Riddle & Riddle, LLP
Riddle & Riddle, LLP is a North Carolina–based personal injury plaintiff law firm, founded in 1985, operating 12 offices statewide and serving individual injury victims on a contingency-fee basis across auto, trucking, workers' comp, disability, and wrongful death cases.
- Company typePrivate
- Founded1985
- HeadquartersGoldsboro, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Riddle & Riddle, LLP does
Riddle & Riddle, LLP ("Justice Counts") is a North Carolina–based personal injury plaintiff law firm founded in 1985 by Gene Riddle in Goldsboro, NC. The firm provides contingency-fee legal representation to individual injury victims across 12 statewide offices spanning Raleigh, Charlotte, Durham, Greenville, Fayetteville, Greensboro, Jacksonville, Garner, Kinston, Wilmington, and Winston-Salem. Its core practice spans car, truck, and motorcycle accidents; workers' compensation; Social Security Disability; veterans disability; wrongful death; product liability; medical malpractice; premises liability; and brain/spinal cord injury cases.
The firm operates without proprietary technology and uses a traditional plaintiff-side model: clients pay no upfront fees, and the firm is compensated only if it recovers. Case acquisition is driven by a multi-channel marketing engine (TV/digital advertising featuring firm attorneys and brand mascots, the justicecounts.com website, a blog and video center, podcast appearances, media features, and Google reviews) plus reputation-driven referrals from prior clients and community involvement with NC law schools (UNC, Wake Forest, Elon, Campbell). The attorney bench of 10 carries 171+ years of combined legal experience and includes Multi-Million Dollar Advocates Forum members, AV Preeminent-rated counsel, and a board-certified Workers' Compensation specialist. The firm has recovered more than $900 million for clients since 2000 across a docket that includes settlements as large as $9.45M (truck accident/wrongful death), $5.25M (personal injury), and $5M (constitutional rights violation).
Ownership and control remain entirely within the Riddle family: Gene Riddle is Founder and Managing Partner; his daughter Alex Riddle was elevated to Partner in 2025; and his twin brother Dean Riddle serves as Of Counsel. The firm is bootstrapped, privately held, and has no disclosed outside investment, parent company, or subsidiaries. Revenue, financials, and contingency fee percentages are not publicly disclosed.
Riddle & Riddle, LLP firmographics
Firmographics- Name
- Riddle & Riddle, LLP
- Legal name
- Riddle & Riddle, LLP
- Website
- https://justicecounts.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Riddle & Riddle, LLP is a North Carolina–based personal injury plaintiff law firm, founded in 1985, operating 12 offices statewide and serving individual injury victims on a contingency-fee basis across auto, trucking, workers' comp, disability, and wrongful death cases.
- Ownership category
- akta.pro rank
Riddle & Riddle, LLP industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where Riddle & Riddle, LLP is headquartered
LocationHeadquarters
- HQ city
- Goldsboro
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Riddle & Riddle, LLP business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Contingency Fee Legal Representation: The firm operates exclusively on a contingency fee basis for personal injury cases. Clients pay no upfront costs and owe no attorney fees unless the firm recovers compensation for them. This aligns firm interests with client outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Contingency Fee - No Win, No Fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Riddle & Riddle, LLP product offering
Product offeringCore offering
Riddle & Riddle, LLP is a personal injury law firm that represents individual injury victims across North Carolina on a contingency fee basis. Founded in 1985 by Gene Riddle, the firm operates 12 offices statewide and handles cases including car accidents, truck accidents, motorcycle accidents, slip and fall, wrongful death, and workers' compensation claims. The firm's primary product is plaintiff-side personal injury legal representation delivered through local offices and contingency-based engagements.
Product overview
Riddle & Riddle Injury Lawyers (Justice Counts™) is a personal injury law firm offering comprehensive legal services through a unified practice. The firm's core offering consists of personal injury legal representation, supplemented by specialized services including car accidents, truck accidents, motorcycle accidents, workers' compensation, Social Security Disability, wrongful death, product liability, veterans disability, medical malpractice, and various other accident-specific practice areas. The firm operates with 12 offices across North Carolina and serves clients on a contingency fee basis, meaning no fees unless compensation is recovered.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Accident Legal Representation Plaintiff-side legal representation for individuals injured in car accidents in North Carolina, pursued on a contingency fee basis with no upfront cost to the client.
- Truck Accident Legal Representation Legal representation for individuals injured in commercial truck accidents, involving more complex liability and federal regulations than typical car accident cases.
- Motorcycle Accident Legal Representation Legal representation for motorcyclists injured in collisions, addressing bias issues and unique injury profiles common in motorcycle cases.
- Slip and Fall / Premises Liability Legal Representation Legal representation for individuals injured on unsafe premises due to property owner negligence, including slip and fall incidents.
- Wrongful Death Legal Representation Legal representation for families who have lost a loved one due to another party's negligence or intentional harm, pursuing damages on their behalf.
- Workers' Compensation Legal Representation Legal representation for workers injured on the job in North Carolina, assisting with claims for medical benefits and wage replacement under state workers' compensation law.
Quantifiable outcome
- Over $900 million in total compensation recovered for clients since 2000
- +2 more outcomes
Companies that use Riddle & Riddle, LLP
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles1 record
Riddle & Riddle, LLP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Riddle & Riddle, LLP partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- UNC School of LawcoreGene Riddle is a significant donor to UNC Law. Dean and Alex Riddle, along with Arden (Gene's youngest daughter), all attended UNC Law. The firm maintains strong ties to the law school through donations and family legacy.
- Wake Forest School of LawcoreGene Riddle is a significant donor to Wake Forest Law and earned his JD there in 1985. The firm maintains alumni connections with the law school.
- Elon University School of LawminorRiddle & Riddle sponsors Elon Law's Moot Court teams in national competitions, supporting legal education and advocacy skills development.
- Campbell University School of LawminorFirm supports Campbell Law through sponsorships and participation in their programs.
- UNC College of Arts & Sciences Department of HistoryminorGene established a Dr. Gene R. Riddle Fund for the History Department in honor of his father, supporting higher education.
- Stars of HonorminorSupporting outstanding student achievement in the classroom and on the playing field.
- Lessons for Life Through SportsminorOrganization encouraging reading and sports; firm supports their mission to help children and adults through sports.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Riddle & Riddle, LLP competitors and assessment
Company assessmentRegional players
- Stewart Law Offices: Personal injury and disability law firm operating in the Southeast with contingency fee representation for accident victims and disability claimants. Regional peer with comparable plaintiff services but distinct geographic footprint.
Direct peers
- Riddle & Brantley: Personal injury law firm operating in North Carolina (referenced as a prior affiliation of attorney Adam Smith). Operates with a similar contingency fee plaintiff model serving injury victims in NC, directly comparable in geography and practice mix.
- Whitley Law Firm: North Carolina-based personal injury firm with offices in Raleigh and surrounding areas, contingency fee representation across auto, truck, workers' comp, and wrongful death. Direct peer in NC plaintiff bar with similar target segments.
- Lanier Law Group: Large North Carolina personal injury firm with multiple offices statewide, contingency fee model, and broad plaintiff practice (auto, truck, medical malpractice). Directly comparable to Riddle & Riddle in geography, business model, and target client base.
- Riccio & Associates: North Carolina personal injury firm handling car accidents, truck accidents, workers' compensation, and wrongful death claims. Direct peer in NC plaintiff bar with similar contingency model and practice mix.
- Shapiro Law Team: Personal injury law firm handling auto, truck, and motorcycle accidents on a contingency fee basis. Comparable plaintiff-side plaintiff practice with similar target clients and case types.
- Howard Law Firm: Personal injury firm operating in the Carolinas handling car accidents, truck accidents, and workers' compensation. Direct regional peer with similar contingency fee structure and plaintiff-side practice.
Broad incumbents
- Cellino & Barnes: Large personal injury firm with national brand recognition and heavy TV/digital advertising. Comparable contingency fee model and plaintiff focus, but operates at a much larger scale with broader geographic reach.
- Jacoby & Meyers: Established personal injury law firm with multiple offices and broad plaintiff practice areas (auto, truck, medical malpractice). Comparable contingency fee model serving injury victims, but with a larger national footprint.
- Morgan & Morgan: Largest U.S. personal injury law firm operating nationally with significant presence in the Southeast. Competes for the same contingency-fee plaintiff cases with much larger marketing budgets and tech-enabled intake, representing the broad-incumbent threat to traditional regional PI firms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Riddle & Riddle, LLP social profiles
Digital presenceRiddle & Riddle, LLP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riddle & Riddle, LLP leadership team
Management profileNumber of profiles
Profiles1 record
Riddle & Riddle, LLP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riddle & Riddle, LLP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riddle & Riddle, LLP
What does Riddle & Riddle, LLP do?
Riddle & Riddle, LLP is a personal injury law firm that represents individual injury victims across North Carolina on a contingency fee basis. Founded in 1985 by Gene Riddle, the firm operates 12 offices statewide and handles cases including car accidents, truck accidents, motorcycle accidents, slip and fall, wrongful death, and workers' compensation claims. The firm's primary product is plaintiff-side personal injury legal representation delivered through local offices and contingency-based engagements.
Is Riddle & Riddle, LLP a public or private company?
Riddle & Riddle, LLP is a private company. It is classified as family owned and is currently operating.
When was Riddle & Riddle, LLP founded?
Riddle & Riddle, LLP was founded in 1985. It employs 51 to 100 people.
Where is Riddle & Riddle, LLP based?
Riddle & Riddle, LLP is headquartered in Goldsboro, United States, in the North America region.
How does Riddle & Riddle, LLP make money?
One revenue line is on record: contingency Fee Legal Representation.
Who are Riddle & Riddle, LLP's main competitors?
Stewart Law Offices is listed as a regional player. Direct peers are Riddle & Brantley, Whitley Law Firm, Lanier Law Group, Riccio & Associates, Shapiro Law Team and Howard Law Firm. Broad incumbents are Cellino & Barnes, Jacoby & Meyers and Morgan & Morgan.
Does Riddle & Riddle, LLP have an API?
No public API is recorded for Riddle & Riddle, LLP.
What industry is Riddle & Riddle, LLP in?
Riddle & Riddle, LLP's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 5411 and its SIC code is 8111.