Bliss Integrated Communication
Bliss Integrated Communication is a B2B marketing communications agency founded in 1975, serving industry innovators across technology, health, energy, financial services, cybersecurity, and professional services. Acquired by Highwire in 2025, it now operates as a wholly-owned subsidiary within the larger agency's integrated platform.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bliss Integrated Communication does
Bliss Integrated Communication is a B2B marketing communications agency founded in 1975 and headquartered in New York, with a headcount in the 11-50 range. The firm built its positioning around serving 'industry innovators' — companies offering solutions that materially change outcomes in technology, safety, and health — and operated across six verticals: B2B Technology, Health, Energy, Financial Services, Cybersecurity, and Professional Services. Its service mix spanned marketing campaigns, communications strategy, brand positioning, reputation management, executive visibility, and data-driven insights and analytics.
In 2025, Bliss Integrated Communication was acquired by Highwire, a larger strategic marketing communications agency founded in 2011. Post-acquisition, Bliss operates as a wholly-owned subsidiary with its brand retained within Highwire's broader platform. Highwire simultaneously launched AcroAI (an AI-powered marketing solutions offering) and Highwire Health (a dedicated health-industry communications practice), and appointed Kelly Losko as CFO. Public client signals on the combined platform include IBM, Zocdoc, CrowdStrike, Splunk, PG&E, and Definitive Healthcare, alongside a consumer finance engagement.
Bliss's business model is professional services-based, operating on quote-based engagements with enterprise clients rather than disclosed unit pricing. GTM motion is direct enterprise sales, with relationship-based engagement supported by content marketing, webinars, earned media, and social channels. As a subsidiary within Highwire, Bliss now participates in a multi-office (San Francisco and New York) integrated agency platform rather than operating as a standalone firm.
Bliss Integrated Communication firmographics
Firmographics- Name
- Bliss Integrated Communication
- Legal name
- Highwire
- Website
- https://blissintegrated.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bliss Integrated Communication is a B2B marketing communications agency founded in 1975, serving industry innovators across technology, health, energy, financial services, cybersecurity, and professional services. Acquired by Highwire in 2025, it now operates as a wholly-owned subsidiary within the larger agency's integrated platform.
- Ownership category
- akta.pro rank
Bliss Integrated Communication industry classification
Industry- Product category
- Marketing Communications & Public Relations Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where Bliss Integrated Communication is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Bliss Integrated Communication business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels1 record
Marketing channels4 records
Bliss Integrated Communication product offering
Product offeringCore offering
Bliss Integrated Communication is a New York-based integrated marketing communications agency founded in 1975 that delivers public relations, corporate communications, marketing, creative, strategy, and insights & analytics services to enterprise clients. Following its 2025 acquisition by Highwire, the agency operates as part of Highwire's hybrid communications network and provides end-to-end communications programs including corporate reputation management and AI-enabled marketing execution via offerings such as AcroAI.
Product overview
Highwire is a strategic marketing communications agency that operates as an integrated service platform combining marketing, communications, strategy, creative, and insights & analytics capabilities. The firm serves industry innovators across B2B technology, cybersecurity, energy, financial services, health, and professional services sectors. Following the acquisition of The Bliss Group, Highwire expanded its portfolio with AcroAI (AI capabilities) and launched Highwire Health as a specialized health sector practice, positioning itself as a comprehensive communications platform for technology, safety, and health-focused clients.
Differentiator
Problem solved
Functional benefit
Brands
- AcroAI: AI-powered marketing solutions offered by Highwire
- Highwire Health
Products and services
- Integrated Marketing Communications (Highwire agency offering) End-to-end integrated marketing communications service combining public relations, marketing, creative, strategy, and analytics for enterprise clients across technology, healthcare, financial services, and consumer sectors.
- Highwire Health
Companies that use Bliss Integrated Communication
Customer profileSegments6 records
Ideal customer profiles1 record
Bliss Integrated Communication technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bliss Integrated Communication partnerships and signals
Strategic signalRecent moves7 records
Expansion highlights5 records
Bliss Integrated Communication competitors and assessment
Company assessmentBroad incumbents
- Ketchum: Large global communications agency within Omnicom network with strong technology, health, and consumer practices. Overlaps with Highwire on integrated marketing communications engagements for enterprise clients.
- MSL Group: Publicis-owned global PR and integrated communications network serving technology, healthcare, and consumer brands. Comparable integrated service model but at much larger scale.
- Edelman: Global communications marketing firm offering integrated PR, creative, digital, and strategy services. Direct competitor for enterprise B2B tech, health, and financial services accounts that Highwire pursues.
- Weber Shandwick: Large global PR and integrated communications agency with deep B2B and tech practice. Competes for the same enterprise clients and has comparable service modules spanning strategy, creative, and analytics.
- FleishmanHillard: Omnicom-owned integrated communications agency with strong healthcare, technology, and energy verticals. Most direct large-agency competitor to Highwire's vertical positioning.
Direct peers
- RH Strategic: Mid-sized B2B communications agency specializing in technology, healthcare, and cybersecurity. Closely comparable in size, target verticals (especially cybersecurity), and integrated PR/marketing model.
- Hotwire: Global communications and marketing agency with strong B2B technology and cybersecurity focus. Competes directly for tech enterprise PR and integrated marketing engagements.
- Walker Sands: Mid-sized B2B marketing and PR agency focused on technology and professional services clients. Closely comparable in size, vertical mix, and integrated service offering to Highwire/Bliss.
- Peppercomm: B2B-focused communications and marketing agency serving technology, health, and financial services clients. Comparable mid-sized agency structure with similar vertical specialization.
Emerging players
- W2O Group: Healthcare-focused integrated communications and marketing agency (now Real Chemistry) with strong analytics and data capabilities. Highly comparable to Highwire Health sub-brand and the firm's broader health vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Bliss Integrated Communication social profiles
Digital presenceBliss Integrated Communication financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bliss Integrated Communication leadership team
Management profileNumber of profiles
Profiles1 record
Bliss Integrated Communication subsidiaries and ownership
Company hierarchySubsidiaries3 records
Bliss Integrated Communication funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bliss Integrated Communication M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bliss Integrated Communication
What does Bliss Integrated Communication do?
Bliss Integrated Communication is a New York-based integrated marketing communications agency founded in 1975 that delivers public relations, corporate communications, marketing, creative, strategy, and insights & analytics services to enterprise clients. Following its 2025 acquisition by Highwire, the agency operates as part of Highwire's hybrid communications network and provides end-to-end communications programs including corporate reputation management and AI-enabled marketing execution via offerings such as AcroAI.
Is Bliss Integrated Communication a public or private company?
Bliss Integrated Communication is a private company. It is classified as corporate owned and is currently operating.
When was Bliss Integrated Communication founded?
Bliss Integrated Communication was founded in 2011. It employs 11 to 50 people.
Where is Bliss Integrated Communication based?
Bliss Integrated Communication is headquartered in New York, United States, in the North America region.
Who are Bliss Integrated Communication's main competitors?
Broad incumbents on record are Ketchum, MSL Group, Edelman, Weber Shandwick and FleishmanHillard. Direct peers are RH Strategic, Hotwire, Walker Sands and Peppercomm. W2O Group is listed as an emerging player.
Does Bliss Integrated Communication have an API?
No public API is recorded for Bliss Integrated Communication.
What industry is Bliss Integrated Communication in?
Bliss Integrated Communication's product category is Marketing Communications & Public Relations Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 541810 and its SIC code is 4899.