Plan3

What Plan3 does

Plan3 (operated by AviLabs ehf., an Icelandic private limited company registered at Nóatún 17, 105 Reykjavík under registration number 5208192150) is a Reykjavík-based B2B SaaS company founded in 2019 by Sveinn Akerlie, the former CIO of Wow Air, along with engineering team members from Wow Labs. The company provides an automated passenger disruption management platform for airlines, addressing Irregular Operations (IROPS) including flight delays, cancellations, and re-accommodation through rebooking, passenger communications, and compensation workflows in a single-screen interface. Plan3 serves airline customer care and operations teams, primarily targeting Tier 2 carriers and low-cost operators focused on passenger experience, with AirAsia confirmed as a named enterprise customer and an unnamed international Tier 2 airline providing a published testimonial.

The platform is hosted on Amazon Web Services and integrates with airline Passenger Service Systems (PSS), third-party flight inventory sources, and a vendor network spanning hotels, bed banks, OTAs, ground transportation, voucher providers, and payment/refund services. Core modules include the Options Creator Tool (configurable bundles of new flights, hotels, transport, and vouchers), a Passenger Issues Dashboard for individual-level disruption monitoring, template-driven Passenger Communications (SMS and email), and a Personal Information Page that enables passenger self-service. Additional offerings include a Disruption Cost Calculator and recurring IROPS industry research reports.

Plan3 operates a hybrid commercial model combining a fixed monthly platform subscription with per-transaction fees charged when option packages are published to passengers, alongside a pay-per-use variant for smaller carriers. Distribution is exclusively direct enterprise field sales supported by 'Request a Demo' CTAs, consultative ROI-based selling, and active sponsorship of and participation in major aviation industry events including Future Travel Experience, Aviation Festival Asia, and the World Aviation Festival. The team is led by founder-CEO Sveinn Akerlie with a COO and CCO, supported by an 11–50 person headcount distributed across Iceland, Spain, the Netherlands, and Ireland.

Name

Plan3

Legal name

AviLabs ehf.

Website

https://plan3.aero

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Plan3 (AviLabs ehf.) is a Reykjavík-based SaaS platform that automates passenger disruption management for airlines. Its single-screen system integrates rebooking, option packaging, passenger communications, and compensation, serving enterprise carriers including AirAsia via direct enterprise sales.

Ownership category

akta.pro rank

Product category

Aviation Passenger Disruption Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)

SIC

Transportation Services (4700)

akta.pro primary industry

Trip Disruption, Rebooking & Irregular Operations (IROPS) Automation (THAKANAG)

akta.pro secondary industries

Corporate Trip Disruption Management & 24/7 Traveler Support Platforms (THALANAK), Irregular Operations (IROPS) & Disruption Management (THABAIAH), Customer Support, Contact Center & Case Management (Omnichannel) (THALAGAK), Itinerary Management & Trip Collaboration Apps (THALAMAE)

Keywords

• Passenger disruption management
• Airline operations software
• Irregular operations platform
• Passenger rebooking automation
• Aviation customer experience

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Platform Subscription with Transaction Fees: Fixed monthly Platform Fee coupled with a transaction fee when solutions are sent to passengers. This hybrid model combines recurring platform revenue with usage-based transaction charges per option package created and published.
2. Pay-per-use Model: Pay-per-use model available in some cases, particularly with smaller carriers where a one-time set up fee may also apply. This provides flexibility for smaller airline operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Plan3 provides a cloud-based passenger disruption management platform that enables airlines to source, package, communicate, and fulfil rebooking options (new flights, hotels, ground transportation, meal vouchers) for affected travellers during IRROPS. It consolidates disruption workflows into a single screen with real-time passenger-level visibility, template-driven automation, and integrated SMS/email communications, allowing airlines to start with PNR data alone before adding PSS/GDS integrations.

