Toonz Media Group
Toonz Media Group is an India-headquartered, privately held animation production company producing 10,000+ minutes of 2D, 3D/CGI, and VFX content annually for kids and families worldwide, serving global studios and streamers including Disney, Marvel, Netflix, and Amazon across 11 offices.
- Company typePrivate
- Founded1999
- HeadquartersTrivandrum, India
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Toonz Media Group does
Toonz Media Group is a privately held Indian animation and entertainment company founded in 1999 in Trivandrum, Kerala, owned by Geneva-based Comcraft Group. The company produces 10,000+ minutes of 2D, 3D/CGI, stop-motion, VFX, and live-action content annually for kids and family audiences, and has delivered co-productions and service work for Disney, Marvel, Nickelodeon, Lionsgate, BBC, Sony, Paramount, Universal, Netflix, Amazon, and YouTube across an 11-office footprint spanning India, the US, Singapore, Spain, Ireland, New Zealand, Turkey, and the UAE.
Its core technology stack is built around standard industry animation tooling (Autodesk 3Ds Max, Maya, Cinema 4D), Unreal and Unity game engines, and Amagi's cloud-native infrastructure for its newly launched MyToonz FAST channel on LG Smart TVs in India. Owned IP including Gummibär and Friends (30+ billion YouTube views, 44+ language versions) and Jay Jagannath (110 million Facebook views in 30 days, 150 episodes across three seasons in 8 Indian languages) anchors a growing licensing and merchandising business. Supporting operations include Toonz Academy (established 2002, partnered with SWAYAM Plus and NICHE), the Animation Masters Summit annual industry event, NFT Labs for gaming/metaverse, and 10 wholly-owned group companies including Telegael (Ireland) and IMIRA (Spain).
Revenue is generated across five streams: animation production services (project-based, multi-year co-production contracts), content licensing and royalties, digital advertising via FAST and Toonz Media Networks, IP licensing and merchandising, and education services. Pricing is quote-based with no public disclosure. The company is in active expansion mode with a 2026 FAST channel launch, a 2025 feature film announcement, and a CEO transition underway as founder P. Jayakumar announced his departure in November 2025 after 26 years.
Toonz Media Group firmographics
Firmographics- Name
- Toonz Media Group
- Legal name
- Toonz Animation India Pvt. Ltd.
- Website
- https://toonz.co
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Toonz Media Group is an India-headquartered, privately held animation production company producing 10,000+ minutes of 2D, 3D/CGI, and VFX content annually for kids and families worldwide, serving global studios and streamers including Disney, Marvel, Netflix, and Amazon across 11 offices.
- Ownership category
- akta.pro rank
Toonz Media Group industry classification
Industry- Product category
- Animation Production Services
- NAICS
- Motion Picture and Video Industries (5121), Motion Picture and Video Distribution (51212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF)
- akta.pro secondary industries
- Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Educational Games & Kids/Families Game Studios (MPAFAAAI), Simulation & FX Animation (Cloth, Hair, Particles) (MPAHACAH), Live-Action Kids & Family Production (MPADABAF)
Keywords
Where Toonz Media Group is headquartered
LocationHeadquarters
- HQ city
- Trivandrum
- HQ country
- India
- HQ region
- Asia
Offices9 records
Markets served
Toonz Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Animation Production Services: Co-production partnerships and service production for international studios and broadcasters, producing 2D and 3D animated content for global distribution
- Content Distribution: Distribution of owned and licensed animated content across broadcast, digital, and streaming platforms worldwide
- Digital Media Networks: Multi-channel distribution over web, VOD, mobile, DTH, connected TV and other digital ecosystems; FAST channel monetization
- Licensing and Merchandising: IP licensing, merchandising and brand extensions for animated properties including toys, apparel, home décor and consumer products
- Education Services: Toonz Academy providing animation training and education, partnerships with universities for skilling programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom animation production projects |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Toonz Media Group product offering
Product offeringCore offering
Toonz Media Group is a 360-degree animation and media company that produces and distributes premium entertainment content for kids and families worldwide. Its core offering is full-service animation production across 2D, 3D CGI, VFX, live action, and stop motion, producing over 10,000 minutes of content per year for global studios and broadcasters. The company also distributes content via its digital networks division and the MyToonz FAST channel, develops games and metaverse experiences, and runs the Toonz Academy for animation education.
