TOSHI

What TOSHI does

TOSHI is a London-headquartered luxury last-mile delivery and at-home services platform founded in 2016 by Sojin Lee. The company serves premium brands in fashion, jewelry, beauty, and lifestyle, including Louis Vuitton, Hermès, Dior, Gucci, Chanel, Fendi, Bottega Veneta, Celine, Berluti, Tiffany & Co., and Rimowa, across London (zones 1-6), New York (Manhattan and Brooklyn), and a launching Los Angeles, with Dallas, Paris, and Asia announced for 2023 expansion. Its service portfolio combines same-day, next-day, and nominated-day delivery (TOSHI Standard with TOSHI-assigned 1-hour slots, TOSHI Plus with customer-chosen 1-hour slots) with at-home experiential add-ons such as Wait & Try, Try-Before-You-Buy, and Size Up/Down, delivered by trained "TOSHI assistants" using an electric vehicle fleet.

The platform is built on Ruby on Rails, React, TypeScript, MobX, PostgreSQL, and Redis, deployed across Heroku and AWS. It exposes a simple API alongside pre-built e-commerce connectors for Magento, Shopify, Salesforce, SAP Hybris, Metapack, Narvar, and Centiro, so TOSHI appears as a checkout-time delivery option. Operational layers include the MY TOSHI customer platform, the In-Store Interface (ISI) for retail teams, the TOSHI Assist driver app with route optimization, and "TOSHI Hubs" for hyper-local microwarehousing.

TOSHI monetizes via transaction-based delivery fees charged to brand partners (with payments due 1-2 months in arrears depending on whether services are attached), plus premiums for at-home services. Sales is enterprise field-based, targeting luxury brand HQs, and the company is venture-backed with disclosed rounds from NJF Capital (December 2020) and Global Blue (February 2022). Awards include the 2022 LVMH Grand Prize for Innovation, LVMH Operations and Manufacturing Award, COGX AI Innovation Award, and Bloomberg Businessweek "Company to Watch."

Name

TOSHI

Legal name

Toshi Technologies Ltd

Website

https://toshi.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

TOSHI is a London-based luxury last-mile delivery platform serving premium brands such as Louis Vuitton, Hermès, Dior, and Gucci with same-day, next-day, and nominated-day delivery plus at-home try-on services across London, New York, and Los Angeles.

Ownership category

akta.pro rank

Product category

Luxury Last-Mile Delivery Services

NAICS

Local Messengers and Local Delivery (49221)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Restaurant Meal Delivery Platforms (TLAAAHAA)

Keywords

• Luxury delivery services
• Same-day delivery
• Last-mile logistics
• At-home try services
• E-commerce fulfillment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Delivery Services: TOSHI generates revenue through delivery service fees charged to brand partners. Fees are categorized by delivery type: Deliveries from Store, Multi-Drop Deliveries Fulfilled from Store, B2B Collections, and B2C Flat Fee Per Address Deliveries via TOSHI Hub. Fees for journeys without services are due when products are sold (payable one month in arrears), while fees for journeys with services are due when products are sold (payable two months in arrears).
2. At-Home Services: Additional revenue from premium at-home services including 'Wait & Try' and 'Try-Before-You-Buy' that add service fees to the base delivery charge.
3. Same Day, Next Day, and Nominated Day Delivery: Flexible delivery options generating revenue based on delivery speed and scheduling requirements chosen by customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

TOSHI operates a luxury last-mile delivery platform that connects premium fashion brands to their end customers through scheduled same-day, next-day, and nominated-day delivery with 1-hour time slots. The company supplements delivery with at-home concierge services (Wait & Try, Try-Before-You-Buy, Size Up/Down) and supports brands through pre-built e-commerce integrations, an in-store booking interface, and a network of trained TOSHI assistants in hyper-local coverage areas.

Product overview

TOSHI is a luxury last-mile delivery platform offering same-day, next-day, and nominated-day delivery services for luxury brands. The product portfolio consists of three core service tiers (TOSHI Standard, TOSHI Plus, and activation options), supported by customer-facing (MY TOSHI Platform, Booking Modal) and store-facing (TOSHI In-Store Interface) technology modules. At-home try-on services including Wait & Try, Try Before You Buy, and Size Up/Down are add-on features enabled through the TOSHI Assist App. The platform integrates via pre-built e-commerce connectors and APIs, with fulfillment options including store/warehouse-to-door delivery and microwarehousing through TOSHI Hubs.

