What Qiibee does

Qiibee ag is a Switzerland-domiciled (Zug) B2B infrastructure provider that operates a blockchain-based points exchange enabling businesses and loyalty programs to issue, accept, and exchange loyalty currencies across previously siloed programs. The company's core product is the Points Exchange Infrastructure, which connects major loyalty programs (including Miles & More/Lufthansa, Etihad Guest, Renault, TUI, Rove, Louis Erard, and Fashionette) and supports exchanges spanning loyalty points, cryptocurrencies, and NFTs. Distribution is API-first, with auxiliary onboarding paths through a native Shopify plugin and a no-code integration option that the company markets as enabling go-live in days rather than months.

The platform is accessed by two customer segments: businesses (brands, retailers, SMEs) seeking to reward customers with valuable loyalty currencies, and loyalty program operators that want to scale partner ecosystems. The product surface includes a single REST API, AI-assisted commercial/legal/operational workflow automation, real-time settlement, and an analytics dashboard for partner performance and campaign approvals. GDPR / Swiss FADP compliance posture is documented in the published privacy policy.

Qiibee monetizes via transaction fees (a take rate on point exchanges) and, on the program side, managed services that bundle commercial conversations, legal frameworks, technical integrations, partner communication, campaign management, and reconciliation. There are no disclosed licensing fees, setup costs, or minimum volume commitments for businesses, and loyalty programs are offered at no cost in exchange for annual volume guarantees — pricing is quote-based and not publicly disclosed. To date the company has raised approximately $11M across a 2018 round ($5M), a July 2022 $4.8M seed led by Z5 Capital, and a roughly $1.23M Conda.ch community investment in early 2024; headcount is reported at 1-10.

Name

Qiibee

Legal name

qiibee ag

Website

https://qiibee.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Qiibee operates a blockchain-based B2B points exchange infrastructure that connects businesses and major loyalty programs (including Miles & More, Etihad Guest, Renault, and TUI), enabling instant acceptance, issuance, and exchange of loyalty points, cryptocurrencies, and NFTs via API, Shopify plugin, or no-code integration.

Ownership category

akta.pro rank

Product category

Loyalty Partnership Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)

akta.pro primary industry

Interoperability & Cross-Chain Infrastructure (Bridges, Messaging, Atomic Swaps) (FSAGAMAI)

akta.pro secondary industries

Payments, Remittances & Merchant Acceptance (checkout, invoicing, payroll) (FSAPAEAE), Regulatory Reporting, Tax & Audit Trails (reconciliation, provenance) (FSAPAJAI)

Keywords

• Loyalty infrastructure
• Blockchain rewards platform
• Points exchange technology
• B2B loyalty marketplace
• Loyalty program management

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fees / Take Rate: Revenue generated from transaction fees on loyalty point exchanges across the platform. The platform enables businesses and loyalty programs to exchange points, with qiibee taking a commission on each transaction. No licensing fees, setup costs, or minimum volume commitments for businesses.
2. Managed Services for Loyalty Programs: End-to-end management of loyalty partnerships including commercial conversations, legal frameworks, technical integrations, partner communication, campaign management, and reconciliation. Programs pay for this managed service while qiibee handles all operational complexity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Qiibee operates a blockchain-based B2B loyalty partnership infrastructure platform that enables businesses and loyalty programs to instantly issue, accept, and exchange loyalty points, cryptocurrencies, and NFTs across multiple programs. The platform is delivered through a REST API, a native Shopify plugin, and a no-code integration, and includes AI-powered automation that handles commercial negotiations, legal frameworks, technical integrations, campaign management, reconciliation, and real-time settlement on a take-rate basis with no licensing or setup fees.

Product overview

Qiibee operates as a blockchain-based B2B loyalty partnership infrastructure platform. The core product is the Points Exchange Infrastructure, which enables businesses and loyalty programs to accept and issue rewards across major loyalty programs instantly. The platform is accessible through multiple channels: a REST API for developers requiring programmatic access, a native Shopify plugin for e-commerce merchants, and a no-code integration solution for businesses without technical resources. Qiibee connects multiple loyalty programs allowing exchanges of loyalty points, cryptocurrencies, and NFTs, with the first major integration launched with Swiss luxury watchmaker Louis Erard in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Points Exchange Infrastructure Blockchain-based loyalty partnership infrastructure that enables businesses and loyalty programs to accept and issue rewards across major loyalty programs instantly, supporting exchanges of loyalty points, cryptocurrencies, and NFTs.
• Shopify Plugin Pre-built Shopify integration that enables merchants to connect once and instantly access qiibee's ecosystem of loyalty programs, issuing and accepting loyalty currencies with no minimum volume commitments.
• No-Code Integration Solution No-code integration built for every tech stack, allowing businesses to connect to the loyalty ecosystem whether online, in-store, or both, and go live in days without engineering work.

Quantifiable outcome

• 30%+ average revenue uplift for businesses using loyalty partnership infrastructure
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Conda.chcoreGTM or Marketing Partner · 13 December 2023Partnership to enable community investment in qiibee's funding round. Conda.ch is a Swiss equity crowdfunding platform that allows community members to invest in the company, expanding the investor base beyond traditional VCs.
• Miles & MoreflagshipStrategic or Co-development Partner · 1 December 2023Flagship partnership with Lufthansa's Miles & More loyalty program. Enables Miles & More to expand offerings for small and medium-sized enterprises (SMEs) through qiibee's blockchain-powered B2B rewards marketplace. qiibee connects Miles & More members to additional earn and spend options.
• Louis ErardcoreStrategic or Co-development PartnerFirst blockchain-based loyalty program integration launched with Swiss luxury watch brand Louis Erard. The partnership enables loyalty points exchange and NFT rewards for luxury watch customers, demonstrating qiibee's capability in the luxury segment.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Antavo: Antavo is a loyalty platform that enables brands and retailers to run enterprise loyalty programs with API integrations and partner ecosystems. Comparable to qiibee because both sell to loyalty program operators and run a SaaS/API-based loyalty partnership infrastructure with integration partners.
• LoyaltyLion: LoyaltyLion is a loyalty platform purpose-built for Shopify and Shopify Plus merchants, providing points, rewards, and integrations. Comparable to qiibee because both target e-commerce merchants with loyalty solutions and offer Shopify-distributed integrations to access loyalty currency exchange/redemption.
• Smile.io: Smile.io is one of the largest Shopify loyalty/rewards apps, serving tens of thousands of merchants with points, referrals, and VIP programs. Comparable to qiibee because both serve e-commerce brands — primarily through Shopify — looking to issue and accept loyalty currencies across multiple program partners.
• Yotpo: Yotpo is a leading e-commerce retention platform that includes loyalty alongside reviews, SMS, and subscriptions, serving thousands of Shopify and DTC brands. Comparable to qiibee because both deliver loyalty/partnership tools to e-commerce merchants and brands, with overlapping integrations on Shopify and similar enterprise customers in retail.
• Open Loyalty: Open Loyalty is a headless, API-first loyalty platform enabling brands to build loyalty programs with custom rules and partner ecosystems. Comparable to qiibee because both market developer/API-first loyalty infrastructure to mid-market and enterprise brands rather than packaged consumer apps, focusing on integration and partner-program extensibility.
• Loylogic: Loylogic is a Swiss-headquartered loyalty technology firm offering points management, partner integration, and corporate rewards platforms to global enterprises. Comparable to qiibee because both operate in the same Swiss/EU enterprise loyalty ecosystem and sell partner-loyalty integration technology to airlines, retailers, and program operators.

Broad incumbents

• Salesforce Loyalty Management: Salesforce Loyalty Management is Salesforce's enterprise loyalty product, tightly integrated with its CRM and Commerce Cloud, targeting large brands and program operators. Comparable to qiibee as a broad incumbent alternative for enterprise loyalty program operators exploring cross-program partnerships, though Salesforce's offering is much heavier and CRM-tied.
• Oracle CrowdTwist: Oracle CrowdTwist is Oracle's enterprise loyalty and engagement platform, sold primarily to large brands and operators within Oracle's broader CX/CRM stack. Comparable to qiibee as a broad incumbent that sells enterprise-grade loyalty infrastructure to large programs, addressing the same buyers qiibee targets in aviation, hospitality, and retail.
• Comarch Loyalty Solutions: Comarch is a large IT services and software vendor with a dedicated loyalty solutions line serving telecom, banking, airline, and retail program operators globally. Comparable to qiibee because both sell loyalty partnership/management infrastructure to enterprise program operators and compete for the same RFPs in telecom, aviation, and financial services.

Emerging players

• Sweatcoin: Sweatcoin is a crypto-rewards app that tokenizes physical activity into a tradable digital currency and reward ecosystem. Comparable to qiibee as an emerging blockchain-native rewards and points marketplace exploring the intersection of loyalty-style programs and digital/crypto-asset distribution, though focused on consumer move-to-earn rather than B2B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/qiibee
• LinkedInlinkedin.com/company/qiibee-ag
• Instagraminstagram.com/qiibee
• Facebookfacebook.com/qiibee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qiibee