CompuTrade
- Company typePrivate
- Founded2007
- HeadquartersSteinfort, Luxembourg
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What CompuTrade does
CompuTrade S.à r.l. is a privately-held Luxembourg IT lifecycle management company founded in 2007, headquartered in Steinfort. The company operates what it brands as the '7 Rs' service model: Renew, Refurbish, Recycle, Repair, Rent, Rollout, and Relocate — covering the full office-IT equipment lifecycle from procurement through secure end-of-life disposal. It supplies both new and refurbished laptops, desktops, servers, networking equipment, monitors, printers, and accessories across more than 20 OEM brands including HP, Lenovo, Dell, Cisco, Apple, HPE, Aruba, Oracle, and IBM, with same-day or next-day dispatch from its own Luxembourg warehouse.
The underlying platform is a standard Odoo-based e-commerce storefront paired with direct enterprise sales consultation for complex IT projects. Specialized technical capabilities include WEEE-compliant recycling, NATO and US DOD-grade data destruction via YouWipe with certificates of destruction, and on-site mobile hard disk crushing for sensitive assets. The business serves three primary customer tiers — large enterprises (banks, governmental authorities, energy/utilities such as Creos/Enovos, and consumer-goods firms such as Casa Ferrero), small and medium businesses, and IT resellers seeking discontinued platforms or specific parts, with a small non-profit/school donation program as a secondary channel.
Revenue is generated through one-time hardware sales (including the HP Renew program), usage-based equipment rentals, professional services for repair, rollout, and relocation, and per-unit recycling and data destruction fees. Pricing is pay-as-you-go with refurbished items carrying a 3-month warranty and HP Renew products backed by the standard HP warranty. The company operates as a founder/independently-owned Société à responsabilité limitée with no disclosed institutional investors, no funding rounds, and revenue not publicly disclosed; it has accumulated 7,000+ customers over 17+ years with a 12-person team.
CompuTrade firmographics
Firmographics- Name
- CompuTrade
- Legal name
- CompuTrade S.à r.l.
- Website
- https://computrade.lu
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CompuTrade industry classification
Industry- Product category
- Refurbished and New Office IT Hardware
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Consumer Electronics and Appliances Rental (532210), Electronic and Precision Equipment Repair and Maintenance (81121), Office Equipment Merchant Wholesalers (42342)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Rental & Leasing (7377), Computer & Office Equipment (3570)
- akta.pro primary industry
- Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)
- akta.pro secondary industries
- Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI), Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)
Keywords
Where CompuTrade is headquartered
LocationHeadquarters
- HQ city
- Steinfort
- HQ country
- Luxembourg
- HQ region
- Europe
Offices1 record
Markets served
CompuTrade business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Hardware Sales (New and Refurbished): Sale of new and refurbished office IT equipment including laptops, desktops, servers, networking gear, monitors, printers and accessories from brands such as HP, Dell, Lenovo, Cisco, Apple, and others.
- Equipment Rental: Short-term and long-term rental of IT equipment for day, week, month or extended periods, providing technology access without capital purchase.
- Professional Services: IT project consulting and management, repair services, rollout and relocation services, and logistics support for large-scale deployments.
- Recycling and Data Destruction Services: Environmentally compliant IT recycling with data destruction, including WEEE-compliant processing and certificate provision.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | HP Renew Program - New HP products at reduced prices |
| One time/ perpetual license | Pay-as-you-go | Refurbished Products - High quality IT equipment at lower cost |
| Usage-based | Pay-as-you-go | Rental Pricing - Per day, week, month or longer |
| Unit Pricing | Pay-as-you-go | Recycling and Collection Services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
CompuTrade product offering
Product offeringCore offering
CompuTrade sells new, renewed and refurbished office IT hardware (laptops, desktops, servers, networking gear, monitors, printers, storage and accessories) from 20+ brands including HP, Lenovo, Dell, Cisco, Apple, Oracle/Sun, HPE, Aruba and IBM. Around this product catalog the company delivers six lifecycle services — Renew, Refurbish, Recycle, Repair, Rent, and Rollout & Relocate — covering hardware procurement, short- and long-term rentals, 24/7 repair, certified data destruction and WEEE-compliant recycling, and project-based rollout and relocation logistics.
