TV (IPTV) IPTV add-on with over 60 HD channels, 80 radio stations, and up to 7-day replay functionality for €14.90/month; requires minimum 40 Mbit/s internet connection.
• spusu fixed-line telephony Optional fixed-line telephony add-on at €2.90/month plus €0.04 per minute, with number porting available.
• Smartphones (Samsung & Apple) Retail sales of Samsung Galaxy A/S series and Apple iPhone devices ranging from €189 to €1,449, with installment payment options of up to 24 months interest-free via cashpresso.
• Mobile / 5G routers Mobile routers for home internet including TCL HH132 4G CAT12 (€75), ZTE G5C 5G (€119), TCL HH515LM 5G, and FRITZ!Box 6860 5G (€389 promotional), with installment options.
• HELP mobile (sub-brand) Discounted mobile tariff sub-brand offering HELP 2 through HELP 50, HELP sozial, HELP Senioren, and HELP Student plans.
• spusu Germany mobile tariffs German-market entry mobile tariffs ranging from 5 GB at €4.90/month to 100 GB at €19.90/month with unlimited calls, texts, and EU/UK roaming over Vodafone network infrastructure.
• spusu E-Bikes Premium electric bicycles manufactured regionally in Austria since 2022, from design through marketing and sales, with personalized "White-Glove" delivery service.
• spusu Wein (wine) Wine produced and bottled by spusu in the Austrian Weinviertel region using sustainable methods, sold as a lifestyle brand extension since 2023.

Quantifiable outcome

• 700,000+ customers in Austria as of 2026, growing from 500,000 in March 2023
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Vodafone (Germany)coreTechnology or Integration · 17 June 2026Network infrastructure partnership for German market entry. spusu operates as MVNO on Vodafone's German network infrastructure, offering mobile tariff plans across five tiers from €4.90 to €19.90/month. This partnership enables spusu's expansion into Germany's competitive mobile market as a budget challenger.
• ÖGIG (Österreichische Glasfaser-Infrastruktur Gesellschaft)coreStrategic or Co-development Partner · 15 April 2024Enhanced partnership for digital infrastructure development in Austria. ÖGIG partnership strengthens spusu's position in fiber network expansion and digital connectivity infrastructure.
• FK Austria WienminorGTM or Marketing Partner · 9 August 2023Sports marketing partnership with Austrian football club. Sponsorship arrangement building brand awareness among sports audiences and Austrian consumer market.
• Eurovision Song ContestminorGTM or Marketing Partner · 10 May 2023European marketing partnership through Eurovision Song Contest 2023 sponsorship, providing pan-European brand visibility and association with major cultural event.
• NokiacoreTechnology or Integration · 18 March 20215G network equipment partnership for Austrian 5G network rollout. spusu selected Nokia equipment for 5G infrastructure development, enabling premium 5G services to customers.
• Infrastructure Partners (A1, Liwest, Kabelplus, Gig+)coreTechnology or IntegrationPartnerships with Austrian infrastructure providers including A1, Liwest/Kabelplus (Liwest), and Gig+ for fiber and broadband network access. These partnerships enable spusu to offer fixed-line internet services by leveraging existing infrastructure while spusu also builds its own fiber network in certain areas.
• Cashpresso (Raiffeisen)minorOthersInstallment payment partnership enabling customers to purchase devices on interest-free installment plans up to 24 months. Operated by Raiffeisen, this partnership facilitates higher-value device transactions.
• Network Partner (Austrian Mobile Operations)coreTechnology or Integrationspusu operates as an MVNO in Austria using partner network infrastructure for mobile services, enabling nationwide coverage without building own radio access network.

Scale indicators6 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Klarmobil: German online MVNO offering discounted mobile tariffs across D-Netz and E-Netz. Closely comparable in business model and digital-first GTM to spusu's German market positioning.
• WinSIM / PremiumSIM: German MVNO brands operated by Drillisch (Freenet) targeting price-sensitive mobile customers online. Highly comparable discount mobile positioning to spusu's German tariff range.
• Hofer Telekom: Austrian MVNO closely associated with the Hofer retail brand, offering discounted mobile tariffs on Austrian networks. Direct competitor in spusu's home market for budget mobile subscribers.
• 1&1: Major German MVNO and emerging MNO challenger; explicitly named as spusu's primary German competitor in the company's own German market entry materials. Operates discount mobile tariffs targeting the same value-conscious consumer segment.
• Aldi Talk / Lidl Connect: European discount retailer-led MVNO brands offering ultra-low-cost mobile plans. Comparable in price-point positioning and online self-service acquisition model to spusu's entry-level tariffs.

Broad incumbents

• Magenta Telekom (T-Mobile Austria): Major Austrian mobile and fixed operator combining T-Mobile and UPC assets. Competes with spusu across mobile, fiber internet, and TV bundles.
• A1 Telekom Austria: Austria's largest integrated telecom operator offering mobile, fixed-line, and TV services. Represents the premium incumbent that spusu positions against on quality and price.
• Drei (Three Austria / Hutchison): Austrian MNO that serves as spusu's host network. Direct mobile competitor and the wholesale partner whose infrastructure spusu depends on for service delivery across Austria.
• Freenet AG: German MVNO aggregator and parent of multiple discount mobile brands including Klarmobil, WinSIM, and PremiumSIM. Represents a scaled version of spusu's multi-brand MVNO strategy.

Regional players

• Salt Mobile (Switzerland): Swiss challenger mobile operator; spusu operates in the same Swiss market with its 'grüezi' tariff and topped Salt in operator satisfaction surveys. Comparable cross-border challenger positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@spusu_AT
• Facebookfacebook.com/spusu.at
• Instagraminstagram.com/spusu_at
• TikToktiktok.com/@spusu_at
• Xx.com/spusu_at

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about spusu