Collins Design
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Collins Design firmographics
Firmographics- Name
- Collins Design
- Legal name
- COLLINS
- Website
- https://wearecollins.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Collins Design industry classification
Industry- Product category
- Brand Strategy and Design Services
- NAICS
- Management Consulting Services (54161), Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Collins Design is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Collins Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Brand Strategy and Design Consulting: Professional services revenue from strategic branding engagements, brand refresh programs, repositioning, and transformation consulting for enterprise clients. Work is delivered through customized programs tailored to specific client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Collins Design product offering
Product offeringCore offering
Collins Design (branded COLLINS) is a brand and experience design firm that sells structured consulting programs to enterprise clients. The firm offers eleven distinct service programs—Brand Refresh, Reposition, Expansion, Turnaround, Premiumization, Scale-Up, Brand Creation, Architecture Restructure, Value-Market Fit, Exit (IPO/Sale), and Brand Merger—through which it delivers strategic positioning, identity, and design engagements for established companies seeking to move upmarket.
Product overview
Collins Design is a strategic branding and design agency offering a portfolio of consulting service programs. The company's offerings include Brand Refresh, Reposition, Expansion, Turnaround, Premiumization, Scale-Up, Brand Creation, Architecture Restructure, Value-Market Fit, Exit (IPO/Sale), and Brand Merger. These programs help brands find and command their unique premium positioning through commercial logic combined with creative imagination. The agency works with enterprise clients across various industries including technology, consumer goods, entertainment, and financial services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 3x Top-Line Growth: 'The refreshed brand enjoyed 3x growth in 18 months' (Brand Refresh case)
- +9 more outcomes
Companies that use Collins Design
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Collins Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Collins Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FortichecoreFortiche is the animation studio partner for Riot Games' Arcane series. COLLINS worked with Fortiche to build the brand design system for Arcane, developing a visual language that embodies the confidence of the series and serves as a window into the Arcane world.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Collins Design competitors and assessment
Company assessmentBroad incumbents
- IDEO: Broader design and innovation consultancy working across product, service, and brand, addressing similar enterprise transformation RFPs as COLLINS but with wider design portfolio.
Direct peers
- Interbrand: Long-established brand consultancy delivering brand strategy, naming, identity, and valuation services to global enterprises - directly competes in COLLINS' strategic repositioning space.
- Siegel+Gale: Brand-driven strategic design firm (an EY company) working on brand identity and customer experience for global enterprises, mirroring COLLINS' enterprise-led, outcome-focused engagement model.
- Pearlfisher: Independent brand design agency focused on identity, packaging, and brand experience for consumer-facing enterprises, comparable in scale and client caliber to COLLINS.
- Koto Studio: Boutique brand and design studio serving tech-forward enterprise clients with naming, identity, and verbal strategy - comparable boutique positioning and enterprise target market to COLLINS.
- Saffron Brand Consultants: Strategic brand consultancy helping leadership teams reorient brands around purpose and growth - directly comparable strategic-led transformation offerings to COLLINS' Reposition and Turnaround programs.
- Moving Brands: Independent brand and experience design consultancy with offices in London, NYC, and Zurich, serving global enterprise clients on strategic repositioning - directly overlaps COLLINS' enterprise transformation work.
- Lippincott: Brand strategy and design firm advising Fortune 500 clients on corporate identity, M&A branding, and growth strategy - overlaps COLLINS' Brand Merger, Reposition, and Exit/IPO programs.
- Pentagram: Iconic independent brand and design firm organized as a partnership of creative directors, comparable to COLLINS' boutique, founder-led model and focus on identity systems for major clients.
- Landor & Fitch: Global brand consulting firm offering strategy, identity, and brand experience work for enterprise clients - directly overlaps COLLINS' repositioning and brand transformation offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Collins Design social profiles
Digital presenceCollins Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Collins Design leadership team
Management profileNumber of profiles
Profiles2 records
Collins Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Collins Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Collins Design
What does Collins Design do?
Collins Design (branded COLLINS) is a brand and experience design firm that sells structured consulting programs to enterprise clients. The firm offers eleven distinct service programs—Brand Refresh, Reposition, Expansion, Turnaround, Premiumization, Scale-Up, Brand Creation, Architecture Restructure, Value-Market Fit, Exit (IPO/Sale), and Brand Merger—through which it delivers strategic positioning, identity, and design engagements for established companies seeking to move upmarket.
Is Collins Design a public or private company?
Collins Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Collins Design founded?
Collins Design was founded in 2007. It employs 51 to 100 people.
Where is Collins Design based?
Collins Design is headquartered in New York, United States, in the North America region.
How does Collins Design make money?
One revenue line is on record: brand Strategy and Design Consulting.
Who are Collins Design's main competitors?
IDEO is listed as a broad incumbent. Direct peers are Interbrand, Siegel+Gale, Pearlfisher, Koto Studio, Saffron Brand Consultants, Moving Brands, Lippincott, Pentagram and Landor & Fitch.
Does Collins Design have an API?
No public API is recorded for Collins Design.
What industry is Collins Design in?
Collins Design's product category is Brand Strategy and Design Services. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54161 and its SIC code is 8742.