Product overview
CompuTrade is an IT lifecycle management company based in Luxembourg offering a comprehensive suite of services under the '7 Rs' model: Renew, Refurbish, Recycle, Repair, Rent, Rollout, and Relocate. The company supplies new and refurbished office technology including laptops, desktops, servers, networking equipment, monitors, printers, and accessories from major brands (HP, Lenovo, Dell, Cisco, Apple). Their core offerings include the HP Renew Program for new equipment at reduced prices, a Refurbished Products Program with warranty coverage, eco-friendly recycling with WEEE compliance and certified data destruction, 24/7 repair services, flexible rental options, and full-service IT rollout and relocation support. Products span multiple categories and are available globally with same-day or next-day dispatch from their Luxembourg warehouse.
Differentiator
Problem solved
Functional benefit
Brands
- HP Renew Program: HP products sourced from overstock, demonstration, loaner equipment, factory excess production, customer returns and/or project cancellations, backed by new HP warranty.
- The 7 R's
Products and services
- Renew Service (HP Renew Program) Supplies new HP (and other brand) products at reduced prices, sourced from overstock, demonstration units, loaners, factory excess and customer returns, backed by full HP warranty. Targeted at businesses seeking reliable office IT at lower-than-list cost.
- Refurbished Products Program Provides high-quality, fully warranted remanufactured and certified PCs, monitors, printers, servers, storage and networking equipment at reduced prices for SMEs, schools, training centers and other budget-conscious buyers.
- Recycle Service (ITAD) End-of-life IT asset recycling and disposition with WEEE-compliant processing, YouWipe data wiping, mobile hard-disk crushing for on-site data elimination and full certificates of destruction. Targeted at enterprises and government disposing of retired IT equipment.
- Repair Service 24/7 repair service for office technology delivered onsite, online or over the phone, covering computers, fax machines and related office IT equipment. Targeted at businesses needing rapid repair support.
- Rent Service Rental of PCs, notebooks, servers and storage for proof-of-concept projects, trade shows, training sessions, events and other short- or long-term needs, billed by day, week, month or longer period.
- Rollout & Relocate Service Project-based logistics support for relocating, packing, unpacking, installing and rolling out IT equipment, including data center moves, fully insured and managed to minimize disruption to business operations.
- Laptops Online shop offering new, renewed and refurbished laptops in multiple brands (Lenovo ThinkPad/ThinkBook, Dell Latitude/Inspiron, HP, Apple) and condition grades for SMBs, enterprises and individual buyers.
- Servers and Enterprise Hardware Online shop offering enterprise servers, server components, storage, networking gear (Cisco, HPE, Dell, Aruba) and related enterprise IT hardware for business customers and IT resellers.
- Networking Equipment Online shop offering network switches, routers and networking accessories from Cisco, HPE and D-Link for enterprise and SMB buyers.
- Monitors and Printers Online shop offering computer displays, monitors, printers and printer supplies (toner cartridges, accessories) for office customers.
Quantifiable outcome
- 17+ years of experience in IT lifecycle management with 7000+ customers served
- +2 more outcomes
Companies that use CompuTrade
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
CompuTrade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CompuTrade partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- HP (Hewlett-Packard)coreHP Renew Program partnership providing access to new HP products sourced from overstock, demonstration, loaner equipment, and customer returns. Products backed by HP warranty (typically 3 years on-site).
- LenovocoreSupply partnership for Lenovo ThinkPad, ThinkCentre, ThinkBook laptops and desktops as part of multi-brand strategy.
- DellcoreSupply partnership for Dell Latitude, OptiPlex, Precision, Inspiron, and Wyse products as part of multi-brand portfolio.
- CiscocoreSupply of Cisco networking equipment including Catalyst switches, MDS 9000 modules, and other Cisco products.
- ApplecoreSupply of Apple products including Mac Mini and other Apple technology as part of multi-brand offerings.
- OraclecoreSupply of Oracle/Sun server and storage equipment including Oracle Sun logo products.
- HPE (Hewlett Packard Enterprise)coreSupply of HPE servers, storage, and networking products as part of enterprise IT equipment portfolio.
