Creative Clicks
Creative Clicks is a global performance marketing company operating across 65+ countries that uses its proprietary AI engine DrebbelIQ to deliver mobile user acquisition, lead generation, brand direct, and comparison services to enterprise advertisers across 20 verticals including e-commerce, fintech, cybersecurity, and entertainment.
- Company typePrivate
- Founded2009
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Creative Clicks does
Creative Clicks B.V. is a global performance marketing company founded in 2009 in Amsterdam, operating across 65+ countries with offices in North America (Toronto, Markham, New York, San Francisco), Europe (Amsterdam), the Middle East (Tel Aviv), and Asia (Guangzhou). The company employs 200+ professionals from 25+ nationalities and serves advertisers and publishers through six integrated service lines: Mobile User Acquisition, Brand Direct, Lead Generation, Comparison, Creative Studio, and Create Ventures (an early-stage AdTech investment arm). Its 20 served verticals span e-commerce, fintech, cybersecurity, entertainment, insurance, MedTech, home services, and health and wellness, with named enterprise customers including Amazon, TikTok, Norton, Paramount, McAfee, Western Union, Temu, and Cash App.
The technical foundation is DrebbelIQ, a proprietary AI optimization engine that processes billions of impressions, placements, and bidstream signals in real time to direct advertising spend toward highest-value users across mobile, CTV, and web channels. The platform combines AI Libraries trained on thousands of campaigns, predictive AI models, multi-layer fraud detection integrated with leading partners (Adjust, AppsFlyer, Singular, Kochava), dynamic lead scoring, and generative content capabilities for ad copy and landing pages. Own-and-operated media properties serve as proving grounds that feed performance signals back into the engine.
Creative Clicks operates on a performance-based pricing model — Cost per Install (CPI), Cost per Event (CPE), Cost per Acquisition (CPA), Cost per Lead (CPL), and Pay per Call (PPC) — with no upfront costs to clients. Revenue is generated through media buying margins, transaction fees on outcomes delivered, professional services for Creative Studio, and equity returns from Create Ventures. Distribution combines enterprise field sales (Sales Directors, BDs, Account Managers) with self-service advertiser and publisher portals, channel partnerships with Google, Meta, TikTok, AppLovin, Taboola, Smadex, and Liftoff, and a venture-backed ecosystem of affiliated AdTech companies. Cumulative platform metrics include 275M+ conversions delivered, 5,000+ campaigns launched monthly, and an 85% client retention rate.
Creative Clicks firmographics
Firmographics- Name
- Creative Clicks
- Legal name
- Creative Clicks B.V.
- Website
- https://creativeclicks.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Creative Clicks is a global performance marketing company operating across 65+ countries that uses its proprietary AI engine DrebbelIQ to deliver mobile user acquisition, lead generation, brand direct, and comparison services to enterprise advertisers across 20 verticals including e-commerce, fintech, cybersecurity, and entertainment.
- Ownership category
- akta.pro rank
Creative Clicks industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG), Paid Social Media Buying (MPAAABAD), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
Keywords
Where Creative Clicks is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices7 records
Markets served
Creative Clicks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance-based Advertising Services: Revenue generated through various performance-based pricing models including Cost per Install (CPI), Cost per Event (CPE), Cost per Acquisition (CPA), Cost per Lead (CPL), and Pay per Call (PPC). Clients pay only for measurable outcomes with no upfront costs and no risk model.
- Media Buying & User Acquisition: Managing advertising campaigns across mobile, CTV, web channels. Revenue derived from the margin between media buying costs and client payments, plus management fees.
- Lead Generation: Delivery of qualified, conversion-ready customers directly to client CRM. Only pay per lead model with zero risk and maximum ROI for clients.
- Brand Direct Services: Curated network of premium publishers, influencers, and creators connecting brands with high-intent audiences. Risk-free model with full transparency.
- Creative Studio: In-house creative production for performance-first campaigns. Content creation services including video, UGC, podcast production for advertising purposes.
