Frankie & Jo's

What Frankie & Jo's does

Frankie & Jo's is a Seattle-based, founder-owned producer and retailer of 100% plant-based, gluten-free ice cream founded in 2011 by Autumn Martin, who partnered with Kari Brunson in late 2015 and became sole owner in Spring 2026. The company's core product is premium dairy-free ice cream in pint form, positioned for health-conscious consumers and functional-food enthusiasts seeking indulgent treats without dairy, gluten, or artificial ingredients. Production is differentiated by a from-scratch methodology: all coconut and oat milk bases, mix-ins, sauces, and a house-made cultured vegan butter are produced daily on-site using a self-pasteurization process rather than purchased commercial bases, with formulations incorporating adaptogens (maca, ashwagandha, chaga, reishi), superfoods, and alternative sweeteners (Medjool dates, maple syrup, coconut sugar).

The product portfolio centers on rotating seasonal and everyday pint flavors and extends into adjacent categories including take-and-bake cookie doughs, shortbread cookies, ice cream sandwiches, and cultured vegan butter. Pricing is positioned at the premium end of the category, with pints at $17.50, cookie products at $9.99-$12.95, cultured butter at $18.99 per 1 lb pack, and gift cards at $25-$150 denominations. The technology footprint is food-science and production-process oriented rather than software-oriented, with no disclosed AI, ML, or data-platform capabilities.

Revenue is generated through five channels: four owned scoop shops (Capitol Hill, Ballard, and University Village in Seattle, plus Marin in Larkspur, California); direct-to-consumer e-commerce with a minimum 4-pint online order and nationwide shipping via the Goldbelly marketplace; grocery distribution through four Washington-state retailers (PCC Community Markets, Metropolitan Market, Leschi Market, Town & Country Markets); third-party local delivery (DoorDash, Uber Eats); and catering services plus gift cards. Geographic shipping is restricted to the continental United States. The company holds Certified B-Corporation status and has not disclosed external venture or private equity investment, suggesting a bootstrapped operating model.

Name

Frankie & Jo's

Legal name

Frankie & Jo's

Website

https://frankieandjos.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Frankie & Jo's is a Seattle-based, founder-owned producer of 100% plant-based, gluten-free ice cream operating four scoop shops in Seattle and Marin, California, with nationwide shipping via Goldbelly, Washington-state grocery distribution, and adjacent bakery products, serving health-conscious and functional-food consumers.

Ownership category

akta.pro rank

Product category

Plant-Based Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024), Retail-Food Stores (5400)

akta.pro primary industry

Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE)

akta.pro secondary industries

Ice Cream & Gelato Shops (THAFAGAA), Plant-Based Dairy-Alternative Ingredients & Bases Manufacturing (Emulsions, Fat Systems, Protein/Starch Bases for B2B) (AFAHAJAI)

Keywords

• Plant-based ice cream
• Vegan ice cream
• Gluten-free ice cream
• Dairy-free desserts
• Frozen desserts

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Scoop Shop Sales: In-person ice cream sales at 4 scoop shop locations in Seattle and Marin, California. Operating hours vary by location, with Friday/Saturday extended hours at some stores.
2. E-commerce and Nationwide Shipping: Nationwide shipping of pints, cookie dough, shortbread, cultured butter, and magic sandwiches via Goldbelly marketplace and their own website. Minimum 4 pints per order, shipped with dry ice on Tuesdays and Wednesdays via FedEx 2Day.
3. Grocery Retail Distribution: Pint sales through Washington state grocery partners including PCC Community Markets, Metropolitan Market, Leschi Market, and Town & Country Markets. Rotating selection of popular flavors.
4. Catering and Events: Catering services for events with full catering menu available through downloadable PDF. Corporate and private event services.
5. Gift Cards: Two types of gift cards: in-store gift cards for physical scoop shop purchases and shipped order gift cards for online purchases. Denominations of $25, $50, $100, and $150.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Frankie & Jo's manufactures and sells 100% plant-based, gluten-free ice cream made daily from scratch using gum-free coconut milk and oat milk bases via a self-pasteurization process. The product line spans rotating everyday and seasonal ice cream pints, plus adjacent SKUs including house-made cultured vegan butter, take-and-bake cookie doughs, shortbread cookies, and ice cream sandwiches, distributed through four scoop shops, grocery partners, e-commerce, Goldbelly, and catering.

Product overview

Frankie & Jo's is a plant-based ice cream company offering a unified portfolio centered on its core product: premium vegan ice cream in pint sizes. The product line includes everyday flavors (Supercookies & Cream, Chocolate Tahini Supercookie, Brown Sugar Vanilla, etc.) and monthly seasonal releases. Adjacent products include cultured butter, take-and-bake cookie doughs (Chocolate Chip, Miso Oat, Tahini Snickerdoodle), shortbread cookies (Vanilla, California Cabin, Super Tahini), and Cookie Milk Magic Sandwiches. The company operates four scoop shops in Seattle and California, distributes through grocery partners in Washington state, and ships nationwide via Goldbelly. Catering services and gift cards round out the offering.

Differentiator

Problem solved

Functional benefit

Brands

• Cultured Butter: House-made cultured vegan butter made from organic coconut oil, raw cashews, live cultures, and sea salt. Available for purchase in 1 lb packs.