- Aruba NetworkscoreSupply of Aruba wireless networking products as part of enterprise networking solutions.
- IBMcoreSupply of IBM server memory modules and other IBM technology products.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
CompuTrade competitors and assessment
Company assessmentDirect peers
- Reclamere: ITAD and data destruction specialist serving regulated and government clients — overlaps with CompuTrade's secure destruction and enterprise recycling capabilities.
- Tier1 Asset Management: North American ITAD and refurbished hardware reseller offering buy-back, refurbishment, and resale of enterprise IT equipment — directly comparable to CompuTrade's Renew/Refurbish/Recycle stack.
- CXtec: Refurbished networking and server hardware specialist (equal2new brand) — directly comparable to CompuTrade's enterprise hardware refurbishment and reseller model.
- Europc: UK-based specialist in refurbished laptops, desktops, and servers sold through an online shop — directly comparable e-commerce refurbished IT model.
- Sims Lifecycle Services: IT asset disposition arm of Sims Metal Management, offering enterprise IT recycling, data destruction, and refurbishment — competes for the same enterprise/government IT lifecycle contracts as CompuTrade.
- AfB Shop: European refurbisher and reseller of used IT equipment with social/environmental mission — comparable European footprint and refurbished-IT go-to-market to CompuTrade.
- Reconext: Global provider of IT asset disposition, reverse logistics, and circular IT services — directly competes with CompuTrade's lifecycle management offering for OEMs and enterprises.
- Wisetek: Global ITAD provider focused on secure data destruction, refurbishment, and resale of enterprise hardware — overlapping CompuTrade's recycle, data destruction, and refurbished resale services.
Broad incumbents
- Ingram Micro: Global IT distribution giant handling new and refurbished enterprise hardware across HP, Dell, Cisco, Lenovo and others — comparable multi-brand supply relationship but at vastly greater scale.
- Iron Mountain Asset Lifecycle Management: Global incumbent in secure data destruction and IT asset disposition as part of a much broader records-management portfolio — a much larger player addressing the same enterprise/government ITAD need as CompuTrade.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CompuTrade social profiles
Digital presenceCompuTrade compliance and trust
Trust signalCompliance4 records
CompuTrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
CompuTrade leadership team
Management profileNumber of profiles
CompuTrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CompuTrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CompuTrade
What does CompuTrade do?
CompuTrade sells new, renewed and refurbished office IT hardware (laptops, desktops, servers, networking gear, monitors, printers, storage and accessories) from 20+ brands including HP, Lenovo, Dell, Cisco, Apple, Oracle/Sun, HPE, Aruba and IBM. Around this product catalog the company delivers six lifecycle services — Renew, Refurbish, Recycle, Repair, Rent, and Rollout & Relocate — covering hardware procurement, short- and long-term rentals, 24/7 repair, certified data destruction and WEEE-compliant recycling, and project-based rollout and relocation logistics.
Is CompuTrade a public or private company?
CompuTrade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CompuTrade founded?
CompuTrade was founded in 2007. It employs 11 to 50 people.
Where is CompuTrade based?
CompuTrade is headquartered in Steinfort, Luxembourg, in the Europe region.
How does CompuTrade make money?
Four revenue lines are on record. Hardware Sales (New and Refurbished) is the primary driver. The others are equipment Rental, professional Services and recycling and Data Destruction Services.
Who are CompuTrade's main competitors?
Direct peers on record are Reclamere, Tier1 Asset Management, CXtec, Europc, Sims Lifecycle Services, AfB Shop, Reconext and Wisetek. Broad incumbents are Ingram Micro and Iron Mountain Asset Lifecycle Management.
Does CompuTrade have an API?
No public API is recorded for CompuTrade.
What industry is CompuTrade in?
CompuTrade's product category is Refurbished and New Office IT Hardware. Its primary akta.pro industry code is BPALAIAD, Electronics Refurbishment, Repair & Reuse (Remarketing/Resale), with a secondary code of BPALAIAI, Enterprise Hardware Recycling (Servers, Storage, Networking). Its NAICS code is 423430 and its SIC code is 5045.