Transplace

What Transplace does

Transplace was a privately held, US-based logistics technology company founded in 2000 and headquartered in Frisco, Texas, specializing in transportation management systems (TMS) and managed transportation services for enterprise shippers. Its platform unified procurement, daily execution, and freight settlement across a multi-modal carrier network spanning truckload, intermodal, and drayage, and served approximately one in three Fortune 500 shippers across verticals including automotive, chemical, food and beverage, manufacturing, and retail/CPG. Underlying technology included predictive analytics, IoT-driven visibility, and AI-assisted routing built on two decades of accumulated freight data generated from 18M annual shipments and 1.8B annual transactions across 15,000+ cities.

The company's revenue mechanics combined managed transportation services (long-term enterprise contracts), freight brokerage and capacity solutions (transaction-based), TMS licensing delivered as a cloud-based SaaS subscription, and a self-serve Uber Freight Shipping platform generating transaction fees. Distribution was anchored by direct enterprise field sales targeting Fortune 500 shippers, supplemented by a product-led self-serve channel, mobile apps on iOS and Android, and an API and integrations program targeting enterprise IT buyers. Average customer tenure of 8.5 years and 98% retention reflected deep operational embedding, with reference customers including a global chemical producer, GOJO (saving $3.4M annually), and USG (a 23-year partnership).

Transplace was acquired by Uber Freight for over $2 billion and is no longer operating as an independent entity; its technology and operations have been integrated into Uber Freight's broader managed transportation and multi-modal capacity network. Leadership at the time of integration included a CMO, COO, CHRO, CFO, CTO, and an SVP of Data Science.

Name

Transplace

Legal name

Transplace, Inc.

Website

https://transplace.com

Company type

Private

Founded year

2000

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Transplace provides a cloud-based transportation management system and managed transportation services for enterprise shippers, serving roughly one in three Fortune 500 companies across automotive, chemical, food and beverage, manufacturing, and retail verticals. Its platform unifies procurement, execution, and freight settlement across multi-modal carrier networks, leveraging predictive analytics and two decades of freight data.

Ownership category

akta.pro rank

Product category

Transportation Management & Logistics Services

NAICS

Freight Transportation Arrangement (488510), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro primary industry

Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)

akta.pro secondary industries

Managed Transportation Procurement Services (Sourcing-as-a-Service, BPO) (TLAEAIAK), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD), Truckload/LTL Visibility (Carrier GPS/ELD Telematics-Based) (TLAEADAI)

Keywords

• Managed transportation services
• Transportation management system
• Freight brokerage
• Multi-modal capacity solutions
• Logistics technology

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Managed Transportation Services: Managed services where Uber Freight runs transportation through a single operating layer, aligning procurement, execution, and freight settlement for shippers. Revenue is generated through service fees tied to freight management outcomes.
2. Freight Brokerage / Capacity Solutions: Multi-modal capacity solutions providing access to carrier networks across modes (truckload, intermodal, drayage). Revenue is generated through brokerage commissions and transaction fees on freight movements.
3. TMS Licensing / SaaS Subscription: Transportation Management System delivered as a cloud-based SaaS platform. Shippers access the TMS for routing, capacity management, and network intelligence on a subscription basis.
4. Uber Freight Shipping (Self-Serve Platform): Self-serve freight booking platform enabling instant quotes and booking. Revenue is generated through transaction-based freight charges on bookings made through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Transplace provides tech-enabled managed transportation services, a Transportation Management System (TMS), and multi-modal freight capacity solutions to enterprise shippers. The company coordinates procurement, execution, and freight settlement across truckload, intermodal, and drayage, drawing on two decades of freight data from thousands of shipper networks to deliver predictive routing, capacity optimization, and network intelligence. Following its acquisition by Uber Freight, the platform is part of a network managing $17B+ in freight and 18M annual shipments.

Product overview

Transplace was a logistics technology company offering transportation management solutions. According to market research reports, Transplace operated in the Vehicle Load Optimization Services market and the Intermodal Freight Transportation sector. The company was acquired by Uber Freight for over $2 billion (per M&A transaction data). No specific product portfolio, product descriptions, or service offerings for Transplace were available in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Transportation Services Tech-enabled managed transportation service that runs a shipper's transportation through a single operating layer, aligning procurement decisions, daily execution, and freight settlement. Coordinates financial outcomes, service targets, and carrier accountability across the shipment lifecycle for enterprise shippers.
• Multi-Modal Capacity Solutions (Freight Brokerage) Capacity solutions that turn capacity across modes (drayage, truckload, intermodal, etc.) into governed programs tied to network priorities, providing planned capacity levers to protect cost and service targets as market conditions change. Delivered as freight brokerage across Transplace's carrier network.
• Transportation Management System (TMS) Cloud-based Transportation Management System that draws on freight activity across thousands of shipper networks, with decades of accumulated data informing routing and capacity decisions. Uses predictive signals to keep the network aligned as conditions change, so teams can act proactively rather than reactively.
• Uber Freight Shipping (Self-Serve Platform) Self-serve digital platform enabling shippers to obtain instant freight quotes and book capacity via web and mobile apps (iOS and Android). Targets mid-market shippers who can adopt without a full enterprise sales cycle and supports product-led growth alongside the managed transportation business.

Quantifiable outcome

• 15-25% freight cost reductions achievable through AI-powered logistics optimization (industry benchmark)
• +5 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Uber Freight (Parent/Subsidiary)coreOthersTransplace was acquired by Uber Freight for over $2 billion (as documented in logistics technology M&A research). Transplace's TMS technology and carrier network were integrated into the Uber Freight platform, creating one of North America's largest managed transportation and multimodal capacity networks.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Landstar System: Landstar operates an asset-light freight network using BCOs and agents to serve shippers across truckload, intermodal, and expedited. It competes with Uber Freight on brokered capacity and managed transportation offerings.
• Coyote Logistics: Coyote Logistics is a large North American truckload brokerage owned by UPS, offering digital freight matching and capacity solutions. It competes with Uber Freight's brokerage business for the same carrier network and shipper demand.
• Hub Group: Hub Group is a major intermodal and logistics services provider with brokerage and dedicated capacity. It is directly comparable to Uber Freight's multi-modal capacity solutions, especially in intermodal-heavy enterprise accounts.
• Schneider National: Schneider operates truckload, intermodal, and logistics services including brokerage and managed transportation, positioning it as both a competitor to Uber Freight's capacity solutions and a partner carrier within the network.
• C.H. Robinson Worldwide: C.H. Robinson is one of the largest North American freight brokerages and 3PLs, offering managed transportation, truckload, intermodal, and supply chain technology. It competes head-to-head with Uber Freight (Transplace) for the same Fortune 500 shipper wallet across truckload and intermodal modes.
• Echo Global Logistics: Echo Global Logistics is a technology-enabled 3PL providing truckload, LTL, and managed transportation services. It competes with Uber Freight/Transplace in managed transportation and freight brokerage for mid-market and enterprise shippers.
• RXO: RXO is a tech-enabled truckload brokerage spun out of XPO, with its own digital freight marketplace and last-mile capabilities. It competes directly with Uber Freight Shipping and the brokerage arm of Uber Freight/Transplace on spot and contract truckload capacity.
• J.B. Hunt Transport Services: J.B. Hunt operates a major intermodal franchise, a brokerage business (ICS), and dedicated contract services, providing direct competition to Uber Freight's multi-modal capacity solutions and managed transportation offerings for enterprise shippers.
• Descartes Systems Group: Descartes provides TMS, routing, and logistics technology platforms (including the former Transplace competitor MercuryGate acquired in 2022). It competes with Uber Freight TMS at the software layer for shipper logistics technology budgets.

Broad incumbents

• Blue Yonder: Blue Yonder (formerly JDA Software, owned by Panasonic) offers a broad supply chain platform that includes TMS and transportation planning. It overlaps with Uber Freight TMS as part of a larger end-to-end SCM suite sold to large enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/transplace
• Facebookfacebook.com/transplace
• LinkedInlinkedin.com/company/transplace

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transplace