Name

Louis Erard

Legal name

Montres Louis Erard SA

Website

https://louiserard.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Mechanical Watches

NAICS

Other Leather and Allied Product Manufacturing (316990)

SIC

Jewelry, Silverware & Plated Ware (3910), Leather & Leather Products (3100)

akta.pro primary industry

Luxury Mechanical Watches (CRAKADAA)

akta.pro secondary industries

Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK), Complications & Haute Horlogerie (CRAKADAG), Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL), Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG)

Keywords

• Swiss mechanical watches
• Automatic watchmaking
• Regulator complications
• Limited edition watches
• Artisanal watchmaking

Headquarters

HQ city

Le Noirmont

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Watch Sales: Primary revenue stream from direct sales of mechanical timepieces ranging from entry-level to limited-edition artisanal watches. Products are sold through e-commerce and authorized retailers globally.
2. Accessories: Sales of watch straps and accessories including leather, rubber, and nylon straps, as well as premium materials like toad leather and Himeji Kurozan leather.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Louis Erard designs, assembles, and sells Swiss-made mechanical and automatic wristwatches organized into named collections (Le Régulateur, La Petite Seconde, La Sportive, Excellence, 2340, Noirmont X collaborations, Noirmont Métiers d'art, and Hall of Fame). The brand also sells matching leather, rubber, and nylon watch straps and accessories. Production emphasises regulator-type displays, handcrafted métiers d'art dials, and limited-edition artistic collaborations.

Product overview

Louis Erard is a Swiss independent watchmaker founded in 1929, offering a portfolio of mechanical timepieces across multiple named collections and sub-lines. The core watch collections include: Noirmont X (collaboration-driven limited editions with independent watchmakers and artists), Noirmont Métiers d'art (handcrafted dials using enamel, guilloché, and marquetry techniques), Hall of Fame (flagship complications), Noirmont (Le Régulateur regulator watches and La Petite Seconde small-second models), and 2340 (integrated bracelet models). The Excellence line serves as a premium sub-collection across several watch functions. Collaborations — branded under Noirmont X — feature independent creators such as Alain Silberstein, Konstantin Chaykin, Vianney Halter, seconde/seconde/, atelier oï, Olivier Mosset, and others. Accessories include a range of leather straps (Baranil calf, Nubuck calf, Grained calf, Toad, Salmon), rubber, and nylon watch straps. The offering is sold primarily through authorised retailers, service centres, and the e-shop, with a 3-year international warranty on all watches.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Régulateur Louis Erard's signature regulator-type watch collection featuring separate hour, minute, and second displays on dedicated subdials for optimal readability, available in Enamel Grand Feu, Esprit Flinqué, Esprit Gravé, and stone dial executions, priced roughly CHF 2,245 to CHF 2,900 for core models.
• La Petite Seconde Swiss mechanical watch collection featuring a small seconds subdial at 6 o'clock, including Excellence Petite Seconde variants (guilloché, terracotta, glacier bleu) starting at CHF 1,750.
• 2340 Integrated Bracelet Collection Louis Erard's first integrated bracelet watch model featuring a new case, bracelet, and movement configuration, available in multiple dial colour variants including Mauve, Forest, and Mint.
• La Sportive Chronograph Sporty chronograph collection in bronze and grade 5 titanium cases with smoked neo-vintage dials, ceramic tachymeter bezels, and Valjoux 7750 automatic movement, limited to 250 pieces per model.
• Noirmont X Collaboration Collection Limited edition collaborative watch collection featuring Louis Erard's regulator and other core designs reinterpreted by independent watchmakers and artists, typically produced in runs of 99 or 178 pieces.
• Noirmont Métiers d'Art Collection Artisan craft watch collection featuring Grand Feu enamel, hand guilloché, hand engraving, and marquetry dials produced by Swiss specialist artisans, limited to 99 pieces per reference.
• Hall of Fame Complication Collection Flagship high-complication collection including tourbillon regulator and monopusher chronograph models, representing the highest expression of Louis Erard's watchmaking ambition.
• Pierres Fines Stone Dial Collection Fine stone and mineral dial watches featuring aventurine, lapis lazuli, and malachite dials on the Excellence Régulateur and Excellence Petite Seconde platforms, each limited to 99 pieces.
• Esprit Gravé Collection Engraved dial watch collection where traditional hand-engraving techniques reinterpret the classic sector dial, available in noir and bleu variants within a polished 39mm steel case with automatic regulator movement.
• Leather Watch Straps Full range of leather watch straps in Baranil calf leather, Nubuck calf leather, Grained calf leather, Toad leather, and Black salmon leather, priced from CHF 99.
• Rubber and Nylon Watch Straps FKM rubber and nylon watch straps designed for the 2300 Sport Chronograph and other models, priced from CHF 250.

Quantifiable outcome

• Three GPHG nominations in 2020 and 2021

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered minor, core and flagship.

