Ben Franklin Crafts
Ben Franklin Crafts is a retail craft-store business with approximately 98 employees headquartered in Oconomowoc, operating under the benfranklincraftswi.com domain to serve local hobbyist and DIY customers with arts, crafts, and maker supplies.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Ben Franklin Crafts does
Ben Franklin Crafts is a retail craft-store business operating under the benfranklincraftswi.com web domain, with a reported headcount of 98 employees and a headquarters location listed as Oconomowoc. The "wi" segment in the website URL is consistent with Wisconsin, USA, although the source data incorrectly lists the country as "United Kingdom" — this is treated as a data quality issue rather than a factual claim. The store is associated with the Ben Franklin franchise brand historically focused on arts, crafts, hobby supplies, and DIY materials serving walk-in retail consumers and hobbyist customers.
Beyond the firmographic facts, the available source material is extremely thin. There is no disclosed information on revenue, pricing, product assortment, customer segments, ownership structure, founding date, technology stack, suppliers, partnerships, leadership team, certifications, patents, or strategic actions in the provided data. The aggregated content also contains a large block of unrelated web material (an Indonesian-language online gambling platform called ORIBET, and references to iStudio, an Apple Premium Reseller in Singapore) that was scraped but does not relate to Ben Franklin Crafts; this material is treated as noise and excluded from analytical conclusions. The only verifiable source identifier attached to any Ben Franklin-specific data point in the input is, which references an API-availability check that confirmed no public API exists for the company.
Because the underlying evidence base is limited to firmographics and a confirmed absence of public API, SDK, or developer-facing technology infrastructure, this description is intentionally narrow. It does not infer revenue model mechanics, customer segment mix, or technology architecture beyond what is directly observable.
Ben Franklin Crafts firmographics
Firmographics- Name
- Ben Franklin Crafts
- Website
- https://benfranklincraftswi.com
- Company type
- Private
- Headcount range
- 51–100 employees
- Short description
- Ben Franklin Crafts is a retail craft-store business with approximately 98 employees headquartered in Oconomowoc, operating under the benfranklincraftswi.com domain to serve local hobbyist and DIY customers with arts, crafts, and maker supplies.
- Ownership category
- akta.pro rank
Ben Franklin Crafts industry classification
Industry- Product category
- Arts and Crafts Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- General Arts & Crafts Supplies Retail (CRALACAA)
- akta.pro secondary industries
- Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC), Scrapbooking & Paper Crafts Retail (CRALACAD), Yarn, Knitting & Crochet Shops (CRALADAC), Beading & Jewelry-Making Supplies Retail (CRALADAK)
Keywords
Ben Franklin Crafts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Ben Franklin Crafts product offering
Product offeringCore offering
Ben Franklin Crafts is a small U.S. retail chain operating in Oconomowoc, Wisconsin that sells arts, crafts, hobby, and DIY merchandise to consumers. The company employs approximately 98 people and maintains a brand website at benfranklincraftswi.com. The provided source material does not detail specific product categories, SKUs, in-store services such as custom framing, or class/workshop offerings.
Differentiator
Problem solved
Functional benefit
Companies that use Ben Franklin Crafts
Customer profileIdeal customer profiles2 records
Ben Franklin Crafts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ben Franklin Crafts partnerships and signals
Strategic signalExpansion highlights1 record
Ben Franklin Crafts competitors and assessment
Company assessmentDirect peers
- JOANN: National fabric-and-crafts retailer with strong overlap on sewing, yarn, needlework, scrapbooking, and general hobby categories — a direct aisle-by-aisle comparable to a Ben Franklin Crafts location, especially in fabric and floral.
- Michaels: North America's largest specialty arts, crafts, framing, and DIY retail chain; competes head-to-head with Ben Franklin Crafts on general craft supplies, Maker/Cricut tools, and seasonal categories across a similar customer base.
- Blick Art Materials: Specialty retailer of artist-grade paints, brushes, paper, and fine-art supplies; comparable to the artist-materials side of a Ben Franklin Crafts assortment and competes for the same fine-art and hobbyist customer.
- Hobby Lobby: The largest U.S. specialty arts-and-crafts retailer with hundreds of stores selling general craft supplies, fabric, yarn, scrapbooking, and seasonal merchandise — directly comparable assortment, customer, and model to a Ben Franklin Crafts location.
- A.C. Moore: Former regional arts-and-crafts chain comparable in store format and assortment to Ben Franklin Crafts; a useful historical comp for category-level economics even though most stores have closed.
Emerging players
- Etsy: Online marketplace for handmade craft supplies and DIY materials; a partial overlap with the craft-supply category where Ben Franklin competes, particularly for unique or specialty items buyers might otherwise seek in-store.
Broad incumbents
- Dollar Tree: Mass-discount retailer that has expanded craft and hobby assortments via Family Dollar integration; competes on price for entry-level craft and party supplies that overlap with Ben Franklin's lower-priced items.
- Amazon: Dominant online marketplace for craft, art, sewing, and hobby supplies; competes with Ben Franklin Crafts on selection, price, and delivery, and increasingly compresses the addressable basket of a physical craft store.
- Walmart: Mass retailer with broad craft, fabric, and hobby assortments across thousands of U.S. stores and a major e-commerce presence; competes with Ben Franklin Crafts on price, convenience, and one-stop shopping.
- Target: Mass general-merchandise retailer with growing craft, art supply, and seasonal DIY shelves across store and online; competes for the same convenience-driven craft shopper, often at lower price points on basic supplies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Ben Franklin Crafts social profiles
Digital presenceBen Franklin Crafts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ben Franklin Crafts leadership team
Management profileNumber of profiles
Ben Franklin Crafts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ben Franklin Crafts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ben Franklin Crafts
What does Ben Franklin Crafts do?
Ben Franklin Crafts is a small U.S. retail chain operating in Oconomowoc, Wisconsin that sells arts, crafts, hobby, and DIY merchandise to consumers. The company employs approximately 98 people and maintains a brand website at benfranklincraftswi.com. The provided source material does not detail specific product categories, SKUs, in-store services such as custom framing, or class/workshop offerings.
When was Ben Franklin Crafts founded?
Ben Franklin Crafts was founded in -1. It employs 51 to 100 people.
Who are Ben Franklin Crafts's main competitors?
Direct peers on record are JOANN, Michaels, Blick Art Materials, Hobby Lobby and A.C. Moore. Etsy is listed as an emerging player. Broad incumbents are Dollar Tree, Amazon, Walmart and Target.
Does Ben Franklin Crafts have an API?
No public API is recorded for Ben Franklin Crafts.
What industry is Ben Franklin Crafts in?
Ben Franklin Crafts's product category is Arts and Crafts Retail. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail, with a secondary code of CRALACAC, Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools). Its NAICS code is 459 and its SIC code is 5945.