Cube Business Media

What Cube Business Media does

Cube Business Media Inc. is a privately held, self-funded boutique conference and exposition company headquartered in North Vancouver, British Columbia. Founded in August 2015 by co-founders Mark Stephenson (President) and David Tyldesley (Sr. Vice President), the company operates 11 annual event programs across five core brands: SAAS NORTH (Canada's largest SaaS conference), Business Transitions Forum (exit-strategy events for business owners), TechExit.io (M&A readiness events for tech entrepreneurs), Tech Talent North (people and culture in tech), and INNOVATEwest (West Coast tech conference and exposition). The portfolio also includes the acquired KNOWSHOW Enterprises Inc. (fashion and lifestyle tradeshows, acquired in 2016) and Vivacity. Events are held in physical venues across Canadian cities including Vancouver, Calgary, Toronto, Ottawa, Winnipeg, Saskatoon, and Atlantic Canada, serving B2B audiences of SaaS founders and executives, business owners seeking growth or exit, technology entrepreneurs focused on M&A, and people-focused tech leaders.

The company generates revenue through three streams: attendee ticket sales, corporate sponsorships, and exhibitor booth rentals. Distribution is dual: self-serve online ticket registration for individual attendees and direct enterprise sales for sponsorships and booth packages (pricing is quote-based and not publicly disclosed). Marketing is driven by paid media (Google Ads, LinkedIn, Meta), email automation via ActiveCampaign, SEO on WordPress properties, and content marketing. The technology stack is entirely composed of standard off-the-shelf martech and analytics tools — no proprietary platform or AI/ML capability is disclosed.

Cube's competitive positioning rests on its founders' track record (prior exits to a US public company in 2007 and to Informa in 2012), a portfolio of niche-vertical brands built from the ground up, and recurring annual community flywheels across the Canadian tech and SME ecosystem. The company remains privately held with no external institutional investors and operates with a small core team.

Name

Cube Business Media

Legal name

Cube Business Media Inc.

Website

https://cubebusinessmedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Cube Business Media is a self-funded, boutique Canadian conference and exposition company operating 11 annual events across five brands (SAAS NORTH, Business Transitions Forum, TechExit, Tech Talent North, INNOVATEwest), serving SaaS founders, business owners, and tech entrepreneurs across Canada.

Ownership category

akta.pro rank

Product category

Business Conferences & Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Trade Shows & Industry Expos (B2B) (MPAGAHAB)

akta.pro secondary industries

Professional & Association Conferences (MPAGAGAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Business conferences
• B2B events
• Tradeshows expos
• Conference management
• Exposition services

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Tickets: Revenue generated from attendees purchasing tickets to attend conferences and tradeshows including SAAS NORTH, Business Transitions Forum, TechExit, Tech Talent North, INNOVATEwest, and KNOWSHOW.
2. Sponsorship: Corporate sponsors pay to exhibit and advertise at events, gaining visibility among target audiences of business owners, tech founders, and industry professionals.
3. Exhibitor Booths: Exhibitors rent booth space at tradeshows to showcase products and services to event attendees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cube Business Media is a boutique conference and exposition company that organizes and produces in-person B2B conferences and tradeshows across Canada. The company creates physical hubs where industry professionals gather to learn, network, and grow, operating a portfolio of proprietary event brands including SAAS NORTH, Business Transitions Forum, TechExit, Tech Talent North, INNOVATEwest, and KNOWSHOW. Revenue is generated through attendee ticket sales, corporate sponsorship packages, and exhibitor booth rentals at these owned events.

Product overview

Cube Business Media Inc. is a boutique conference and exposition company operating 11 annual events across 5 core brands. The company organizes physical events where industry professionals gather, learn, and grow. Their portfolio includes SAAS NORTH (Canada's largest SaaS conference), Business Transitions Forum (exit-strategy events for business owners), Tech Talent North (people and culture in tech), TechExit.io (M&A readiness for tech companies), and INNOVATEwest (West Coast tech conference). They also acquired KNOWSHOW Enterprises Inc. (Canada's Premier Fashion and Lifestyle Tradeshows) in 2016 and operate Vivacity as part of their event portfolio. The company creates physical hubs connecting likeminded individuals in the technology, business, entrepreneurship, fashion, and lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Brands

• SAAS NORTH: Canada's SaaS Conference - the go-to hub for the fastest growing SaaS companies to learn, network, and grow.
• Business Transitions Forum
• TechExit
• Tech Talent North
• KNOWSHOW
• INNOVATEwest
• Vivacity

Quantifiable outcome

• Exhibit sales and attendance increases of nearly 300% during tenure as Show Director of Buildex Vancouver

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TechCrunch Disrupt: Flagship startup/tech conference from TechCrunch, gathering founders, investors, and operators. Comparable to INNOVATEwest and SAAS NORTH in bringing together tech founders, executives, and investors.
• Elevate: Canadian tech festival uniting founders, investors, and enterprise leaders across multiple stages. Directly comparable to INNOVATEwest and SAAS NORTH as a Canada-headquartered, multi-track B2B tech conference.
• SaaStock: Global conference series dedicated to the SaaS ecosystem, attracting founders, investors, and SaaS executives. Directly comparable to Cube's SAAS NORTH flagship brand as a vertical-specific SaaS community event.
• Web Summit: One of the world's largest tech conferences, hosting startups, enterprise buyers, and media. Directly comparable in business model (B2B conference, sponsorship, exhibitor revenue) and audience (founders, executives, investors) to Cube's tech-focused brands.
• Collision Conference: Major North American tech conference (sibling to Web Summit) bringing together startups, investors, and enterprise. Closely comparable to INNOVATEwest in scope, audience, and B2B sponsorship-driven revenue model.

Broad incumbents

• Emerald (Emerald X): Large US-based B2B events and media operator running dozens of trade shows and conferences. Comparable to Cube as a portfolio operator of niche-vertical B2B events with sponsorship-driven revenue.
• Reed Exhibitions (RX): One of the world's largest exhibition organizers, operating events across dozens of verticals globally. Comparable as a multi-brand B2B tradeshow and conference portfolio operator at much larger scale.
• Informa: The world's largest publicly-traded events and B2B media company, which previously acquired the co-founders' Canadian portfolio. Operates hundreds of trade shows, conferences, and exhibitions globally, including many that overlap directly with Cube's verticals (tech, SaaS, supply chain).

Regional players

• C2 Montréal: Canadian-founded international business and innovation conference blending commerce, creativity, and tech. Operates in adjacent geography and a similar 'community of decision-makers' positioning as Cube's premium B2B events.

Emerging players

• Money20/20: Premier global fintech and payments conference connecting startups, incumbents, and investors. Comparable to Cube's vertical-conference thesis (niche B2B audience, sponsorship-driven, returning community) though serving a different industry vertical.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cubebusinessmedia
• LinkedInlinkedin.com/company/cube-business-media-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cube Business Media