Yinova

What Yinova does

Yinova is a New York City–based integrative wellness practice founded in 1999 by Dr. Jill Blakeway, operating under the legal entity Yinova Management Company, LLC (Delaware). The company's core offering is Traditional Chinese Medicine (TCM) — acupuncture, customized Chinese herbal formulas (approximately 15 herbs per formula), therapeutic bodywork, and energy medicine — delivered through three physical clinics (Flatiron, East Side, Brooklyn Heights) plus virtual appointments and concierge visits. Yinova is best known for its fertility and reproductive-health practice but also serves women's health, pain management, internal medicine, men's health, LGBTQIA+ health, pediatrics, and cancer-care segments, with select practitioners certified by Memorial Sloan Kettering Cancer Center.

Yinova's commercial model is a hybrid of per-session billing and recurring revenue. Sessions are priced by practitioner tier — $115–$350 for initial consultations and $90–$230 for follow-ups — and the company recently introduced monthly memberships ($140/month standard; $200/month Jill Blakeway's Membership, capped at 30 patients) to convert episodic patients into retained relationships. An e-commerce storefront (shop.yinovacenter.com, Shopify-powered) sells proprietary herbal tinctures, supplements, fertility tools, and founder-authored books, providing an additional transaction-fee revenue stream. Go-to-market is direct-to-consumer, relying on founder-led brand authority (TEDGlobal 2012 speaker, NYT "fertility goddess," Forbes feature), content marketing via blog and newsletter, social media, community events, and a Refer-a-Friend program.

The company is founder-owned with no external equity capital disclosed (a 2018 listing shows $0 raised). Operationally it runs on standard clinic SaaS — MindBody for scheduling and Shopify for commerce — with no proprietary technology platform and no AI/ML capabilities. Headcount is reported at 11–50, consistent with a multi-location specialty practice rather than a scaled consumer health brand.

Name

Yinova

Legal name

Yinova Management Company, LLC

Website

https://yinovacenter.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Yinova is a founder-owned NYC integrative wellness practice, founded in 1999, that delivers acupuncture, customized Chinese herbal formulas, and bodywork across three clinics and virtual channels, with a primary focus on fertility and reproductive-health patients and secondary tracks in women's health, pain management, and cancer support.

Ownership category

akta.pro rank

Product category

Holistic Wellness and Acupuncture Services

NAICS

Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industry

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Acupuncture services
• Chinese herbal medicine
• Fertility treatment
• Therapeutic bodywork
• Holistic wellness

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Acupuncture and Consultation Services: Revenue from initial consultations and follow-up acupuncture treatments at varying price points depending on practitioner level. Services available in-clinic and virtually.
2. Bodywork Services: Therapeutic massage including general massage, prenatal/postnatal massage, reproductive health massage, and structural integration.
3. Chinese Herbs: Custom herbal formulas sold in 1oz and 2oz sizes, as well as nutritional supplements from their shop.
4. Membership Program: Monthly membership subscriptions offering ongoing care with quarterly check-ins included. Yinova Membership at $140/month and Jill Blakeway's Membership at $200/month.
5. Online Shop: E-commerce sales of supplements, fertility tools, self-care products, and books through shop.yinovacenter.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Yinova is an integrative wellness center that delivers customized acupuncture, Chinese herbal medicine, and therapeutic bodywork services focused primarily on fertility, women's health, and general wellness. Each patient receives a 90-minute initial consultation, a personalized herbal formula, and a guided nutrition plan, with services delivered in-person at Manhattan and Brooklyn clinics or via virtual appointments.

Product overview

Yinova is an integrative wellness center offering acupuncture, Chinese medicine, and bodywork services primarily focused on fertility and reproductive health. The core offering consists of acupuncture treatments and custom Chinese herbal formulas, supplemented by therapeutic bodywork services. Additional modules include specialized services for fertility (in-clinic and virtual), pain management, wellness, women's/men's/LGBTQIA+ health, pediatrics, cancer care, and prenatal/postnatal massage. The company operates an e-commerce shop for supplements and health products, and publishes books on fertility and energy medicine authored by founder Dr. Jill Blakeway. Services are available in-person at Manhattan and Brooklyn locations, or virtually, with a Pacific College intern program offering reduced-cost treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture Core acupuncture service combining a 90-minute initial consultation with personalized treatment tailored to each patient's unique symptom pattern. Available in-clinic and virtually with sessions priced by practitioner level ($90 intern to $350 founder).
• Chinese Herbal Medicine Custom herbal formula service where practitioners diagnose each patient's pattern and create a tailored blend of approximately 15 herbs to address their internal landscape. Sold in 1oz ($30) and 2oz ($60) sizes through in-clinic dispensing and the online shop.
• Bodywork Therapeutic massage and bodywork services including general massage ($175/60min), prenatal and postnatal massage ($200/60min), reproductive health massage ($200/60min), and structural integration ($250/60min).
• Facial Acupuncture Rejuvenation

Quantifiable outcome

• Acupuncture used in conjunction with IVF demonstrates approximately 50% increase in success rate
• +5 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Cleveland Clinic Center for Integrative and Lifestyle Medicine: Hospital-affiliated integrative medicine offering including acupuncture, massage therapy, and herbal consultations. Comparable in offering acupuncture, bodywork, and integrative services within a larger healthcare system context.
• Modern Acupuncture: National franchised acupuncture clinic chain offering standardized acupuncture treatments across multiple U.S. markets. Comparable in core acupuncture service but broader geographic footprint and franchise-driven scale.
• Duke Integrative Medicine: Academic medical center-affiliated integrative medicine program offering acupuncture, bodywork, nutrition, and mind-body services. Comparable in service breadth and evidence-based positioning, though operating within a hospital system.
• Memorial Sloan Kettering Integrative Medicine: Hospital-based cancer center integrative medicine program offering acupuncture and bodywork for oncology patients. Directly comparable as the certifying body for several Yinova cancer-care practitioners and as an institutional provider of overlapping services.

Direct peers

• WTHN: NYC-based acupuncture and Traditional Chinese Medicine brand operating clinics with retail herbal products and wellness offerings. Closely comparable to Yinova in service mix (acupuncture, bodywork, herbs), NYC positioning, and DTC retail model.
• The Well: NYC-based wellness membership club offering acupuncture, bodywork, integrative medicine, and wellness programming. Comparable in DTC wellness positioning, NYC geography, and membership-driven recurring revenue model.

Others

• Pacific College of Health and Science: Acupuncture and Chinese medicine educational institution that runs teaching clinics offering acupuncture services. Directly comparable as Yinova's Pacific College intern program partner; an ecosystem participant that supplies practitioner pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yinova
• Instagraminstagram.com/jillblakeway
• Pinterestpinterest.com/yinova
• Xx.com/yinova
• LinkedInlinkedin.com/company/yinovacenter

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yinova