- Ventures Investment Returns: Create Ventures invests in early-stage AdTech companies, providing funding, tech stack access, and operational support in exchange for equity stakes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Mobile User Acquisition pricing |
| Transaction based/ take rate | Pay-as-you-go | Brand Direct pricing |
| Transaction based/ take rate | Pay-as-you-go | Lead Generation pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Creative Clicks product offering
Product offeringCore offering
Creative Clicks is a global performance marketing company that acquires high-value users and customers for brands across mobile, CTV, and web through its proprietary AI engine DrebbelIQ. It sells mobile user acquisition, brand direct, lead generation, comparison, and creative production services on a performance-based pricing model (CPI, CPA, CPL, PPC) with no upfront costs. The company also operates Create Ventures, an early-stage AdTech investment fund, and Manna, a lead generation subsidiary.
Product overview
Creative Clicks is a global performance marketing company offering a platform of services unified by its proprietary AI engine, DrebbelIQ. The portfolio spans Mobile User Acquisition (AI-powered app user growth across mobile and CTV), Brand Direct (publisher and influencer network for direct brand advertising), Lead Generation (AI-targeted customer acquisition with CRM delivery), Comparison (owned comparison platforms generating purchase-ready leads), Creative Studio (in-house performance creative production), and Create Ventures (AdTech startup investment arm). DrebbelIQ serves as the central optimization engine powering targeting, bidding, fraud detection, and campaign optimization across all services, enabling measurable growth and maximum ROI for brand partners.
Differentiator
Problem solved
Functional benefit
Brands
- Create Ventures: Early-stage AdTech investment fund backing entrepreneurs to build fast-scaling, global companies in digital marketing, mobile apps, e-commerce, and media buying.
- Manna
Products and services
- DrebbelIQ Creative Clicks' proprietary AI optimization engine that processes billions of impressions and placements in real time across mobile, CTV, and web, directing budgets toward highest-value users and powering all performance marketing services.
- Mobile User Acquisition AI-powered user acquisition service that acquires high-value app users at scale across mobile, CTV, and web for verticals including e-commerce, fintech, retail, food delivery, ride sharing, and entertainment.
- Brand Direct Direct brand advertising service connecting brands with high-intent audiences through curated networks of premium publishers, influencers, and creators across utilities, antivirus/VPN, PC cleaning, insurance, e-commerce, health and wellness, and home services.
- Lead Generation AI-powered lead generation service delivering high-intent, conversion-ready customers directly to client CRM with dynamic lead scoring, funnel optimization, and pay-per-lead pricing across MedTech, pet insurance, auto insurance, and home improvement verticals.
- Comparison Data-driven comparison platforms matching high-intent consumers with relevant products and services across merchant accounts, payrolling, business loans, tax relief, meal delivery, and pet insurance, generating purchase-ready leads for brand partners.
- Creative Studio In-house creative production studio delivering performance-first ad creatives and full-funnel content, including video, UGC, and podcast production, optimized for measurable results across health, lifestyle, gaming, and e-commerce verticals.
- Create Ventures Early-stage AdTech investment fund backing entrepreneurs in digital marketing, mobile apps, owned-and-operated content, e-commerce, social/search/affiliate marketing, and media buying, providing funding, tech stack access, and operational support.
Quantifiable outcome
- 275+ million conversions delivered across client campaigns
- +4 more outcomes
Companies that use Creative Clicks
Customer profileNamed customers17 records
Segments12 records
Ideal customer profiles2 records
Creative Clicks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature8 records
Creative Clicks partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- GooglecoreOfficial Google Partner status. Provides access to Google Ads inventory, measurement capabilities, and platform-level partnership benefits for client campaigns.
- MetacoreMeta Business Partner designation. Access to Facebook and Instagram advertising inventory, audience targeting, and measurement solutions.
- TikTokcoreTikTok Business Partner. Access to TikTok advertising inventory and creative solutions for reaching audiences on the platform.
- AppLovincoreStrategic technology partner for mobile advertising and app growth solutions, providing programmatic inventory access.
- TaboolacoreNative advertising partner providing access to Taboola's publisher network for content discovery and native ad placements.
- SmadexcoreProgrammatic advertising partner providing programmatic mobile advertising technology and inventory access.
