Beads and Pieces
Beads and Pieces is a US-based wholesale and retail e-commerce supplier of natural beads, pendants, metal components, findings, and jewelry-making supplies, serving hobbyist jewelry designers, small craft businesses, and international SMB buyers via its WooCommerce storefront with multi-currency support.
- Company typePrivate
- Founded1994
- HeadquartersBend, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Beads and Pieces does
Beads and Pieces is a US-based wholesale and retail e-commerce supplier of beads, pendants, findings, metal components, threads, wires, chains, tools, and gemstones serving jewelry designers, hobbyist jewelry makers, and small craft businesses. Founded in 1994 as a catalogue business in Cupertino, California, the company launched its online store in 1998, incorporated as Beads and Pieces, LLC in Oregon in 2003, and currently operates from Bend, Oregon with a satellite operation in the Philippines established in 2004. The product assortment is organized across core categories (natural beads in wood, shell, horn, bone, seeds, pearl, coco; mixed specialty beads; natural and metal pendants; Swarovski crystal beads; metal components in sterling silver, gold-filled, brass, copper, Bali and Thai silver) and accessory categories (findings, threads/wires/chains, tools, gemstones, gift cards), with inventory imported directly from artisan and manufacturing networks in the Philippines, Indonesia, China, Bali, and Thailand.
The business runs on a self-serve WooCommerce storefront at beadsandpieces.com with RapidSSL-secured checkout, PayPal and major credit card acceptance, and multi-currency display (USD, EUR, PHP, AUD, CAD), supplemented by phone order support (800-652-3237) and an email newsletter. Marketing relies on a content blog of 29+ educational posts covering beading tips, jewelry fashion, and care guides, plus organic SEO and email. Pricing is unit-based wholesale with volume discounts and free shipping on orders above $92 within the continental US. The company is privately held and wholly owned by founder Angie Spalding, who leads sourcing trips personally and oversees customer service; the business is bootstrapped with no institutional investors, no parent company, no acquisitions, and no subsidiaries. Headcount is in the 11-50 range, consistent with a lean specialty e-commerce operation rather than a venture-scale business.
Beads and Pieces firmographics
Firmographics- Name
- Beads and Pieces
- Legal name
- Beads and Pieces, LLC
- Website
- https://beadsandpieces.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beads and Pieces is a US-based wholesale and retail e-commerce supplier of natural beads, pendants, metal components, findings, and jewelry-making supplies, serving hobbyist jewelry designers, small craft businesses, and international SMB buyers via its WooCommerce storefront with multi-currency support.
- Ownership category
- akta.pro rank
Beads and Pieces industry classification
Industry- Product category
- Jewelry Making Supplies
- NAICS
- Jewelry Retailers (45831), Jewelry Retailers (458310), Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Beading & Jewelry-Making Supplies Retail (CRALACAE)
- akta.pro secondary industries
- Fashion Jewelry Components & Findings (Chains/Clasps/Charms/Beads) (CRAKABAM), Jewelry Findings, Components & Settings Manufacturing (CRAKAIAD)
Keywords
Where Beads and Pieces is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beads and Pieces business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Bead Sales: Direct e-commerce sales of wholesale beads and jewelry making supplies. The company sells natural beads, metal components, pendants, threads, wires, chains, tools, and gemstones to jewelry designers and crafters. Operates as both retail and wholesale supplier with volume discounts available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wholesale pricing with volume discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Beads and Pieces product offering
Product offeringCore offering
Beads and Pieces operates a direct-to-customer wholesale e-commerce store selling beads, pendants, jewelry findings, metal components, threads/wires/chains, tools, and gemstones for jewelry making and crafts. The company sources natural-material beads (wood, shell, horn, bone, seeds, coconut, pearl) and metal components (sterling silver, gold filled, brass, copper) directly from suppliers in the Philippines, Indonesia, China, Bali, and Thailand, and sells them at wholesale prices with volume discounts to jewelry designers, hobbyists, and crafters.
Product overview
Beads and Pieces is a wholesale bead company specializing in unique, high-quality, and handcrafted beads for jewelry making and design. The company operates as a single unified e-commerce platform offering an extensive product portfolio organized into natural beads (wood, shell, horn, bone, seeds, coconut), mixed beads (Pandora style, alphabet, recycled paper, Indonesian glass), natural pendants, Swarovski crystal beads, metal components (sterling silver, gold-filled, brass, copper), jewelry findings, threads/wires/chains, tools & supplies, gemstones, and gift cards. The products are imported directly from the Philippines, Indonesia, China, Bali, and Thailand. The core offerings center on natural material beads and accessories, with many pieces crafted from indigenous materials transformed into jewelry beads.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Beads Wholesale natural-material beads including wood, shell, horn, bone, seeds, nuts, limestone corals, pearl, and coco (coconut) shell beads sourced from the Philippines and other countries; intended for jewelry designers and hobbyist jewelry makers.
- Mixed Beads Assorted bead types including Pandora Style beads, Alphabet beads, Recycled Paper beads, Indonesian Glass beads, Amber Resin beads, and African Trade beads for jewelry making.
- Natural Pendants Handcrafted pendants made from natural materials including wood, shell, horn, bone, electroplated, and coco (coconut) pendants for jewelry design projects.