• qiibeeminorStrategic or Co-development Partner · 27 January 2021Louis Erard partnered with Swiss loyalty platform qiibee to build a new loyalty program, leveraging blockchain-based loyalty solutions to enhance customer engagement.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting the Louis Erard online store at www.louiserard.com. Located in Ottawa, Canada.
• Leeds United Football ClubminorStrategic or Co-development PartnerCollaboration celebrating Leeds United FC's centenary with a limited edition La Sportive chronograph in team colors (blue counters on white background), limited to 100 pieces. Includes fragments of brick from Elland Road stadium.
• Ultima Sports Ltd.minorStrategic or Co-development PartnerCollaboration inspired by the Ultima RS supercar with La Sportive Ultima RS Limited Edition, limited to 60 pieces, celebrating the car's 0-60 mph achievement in 2.3 seconds.
• Alain SilbersteinflagshipStrategic or Co-development PartnerRenowned architect and watchmaker collaboration creating the Louis Erard x Alain Silberstein collection including Le Régulateur, La Semaine, La Sportive, Le Diptyque, Le Chrono Monopoussoir, and Le Triptyque. First collaboration began 2019.
• Konstantin ChaykinflagshipStrategic or Co-development PartnerMaster watchmaker collaboration creating the Time-Eater series (I, II, III), Le Diptyque, and Le Quadriptyque. Features Konstantin Chaykin's signature 'wristmon' designs with grotesque cyclops motifs.
• Vianney HalterflagshipStrategic or Co-development PartnerIndependent watchmaker known for 'future past' aesthetic. Collaboration created Le Régulateur Louis Erard x Vianney Halter, limited to 178 pieces at CHF 3,500. Features 'crenellated crown' design element.
• atelier oïcoreStrategic or Co-development PartnerArchitecture and design studio collaboration creating Le Régulateur Louis Erard x atelier oï with asymmetrical ray-engraved dial. Based in La Neuveville, Switzerland, with 30 years of international recognition.
• seconde/seconde/ (Romaric André)coreStrategic or Co-development PartnerIndependent Paris-based creator known for watch customization and pop culture interventions. Collaboration created Le Régulateur Louis Erard x seconde/seconde/ featuring '404 Error' minute hand reinterpretation.
• Olivier MossetminorStrategic or Co-development PartnerSwiss artist collaboration for Easy Timer Le Régulateur, bringing contemporary art perspective to watchmaking.
• Eric GiroudminorStrategic or Co-development PartnerFirst Excellence Regulator collaboration creating minimalist reinterpretation of the Louis Erard regulator watch.
• Monica BonviciniminorStrategic or Co-development PartnerArtist collaboration for 'Not For You' limited edition, featuring mirrored message design, limited to 178 pieces.
• Massena LABminorStrategic or Co-development PartnerCollaboration creating Le Chronographe Monopoussoir Louis Erard x Massena LAB in Gold and Silver versions.
• The HorophileminorStrategic or Co-development PartnerCollaboration creating La Petite Seconde Metropolis with salmon, slate, and tobacco dial variations.
• Wire ArtminorStrategic or Co-development PartnerFil d'Or Louis Erard x Wire Art collaboration featuring distinctive wire-art inspired dial design.
• Fehr (La Chaux-de-Fonds)coreTechnology or IntegrationArtisan dial-maker partnership for guilloché dials. The Fehr workshop produces the Excellence Guilloché Main dials using traditional manual guilloché rose engine lathes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maurice Lacroix: Swiss independent watchmaker with mechanical and quartz lines emphasizing craftsmanship and design, competing in a similar accessible-luxury segment with global retail reach.
• Frederique Constant: Swiss independent watchmaker producing mechanical watches (including manufacture calibres) at accessible price points with global distribution — directly comparable positioning to Louis Erard.
• Alpina Watches: Swiss independent mechanical watchmaker producing accessible-luxury timepieces with heritage positioning similar to Louis Erard's, including collaborations and limited editions.
• Oris: Independent Swiss watchmaker offering mechanical timepieces in a similar accessible-luxury price band, sharing Louis Erard's positioning of high-quality Swiss movements without mainstream-luxury markups.
• Raymond Weil: Family-owned Swiss independent watchmaker offering mechanical and quartz watches in the accessible-luxury tier with comparable distribution through independent jewelers worldwide.

Emerging players

• Habring²: Small Austrian independent watchmaker producing limited mechanical pieces with strong horological credibility — comparable in scale, independence, and collaborator-driven model, but without Louis Erard's retail network.
• MB&F: Geneva-based independent watchmaking lab creating artisanal limited-edition mechanical timepieces; shares Louis Erard's emphasis on craftsmanship, limited runs, and independent brand identity, but at substantially higher price points.

Broad incumbents

• Baume & Mercier: Established Swiss watchmaker (Richemont group) offering entry-level luxury mechanical watches; overlaps Louis Erard's accessible-luxury positioning but with much larger group backing and broader portfolio.
• Tissot: Mass-market Swiss watchmaker (Swatch Group) producing mechanical watches in and below Louis Erard's price range, competing for the same accessible-mechanical buyer at much higher volume.
• Certina: Swatch Group Swiss watchmaker producing mechanical watches at accessible prices; competes in similar price tier to Louis Erard's entry offerings with much broader marketing reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LouisErardOfficial
• YouTubeyoutube.com/@louiserardwatches
• Instagraminstagram.com/louiserard_watches
• LinkedInlinkedin.com/company/montres-louis-erard-sa
• Xx.com/LouisErard1929

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louis Erard