What SPACING does

SPACING Ventures UG (haftungsbeschränkt) is a Berlin-based design venture studio founded in 2024 by Co-Founders Amelie Schlüter and Jonathan Heuser. The company operates as an intentionally small, five-person team of senior designers that partners with early-stage tech founders (Pre-Seed to Series A) to incubate product visions through product design, design engineering, and brand development. Its stated differentiator is taste, craft, and point of view rather than scale or tooling.

The studio generates revenue through a hybrid professional-services and venture model: it bills for design engagements and simultaneously takes equity stakes in the companies it serves. Co-investors include Creandum, Interface Capital, and Festina at the institutional level, alongside individual angels such as Guillermo Rauch, Anton Osika, Avlok Kohli, Julien Martin, Luke Harries, and Mario Götze. The public portfolio comprises roughly 20 companies spanning logistics (GLS, DPD), consumer tech (BEAT81, Wonder, inboxx), and AI-focused ventures (Levity, Libratech, Pactos, AMI Labs, Superscale), with Yann LeCun listed as an advisor.

SPACING's go-to-market is deliberately low-friction and founder-direct: discovery calls are scheduled via Cal.com (cal.com/spacing), and there is no evidence of formal sales infrastructure, marketing spend, or productized offerings. No standalone software products, APIs, or proprietary technology platforms are disclosed. The business is operationally founder-controlled, privately held, and based at Hedwig-Porschütz-Straße 9, 10557 Berlin, with no disclosed funding rounds, revenue figures, or external ownership.

Name

SPACING

Legal name

SPACING Ventures UG (haftungsbeschränkt)

Website

https://spacing.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

SPACING is a Berlin-based design venture studio that partners with Pre-Seed to Series A tech founders through product design, design engineering, and equity investment, delivered by an intentionally small five-person team of senior designers.

Ownership category

akta.pro rank

Product category

Design Services & Venture Studio

NAICS

Portfolio Management and Investment Advice (52394)

akta.pro primary industry

Micro-VC & Angel Funds (FSANAAAI)

akta.pro secondary industry

Brand Architecture & Portfolio Strategy (BPAFAEAE)

Keywords

• Product design services
• Design engineering
• Venture studio
• Brand development
• Early-stage startup investing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Design Services & Venture Building: SPACING generates revenue through partnering with founders to incubate their visions into product experiences, and by investing in tech companies with equity stakes. They provide product design and design engineering services while also taking equity in portfolio companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SPACING is a design venture studio that partners with highly ambitious early-stage founders (Pre-Seed to Series A) to incubate their product visions through hands-on product design, design engineering, and brand development. In parallel, it invests angel-sized tickets alongside institutional funds in tech companies that prioritize design and user experience, taking equity stakes in portfolio companies including AMI Labs, Superscale, Bounti, Wonder, Pactos, and Levity.

Product overview

SPACING is a design venture studio that operates as a single, unified offering rather than a platform with separate modules. The company partners with highly ambitious founders to incubate product visions through product design and design engineering services, and invests in early-stage tech companies (Pre-Seed to Series A) that prioritize design and user experience. SPACING does not offer standalone software products; its core offering is hands-on design partnership augmented by strategic investment in portfolio companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design & Design Engineering Services Hands-on product design and design engineering engagements delivered directly by SPACING's senior designers to early-stage founders, focused on turning product visions into beautifully crafted, usable experiences. Offered as bespoke, quote-based projects without layered account management.
• Brand Development Brand and product experience development work delivered alongside product design engagements, helping early-stage companies build brand identities that stand apart. Delivered by SPACING's in-house design team as part of broader founder partnerships.
• Venture Building & Equity Partnership Venture studio offering in which SPACING partners with highly ambitious founders to incubate product visions and takes angel-sized equity stakes alongside institutional funds (e.g., Creandum, Interface Capital, Festina) in companies from Pre-Seed to Series A. Portfolio includes AMI Labs, Superscale, Bounti, Wonder, Pactos, Levity, Libra, and others.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Designer Fund: Designer Fund is an early-stage venture firm focused on design-led companies, directly comparable to SPACING's thesis of investing in founders who highly value design and craft.
• Pentagram: Pentagram is a partner-led design firm that delivers high-craft brand and product design directly to clients without layers, structurally similar to SPACING's small, senior-only design practice.
• Work & Co: Work & Co is a digital product studio that partners with founders and brands to design and engineer products end-to-end, mirroring SPACING's product design plus design engineering offering.
• Pioneer Square Labs: PSL is a Seattle-based venture studio that co-founds startups with operators and takes equity, paralleling SPACING's model of incubating product experiences alongside founders.
• Atomic: Atomic is a venture studio that partners with founders to build companies from scratch, taking equity and providing operating support — directly comparable to SPACING's design venture studio model.
• Manual: Manual is a design and engineering studio that takes equity in startups in exchange for product work, making it one of the closest direct peers to SPACING's hybrid services-plus-equity model.
• betaworks: betaworks is a startup studio and early-stage investor that builds and backs design-forward consumer and tech companies, similar to SPACING's design-centric investment and incubation focus.
• Playground Global: Playground Global is a venture studio and early-stage fund that helps founders build deep-tech startups hands-on, comparable to SPACING's hands-on venture-building approach.

Broad incumbents

• IDEO: IDEO is an established global design and innovation firm offering the same product design and design engineering services as SPACING, but at much larger scale and scope.
• Huge: Huge is a large digital experience agency delivering product design and engineering to enterprise clients, providing the same design services as SPACING but with broader capabilities and global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPACING