Hobby Lobby

What Hobby Lobby does

Hobby Lobby Stores, Inc. is a privately held, family-owned American arts and crafts retailer founded in 1972 by David Green in Oklahoma City, Oklahoma. The company operates a national chain of more than 900 physical retail stores across the United States, organized into 13 merchandise departments including Home Decor, Crafts & Hobbies, Art Supplies, Yarn & Needle Art, Fabric & Sewing, Floral & Wedding, Beads & Jewelry, Scrapbook & Paper Crafts, Kitchen & Baking, Party Supplies, Seasonal, Wearable Art, and Gift Cards. It sells craft supplies, home decor, seasonal merchandise, fabric, yarn, art materials, and party goods to individual consumers, with a secondary institutional segment serving churches, schools, and national non-profits.

The underlying technology footprint is conventional retail commerce infrastructure: an owned e-commerce storefront at hobbylobby.com, an iOS mobile application, in-store point-of-sale systems, weekly advertising circulars, and email and social-media marketing channels. The company also operates an in-store custom framing service staffed by framing experts, offering over 400 mouldings, museum glass with UV protection, and acid-free mat boards. A wholly-owned Hobby Lobby Transportation subsidiary handles logistics, and affiliated company Mardel operates a Christian and Education retail business carrying Bibles, books, homeschool curriculum, and classroom supplies.

Hobby Lobby's business model is direct-to-consumer retail merchandise sales supplemented by custom framing services. Revenue is generated through one-time purchase transactions at physical stores and online, with gift cards (no expiration) used as a stored-value mechanism across channels. The pricing model is anchored on permanent markdown positioning — "always 40% off" the marked price on home decor and "always 50% off" custom frames — supplemented by free shipping on orders of $59 or more and a 10% in-store discount for institutional buyers using organizational payment methods. Marketing combines weekly circulars, email, an active social presence across Facebook, Instagram, YouTube, Twitter, and Pinterest, and DIY inspiration content. The company has been and remains privately held with no institutional investors, and there is no disclosed revenue figure in the available data.

Name

Hobby Lobby

Legal name

Hobby Lobby Stores, Inc.

Website

http://hobbylobby.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hobby Lobby Stores, Inc. is a privately held, family-owned U.S. arts and crafts retailer operating more than 900 stores across the United States, selling craft supplies, home decor, fabric, yarn, floral, seasonal, and party merchandise to individual consumers and institutional buyers via in-store, e-commerce, and mobile channels.

Ownership category

akta.pro rank

Product category

Arts and Crafts Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

akta.pro secondary industries

Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB), Beading & Jewelry-Making Supplies Retail (CRALACAE), Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens) (CRALACAK), Needlepoint & Embroidery Shops (CRALADAE), Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

Keywords

• Arts and crafts retail
• Home decor supplies
• Custom framing services
• Hobby materials
• Seasonal decorations

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Merchandise Sales: One-time retail sales of arts and crafts supplies, home decor, seasonal items, and hobby materials through physical stores and e-commerce website. Products include frames, fabric, yarn, floral, party supplies, art supplies, beads and jewelry, and wearable art.
2. Custom Framing Services: In-store custom framing services with framing experts who assist customers in designing and assembling custom frames. Custom frames are always 50% off the marked price.
3. Gift Cards: Gift cards can be applied toward purchases made through the website or at Hobby Lobby stores. Gift cards have no expiration date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hobby Lobby operates a national retail chain selling arts and crafts supplies, home decor, seasonal merchandise, fabric, yarn, floral, party supplies, art supplies, beads and jewelry, and wearable art across 13 product departments. The company also provides in-store custom framing services with framing experts offering over 400 custom frame mouldings, mat cutting, and museum glass with UV protection.

