Vigilante Cosmetics

What Vigilante Cosmetics does

Vigilante Cosmetics, LLC is a privately held, bootstrapped makeup and hair artistry services business founded in 2014 by Erica Ages and co-owned with Corie Britt, operating under the DBA "Vigilante Makeup + Hair Artistry & Salon." The company delivers on-location and destination professional beauty services — including airbrush and traditional makeup application, false lashes, formal hairstyling (updos, half-up styles, blowouts, and curls) — primarily to brides and wedding parties, with secondary segments in editorial/commercial productions, fashion/runway, and special events. Its headquarters studio is at 4463 Cherokee St #100 in Acworth, Georgia, north of Atlanta, and it operates a second studio near Chattanooga, Tennessee, serving the Southeast U.S. market.

The revenue model combines three streams: one-time service bookings tiered into Wedding and Special Event categories (pricing not publicly disclosed and handled via inquiry), studio rental income from third-party artists, and retail product sales through a Square-hosted online storefront. Distribution is direct-to-consumer via studio appointments and on-location delivery, supplemented by a referral network with adjacent wedding vendors (photographers, photo booth providers, DJs, caterers). The company markets primarily through organic social (Facebook, Instagram), a blog, SEO, and client testimonials, with vendor referrals cited as a primary lead source.

Vigilante differentiates on artist talent — owners Ages and Britt were featured in Modern Luxury Magazine's "Top 10 Beauty Experts" in Atlanta in December 2017 — and on a brand positioning centered on inclusion across cultures, ethnicities, and genders. With 11–50 employees, no external institutional funding, and stated plans to add full salon services (cuts, color, extensions) in the second half of the Acworth studio, the business is a small regional services operator pursuing incremental expansion rather than venture-scale growth.

Name

Vigilante Cosmetics

Legal name

Vigilante Cosmetics, LLC

Website

https://vigilantecosmetics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Vigilante Cosmetics is a privately held bridal and event makeup and hair artistry studio founded in 2014, serving brides, editorial clients, and special-event attendees in the Atlanta and Chattanooga markets via on-location services and two studio locations.

Ownership category

akta.pro rank

Product category

Bridal and Event Beauty Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Special Occasion Makeup (Non-Bridal) (HSALAHAB)

akta.pro secondary industries

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Bridal Makeup Services (HSALAHAC), Mobile/On-Location Makeup Services (HSALAHAJ)

Keywords

• Bridal makeup services
• Hair styling services
• On-location beauty
• Editorial makeup artistry
• Wedding hair styling

Headquarters

HQ city

Acworth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Makeup and Hair Artistry Services: Professional makeup and hair styling services for weddings, special events, editorial work, and commercial productions. Services include airbrush makeup, traditional makeup, false lashes, formal hair styling, blowouts, and curls. Booked by appointment with pricing tiers for wedding and special event categories.
2. Studio Rental: The studio space is available for rental, allowing other artists to offer full salon services including cuts, color, and extensions.
3. Online Shop: Products available for purchase through their Square online storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vigilante Cosmetics is an on-location and destination makeup and hair artistry team providing professional beauty services for weddings, editorial productions, and special events. Core services include airbrush and traditional makeup, false lashes, formal hair up-dos, half-up styles, blowouts, and curls, delivered by a team of stylists at client venues or at studios in Acworth, GA and Chattanooga, TN. The company also rents studio space to other artists and operates a small online retail shop for beauty products.

Product overview

Vigilante Cosmetics operates as a makeup and hair artistry team offering on-location and destination services. The core offering consists of professional makeup application (airbrush and traditional) and hairstyling services for bridal, editorial, and special events. The company provides a full suite of event services including studio rental and plans to expand into full salon services. Services are delivered by a team of Atlanta's best makeup artists and hairstylists, with two studio locations serving the Atlanta, GA and Chattanooga, TN areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Makeup Artistry Services Professional makeup application services for individual clients, including airbrush makeup, traditional makeup, and false lash application, for weddings, special events, editorial work, and commercial productions.
• Hair Artistry Services Professional hairstyling services for individual clients, including formal up-dos, half-up/half-down styles, blowouts, and curls, for weddings and special events.
• Bridal Services Complete bridal beauty services for brides and their wedding parties, including bridal portraits, wedding-day makeup and hair, engagement session styling, and coordinated services for bridesmaids and family members.
• Event Services On-location and destination makeup and hair services for non-wedding events including maternity sessions, boudoir, film/commercial work, magazine/print, avant-garde/editorial shoots, fashion/runway events, and charitable events.
• Studio Rental Rental of the Vigilante studio space to other professional artists who wish to offer full salon services including cuts, color, and extensions.
• Online Shop

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Robot BoothminorGTM or Marketing PartnerPhoto booth provider for events and grand openings. Erica and Corie met Robot Booth's co-owners (Schellie & William Hogan) back in 2013, establishing an early relationship that led to collaboration on events.
• Six Hearts PhotographyminorStrategic or Co-development PartnerPhotography studio co-owned by the same spouses as Robot Booth (Schellie & William Hogan). Serves the wedding and event market alongside Vigilante Cosmetics.
• DJ CuttlefishminorGTM or Marketing PartnerDJ/music services for events, owned by the same team as Robot Booth and Six Hearts Photography, providing bundled wedding and event services.
• Across the BarminorGTM or Marketing PartnerCustom cocktail and mocktail service provided by Sabrina Dowdy. Created a signature 'The Vigilante' blackberry mojito cocktail for the studio grand reopening event.
• Flava TrainminorGTM or Marketing PartnerFood truck service catering events with dishes including shrimp or chicken tinga tacos, wings, chicken shawarma, and street corn. Provided catering for grand reopening celebration.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• GLAMSQUAD: On-demand mobile beauty services company providing hair styling and makeup application at client locations for events, weddings, and special occasions. Operates a near-identical on-location service model to Vigilante for bridal and event beauty, though at greater scale and with broader geographic coverage.
• Priv: On-demand beauty services platform offering hair styling, makeup, and skincare delivered to client homes, offices, and event venues. Closely comparable business model to Vigilante Cosmetics with mobile delivery for weddings, special events, and personal appointments.

Broad incumbents

• Blushington: Multi-location beauty services boutique chain offering makeup applications, brow services, and hair styling for events and everyday appointments. Comparable beauty services business model with bridal and special event offerings, though primarily in-store rather than on-location.
• Drybar: National chain of blowout bar salons specializing in on-demand and event hair styling services. Operates a destination service model for hair styling similar to Vigilante's on-location hair concept, though focuses exclusively on blowouts rather than bridal hair and makeup.
• Sephora: Global beauty retailer offering in-store Beauty Services including custom makeup applications, mini-makeovers, and event styling. Broad incumbent in beauty services with overlap on event and bridal-adjacent makeup application offerings.
• Ulta Beauty: Major U.S. beauty retailer operating in-store salon services including hair styling and brow services. Broad incumbent in the beauty space that overlaps with Vigilante on hair styling and event beauty categories.
• Benefit Cosmetics: Global beauty brand operating the Benefit BrowBar and Beauty Services inside Sephora, Ulta, and standalone locations. Provides makeup application services for special occasions and events at retail counters, comparable to Vigilante's event makeup offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VigilanteCosmetics
• Instagraminstagram.com/vigilantecosmetics/?hl=en
• LinkedInlinkedin.com/company/vigilante-cosmetics-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vigilante Cosmetics