Cube Business Media
Cube Business Media is a self-funded, boutique Canadian conference and exposition company operating 11 annual events across five brands (SAAS NORTH, Business Transitions Forum, TechExit, Tech Talent North, INNOVATEwest), serving SaaS founders, business owners, and tech entrepreneurs across Canada.
- Company typePrivate
- Founded2015
- HeadquartersNorth Vancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Cube Business Media does
Cube Business Media Inc. is a privately held, self-funded boutique conference and exposition company headquartered in North Vancouver, British Columbia. Founded in August 2015 by co-founders Mark Stephenson (President) and David Tyldesley (Sr. Vice President), the company operates 11 annual event programs across five core brands: SAAS NORTH (Canada's largest SaaS conference), Business Transitions Forum (exit-strategy events for business owners), TechExit.io (M&A readiness events for tech entrepreneurs), Tech Talent North (people and culture in tech), and INNOVATEwest (West Coast tech conference and exposition). The portfolio also includes the acquired KNOWSHOW Enterprises Inc. (fashion and lifestyle tradeshows, acquired in 2016) and Vivacity. Events are held in physical venues across Canadian cities including Vancouver, Calgary, Toronto, Ottawa, Winnipeg, Saskatoon, and Atlantic Canada, serving B2B audiences of SaaS founders and executives, business owners seeking growth or exit, technology entrepreneurs focused on M&A, and people-focused tech leaders.
The company generates revenue through three streams: attendee ticket sales, corporate sponsorships, and exhibitor booth rentals. Distribution is dual: self-serve online ticket registration for individual attendees and direct enterprise sales for sponsorships and booth packages (pricing is quote-based and not publicly disclosed). Marketing is driven by paid media (Google Ads, LinkedIn, Meta), email automation via ActiveCampaign, SEO on WordPress properties, and content marketing. The technology stack is entirely composed of standard off-the-shelf martech and analytics tools — no proprietary platform or AI/ML capability is disclosed.
Cube's competitive positioning rests on its founders' track record (prior exits to a US public company in 2007 and to Informa in 2012), a portfolio of niche-vertical brands built from the ground up, and recurring annual community flywheels across the Canadian tech and SME ecosystem. The company remains privately held with no external institutional investors and operates with a small core team.
Cube Business Media firmographics
Firmographics- Name
- Cube Business Media
- Legal name
- Cube Business Media Inc.
- Website
- https://cubebusinessmedia.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cube Business Media is a self-funded, boutique Canadian conference and exposition company operating 11 annual events across five brands (SAAS NORTH, Business Transitions Forum, TechExit, Tech Talent North, INNOVATEwest), serving SaaS founders, business owners, and tech entrepreneurs across Canada.
- Ownership category
- akta.pro rank
Cube Business Media industry classification
Industry- Product category
- Business Conferences & Events
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Trade Shows & Industry Expos (B2B) (MPAGAHAB)
- akta.pro secondary industries
- Professional & Association Conferences (MPAGAGAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Exhibitions, Trade Shows & Booth Management (HSACADAH)
Keywords
Where Cube Business Media is headquartered
LocationHeadquarters
- HQ city
- North Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Cube Business Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Tickets: Revenue generated from attendees purchasing tickets to attend conferences and tradeshows including SAAS NORTH, Business Transitions Forum, TechExit, Tech Talent North, INNOVATEwest, and KNOWSHOW.
- Sponsorship: Corporate sponsors pay to exhibit and advertise at events, gaining visibility among target audiences of business owners, tech founders, and industry professionals.
- Exhibitor Booths: Exhibitors rent booth space at tradeshows to showcase products and services to event attendees.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cube Business Media product offering
Product offeringCore offering
Cube Business Media is a boutique conference and exposition company that organizes and produces in-person B2B conferences and tradeshows across Canada. The company creates physical hubs where industry professionals gather to learn, network, and grow, operating a portfolio of proprietary event brands including SAAS NORTH, Business Transitions Forum, TechExit, Tech Talent North, INNOVATEwest, and KNOWSHOW. Revenue is generated through attendee ticket sales, corporate sponsorship packages, and exhibitor booth rentals at these owned events.
Product overview
Cube Business Media Inc. is a boutique conference and exposition company operating 11 annual events across 5 core brands. The company organizes physical events where industry professionals gather, learn, and grow. Their portfolio includes SAAS NORTH (Canada's largest SaaS conference), Business Transitions Forum (exit-strategy events for business owners), Tech Talent North (people and culture in tech), TechExit.io (M&A readiness for tech companies), and INNOVATEwest (West Coast tech conference). They also acquired KNOWSHOW Enterprises Inc. (Canada's Premier Fashion and Lifestyle Tradeshows) in 2016 and operate Vivacity as part of their event portfolio. The company creates physical hubs connecting likeminded individuals in the technology, business, entrepreneurship, fashion, and lifestyle sectors.
Differentiator
Problem solved
Functional benefit
Brands
- SAAS NORTH: Canada's SaaS Conference - the go-to hub for the fastest growing SaaS companies to learn, network, and grow.
- Business Transitions Forum
- TechExit
- Tech Talent North
- KNOWSHOW
- INNOVATEwest
- Vivacity
Quantifiable outcome
- Exhibit sales and attendance increases of nearly 300% during tenure as Show Director of Buildex Vancouver
Companies that use Cube Business Media
Customer profileSegments4 records
Ideal customer profiles5 records
Cube Business Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cube Business Media partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cube Business Media competitors and assessment
Company assessmentDirect peers
- TechCrunch Disrupt: Flagship startup/tech conference from TechCrunch, gathering founders, investors, and operators. Comparable to INNOVATEwest and SAAS NORTH in bringing together tech founders, executives, and investors.
- Elevate: Canadian tech festival uniting founders, investors, and enterprise leaders across multiple stages. Directly comparable to INNOVATEwest and SAAS NORTH as a Canada-headquartered, multi-track B2B tech conference.
- SaaStock: Global conference series dedicated to the SaaS ecosystem, attracting founders, investors, and SaaS executives. Directly comparable to Cube's SAAS NORTH flagship brand as a vertical-specific SaaS community event.
- Web Summit: One of the world's largest tech conferences, hosting startups, enterprise buyers, and media. Directly comparable in business model (B2B conference, sponsorship, exhibitor revenue) and audience (founders, executives, investors) to Cube's tech-focused brands.
- Collision Conference: Major North American tech conference (sibling to Web Summit) bringing together startups, investors, and enterprise. Closely comparable to INNOVATEwest in scope, audience, and B2B sponsorship-driven revenue model.
Broad incumbents
- Emerald (Emerald X): Large US-based B2B events and media operator running dozens of trade shows and conferences. Comparable to Cube as a portfolio operator of niche-vertical B2B events with sponsorship-driven revenue.
- Reed Exhibitions (RX): One of the world's largest exhibition organizers, operating events across dozens of verticals globally. Comparable as a multi-brand B2B tradeshow and conference portfolio operator at much larger scale.
- Informa: The world's largest publicly-traded events and B2B media company, which previously acquired the co-founders' Canadian portfolio. Operates hundreds of trade shows, conferences, and exhibitions globally, including many that overlap directly with Cube's verticals (tech, SaaS, supply chain).
Regional players
- C2 Montréal: Canadian-founded international business and innovation conference blending commerce, creativity, and tech. Operates in adjacent geography and a similar 'community of decision-makers' positioning as Cube's premium B2B events.
Emerging players
- Money20/20: Premier global fintech and payments conference connecting startups, incumbents, and investors. Comparable to Cube's vertical-conference thesis (niche B2B audience, sponsorship-driven, returning community) though serving a different industry vertical.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cube Business Media social profiles
Digital presenceCube Business Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cube Business Media leadership team
Management profileNumber of profiles
Profiles14 records
Cube Business Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cube Business Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cube Business Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cube Business Media
What does Cube Business Media do?
Cube Business Media is a boutique conference and exposition company that organizes and produces in-person B2B conferences and tradeshows across Canada. The company creates physical hubs where industry professionals gather to learn, network, and grow, operating a portfolio of proprietary event brands including SAAS NORTH, Business Transitions Forum, TechExit, Tech Talent North, INNOVATEwest, and KNOWSHOW. Revenue is generated through attendee ticket sales, corporate sponsorship packages, and exhibitor booth rentals at these owned events.
Is Cube Business Media a public or private company?
Cube Business Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cube Business Media founded?
Cube Business Media was founded in 2015. It employs 1 to 10 people.
Where is Cube Business Media based?
Cube Business Media is headquartered in North Vancouver, Canada, in the North America region.
How does Cube Business Media make money?
Three revenue lines are on record. Event Tickets are the primary driver. The others are sponsorship and exhibitor Booths.
Who are Cube Business Media's main competitors?
Direct peers on record are TechCrunch Disrupt, Elevate, SaaStock, Web Summit and Collision Conference. Broad incumbents are Emerald (Emerald X), Reed Exhibitions (RX) and Informa. C2 Montréal is listed as a regional player. Money20/20 is listed as an emerging player.
Does Cube Business Media have an API?
No public API is recorded for Cube Business Media.
What industry is Cube Business Media in?
Cube Business Media's product category is Business Conferences & Events. Its primary akta.pro industry code is MPAGAHAB, Trade Shows & Industry Expos (B2B), with a secondary code of MPAGAGAB, Professional & Association Conferences. Its NAICS code is 56192.