Trofee

What Trofee does

Trofee is a livestream shopping marketplace targeting enthusiast communities in the UAE and broader GCC region. The platform enables buyers to join live-streamed broadcasts, bid in real-time auctions, or make instant purchases, while sellers stream their inventory using low-latency video, run interactive giveaways, and rely on Trofee to handle payments and logistics end-to-end. The mobile-first product is distributed via the iOS App Store and Google Play and operates across enthusiast verticals including streetwear, vintage, retro, activewear, and kids' fashion, plus collectibles such as sports cards, TCG (One Piece, Magic, Dragonball, Pokemon), UFC, and basketball memorabilia. A Buyer Guarantee Policy with pre-vetted sellers, refunds, dispute resolution, and encrypted payments underpins the trust layer, alongside a stated lightning-fast delivery promise of as quick as two hours via third-party logistics partners.

The underlying platform combines near-zero-latency video streaming, in-stream live-auction and engagement tooling, an approved third-party payment processor for all transactions, and an end-to-end fulfillment stack that is operated on behalf of sellers. Trofee monetizes through transaction-based seller commissions (specific rates undisclosed) on every marketplace transaction settled through the payment processor. Go-to-market combines a direct-to-consumer app-driven buyer funnel with inside-sales style seller acquisition via a 'Become a Seller' landing page, WhatsApp/phone outreach, and organic social proof from early UAE-based sellers and buyers. The operating entity is Trofee FZCO, a UAE Free Zone Company headquartered at the Dubai World Trade Centre.

Trofee was founded in 2025 and is led by co-founders Edward Sabbagh and Amine Mamlouk. The company has 1–10 employees, closed a seed round from FJ Labs in June 2025, and is in the earliest stage of commercial ramp with no disclosed revenue, ARR, or GMV. Compliance with the UAE Personal Data Protection Law is in place, and a February 2026 Privacy Policy update added explicit Saudi Data & AI Authority (SDAIA) complaint routing, indicating groundwork for KSA expansion within the broader GCC strategy.

Name

Trofee

Legal name

Trofee FZCO

Website

https://trofee.live

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Trofee is a Dubai-based livestream shopping marketplace serving enthusiast communities in the UAE and broader GCC, enabling buyers to bid in live auctions or buy instantly while sellers stream inventory with built-in auctions, payments, and end-to-end logistics handling.

Ownership category

akta.pro rank

Product category

Livestream Shopping Marketplace

NAICS

Travel Agencies (561510)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industries

Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF), Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory) (THAKAJAF)

Keywords

• Livestream shopping
• Live commerce marketplace
• Video commerce auctions
• Mobile shopping platform
• Live auction marketplace

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace commissions / seller fees: Trofee generates revenue by charging sellers 'low fees' on transactions facilitated through the marketplace. The Terms confirm Trofee is a marketplace facilitator and that all payments are processed through an approved third-party payment processor, from which Trofee derives transaction-based revenue.
2. Transaction-based payments processing: Revenue captured from payments flow: every marketplace transaction is processed via Trofee's approved third-party payment processor, enabling transaction-based take rate on each sale completed on the platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trofee operates a mobile-first livestream shopping marketplace that connects third-party sellers and end-consumer buyers through interactive video live streams across the UAE and broader GCC region. Sellers run near-zero-latency live broadcasts featuring real-time auctions and instant-buy listings of enthusiast items such as streetwear, vintage fashion, sports cards, and trading card games (Pokemon, Magic, One Piece, Dragonball), while buyers bid or purchase instantly within streams and receive managed delivery (as quick as 2 hours) backed by a Buyer Guarantee Policy. The platform is delivered via native iOS and Android apps and charges sellers low transaction-based fees on each completed sale.

Product overview

Trofee is offered as a single unified livestream shopping platform rather than a suite of separately licensed products, with three tightly integrated experiences sitting on top of one marketplace. The Trofee mobile app (iOS App Store id 6738662041; Google Play package live.trofee.app) is the consumer-facing client where buyers join livestreams, bid in live auctions, or buy items instantly across enthusiast categories such as Streetwear, Vintage, Retro, Activewear, and Kid's Fashion, plus collectibles verticals including Sports Cards, One Piece, Magic, TCG, Dragonball, Pokemon, UFC, and Basketball. The Trofee Seller Portal — accessed via the "Become a Seller" flow — is the seller sub-product layered on the same platform, delivering low-latency streaming, live-auction and giveaway engagement tools, and end-to-end payments and logistics so sellers can run streams without operating their own infrastructure. Wrapping both sides is the Trofee Buyer Guarantee Policy sub-product, which combines pre-vetted seller onboarding, guaranteed refunds, dispute resolution, and encrypted secure payments to anchor buyer trust on the marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Trofee Mobile App Native iOS and Android application (App Store id 6738662041; Google Play package live.trofee.app) providing buyers with livestream viewing, bidding in live auctions, instant purchase, and community chat, and giving sellers the streaming, auction, and engagement tooling to run live commerce sessions. Targets UAE and GCC enthusiast shoppers and independent sellers.
• Trofee Seller Portal (Become a Seller) Seller-facing onboarding and tooling experience at trofee.live/seller, providing independent resellers and micro-businesses in the UAE/GCC with live-streaming, live-auction, giveaway, low-fee checkout, and end-to-end managed payment and logistics capabilities so they can run livestream commerce without operating their own infrastructure.

Quantifiable outcome

• ~10x higher conversion rates for sellers vs other channels
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Apple App StorecoreChannel Partner/ Reseller/ DistributorApple distributes the Trofee livestream shopping iOS app (App Store ID 6738662041) as a primary buyer and seller acquisition channel. App Store download CTAs are featured in the homepage hero and seller sections, making Apple a core distribution partner for the platform.
• Google PlaycoreChannel Partner/ Reseller/ DistributorGoogle Play distributes the Trofee Android app (package live.trofee.app) to UAE and GCC users. Google Play download CTAs are featured alongside the App Store on the homepage, providing the second primary distribution channel for Trofee.
• Approved third-party payment processorcoreTechnology or IntegrationTrofee integrates with an approved third-party payment processor to handle all marketplace transactions. Per the Terms, 'All payments completed on the platform must be made via our approved third-party payment processor. By using the payment processor, you agree to their terms and conditions.' This integration underpins all buyer-seller transactions and Trofee's revenue model.
• Logistics partnerscoreImplementation/ SI/ Consulting PartnerTrofee uses logistics partners as data processors under PDPL-compliant contracts to fulfil end-to-end shipping and delivery (including the 'as quick as 2 hours' delivery promise). The Privacy Policy lists logistics partners as a category of third-party data recipients for order fulfilment.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• GOAT: GOAT is a leading authenticated marketplace for sneakers and streetwear, a category Trofee targets with its streetwear, vintage, and activewear verticals. While GOAT focuses on static listings rather than livestream auctions, it competes for the same Middle East streetwear resale buyer.
• TikTok Shop: TikTok Shop is the dominant general-purpose livestream shopping platform globally, with massive organic distribution via TikTok's social graph. Trofee competes with TikTok Shop for the same livestream commerce attention from sellers and buyers, particularly in fashion and collectibles.
• eBay Live: eBay has relaunched live auction shopping experiences, directly competing with Trofee in collectibles, TCG, and memorabilia categories. eBay brings an enormous global buyer base and trusted escrow/payment infrastructure, making it a structural competitor for Trofee's enthusiast auction format.
• Shopee Live: Shopee Live is the livestream shopping arm of Sea Group's Shopee marketplace, dominant in Southeast Asia and expanding into MENA-adjacent markets. It competes for the same livestream commerce attention from sellers across fashion and lifestyle categories that Trofee targets.

Regional players

• Noon: Noon is the leading horizontal e-commerce marketplace in the UAE and Saudi Arabia, and the most established consumer shopping destination in Trofee's home market. It represents both a potential partnership/distribution channel and a competitive anchor for general-purpose online shopping in the region.
• Namshi: Namshi is a leading fashion e-commerce platform in the UAE and GCC, owned by Noon. It overlaps with Trofee's fashion-adjacent verticals (streetwear, activewear, kids' fashion) and represents the incumbent regional alternative for online fashion buying.

Direct peers

• NTWRK: NTWRK runs livestream shopping events for streetwear, sneakers, and collectible drops, directly mirroring Trofee's streetwear, vintage, and sneaker-adjacent verticals. Both platforms curate hype-driven, community-led shopping experiences built around limited drops and real-time interaction.
• Whatnot: Whatnot is the leading livestream auction marketplace in the US/UK, focused on enthusiast verticals such as trading cards, sports memorabilia, sneakers, and collectibles — the same verticals Trofee targets. Both platforms combine live video, in-stream auctions, and instant-buy with managed payments and buyer protection, making Whatnot Trofee's most direct global comparable.
• Depop: Depop is a social marketplace for vintage, streetwear, and youth fashion resale — the same enthusiast fashion verticals Trofee targets. Both appeal to independent sellers and hobbyist buyers in streetwear, vintage, and retro, though Depop operates a static marketplace rather than livestream auctions.
• Fanatics Live: Fanatics Live is a livestream shopping platform for sports cards and sports memorabilia — categories that overlap directly with Trofee's Sports Cards, UFC, and Basketball verticals. Both combine live auctions, real-time chat, and authenticated inventory to serve hobbyist collectors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/trofee.live
• LinkedInlinkedin.com/company/trofeelive

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trofee