Novibet

Online Gambling and iGamingnovibet.com

Novibet is a Malta-based online gambling operator offering sports betting and live dealer casino games directly to consumers in regulated markets, with documented operations in Greece under HGC licensing and a multi-channel digital acquisition strategy.

Company typePrivate
Founded2006
HeadquartersSan Gwann, Malta
Headcount501–1,000
GTM typeB2C
OfferingServices

What Novibet does

Novibet is a Malta-headquartered, privately held online gambling operator founded in 2006, providing a web-based sports betting and casino platform directly to consumers in regulated markets. Its core products are an online sportsbook covering football, basketball, and other sports with bet builders, parlays, and live betting options, and a Live Casino vertical offering live dealer games including roulette variants. The Live Casino offering is delivered through a long-term partnership with Amusnet, which supplies signature content such as Vegas Roulette 500x and Dynamic Roulette 120x.

The company operates as a self-serve, direct-to-consumer platform requiring users to register accounts and deposit funds to place wagers. Revenue is generated via transaction fees on sports betting wagers, live dealer casino play, and online slots/table games. Underlying technology is a standard web-based betting platform with session management, live chat (Zendesk), cross-channel analytics (Google Analytics), ad-tech integrations (Meta/Facebook, Microsoft Advertising), fraud protection (Cheq), and consent management (Cookiebot). The platform is geographically restricted, excluding players in the United States and Netherlands, and is documented as operating under Hellenic Gaming Commission oversight in Greece.

Novibet's go-to-market relies on multi-channel digital customer acquisition: social media, YouTube, paid digital display, affiliate programs, and influencer partnerships. Its primary disclosed market is Greece, where it competes among approximately 20-25 active online licensees under a 35% GGR tax regime, and where online channels now account for 70% of total gaming revenues. The company employs 501-1,000 staff and is actively investing in Live Casino co-marketing campaigns (scheduled March-April 2025) to strengthen its position in the competitive Greek iGaming sector.

Novibet firmographics

Firmographics

Name: Novibet
Website: https://novibet.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Novibet is a Malta-based online gambling operator offering sports betting and live dealer casino games directly to consumers in regulated markets, with documented operations in Greece under HGC licensing and a multi-channel digital acquisition strategy.
Ownership category
akta.pro rank

Novibet industry classification

Industry

Product category: Online Gambling and iGaming
NAICS: Casinos (except Casino Hotels) (713210), Other Gambling Industries (713290)
akta.pro primary industry: Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
akta.pro secondary industries: iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)

Keywords

Online sports betting
Live casino gaming
IGaming platform
Sports wagering
Online gambling

Where Novibet is headquartered

Location

Headquarters

HQ city: San Gwann
HQ country: Malta
HQ region: Europe

Markets served

Novibet business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

Sports Betting: Revenue generated from sports betting wagers placed on various sporting events and outcomes
Live Casino Gaming: Revenue from live dealer casino games including roulette and other table games
Online Gaming: Digital iGaming products including slots and other casino games available through the online platform

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Novibet product offering

Product offering

Core offering

Novibet operates a direct-to-consumer online gambling platform offering sports betting (pre-match, in-play, bet builders, parlays) and live dealer casino gaming. Its flagship Live Casino content is delivered in partnership with Amusnet, featuring signature roulette variants such as Vegas Roulette 500x and Dynamic Roulette 120x. The platform is accessible via web at novibet.com and is regulated in licensed markets including Greece under the Hellenic Gaming Commission.

Product overview

Novibet is an online gaming company operating in the iGaming sector with two primary product lines: Sports Betting (online sports wagering with bet builders and live betting) and Live Casino (live dealer games powered by Amusnet partnership). The company operates in multiple markets including Greece, with marketing campaigns targeting the competitive Greek iGaming sector through multi-channel strategies.

