Riddle & Riddle, LLP

What Riddle & Riddle, LLP does

Riddle & Riddle, LLP ("Justice Counts") is a North Carolina–based personal injury plaintiff law firm founded in 1985 by Gene Riddle in Goldsboro, NC. The firm provides contingency-fee legal representation to individual injury victims across 12 statewide offices spanning Raleigh, Charlotte, Durham, Greenville, Fayetteville, Greensboro, Jacksonville, Garner, Kinston, Wilmington, and Winston-Salem. Its core practice spans car, truck, and motorcycle accidents; workers' compensation; Social Security Disability; veterans disability; wrongful death; product liability; medical malpractice; premises liability; and brain/spinal cord injury cases.

The firm operates without proprietary technology and uses a traditional plaintiff-side model: clients pay no upfront fees, and the firm is compensated only if it recovers. Case acquisition is driven by a multi-channel marketing engine (TV/digital advertising featuring firm attorneys and brand mascots, the justicecounts.com website, a blog and video center, podcast appearances, media features, and Google reviews) plus reputation-driven referrals from prior clients and community involvement with NC law schools (UNC, Wake Forest, Elon, Campbell). The attorney bench of 10 carries 171+ years of combined legal experience and includes Multi-Million Dollar Advocates Forum members, AV Preeminent-rated counsel, and a board-certified Workers' Compensation specialist. The firm has recovered more than $900 million for clients since 2000 across a docket that includes settlements as large as $9.45M (truck accident/wrongful death), $5.25M (personal injury), and $5M (constitutional rights violation).

Ownership and control remain entirely within the Riddle family: Gene Riddle is Founder and Managing Partner; his daughter Alex Riddle was elevated to Partner in 2025; and his twin brother Dean Riddle serves as Of Counsel. The firm is bootstrapped, privately held, and has no disclosed outside investment, parent company, or subsidiaries. Revenue, financials, and contingency fee percentages are not publicly disclosed.

Name

Riddle & Riddle, LLP

Legal name

Riddle & Riddle, LLP

Website

https://justicecounts.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Riddle & Riddle, LLP is a North Carolina–based personal injury plaintiff law firm, founded in 1985, operating 12 offices statewide and serving individual injury victims on a contingency-fee basis across auto, trucking, workers' comp, disability, and wrongful death cases.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Accident legal services
• Wrongful death litigation
• Workers compensation
• Contingency fee attorney

Headquarters

HQ city

Goldsboro

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Contingency Fee Legal Representation: The firm operates exclusively on a contingency fee basis for personal injury cases. Clients pay no upfront costs and owe no attorney fees unless the firm recovers compensation for them. This aligns firm interests with client outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Riddle & Riddle, LLP is a personal injury law firm that represents individual injury victims across North Carolina on a contingency fee basis. Founded in 1985 by Gene Riddle, the firm operates 12 offices statewide and handles cases including car accidents, truck accidents, motorcycle accidents, slip and fall, wrongful death, and workers' compensation claims. The firm's primary product is plaintiff-side personal injury legal representation delivered through local offices and contingency-based engagements.

Product overview

Riddle & Riddle Injury Lawyers (Justice Counts™) is a personal injury law firm offering comprehensive legal services through a unified practice. The firm's core offering consists of personal injury legal representation, supplemented by specialized services including car accidents, truck accidents, motorcycle accidents, workers' compensation, Social Security Disability, wrongful death, product liability, veterans disability, medical malpractice, and various other accident-specific practice areas. The firm operates with 12 offices across North Carolina and serves clients on a contingency fee basis, meaning no fees unless compensation is recovered.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accident Legal Representation Plaintiff-side legal representation for individuals injured in car accidents in North Carolina, pursued on a contingency fee basis with no upfront cost to the client.
• Truck Accident Legal Representation Legal representation for individuals injured in commercial truck accidents, involving more complex liability and federal regulations than typical car accident cases.
• Motorcycle Accident Legal Representation Legal representation for motorcyclists injured in collisions, addressing bias issues and unique injury profiles common in motorcycle cases.
• Slip and Fall / Premises Liability Legal Representation Legal representation for individuals injured on unsafe premises due to property owner negligence, including slip and fall incidents.
• Wrongful Death Legal Representation Legal representation for families who have lost a loved one due to another party's negligence or intentional harm, pursuing damages on their behalf.
• Workers' Compensation Legal Representation Legal representation for workers injured on the job in North Carolina, assisting with claims for medical benefits and wage replacement under state workers' compensation law.

Quantifiable outcome

• Over $900 million in total compensation recovered for clients since 2000
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• UNC School of LawcoreStrategic or Co-development PartnerGene Riddle is a significant donor to UNC Law. Dean and Alex Riddle, along with Arden (Gene's youngest daughter), all attended UNC Law. The firm maintains strong ties to the law school through donations and family legacy.
• Wake Forest School of LawcoreStrategic or Co-development PartnerGene Riddle is a significant donor to Wake Forest Law and earned his JD there in 1985. The firm maintains alumni connections with the law school.
• Elon University School of LawminorStrategic or Co-development PartnerRiddle & Riddle sponsors Elon Law's Moot Court teams in national competitions, supporting legal education and advocacy skills development.
• Campbell University School of LawminorStrategic or Co-development PartnerFirm supports Campbell Law through sponsorships and participation in their programs.
• UNC College of Arts & Sciences Department of HistoryminorStrategic or Co-development PartnerGene established a Dr. Gene R. Riddle Fund for the History Department in honor of his father, supporting higher education.
• Stars of HonorminorOthersSupporting outstanding student achievement in the classroom and on the playing field.
• Lessons for Life Through SportsminorOthersOrganization encouraging reading and sports; firm supports their mission to help children and adults through sports.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Stewart Law Offices: Personal injury and disability law firm operating in the Southeast with contingency fee representation for accident victims and disability claimants. Regional peer with comparable plaintiff services but distinct geographic footprint.

Direct peers

• Riddle & Brantley: Personal injury law firm operating in North Carolina (referenced as a prior affiliation of attorney Adam Smith). Operates with a similar contingency fee plaintiff model serving injury victims in NC, directly comparable in geography and practice mix.
• Whitley Law Firm: North Carolina-based personal injury firm with offices in Raleigh and surrounding areas, contingency fee representation across auto, truck, workers' comp, and wrongful death. Direct peer in NC plaintiff bar with similar target segments.
• Lanier Law Group: Large North Carolina personal injury firm with multiple offices statewide, contingency fee model, and broad plaintiff practice (auto, truck, medical malpractice). Directly comparable to Riddle & Riddle in geography, business model, and target client base.
• Riccio & Associates: North Carolina personal injury firm handling car accidents, truck accidents, workers' compensation, and wrongful death claims. Direct peer in NC plaintiff bar with similar contingency model and practice mix.
• Shapiro Law Team: Personal injury law firm handling auto, truck, and motorcycle accidents on a contingency fee basis. Comparable plaintiff-side plaintiff practice with similar target clients and case types.
• Howard Law Firm: Personal injury firm operating in the Carolinas handling car accidents, truck accidents, and workers' compensation. Direct regional peer with similar contingency fee structure and plaintiff-side practice.

Broad incumbents

• Cellino & Barnes: Large personal injury firm with national brand recognition and heavy TV/digital advertising. Comparable contingency fee model and plaintiff focus, but operates at a much larger scale with broader geographic reach.
• Jacoby & Meyers: Established personal injury law firm with multiple offices and broad plaintiff practice areas (auto, truck, medical malpractice). Comparable contingency fee model serving injury victims, but with a larger national footprint.
• Morgan & Morgan: Largest U.S. personal injury law firm operating nationally with significant presence in the Southeast. Competes for the same contingency-fee plaintiff cases with much larger marketing budgets and tech-enabled intake, representing the broad-incumbent threat to traditional regional PI firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WhenJusticeCounts
• Xx.com/RiddleBrantley

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riddle & Riddle, LLP