What Shakr.com does

Shakr.com, operated by Sweepstakes Casinos, LLC, is an editorial review and comparison platform targeting US-based players in states where regulated online casino gambling is unavailable. The site publishes detailed reviews, ranked lists, and educational guides covering more than 200 sweepstakes and social casino operators, with editorial content organized around individual casino reviews (e.g., Spinblitz, Crown Coins, PlayFame, Spree, McLuck), state-by-state legality guides, Gold Coins vs. Sweeps Coins explainers, KYC/verification processes, and responsible gaming material. Its core products are the review corpus, a proprietary multi-criteria evaluation methodology covering game selection, bonuses, redemption reliability, platform performance, customer support, and sweepstakes compliance, and a comprehensive casino directory. The site has no SaaS product, API, mobile app, or proprietary technology platform; the technology stack is described as a standard editorial CMS with no integrations disclosed.

Shakr.com earns revenue exclusively through affiliate and referral partnerships with the sweepstakes and social casino operators it covers, receiving commissions when referred visitors sign up or deposit. The site explicitly states that editorial placement and rankings are not influenced by these commercial relationships, with coverage determined by hands-on testing of platform performance, redemption reliability, and consistency. The customer base on the demand side consists of individual consumer players across the US seeking to identify trustworthy sweepstakes casinos; on the supply side, the business depends on a diversified portfolio of 200+ affiliate partner relationships. Geographic restrictions exclude Washington, Idaho, Montana, and California from many covered platforms' eligibility.

The entity is a privately held LLC (Sweepstakes Casinos, LLC) with 11-50 employees and no disclosed funding, ownership, financial, or revenue data. The firmographic short description references a "video advertising at scale" business, and a separate funding history (2012-2014 rounds totaling approximately $3.8M from investors including 500 Global, POSCO Venture Capital, Strong Ventures, and Gangwon Technology Holdings) plus a leadership team (David Y Lee, founder/CEO; Minku Lee, CTO; Anton Eliasson, VP Customer Success) appear in the input. These legacy data points appear tied to a prior video advertising technology business associated with the domain and are inconsistent with the current editorial platform, suggesting the domain has been repurposed. For analytical purposes the current business is the live sweepstakes casino review platform.

Name

Shakr.com

Legal name

Sweepstakes Casinos, LLC

Website

https://shakr.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Shakr.com (Sweepstakes Casinos, LLC) is a US-focused editorial review and comparison platform that publishes hands-on reviews, rankings, and educational guides for 200+ sweepstakes and social casino operators, monetized exclusively through affiliate referral commissions from sign-ups and deposits.

Ownership category

akta.pro rank

Product category

Affiliate Editorial Content

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Sweepstakes / Social Casinos (Virtual Currency, Prize-Based) (MPAEABAE)

Keywords

• Sweepstakes casino reviews
• Social casino rankings
• Affiliate editorial content
• Online gaming guides
• Casino comparison platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Revenue: The site earns revenue through referral partnerships with sweepstakes casinos. When users click affiliate links and sign up or deposit at reviewed platforms, the site earns a commission. However, these relationships do not influence placement decisions - coverage is based on platform performance and reliability.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Shakr.com is an editorial review and information platform that evaluates, ranks, and publishes in-depth content about sweepstakes and social casino operators accessible to US players. The site combines a comprehensive directory of 200+ platforms with hands-on testing, an evaluation methodology, and educational guides covering sweepstakes mechanics, redemption processes, KYC, and state-by-state legality. Revenue is generated through affiliate referral partnerships with the reviewed casino platforms.

Product overview

Shakr.com operates as a sweepstakes casino review and information platform, not a traditional software product. The site provides editorial reviews, rankings, and educational content about sweepstakes and social casino platforms. It is organized around a core directory of reviewed casinos (Spinblitz, Crown Coins, PlayFame, Spree, and others), supported by an evaluation methodology that assesses platforms across game selection, bonuses, redemption reliability, platform performance, and compliance. The site also publishes educational guides covering sweepstakes mechanics, prize redemptions, KYC/verification, state legality, and responsible gaming. There is no SaaS product, API, mobile app, or standalone software offering associated with Shakr.com itself.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SweepsKings: SweepsKings is a direct competitor in the sweepstakes casino review and ranking space. It publishes editorial reviews, bonus tracking, and state-legality guides for the same set of platforms Shakr.com covers, monetized through affiliate commissions.
• SweepstakesCasinos.com: SweepstakesCasinos.com is a niche review site focused exclusively on the same sweepstakes and social casino vertical as Shakr.com, ranking platforms by bonus value, game quality, and redemption reliability.
• Time2play: Time2play is a sweepstakes and social casino review site with a similar affiliate-driven editorial model, covering bonus offers, redemption mechanics, and platform rankings for the same US player audience.
• SweepstakeStrategy: SweepstakeStrategy is a niche sweepstakes casino review and strategy site targeting the same US player base. It monetizes via affiliate referrals and competes directly for keyword rankings in the same long-tail search queries.
• Best US Casinos: Best US Casinos is an affiliate review site covering sweepstakes and social casinos for US players, with state-level guides and bonus tracking comparable to Shakr.com's content structure.

Emerging players

• SBC Americas: SBC Americas covers sweepstakes casinos alongside broader North American iGaming industry news. It overlaps with Shakr.com on review-style content but extends into B2B industry coverage, making it a partial-overlap peer.
• GamblersPick: GamblersPick is a smaller-scale gambling review affiliate site covering online casinos and sweepstakes platforms. It is an emerging competitor with overlapping content categories and affiliate revenue model.

Broad incumbents

• Casino.org: Casino.org is a major established online casino review and affiliate publisher with broad coverage across real-money and social casinos. It represents a scaled incumbent that competes for the same high-intent search traffic as Shakr.com but across a wider gambling vertical.
• OddsChecker: OddsChecker is a large odds-comparison and gambling affiliate publisher with global reach. While primarily sports-focused, it has expanded into casino and sweepstakes verticals and competes for the same affiliate-driven comparison traffic.
• AskGamblers: AskGamblers is an established online casino review and complaint-resolution platform. It overlaps with Shakr.com on casino review mechanics and community-driven player feedback but operates at much larger scale and covers traditional online casinos primarily.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ShakrMedia
• Facebookfacebook.com/shakrvideos
• LinkedInlinkedin.com/company/shakr-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shakr.com