Product overview

Hobby Lobby is a retail arts and crafts store offering a broad portfolio organized into 13 core departments. The main product categories include Home Decor (frames, wall art, mirrors, furniture, organization), Crafts & Hobbies (basic crafts, kits, foam, glitter, paint), Art Supplies (painting, drawing, mat cutting), Yarn & Needle Art, Fabric & Sewing, Floral & Wedding, Beads & Jewelry, Scrapbook & Paper Crafts, Kitchen & Baking, Party Supplies, Seasonal, and Wearable Art. The company operates two notable services: an in-store Custom Framing Service (offering over 400 custom frame mouldings with UV-protective museum glass at 50% off) and Gift Cards. As an affiliated company, Hobby Lobby is connected to Mardel Christian and Education. The product portfolio spans physical craft supplies, home decor items, seasonal merchandise, and custom services across both online and brick-and-mortar channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Decor Department Retail department offering home decor items, picture frames, wall art, mirrors, furniture, and home organization storage products, always priced at 40% off the marked price.
• Crafts & Hobbies Department
• Art Supplies Department
• Yarn & Needle Art Department
• Fabric & Sewing Department
• Floral & Wedding Department
• Beads & Jewelry Department
• Scrapbook & Paper Crafts Department
• Kitchen & Baking Department
• Party Supplies Department
• Seasonal Department
• Wearable Art Department
• Custom Framing Service
• Gift Cards

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MardelminorOthersMardel is a Christian and Education retail affiliate company that offers a large selection of Bibles, books, movies, gifts, music, children's products, apparel, office and church supplies, classroom and teacher supplies, seasonal products, and homeschool curriculum. Hobby Lobby identifies Mardel as an affiliated company.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Target: Target is a broad incumbent general merchandise retailer whose craft, home decor, and seasonal assortments overlap with Hobby Lobby's category mix, particularly in seasonally-themed goods.
• Amazon: Amazon competes with Hobby Lobby's e-commerce business across virtually every craft, art supply, fabric, and home decor category through its marketplace model, and increasingly pressures physical-store traffic.
• Walmart: Walmart is a broad incumbent mass-market retailer that competes with Hobby Lobby on price across craft supplies, home decor, and seasonal merchandise through both physical supercenters and a substantial e-commerce platform.

Emerging players

• Etsy: Etsy is an online marketplace for handmade craft supplies, vintage items, and finished craft goods that competes with Hobby Lobby for the same DIY consumer's discretionary spend via a different digital-native model.

Direct peers

• Party City: Party City is a specialty party supplies and seasonal decor retailer directly comparable to Hobby Lobby's Party Supplies and Seasonal departments, with similar in-store seasonal merchandising.
• Dick Blick Art Materials: Dick Blick is a specialty art supplies retailer with deep assortment in fine art materials, canvases, and professional art tools, directly comparable to Hobby Lobby's Art Supplies department.
• JOANN: JOANN is a direct competitor specializing in fabrics, sewing, and crafts with a similar store-based retail model. Its repeated financial distress underscores the secular pressures facing the brick-and-mortar craft specialty category that Hobby Lobby also navigates.
• Oriental Trading: Oriental Trading is a direct-to-consumer and bulk retailer of craft supplies, party goods, and seasonal merchandise, comparable to Hobby Lobby in product mix though differentiated by its catalog/online-only distribution model.
• Michaels: Michaels is the largest direct competitor to Hobby Lobby, operating a comparable big-box arts, crafts, and home decor specialty retail footprint across the U.S. and Canada with overlapping departments and similar value-oriented positioning.

Regional players

• Ben Franklin Crafts: Ben Franklin Crafts is a franchised regional arts and crafts retailer primarily serving smaller U.S. markets with a comparable craft and home decor assortment, representing Hobby Lobby's tier of neighborhood-scale specialty competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hobbylobby
• YouTubeyoutube.com/hobbylobby
• Facebookfacebook.com/HobbyLobby
• Instagraminstagram.com/hobbylobby/?hl=en
• Pinterestpinterest.com/HobbyLobby
• LinkedInlinkedin.com/company/hobby-lobby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobby Lobby