Lola Red Public Relations
Lola Red Public Relations is a Minneapolis-based independent PR agency offering media relations, crisis management, social media strategy, influencer marketing, and brand activation services to enterprise and emerging clients across franchise, food and beverage, and technology verticals.
- Company typePrivate
- Founded2000
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lola Red Public Relations does
Lola Red Public Relations is a private, Minneapolis-based public relations agency operating from a single headquarters at 323 1st Avenue N. The firm was founded circa 2000 (per firmographic data, though not explicitly confirmed on the website) and employs 11-50 people. Its service portfolio spans five integrated capabilities: Media Relations, Crisis Management, Social Media Strategy, Influencer Marketing, and Brand Activations, packaged as a unified 'no formula' customized offering rather than templated retainers. The client base spans three primary verticals, Franchise (Smashburger, Sonny's BBQ, Great Clips), Food and Beverage (Red Bull, Mountjoy, Thelma's Treats), and Technology (Pillsy, Sphero, Pocketalk), with additional engagements in gaming, cannabis, luxury goods, and entertainment.
The firm has no proprietary technology platform. Its 'technology' is explicitly listed as 'Not applicable - Professional services firm.' Underlying delivery is built on traditional PR agency infrastructure: media outreach, social media execution, influencer coordination, and on-the-ground brand activations, supported by a case-study-driven Squarespace website that serves as both marketing collateral and sales qualification tool. Talent is the primary production asset; four team members were nominated for AdFed's 2026 32 Under 32 recognition, indicating meaningful investment in recruiting and retaining mid-career PR professionals.
Commercially, Lola Red runs a sales-led, consultative GTM. Pricing is not publicly disclosed; prospective clients are routed to discovery calls for custom quotes, consistent with retainer or project-based professional services billing. Demand generation relies on the case study portfolio (mid-funnel), Instagram and LinkedIn organic social plus an email newsletter (top-of-funnel), and a discovery call CTA (bottom-of-funnel). There are no disclosed funding rounds, investors, M&A activity, or parent company; the firm operates as an independent entity with a single US office serving Midwest-based and national clients.
Lola Red Public Relations firmographics
Firmographics- Name
- Lola Red Public Relations
- Legal name
- Lola Red
- Website
- https://lolaredpr.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lola Red Public Relations is a Minneapolis-based independent PR agency offering media relations, crisis management, social media strategy, influencer marketing, and brand activation services to enterprise and emerging clients across franchise, food and beverage, and technology verticals.
- Ownership category
- akta.pro rank
Lola Red Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Lola Red Public Relations is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lola Red Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- PR Consulting and Professional Services: Lola Red generates revenue through professional services fees for public relations consulting, media relations, social media strategy, influencer marketing, crisis management, and brand activation services. As a PR agency, revenue is likely derived from retainer arrangements, project-based fees, or a combination thereof for ongoing client engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Lola Red Public Relations product offering
Product offeringCore offering
Lola Red is a Minneapolis-based public relations agency that delivers integrated PR services including media relations, crisis management, social media strategy, influencer marketing, and brand activations. The agency works as an extension of client teams to design customized, earned-media-driven campaigns targeting franchise, food and beverage, and technology brands.
Product overview
Lola Red is a public relations agency offering a unified suite of PR services centered around making clients 'the talk of the town.' The agency's core offerings include Media Relations, Crisis Management, Social Media Strategy, Influencer Marketing, and Brand Activations. These services work together as an integrated approach to PR, with each capability designed to be customized for individual client goals rather than following a rigid formula.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Relations
- Crisis Management
- Social Media Strategy
- Influencer Marketing
- Brand Activations
Companies that use Lola Red Public Relations
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles1 record
Lola Red Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lola Red Public Relations partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Lola Red Public Relations competitors and assessment
Company assessmentDirect peers
- Haberman: Minneapolis-based integrated PR and marketing agency with comparable mid-market B2B client mix, multi-service offering (PR, social, content), and similar boutique-mid-sized positioning to Lola Red.
- Padilla: Minneapolis-headquartered PR and communications firm with comparable scale (mid-sized), full-service offerings (media relations, crisis, brand activation), and overlapping verticals in food & beverage and consumer brands.
- Carmichael Lynch Relate: Minneapolis-based PR arm of Carmichael Lynch, offering comparable integrated communications services with similar regional Midwest concentration and mid-market enterprise client base.
- 5W Public Relations: Mid-sized US PR agency with comparable full-service offerings (media relations, crisis, influencer, social) and a similar emphasis on results-driven, customized campaigns for consumer and tech brands.
Broad incumbents
- Weber Shandwick: Global PR leader offering the same core services (media relations, crisis, influencer, social) at much greater scale; competes for the same enterprise clients Lola Red serves but with global reach and significantly larger headcount.
- Edelman: Largest global PR firm; overlaps with Lola Red across media relations, crisis management, and brand activation, but operates at a vastly larger scale and competes for tier-1 enterprise RFPs that Lola Red's team size precludes.
- FleishmanHillard: Omnicom-owned global PR network with direct overlap in media relations, crisis communications, influencer marketing, and brand activation; serves enterprise and consumer clients across food & bev and tech verticals like Lola Red.
- Ketchum: Global communications agency offering comparable integrated PR services; competes in the same franchise, food & beverage, and consumer tech verticals but with broader geographic coverage and significantly larger client capacity.
- ICF Next: Marketing and communications arm of ICF (successor to Olson Engage); offers integrated PR, social, and influencer services to enterprise clients with overlap in consumer and franchise verticals.
Regional players
- Michael Best & Friedrich LLP (Brand & Creative Services): Midwest-rooted full-service firm offering integrated marketing, PR, and brand activation services to comparable enterprise and mid-market clients in the region; competes regionally for similar franchise and consumer accounts.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Lola Red Public Relations social profiles
Digital presenceLola Red Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lola Red Public Relations leadership team
Management profileNumber of profiles
Lola Red Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lola Red Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lola Red Public Relations
What does Lola Red Public Relations do?
Lola Red is a Minneapolis-based public relations agency that delivers integrated PR services including media relations, crisis management, social media strategy, influencer marketing, and brand activations. The agency works as an extension of client teams to design customized, earned-media-driven campaigns targeting franchise, food and beverage, and technology brands.
Is Lola Red Public Relations a public or private company?
Lola Red Public Relations is a private company. It is classified as unknown and is currently operating.
When was Lola Red Public Relations founded?
Lola Red Public Relations was founded in 2000. It employs 11 to 50 people.
Where is Lola Red Public Relations based?
Lola Red Public Relations is headquartered in Minneapolis, United States, in the North America region.
How does Lola Red Public Relations make money?
One revenue line is on record: PR Consulting and Professional Services.
Who are Lola Red Public Relations's main competitors?
Direct peers on record are Haberman, Padilla, Carmichael Lynch Relate and 5W Public Relations. Broad incumbents are Weber Shandwick, Edelman, FleishmanHillard, Ketchum and ICF Next. Michael Best & Friedrich LLP (Brand & Creative Services) is listed as a regional player.
Does Lola Red Public Relations have an API?
No public API is recorded for Lola Red Public Relations.
What industry is Lola Red Public Relations in?
Lola Red Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring). Its NAICS code is 5418 and its SIC code is 7311.