Product overview
Toonz Media Group is a 360-degree media and animation company that operates as a platform-plus-services model. The core offering centers on animation production services (2D, 3D/CGI, live action, stop motion, VFX) producing over 10,000 minutes of content annually. Supporting this are Toonz Media Networks for digital distribution and the MyToonz FAST channel for direct-to-consumer streaming on connected TVs. Toonz Academy provides animation education and training, while Gaming/NFT Labs extends into interactive entertainment and metaverse experiences. The portfolio includes owned IP properties like Gummibär and Friends and distributed series like Jay Jagannath. Additional services include podcast content (Toonz Talks) and the annual Animation Masters Summit industry event.
Differentiator
Problem solved
Functional benefit
Brands
- MyToonz: FAST (Free Ad-supported Streaming Television) channel featuring curated animated programming for kids and families.
- Toonz Academy
- Toonz Media Networks
- NFT Labs
- Animation Masters Summit
Products and services
- Animation Production Services Full-service animation studio offering 2D animation, 3D animation (CGI), live action, stop motion, and visual effects (VFX) production for kids and family content. Produces over 10,000 minutes of animated content annually for international studios, broadcasters, and streaming platforms.
- MyToonz FAST Channel Free Ad-supported Streaming Television (FAST) channel delivering curated animated programming for kids and families to connected TV audiences. Currently available on LG Smart TVs in India, with global expansion planned across Southeast Asia, North America, Europe, and Middle East.
- Toonz Media Networks Digital media division specializing in multi-channel distribution of kids entertainment content across web, VOD, mobile, DTH, connected TV and other digital platforms. Manages YouTube channels, social media operations, and FAST channel monetization.
- Gaming Development Game development services and metaverse solutions including Unreal Engine and Unity game development, VR experiences, play-to-earn solutions, and NFT integration for interactive entertainment IP.
- Live Action & Stop Motion Cinematography services combining live action filmmaking with animation using motion capture, aerial image animation cameras, and optical printers. Includes stop motion techniques such as Claymation, Pixilation, Cutout motion, Puppet animation, and Silhouette animation.
- Toonz Academy Animation training institution established in 2002 offering courses in Animation, Visual Effects, Gaming & Comics (AVGC). Partners with SWAYAM Plus (Government of India's national e-learning platform) and universities for skilling programs including free short-term courses.
- Gummibär and Friends Digital-first animated series featuring the iconic green Gummy Bear character with two seasons (78 episodes total). Available across YouTube, FAST channels, AVOD platforms, and linear broadcasting in 45+ language versions. Includes music releases, licensing, merchandise, and feature film in development (Operation Cotton Candy).
- Jay Jagannath Animated mythological series created by Ele Animations and distributed by Toonz Media Group. Comprises 150 episodes across three seasons, broadcast on Warner Bros Discovery Pogo TV, and available in 8 Indian languages. Achieved 110 million Facebook views in 30 days.
- Sriman Rama 2D animation series based on the childhood stories of Lord Rama from Ramayana. Distribution partnership with Mara Creations. Currently airing on Doordarshan (DD National) in Hindi and on Waves by Prasar Bharathi OTT platform, with multi-language expansion planned.
- Hangry Petz CGI-animated series partnership with Jay@Play consisting of 26 episodes of 3 minutes each, exclusively for digital platforms. Inspired by Jay@Play's stuffed toy line with characters including Bella the cat, Charlie Bulldog, and Rogue the Pizza Monster.
- NEW-GEN NANOBOT HEROES 3D CGI animated series produced in partnership with NEW-GEN Universe, comprising 13 episodes of 22 minutes each. Writing led by Brent Friedman and Eugene Son, with Toonz financing, producing, and distributing globally, and Ketchup Entertainment handling domestic distribution.
- MVP Kids 3D animated series partnership with BLKBX Originals comprising 52 episodes of 7 minutes each. Based on MVP Kids book and curriculum collection, designed to inspire young audiences celebrating individuality and differences. Second collaboration between the two companies.
- Gummibär and Friends: Operation Cotton Candy 90-minute CGI animated comedy adventure feature film co-produced with Gummybear International Inc., featuring Gummibär and friends in a spy spoof storyline. Creative team includes Robert Chandler, Pete Dodd, and Dan Berlinka. Announced at European Film Market 2025.