Differentiator

Problem solved

Functional benefit

Products and services

• TOSHI Last-Mile Delivery Service Same-day, next-day, and nominated-day delivery service offered to luxury brands with 1-hour time slots that can be either customer-scheduled or TOSHI-scheduled, available 7 days a week, 362 days a year.
• Wait & Try Premium at-home service where a TOSHI assistant waits for the customer to decide on purchases during delivery, with an instant return option for unwanted items.
• Try-Before-You-Buy At-home try-on service where customers pay only for items they keep; unwanted items are returned instantly to the store by the TOSHI assistant.
• Size Up/Down At-home service allowing customers to exchange items for different sizes during delivery.
• Store/Warehouse to Door Flexible logistics solution for delivering products from brand stores or warehouses directly to customer locations.
• Microwarehousing (TOSHI Hubs) Hyperlocal microwarehousing service using TOSHI Hubs distributed throughout cities to give brands faster fulfillment access to inventory.
• TOSHI In-Store Interface (ISI) Standalone or integrated booking platform for retail store teams to activate TOSHI delivery services at the point of sale without requiring inventory integration.

Quantifiable outcome

• 362 days per year service availability
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• LVMHflagshipStrategic or Co-development PartnerTOSHI has developed a featured partnership with LVMH, the world's leading luxury goods group. TOSHI won the prestigious LVMH 2022 Grand Prize for Innovation and LVMH Operations and Manufacturing Award. The partnership enables LVMH brands to offer luxury delivery services to their customers.
• MagentocoreTechnology or IntegrationPre-built e-commerce connector enabling seamless integration of TOSHI delivery services at checkout for Magento-based online stores.
• ShopifycoreTechnology or IntegrationPre-built connector for Shopify e-commerce platform allowing TOSHI delivery services to appear as checkout option.
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce e-commerce platform enabling TOSHI delivery services integration.
• SAP HybriscoreTechnology or IntegrationPre-built integration with SAP Hybris e-commerce platform.
• Google Cloud PlatformcoreTechnology or IntegrationCloud infrastructure platform used for processing and storing Personal Data. Security validated by TOSHI.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure platform used for processing and storing Personal Data. Security vetted by TOSHI.
• HerokucoreTechnology or IntegrationCloud platform used for processing and storing Personal Data. Security standards validated.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ferrari Group: Italian-headquartered logistics specialist serving luxury fashion, jewelry, and cosmetics brands with white-glove handling, store-to-door delivery, and at-home appointment services. Ferrari Group is the closest direct competitor to TOSHI in the luxury fashion last-mile segment across Europe and increasingly the US.
• Stuart Delivery: Same-day urban courier operating across major European cities, used by retailers for scheduled time-slot delivery. Stuart is a direct peer in same-day, time-windowed, on-demand delivery though it lacks TOSHI's luxury-specific at-home service layer.
• Bomi Group: Global logistics provider dedicated to luxury goods, fashion, and healthcare with high-touch delivery, in-home services, and value-added handling. Bomi is a direct peer because it competes for the same enterprise luxury brand customers and offers comparable at-home and try-on capabilities in major European and US cities.

Emerging players

• Onfleet: Last-mile delivery management software providing routing, dispatch, driver apps, and customer notifications for retailers and 3PLs. Onfleet is an emerging peer at the technology layer rather than the service layer and powers comparable courier experiences for SMB and mid-market retail.
• Bringg: Delivery orchestration platform used by retailers to manage multi-carrier last-mile operations, scheduling, and tracking. Bringg is an emerging peer because it competes for the same enterprise integration budget and powers similar scheduled-delivery experiences for retailers.

Broad incumbents

• Deliveroo: UK-founded on-demand delivery platform with a rapid urban courier model and scheduled delivery capabilities. Deliveroo is a broad incumbent that pioneered the "hyperlocal scheduled delivery" concept TOSHI applies to luxury, but operates in food rather than fashion.
• Roadie (UPS): Crowdsourced same-day delivery network now operating under UPS, serving retailers with scheduled and on-demand delivery across US cities. Roadie is a broad incumbent offering adjacent last-mile capabilities to TOSHI's enterprise luxury customers but lacks luxury-specific at-home services.
• Kuehne+Nagel: One of the world's largest freight forwarders with a dedicated luxury fashion and lifestyle vertical covering inbound, distribution, and last-mile. Kuehne+Nagel competes for enterprise luxury contracts but at a fundamentally different scale and with broader service breadth than TOSHI.
• Geodis: Global logistics provider with a dedicated Luxury & Fashion vertical offering transport, warehousing, and last-mile services. Geodis is a broad incumbent with overlapping capabilities to TOSHI but operates a much wider portfolio beyond luxury specialty.
• Glovo: Multi-category on-demand delivery platform operating across Europe, with a B2B delivery arm serving retail and e-commerce. Glovo competes for shared customer wallet on urban on-demand delivery but does not specialize in luxury at-home service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TOSHI.ondemand
• LinkedInlinkedin.com/company/toshico
• Instagraminstagram.com/toshi.ondemand

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOSHI