WeShape
WeShape is a privately held, AI-powered consumer fitness subscription platform that delivers personalized low-impact workouts, live coaching calls, and a community forum, targeting individuals with pain, mobility limitations, beginners, and mind-body wellness seekers.
- Company typePrivate
- Founded2021
- HeadquartersSanta Cruz, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
WeShape firmographics
Firmographics- Name
- WeShape
- Legal name
- WeShape Wellness, Inc.
- Website
- https://weshape.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WeShape is a privately held, AI-powered consumer fitness subscription platform that delivers personalized low-impact workouts, live coaching calls, and a community forum, targeting individuals with pain, mobility limitations, beginners, and mind-body wellness seekers.
- Ownership category
- akta.pro rank
WeShape industry classification
Industry- Product category
- Personalized Fitness Software
- NAICS
- Fitness and Recreational Sports Centers (71394), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where WeShape is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz
- HQ country
- United States
- HQ region
- North America
Markets served
WeShape business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Plans: WeShape generates revenue through recurring subscription fees. Users can enroll in monthly, quarterly (3-month), or annual (12-month) subscription plans. Payment is automatically charged to the card on file. The company offers a free trial period for new subscribers. Subscription plans include access to personalized workouts, community features, live coaching calls, and the mobile app. Cancellation is available at any time through the app or by emailing support, though 14 days notice is required prior to the next shipment for physical products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with free trial |
| Subscription | Multi-year contract | Quarterly subscription plan |
| Subscription | Multi-year contract | Annual subscription plan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
WeShape product offering
Product offeringCore offering
WeShape is an AI-powered, personalized at-home fitness platform that uses its proprietary C.O.A.C.H. (Custom Optimized Algorithm Creating Health) system to generate customized workout routines tailored to each user's body, goals, daily feedback (sleep, mood, available time), and real-time adjustments. The subscription-based service delivers gentle, low-impact movements, stretching routines, live coaching calls (WeConnect), a community forum, and virtual coaching to individuals seeking pain relief, mobility, and gradual strength building without a gym.
Product overview
WeShape is a personalized, AI-powered fitness platform offering a unified product ecosystem centered on its core fitness app. The main WeShape Fitness App uses the proprietary C.O.A.C.H. (Custom Optimized Algorithm Creating Health) algorithm to deliver Custom Workouts and Stretching Routines tailored to individual bodies and goals. The platform is enhanced by WeConnect Calls (live virtual coaching sessions), Virtual Coaching (AI-guided form and encouragement), and a Supportive Community forum. The Feeling Lighter Podcast extends the platform's mindset-focused approach. All offerings are delivered through a subscription-based model supporting monthly, quarterly, and annual payment cycles.
Differentiator
Problem solved
Functional benefit
Products and services
- WeShape Fitness App Subscription AI-powered personalized at-home fitness subscription offering customized workout routines generated by the proprietary C.O.A.C.H. algorithm. Available via monthly, quarterly, or annual recurring billing through the WeShape website and mobile apps (iOS/Android). Includes gentle low-impact movements, stretching routines, real-time movement scaling, visual form coaching, live WeConnect calls, and a community forum. Targeted at individual consumers seeking pain relief, mobility improvement, and gradual strength building.
Quantifiable outcome
- Routines as short as 10 minutes fit into busy schedules
- +2 more outcomes
Companies that use WeShape
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
WeShape technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
WeShape partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
WeShape competitors and assessment
Company assessmentDirect peers
- Future: Future is a digital personal training app that pairs users with a dedicated remote coach who builds personalized workout plans and checks in via the app. It is one of the closest direct comparables to WeShape because both sell personalized, remote coaching on a subscription model — Future leans on human coaches while WeShape leans on its C.O.A.C.H. AI.
- FitOn: FitOn is a free, ad-supported and premium-tier fitness app offering live and on-demand workouts across many categories with celebrity trainers. It competes for the same consumer fitness subscription wallet, though FitOn's model is broader and free-tier-first versus WeShape's premium-only, niche personalization positioning.
- Centr: Centr is a subscription fitness and wellness app launched with Chris Hemsworth, offering personalized training, meal plans, and mindfulness content. It is a comparable subscription-based personalized fitness platform with strong brand and content production, competing for similar premium consumer segments.
- Obé Fitness: Obé Fitness is a streaming fitness platform delivering live and on-demand classes with an energetic, community-driven brand. It is a direct subscription competitor to WeShape, though Obé leans into high-energy cardio and group fitness rather than WeShape's gentle, low-impact, mindset-led positioning.
- Aaptiv: Aaptiv is an audio and video-based fitness app offering guided workouts with adaptive training programs. Like WeShape, it targets at-home exercisers with structured programming rather than hardware, and competes in the same subscription-driven consumer fitness category.
- Openfit: Openfit is a streaming fitness platform offering live and on-demand classes plus personalized nutrition and coaching programs on a subscription basis. It is comparable to WeShape in combining personalized programming, live coaching, and community at a similar price point for at-home users.
Broad incumbents
- Peloton: Peloton is a leading connected fitness platform offering live and on-demand classes across cycling, strength, yoga, and meditation via app and hardware. Both companies compete for consumer fitness subscription dollars, though Peloton operates at vastly larger scale with hardware plus broad programming versus WeShape's niche personalization focus.
- Apple Fitness+: Apple Fitness+ is Apple's subscription workout service integrated with Apple Watch, offering personalized recommendations, trainer-led video workouts, and mindfulness content. It competes for the same at-home subscriber and includes AI-driven personalization similar to WeShape's C.O.A.C.H. approach, but at massive scale and with deep device integration.
- Nike Training Club: Nike Training Club is Nike's free workout and wellness app offering guided video sessions, training plans, and wellness content. It is a broad incumbent with much larger brand and content scale, competing with WeShape for at-home fitness mindshare, especially among beginners.
Emerging players
- Glo: Glo is a subscription yoga, meditation, and Pilates app with personalized class recommendations and high-quality video instruction. It overlaps with WeShape in serving wellness-minded, low-impact, at-home exercisers and competes directly for the mind-body wellness subscriber segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
WeShape social profiles
Digital presenceWeShape financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeShape leadership team
Management profileNumber of profiles
Profiles1 record
WeShape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeShape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeShape
What does WeShape do?
WeShape is an AI-powered, personalized at-home fitness platform that uses its proprietary C.O.A.C.H. (Custom Optimized Algorithm Creating Health) system to generate customized workout routines tailored to each user's body, goals, daily feedback (sleep, mood, available time), and real-time adjustments. The subscription-based service delivers gentle, low-impact movements, stretching routines, live coaching calls (WeConnect), a community forum, and virtual coaching to individuals seeking pain relief, mobility, and gradual strength building without a gym.
Is WeShape a public or private company?
WeShape is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WeShape founded?
WeShape was founded in 2021. It employs 11 to 50 people.
Where is WeShape based?
WeShape is headquartered in Santa Cruz, United States, in the North America region.
How does WeShape make money?
One revenue line is on record: subscription Plans.
Who are WeShape's main competitors?
Direct peers on record are Future, FitOn, Centr, Obé Fitness, Aaptiv and Openfit. Broad incumbents are Peloton, Apple Fitness+ and Nike Training Club. Glo is listed as an emerging player.
Does WeShape have an API?
No public API is recorded for WeShape.
What industry is WeShape in?
WeShape's product category is Personalized Fitness Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 71394 and its SIC code is 7372.