Quantifiable outcome
- Produced 10,000+ minutes of high-quality 2D and CGI kids and family content per year
- +3 more outcomes
Companies that use Toonz Media Group
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles4 records
Toonz Media Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Toonz Media Group partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- AmagicoreCloud-based SaaS technology provider powering MyToonz FAST channel. Amagi provides cloud-native infrastructure enabling scalable broadcast-grade distribution and dynamic monetization across connected TV landscape.
- LG Electronics IndiacoreSmart TV platform for MyToonz FAST channel distribution. LG provides connected TV ecosystem for Toonz's direct-to-consumer strategy in India.
- BadanamuminorEarly childhood education and entertainment brand. Toonz participates in global collaboration celebrating 12th anniversary of Ponytail hit song.
- Robot Playground MediaminorProducing A Banquet for Hungry Ghosts animated horror feature. 90-minute anthology based on Ying Chang Compestine's acclaimed book, fusing Chinese cuisine and folklore.
- NEW-GEN UniversecoreProduction partnership for NEW-GEN NANOBOT HEROES 3D CGI animated series. 13 x 22-minute episodes. Toonz will finance, produce and distribute globally.
- Ketchup EntertainmentcoreDomestic distribution partner for NEW-GEN NANOBOT HEROES. Following success with Looney Tunes movie.
- Jay@PlaycorePartnership for Hangry Petz CGI-animated series. 26 episodes of 3 minutes each, exclusively for digital platforms. Inspired by Jay@Play's stuffed toy line.
- 1st PLACE Co., Ltd.coreCreative production company specializing in original IP development. Partnership to launch Global Anime Production Service addressing Japan's talent crunch while expanding Toonz's anime capabilities.
- YAY! AnimationscoreInternational co-production partner for CID Squad, India's first animated crime thriller. Toonz contributes production expertise to Sony YAY! series.
- Gummybear International Inc. (EFM Partnership)coreAnnounced Gummibär and Friends: Operation Cotton Candy feature film at European Film Market. 90-minute CGI animated comedy adventure co-production.
- Noorul Islam Centre for Higher Education (NICHE)coreLaunching BSc program in Animation and Visual Effects. Establishment of Incubation Centre at NICHE campus for hands-on experience and live projects.
- BLKBX OriginalscorePartnership for MVP Kids 3D animated series. 52 episodes of 7 minutes. Second collaboration between companies.
- MVP Kids Media Inc.coreCreator of MVP Kids book and curriculum collection. Series aims to inspire young audiences celebrating individuality and differences.
- Asiana LicensingminorSub-agent in South Korea for Creepy Candy merchandise. Premier licensing and merchandising company bringing product lines to Korean market.
- Leadbelly ProductionscoreCo-producer of Creepy Candy animated series. Creator Alan Summa's inventive design work featured in merchandise.
- Mara CreationscoreDistribution partnership for Sriman Rama animated series based on Lord Rama's childhood. Series airing on DD National and planned for multiple languages.
- Annecy International Film FestivalcoreStrategic partnership bringing world's leading animation festival collaboration to Kerala's AniMela-AMS Festival 2025.
- SAIK (Society of AVGC-XR Institutions in Kerala)coreToonz CEO serves as SAIK President. Organization hosting AniMela-AMS Festival 2025 with Annecy partnership.
- Ele AnimationscoreCreator of Jay Jagannath animated mythological series. Toonz serves as distribution partner enabling wider market reach and strategic positioning across platforms.
- Warner Bros Discovery (Pogo TV)coreBroadcast partner for Jay Jagannath animated series in India. Series reaches audiences through Pogo TV channel.
- OMFEDminorOdisha State Milk Cooperative Federation partnership. Character Balram appointed as official brand ambassador for OMFED dairy brand.
- Gummybear International Inc.coreLong-term production deal for Gummibär & Friends animated series. Toonz leads production of digital-first animated content and feature films including Operation Cotton Candy.
- United SmilecoreWorldwide master toy licensee for Gummibär franchise. Develops figurines, playsets, plush toys and novelty items globally through extensive distribution network.
- Bradford License IndiaminorLicensing and merchandise partnership for Jay Jagannath series in India. Exploring product categories including apparel, toys and home décor.
- SWAYAM PluscoreNational e-learning platform under Ministry of Education, Government of India. Toonz Academy offers free short-term courses including Art of Pixilation, Concept Art Development, Digital Drawing, Digital Video Editing.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Toonz Media Group competitors and assessment
Company assessmentDirect peers
- WildBrain: Canadian kids/family content company managing large IP libraries (Peanuts, Teletubbies, Strawberry Shortcake) and operating YouTube networks plus content distribution. Directly comparable in IP ownership, kids distribution, and multi-platform exploitation.
- Green Gold Animation: India-based animation studio best known for the Chhota Bheem franchise, targeting the same kids/family audience as Toonz with original IPs, broadcast deals, and licensing. Closest direct comparable within the Indian animation ecosystem.
- Mondo TV: Italian producer and distributor of animated kids/family content with global licensing and merchandising. Closely comparable European-headquartered peers operating in co-production, distribution, and licensing for kids animation.
- Cosmos-Maya: Major Indian animation studio producing shows like Motu Patlu for kids/family broadcasters. Directly comparable in production model, target audience, and Indian broadcast ecosystem to Toonz's kids content business.
- Reliance Animation: Indian animation/IP subsidiary of Reliance, producing kids content and branded IPs. Comparable in Indian kids animation market, distribution muscle, and IP licensing, with parent backing similar to Toonz's Comcraft ownership.
Broad incumbents
- Framestore: Global VFX and animation services firm with feature film and episodic work for major studios. Comparable in scale, VFX/animation capabilities, and premium studio client roster, though focused on VFX rather than kids content.
- DNEG: Global VFX and animation services provider with major Hollywood studio relationships across feature films and series. Comparable in large-scale animation/VFX services for global studios, though broader in scope than Toonz's kids/family focus.
- Technicolor (Millimages, Mikros): Large global VFX/animation services group providing production services across animation and VFX for Hollywood and European clients. Comparable in service production, scale, and blue-chip client base, though serving a broader portfolio than Toonz's kids focus.
Emerging players
- Zebu Animation Studios: Indian animation services studio providing 2D/3D animation outsourcing for international clients. Direct regional comparable in animation services model and India-based production cost structure.
- Animax Designs: Indian animation and VFX studio providing services across animation production and content creation. Comparable in India-based service production and kids/family content focus, though at smaller scale than Toonz.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Toonz Media Group social profiles
Digital presenceToonz Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toonz Media Group leadership team
Management profileNumber of profiles
Profiles10 records
Toonz Media Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
Toonz Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toonz Media Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toonz Media Group
What does Toonz Media Group do?
Toonz Media Group is a 360-degree animation and media company that produces and distributes premium entertainment content for kids and families worldwide. Its core offering is full-service animation production across 2D, 3D CGI, VFX, live action, and stop motion, producing over 10,000 minutes of content per year for global studios and broadcasters. The company also distributes content via its digital networks division and the MyToonz FAST channel, develops games and metaverse experiences, and runs the Toonz Academy for animation education.
Is Toonz Media Group a public or private company?
Toonz Media Group is a private company. It is classified as corporate owned and is currently operating.
When was Toonz Media Group founded?
Toonz Media Group was founded in 1999. It employs 251 to 500 people.
Where is Toonz Media Group based?
Toonz Media Group is headquartered in Trivandrum, India, in the Asia region.
How does Toonz Media Group make money?
Five revenue lines are on record. Animation Production Services are the primary driver. The others are content Distribution, digital Media Networks, licensing and Merchandising and education Services.
Who are Toonz Media Group's main competitors?
Direct peers on record are WildBrain, Green Gold Animation, Mondo TV, Cosmos-Maya and Reliance Animation. Broad incumbents are Framestore, DNEG and Technicolor (Millimages, Mikros). Emerging players are Zebu Animation Studios and Animax Designs.
Does Toonz Media Group have an API?
No public API is recorded for Toonz Media Group.
What industry is Toonz Media Group in?
Toonz Media Group's product category is Animation Production Services. Its primary akta.pro industry code is MPADAHAF, Animation Services for VFX (Creature/Character, Crowd, Simulation Support), with a secondary code of EDAGALAK, Children’s & Youth Educational Entertainment (Edutainment). Its NAICS code is 5121 and its SIC code is 7812.