- Swarovski Crystal Beads Premium crystal beads from Swarovski sold wholesale for jewelry making and design.
- Jewelry Findings Jewelry components and findings used to assemble and complete jewelry pieces, including miscellaneous components, bangles, bracelets, necklaces, and earring components.
- Metal Components Metal beads and pendants including 925 Sterling Silver, 14K Gold Filled, Copper, Bali Silver, Thai Silver, and Solid Brass for jewelry making.
- Threads, Wires, Chains Jewelry-making supplies including Beadalon and other wires, leather cord, Beadalon Elasticity, silk threads (Dandyline, Griffin, Beadalon Spooled Silk), suede and faux suede lace, organza ribbon, and jewelry chains.
- Tools & Supplies Jewelry making tools and supplies including crimping tools, wire cutters, pliers, glues, cements, forming tools, bead looms, bead reamers, bead boards, and beading books.
- Gemstones Semi-precious gemstone beads sold wholesale for jewelry making.
- Gift Card Gift cards available for purchase for jewelry making enthusiasts.
Companies that use Beads and Pieces
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Beads and Pieces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Beads and Pieces partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights4 records
Beads and Pieces competitors and assessment
Company assessmentDirect peers
- Fire Mountain Gems: Fire Mountain Gems is one of the largest direct competitors in wholesale beads, jewelry findings, and metals, serving hobbyists and professional designers globally—directly comparable in product categories, target customer, and online wholesale model.
- Rio Grande: Rio Grande is a major wholesale supplier of jewelry-making supplies including beads, findings, metals, tools, and gemstones, serving professional jewelers and designers—highly comparable in product breadth and B2B/wholesale orientation.
- Beadaholique: Beadaholique is an online retailer specializing in beads, Swarovski crystals, jewelry findings, and beading supplies—closely comparable in product mix, e-commerce model, and hobbyist/SMB target customer base.
- Artbeads: Artbeads is an online bead and jewelry-making supplies retailer offering natural beads, crystals, metal components, and findings—directly comparable in catalog breadth, e-commerce model, and designer/crafter customer focus.
- Potomac Beads: Potomac Beads sells beads, crystals, and jewelry-making supplies online with strong content/social media presence—comparable in product mix and customer segment, with a more developed digital marketing approach.
- FusionBeads: FusionBeads is an online retailer of beads, jewelry findings, and accessories serving jewelry designers—comparable in target customer (designers and crafters) and online-only wholesale/retail model.
- Halstead Bead: Halstead is a wholesale jewelry supplies distributor offering beads, findings, and chains to designers—comparable in wholesale business model, product categories, and professional designer target customer.
Broad incumbents
- Michaels Companies: Michaels is the largest specialty retailer of arts, crafts, and jewelry-making supplies in North America—competes in the broader beading/jewelry-making category but as part of a much wider craft assortment rather than a bead-focused specialist.
- Hobby Lobby: Hobby Lobby is a large national retail chain selling craft supplies including beads and jewelry-making components—overlaps in product categories and hobbyist customer base but operates as a broad craft retailer rather than bead specialist.
Emerging players
- Etsy: Etsy is a major online marketplace for handmade jewelry and craft supplies, including beads—serves the same end customer (jewelry makers and crafters) and influences demand for bead supplies but does not directly sell wholesale beads.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Beads and Pieces social profiles
Digital presenceBeads and Pieces compliance and trust
Trust signalCompliance1 record
Beads and Pieces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beads and Pieces leadership team
Management profileNumber of profiles
Profiles1 record
Beads and Pieces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beads and Pieces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beads and Pieces
What does Beads and Pieces do?
Beads and Pieces operates a direct-to-customer wholesale e-commerce store selling beads, pendants, jewelry findings, metal components, threads/wires/chains, tools, and gemstones for jewelry making and crafts. The company sources natural-material beads (wood, shell, horn, bone, seeds, coconut, pearl) and metal components (sterling silver, gold filled, brass, copper) directly from suppliers in the Philippines, Indonesia, China, Bali, and Thailand, and sells them at wholesale prices with volume discounts to jewelry designers, hobbyists, and crafters.
Is Beads and Pieces a public or private company?
Beads and Pieces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beads and Pieces founded?
Beads and Pieces was founded in 1994. It employs 11 to 50 people.
Where is Beads and Pieces based?
Beads and Pieces is headquartered in Bend, United States, in the North America region.
How does Beads and Pieces make money?
One revenue line is on record: wholesale Bead Sales.
Who are Beads and Pieces's main competitors?
Direct peers on record are Fire Mountain Gems, Rio Grande, Beadaholique, Artbeads, Potomac Beads, FusionBeads and Halstead Bead. Broad incumbents are Michaels Companies and Hobby Lobby. Etsy is listed as an emerging player.
Does Beads and Pieces have an API?
No public API is recorded for Beads and Pieces.
What industry is Beads and Pieces in?
Beads and Pieces's product category is Jewelry Making Supplies. Its primary akta.pro industry code is CRALACAE, Beading & Jewelry-Making Supplies Retail, with a secondary code of CRAKABAM, Fashion Jewelry Components & Findings (Chains/Clasps/Charms/Beads). Its NAICS code is 45831 and its SIC code is 5944.