Differentiator

Problem solved

Functional benefit

Products and services

Sports Betting Online sports wagering platform covering football, basketball, and other sports markets, featuring bet builders, parlays, and live in-play betting options for individual consumer bettors.
Live Casino Live dealer casino gaming offering featuring roulette variants such as Vegas Roulette 500x and Dynamic Roulette 120x, powered through a strategic partnership with Amusnet and targeted at online casino players in regulated markets including Greece.

Quantifiable outcome

Marketing campaign scheduled March-April 2025 targeting Greek iGaming market

Companies that use Novibet

Customer profile

Segments3 records

Ideal customer profiles3 records

Novibet technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Novibet partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

AmusnetcoreGTM or Marketing Partner · 1 April 2025Amusnet launched an extensive marketing campaign with its long-term partner Novibet for Live Casino products in the Greek market. The campaign, scheduled for March-April 2025, utilizes multiple channels including social media, YouTube, digital platforms, and affiliate and influencer partnerships. The collaboration showcases signature games such as Vegas Roulette 500x and Dynamic Roulette 120x, aiming to strengthen both companies' presence in Greece's competitive iGaming sector.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Novibet competitors and assessment

Company assessment

Direct peers

Bet365: One of the world's largest private online sports betting and gaming operators. Directly comparable as a multi-vertical iGaming and sportsbook operator serving European regulated markets including Greece.
Betsson: Stockholm-listed online gaming operator offering sports betting, casino, and live dealer products across multiple European regulated markets. Comparable multi-vertical iGaming business model targeting similar European consumer segments.
Kindred Group (Unibet): Operator of Unibet and other online gaming brands across European regulated markets, offering sports betting, casino, and live dealer products. Closely comparable vertically integrated iGaming operator.
Entain: Global digital gaming and sports betting operator (Bwin, Ladbrokes, Coral, PartyPoker). Directly comparable multi-brand online sportsbook and casino operator in regulated European markets.
888 Holdings (Evoke): Multi-vertical online gaming operator offering sports betting and casino products across European regulated markets under brands including 888casino and 888sport.
Kaizen Gaming (Stoiximan / Betano): Greek-founded online gaming and sports betting operator behind Stoiximan and Betano brands, holding HGC license in Greece. Closest direct head-to-head competitor in the Greek market.
LeoVegas: European mobile-focused online casino and sports betting operator active across multiple regulated jurisdictions. Comparable multi-vertical iGaming operator with similar mid-cap scale.

Regional players

OPAP: Greek-listed incumbent operator with dominant lottery and sports betting presence in Greece. Comparable as a Greek-licensed operator, though weighted toward retail and lottery with growing online exposure.

Broad incumbents

Flutter Entertainment: Parent of Paddy Power, Betfair, PokerStars, and FanDuel — the world's largest online gaming operator by revenue. Comparable as a multi-brand sportsbook and casino operator; a much larger, broadly diversified incumbent.
William Hill: Established UK heritage sportsbook and casino operator (now part of 888/Evoke). Comparable as a broader incumbent offering overlapping sports betting and casino products in regulated European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Novibet financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Novibet leadership team

Management profile

Number of profiles

Novibet funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Novibet M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novibet

What does Novibet do?

Is Novibet a public or private company?

Novibet is a private company. It is classified as unknown and is currently operating.

When was Novibet founded?

Novibet was founded in 2006. It employs 501 to 1,000 people.

Where is Novibet based?

Novibet is headquartered in San Gwann, Malta, in the Europe region.

How does Novibet make money?

Three revenue lines are on record. Sports Betting is the primary driver. The others are live Casino Gaming and online Gaming.

Who are Novibet's main competitors?

Direct peers on record are Bet365, Betsson, Kindred Group (Unibet), Entain, 888 Holdings (Evoke), Kaizen Gaming (Stoiximan / Betano) and LeoVegas. OPAP is listed as a regional player. Broad incumbents are Flutter Entertainment and William Hill.

Does Novibet have an API?

No public API is recorded for Novibet.

What industry is Novibet in?

Novibet's product category is Online Gambling and iGaming. Its primary akta.pro industry code is MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 713210.