- LiftoffcoreMobile app advertising platform partner for user acquisition and engagement campaigns across mobile and CTV.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Creative Clicks competitors and assessment
Company assessmentDirect peers
- AppLovin: AppLovin operates a leading mobile ad tech and user acquisition platform (AXON) that competes directly with Creative Clicks' DrebbelIQ. Both run performance-based mobile UA at scale, partner with the same inventory sources (Google, Meta, TikTok), and serve the same enterprise app advertiser base.
- Liftoff: Liftoff is a direct competitor in mobile user acquisition and ad monetization, specializing in app install campaigns and programmatic buying. It is one of Creative Clicks' named technology partners, signaling direct market overlap in the performance UA category Creative Clicks serves.
- Moloco: Moloco builds ML-driven programmatic advertising and UA infrastructure for mobile apps, competing head-to-head with Creative Clicks in AI-powered performance optimization. Its DSP and ML capabilities target the same enterprise advertisers with similar outcome-based pricing.
- Smadex: Smadex is a programmatic mobile advertising platform focused on user acquisition at scale. Named as a Creative Clicks technology partner, it competes directly in the same mobile UA, RTB, and performance pricing space across the same advertiser segments.
- Taboola: Taboola operates a native advertising and content discovery platform with significant presence in performance-driven advertiser campaigns. It overlaps with Creative Clicks' Brand Direct service (publisher-driven campaigns) and competes for the same e-commerce, fintech, and travel advertiser budgets.
- Digital Turbine: Digital Turbine provides mobile user acquisition and app install technology, including the Fyber and AdColony brands. It competes with Creative Clicks in programmatic mobile UA and CTV-driven app install campaigns for enterprise advertisers.
- Kayzen: Kayzen is an AI-driven programmatic mobile UA platform that competes with Creative Clicks' DrebbelIQ in optimizing cross-channel campaigns. It serves similar advertiser categories (e-commerce, fintech, gaming) with performance-based pricing models.
- Zoomd: Zoomd is a mobile user acquisition and ad management platform operating globally with performance-based pricing. It competes with Creative Clicks in cross-channel mobile UA, influencer-driven acquisition, and self-service campaign management.
Broad incumbents
- ironSource (Unity): ironSource, now part of Unity, operates a major mobile ad mediation and UA platform serving app developers globally. It overlaps with Creative Clicks' mobile UA services at greater scale but with a wider portfolio (mediation, monetization, publishing tools).
- MGA (Media.net / Yahoo Native): Media.net operates a major native and contextual advertising platform with significant advertiser relationships and AI-driven optimization. It competes broadly with Creative Clicks' Brand Direct and lead generation services but as part of a larger publisher monetization portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Creative Clicks social profiles
Digital presenceCreative Clicks compliance and trust
Trust signalCompliance2 records
Creative Clicks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Clicks leadership team
Management profileNumber of profiles
Profiles5 records
Creative Clicks subsidiaries and ownership
Company hierarchySubsidiaries2 records
Creative Clicks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Clicks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Clicks
What does Creative Clicks do?
Creative Clicks is a global performance marketing company that acquires high-value users and customers for brands across mobile, CTV, and web through its proprietary AI engine DrebbelIQ. It sells mobile user acquisition, brand direct, lead generation, comparison, and creative production services on a performance-based pricing model (CPI, CPA, CPL, PPC) with no upfront costs. The company also operates Create Ventures, an early-stage AdTech investment fund, and Manna, a lead generation subsidiary.
Is Creative Clicks a public or private company?
Creative Clicks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Creative Clicks founded?
Creative Clicks was founded in 2009. It employs 101 to 250 people.
Where is Creative Clicks based?
Creative Clicks is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Creative Clicks make money?
Six revenue lines are on record. Performance-based Advertising Services are the primary driver. The others are media Buying & User Acquisition, lead Generation, brand Direct Services, creative Studio and ventures Investment Returns.
Who are Creative Clicks's main competitors?
Direct peers on record are AppLovin, Liftoff, Moloco, Smadex, Taboola, Digital Turbine, Kayzen and Zoomd. Broad incumbents are ironSource (Unity) and MGA (Media.net / Yahoo Native).
Does Creative Clicks have an API?
No public API is recorded for Creative Clicks.
What industry is Creative Clicks in?
Creative Clicks's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAACAG, Performance Creative & Ad Content Production (for Paid Media). Its NAICS code is 54183 and its SIC code is 7311.