Products and services

• Plant-Based Ice Cream Pints Signature product line: 100% plant-based, gluten-free ice cream in pint sizes, produced from daily scratch-made gum-free coconut milk and oat milk bases. Includes both everyday flavors (Supercookies & Cream, Chocolate Tahini Supercookie, Brown Sugar Vanilla, Jamocha Chaga Fudge, Mint Brownie, Strawberry Milk) and seasonal rotations featuring functional ingredients such as adaptogens and whole-food sweeteners. Available at scoop shops, grocery retail partners, and via Goldbelly/own e-commerce shipping.
• Cultured Vegan Butter House-made cultured vegan butter crafted from organic coconut oil, raw cashews, live cultures, and sea salt. Sold as a standalone food product for spreading, baking, and cooking. Priced at $18.99 per 1 lb pack (2 x 8oz containers).
• Take-and-Bake Cookie Dough Take-and-bake cookie dough made with gluten-free oat flour and organic ingredients, offered in Chocolate Chip, Miso Oat, and Tahini Snickerdoodle varieties. Each pack makes 8 cookies; can be baked or eaten raw. Dairy-free, gluten-free, and egg-free across the range.
• Shortbread Cookies Packaged shortbread cookies in Frankie's Vanilla, California Cabin (earthy cardamom and black pepper notes), and Super Tahini (chocolate-tahini with adaptogens maca and ashwagandha) varieties. Made with gluten-free oat flour; pack of 8 cookies per package.
• Cookie Milk Magic Sandwich Oat milk chocolate chip cookie ice cream sandwiched between two chocolate chip cookies and dipped in chocolate and sea salt. Sold in packs of 2; ships nationwide via Goldbelly.
• Gift Cards Gift cards offered in two formats: physical in-store gift cards redeemable at scoop shops and for pre-order pickup, and shipped/digital gift cards for nationwide online orders. Available in $25, $50, $100, and $150 denominations.
• Catering Services Event catering services for parties and special occasions using Frankie & Jo's plant-based ice cream. Full catering menu and booking information available via downloadable PDF; serves corporate and private events.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GoldbellycoreChannel Partner/ Reseller/ DistributorGoldbelly is a nationwide shipping partner enabling Frankie & Jo's to reach customers across the continental United States. All ice cream, cookies, dough, and merchandise can be ordered through Goldbelly for nationwide delivery.
• PCC Community MarketscoreChannel Partner/ Reseller/ DistributorGrocery retail partner in Washington state offering rotating selection of Frankie & Jo's pints including Brown Sugar Vanilla, Chocolate Tahini Supercookie, Jamocha Chaga Fudge, Mint Brownie, Strawberry Milk, and Supercookies & Cream.
• Metropolitan MarketcoreChannel Partner/ Reseller/ DistributorGrocery retail partner in Washington state offering rotating selection of Frankie & Jo's pints including Brown Sugar Vanilla, Chocolate Tahini Supercookie, Jamocha Chaga Fudge, Mint Brownie, Strawberry Milk, and Supercookies & Cream.
• Leschi MarketminorChannel Partner/ Reseller/ DistributorLocal grocery retail partner in Washington state offering Frankie & Jo's pints.
• Town & Country MarketsminorChannel Partner/ Reseller/ DistributorGrocery retail partner in Washington state offering Frankie & Jo's pints.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• So Delicious Dairy Free: Plant-based dairy-alternative brand owned by Conagra with a major plant-based ice cream line sold nationally in grocery. Comparable as a broad incumbent competitor in plant-based frozen desserts, but at lower price points and with mass-market positioning.
• Ben & Jerry's (Unilever): Iconic ice cream brand owned by Unilever with a sizable Non-Dairy line distributed nationally. Comparable as a broad incumbent in plant-based frozen desserts with massive marketing and distribution scale.
• Häagen-Dazs: Premium global ice cream brand owned by Nestlé with scoop shops and grocery pints, including plant-based options. Comparable in premium positioning and scoop shop presence, with vastly greater scale and resources.

Direct peers

• Salt & Straw: Portland-born premium scoop shop chain with multiple locations and nationwide shipping, focused on small-batch, chef-driven ice cream flavors. Directly comparable to Frankie & Jo's in retail format, premium pricing, and brand-driven growth strategy, though Salt & Straw uses dairy rather than plant-based ingredients.
• Coolhaus: Premium architecturally-branded ice cream with a plant-based line, scoop trucks and shops, and grocery distribution. Comparable in premium scoop-shop-plus-CPG model with non-dairy offerings.
• Van Leeuwen Ice Cream: Premium ice cream brand with a notable vegan line, scoop shops in major US cities, and nationwide pint shipping. Highly comparable in premium pricing, plant-based positioning, and multi-channel distribution.
• NadaMoo: Plant-based ice cream brand distributed nationally in grocery, focused exclusively on dairy-free frozen desserts. Directly comparable in plant-based positioning and grocery channel strategy, though without scoop shops.
• Jeni's Splendid Ice Creams: Premium scoop shop operator with direct e-commerce shipping and grocery distribution of distinctive, ingredient-forward pints. Closely comparable to Frankie & Jo's in shop-and-ship omni-channel model and premium positioning.
• McConnell's Fine Ice Creams: Santa Barbara-based small-batch premium ice cream with scoop shops, e-commerce shipping, and grocery distribution. Comparable in artisan positioning, scoop shop expansion model, and direct-to-consumer focus.

Emerging players

• Coconut Bliss: Small plant-based ice cream brand using coconut milk bases sold in natural food grocery channels. Comparable in plant-based, clean-ingredient positioning but at smaller scale and without scoop shop retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/frankieandjos
• Xx.com/frankieandjos
• Facebookfacebook.com/Frankie-Jos-1018264168216940
• LinkedInlinkedin.com/company/frankieandjos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frankie & Jo's