Rose's Agency

What Rose's Agency does

Rose's Agency is a privately held domestic staffing agency founded in 1988 and headquartered at 6105 West 6th Street in Los Angeles, California. The firm places household staff—including nannies, housekeepers, personal assistants, estate managers, butlers, private chefs, housemen, drivers, and landscapers—with high-net-worth families and individuals across the Greater Los Angeles market. Service categories span roughly ten placement types and cover part-time and full-time, live-in and live-out, and temporary-to-permanent arrangements. The agency is operator-led, with founders Casey Corrigan and Chris Corrigan as the named team members and stated headcount of 1–10.

The agency's core offering is a single relationship-driven matching service rather than a platform-plus-modules product. Underlying technology is limited to a Squarespace-hosted public website, an embedded job board, and Wufoo intake forms, with no proprietary algorithms, matching engine, or applicant tracking system disclosed. AI/ML capabilities are not referenced anywhere in the source data; matching is described as manually evaluated for lifestyle and values fit by the Corrigan-led team.

Rose's Agency generates revenue through placement fees charged to private household clients (specific fee structures are not publicly disclosed). Open job postings reference candidate compensation bands of roughly $30–$35/hr for personal assistants, $35–$40/hr for housekeepers, and $40–$50/hr for nannies, implying employer pay scales in the $60k–$100k annual range. Go-to-market is direct and referral-driven: clients engage via a published phone number, a shared email inbox, and website forms. The firm claims 'thousands' of cumulative placements since 1988 both domestically and internationally, and active job board activity through mid-2026 indicates current operational continuity in core Greater Los Angeles luxury submarkets (Bel-Air, Beverly Hills, Encino) with extension into adjacent affluent markets (Newport Beach, Newport Coast).

Name

Rose's Agency

Legal name

Rose's Agency

Website

https://rosesagency.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Rose's Agency is a privately held Los Angeles-based domestic staffing agency, founded in 1988, that places nannies, housekeepers, personal assistants, estate managers, chefs, butlers, and other household staff with high-net-worth families across Greater Los Angeles and adjacent Southern California markets.

Ownership category

akta.pro rank

Product category

Domestic Staffing Services

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Executive/High-Net-Worth Household Staffing (Nanny-Focused) (HSAAALAJ)

akta.pro secondary industries

Full-Time Nanny Placement Agencies (HSAAALAB), Live-In Nanny Placement & Recruitment Services (HSAAAEAF)

Keywords

• Domestic staffing services
• Household staff placement
• Nanny placement agency
• Estate management staffing
• Personal assistant recruitment

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Staffing Placement Services: Rose's Agency generates revenue by placing domestic staffing candidates (nannies, housekeepers, personal assistants, chefs, estate managers, etc.) with wealthy families and individuals. The agency matches candidates to clients based on comprehensive screening and relationship understanding. Specific fee structures (placement fees, retained search, etc.) are not publicly disclosed on the website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rose's Agency is a domestic staffing recruitment firm that recruits, screens, and places household staff—including nannies, housekeepers, personal assistants, executive assistants, estate managers, butlers, private chefs, housemen/drivers, and landscape/maintenance personnel—with high-net-worth private families in the Greater Los Angeles area. Placements cover full-time, part-time, live-in, live-out, temporary, temp-to-perm, and permanent arrangements.

Product overview

Rose's Agency is a domestic staffing agency operating since 1988 that serves the Greater Los Angeles area. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Their core service is connecting applicants seeking domestic employment with clients needing household staff. The agency facilitates placements across multiple staffing categories including childcare (nannies, baby nurses), household management (housekeepers, estate managers, house managers), administrative support (personal assistants, executive assistants), hospitality (butlers, servers), culinary (private chefs, cooks), property maintenance (housemen, drivers, landscapers), and specialized care (companions, caregivers). The company manages both full-time and part-time positions, live-in and live-out arrangements, and temporary to permanent placements.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic Staffing Placement Services Rose's Agency recruits, screens, and places domestic staff with high-net-worth private families in the Greater Los Angeles area. Placements include nannies, baby nurses, housekeepers, executive housekeepers, personal assistants, executive assistants, house and estate managers, butlers, private chefs, housemen, drivers, and landscape/maintenance personnel. The service supports full-time, part-time, live-in, live-out, temporary, temp-to-perm, and permanent arrangements.

Quantifiable outcome

• Thousands of successful placements made domestically and internationally since 1988

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Sterling International Staffing: Beverly Hills-based domestic staffing agency placing nannies, housekeepers, estate managers, personal assistants, and chefs in HNW Los Angeles households. Closest comparable to Rose's Agency on geography, customer segment, and service mix.
• Town & Country Resources: Long-established LA private staffing agency serving high-net-worth families with nannies, housekeepers, estate managers, and personal staff. Directly comparable boutique HNW placement model.
• British American Household Staffing: Specialist HNW domestic staffing firm focused on nannies, housekeepers, butlers, and estate staff for principals across the U.S. Comparable placement-first model serving affluent private households.
• The Nanny Company: Los Angeles-area nanny and domestic staffing placement agency serving HNW families. Overlaps directly with Rose's Agency on nanny-focused placements in the LA market.
• The Help Company: West Coast domestic staffing agency placing nannies, housekeepers, personal assistants, and household managers in private homes. Comparable HNW-focused, relationship-driven placement model.
• Domestic Domestics: Boutique HNW household staffing agency placing nannies, housekeepers, and estate staff with private families. Direct overlap in service offering and customer segment.

Broad incumbents

• Care.com: Large online marketplace connecting families with nannies, sitters, housekeepers, and senior caregivers. Operates at much greater scale and includes domestic staffing within a broader consumer platform.
• Sittercity: Long-running online platform for sourcing nannies, sitters, and household help. Overlaps with Rose's Agency in nanny/household placement but serves a broader, less HNW-skewed market via a self-serve marketplace.

Emerging players

• Helpro: Tech-enabled household staffing platform focused on nannies, housekeepers, and domestic help with stronger digital matching and candidate verification than traditional agencies. Represents the platform-based model Rose's Agency could face going forward.
• Belongingly: Modern, tech-forward nanny placement platform emphasizing vetted candidates and streamlined matching. Comparable to Rose's Agency on the nanny-placement service line but competes via a digital-first experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose's Agency