Product overview

Plan3 is a unified passenger disruption management platform for airlines, designed as a single end-to-end system for seamless solution sourcing, option packaging, passenger communication, and automated fulfilment. The core Plan3 platform is complemented by several integrated modules: the Options Creator Tool for building and publishing option packages (new flights, hotels, vouchers, transportation), the Passenger Issues Dashboard for real-time individual-level disruption monitoring, the Passenger Communications Tool for template-based messaging, the Personal Information Page for passenger self-service, and Template-driven Automation for bulk disruption resolution. Additional offerings include the Disruption Cost Calculator tool and industry research reports on passenger IROPS management. The platform requires minimal integration to start, operates with PNR data alone, and can be enhanced with PSS/GDS integrations for deeper inventory control.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan3 Passenger Disruption Management Platform Cloud-based, single-screen passenger disruption management platform for airlines that consolidates solution sourcing, configurable option packaging (new flight, hotel, ground transportation, meal vouchers), multi-channel passenger communications, and automated rebooking and fulfilment during flight delays, cancellations, and other IRROPS events.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon Web ServicescoreTechnology or IntegrationPlan3's technology stack is hosted entirely on Amazon Web Services, providing cloud infrastructure for the platform's operations.
• Passenger Service System (PSS) ProviderscoreTechnology or IntegrationPlan3 integrates with airline Passenger Service Systems to pull flight inventory and passenger data. Integrations improve the level of direct control partners have over content.
• Third-party Flight Inventory SourcescoreTechnology or IntegrationPlan3 pulls flight inventory from third-party sources in addition to PSS to ensure broad selection of inventory to solve disruptions. Airlines can apply business rules to ensure preferred airline inventory is prioritised.
• Option Package Vendors (Hotels, Transportation, Voucher Providers)coreTechnology or IntegrationNetwork of third-party vendors including hotels, bed banks, online travel agencies, airline aggregators, ground transportation service providers, voucher service providers, payment and refund service providers that provide the actual services in Option Packages.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sabre Corporation: Sabre provides the SabreSonic PSS and a suite of airline operations, retailing, and customer experience tools, including disruption and recovery modules. It is comparable to Plan3 because it controls the passenger service system rails that Plan3 integrates with and offers overlapping re-accommodation and customer-care capabilities.
• SITA: SITA is a major air transport IT provider whose portfolio includes operational and disruption intelligence, airport operations, and passenger processing tools used by most global airlines. It is comparable to Plan3 because it serves the same airline disruption intelligence and operational messaging space, only with a much broader IT footprint.
• Amadeus: Amadeus is a global GDS/PSS vendor serving both full-service and low-cost carriers, with growing functionality around NDC, re-accommodation, and disruption management. It is comparable to Plan3 as an end-to-end airline IT platform that increasingly absorbs IROPS and passenger-recovery capabilities Plan3 currently provides as a best-of-breed overlay.
• Jeppesen (a Boeing company): Jeppesen, a Boeing subsidiary, provides flight operations, dispatch, and crew management software used by airlines and operators worldwide. It overlaps with Plan3 in the airline-operations domain and competes for IT budget tied to disruption and irregular-operations management.

Direct peers

• Cirium: Cirium (built on the FlightStats heritage) is the leading provider of operational and disruption intelligence for airlines, including on-time performance, flight status, and IROPS data feeds. It is directly comparable to Plan3's disruption intelligence layer and competes for the same airline operations and customer-care budget.
• IBS Software: IBS Software provides airline operations, crew, and passenger-service software, including iFly Res and disruption management modules used by major carriers. It is directly comparable to Plan3 as an airline-ops software vendor competing for the same disruption and re-accommodation budget.
• OAG: OAG provides global flight schedule, status, and operational intelligence data used by airlines, airports, and travel platforms to monitor disruptions. It overlaps with Plan3 on the data and intelligence side of IROPS and serves many of the same airline operations and customer-care stakeholders.
• Navitaire (an Amadeus company): Navitaire, now part of Amadeus, is the dominant PSS for low-cost and ultra-low-cost carriers such as AirAsia, PLAY, and Icelandair. It is a direct Plan3 peer because it powers the passenger service systems Plan3 integrates with for inventory and disruption workflows, and is increasingly offering its own disruption/customer-care capabilities to LCCs.

Emerging players

• PROS Holdings: PROS provides AI-driven pricing, revenue management, and digital retailing software to airlines and other travel suppliers. It is adjacent to Plan3's IROPS automation because both target airline commercial and customer-experience workflows, though PROS focuses on offer/pricing optimization rather than disruption rebooking.
• Sitata: Sitata is a travel assistance and disruption-management platform that supports travelers and travel suppliers during delays, cancellations, and emergencies. It is comparable to Plan3 as a passenger-facing disruption platform, although it focuses more on traveler assistance and safety communications than airline rebooking orchestration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avilabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan3