Senga Technologies

What Senga Technologies does

Senga Technologies is a Nairobi-headquartered, private B2B software and logistics company founded in 2016 that builds SengaOS, an order fulfillment orchestration platform for formal retail supply chains. The platform bridges retailer and supplier ERP systems — with disclosed integrations to SAP, MS Dynamics, Odoo, Zoho, Sage, and QuickBooks — to create a shared source of truth for every order, addressing the 'messy middle' of information gaps that cause GRN disputes, delivery surprises, and receiving-dock delays. SengaOS is composed of a core platform and integrated modules covering PO extraction and auto-push to ERP, three-way PO/GRN/Delivery Note reconciliation, Field POs for merchandisers, Delivery Note Management, Merchandiser Portal, Pick Pack Dispatch Workflow, and Sales Analytics.

Underlying the platform is a proprietary technology stack: a DONUT-based transformer document-reading model trained in-house over approximately 18 months on retail supply chain documents, and the Senga Sequential Decision Engine (SDE), an optimization machine-learning engine that computes fulfillment runs based on order volumes, vehicle capacity, route constraints, and retailer delivery windows. These AI components underpin capabilities in document understanding, anomaly detection (error scoring with a ≥98 auto-clear threshold), predictive demand forecasting, and process automation. The company's name 'SengaOS' and tagline 'Ship Happy' are also registered as brand identities, alongside branded architecture concepts 'Supply Chain Trinity' and 'Senga SDE'.

Senga operates a dual revenue model: (i) SengaOS platform subscriptions sold via enterprise sales motion with 30-day free trials and personalized demos, with quote-based pricing not publicly disclosed, and (ii) a direct retail fulfillment delivery service where Senga picks up goods from suppliers and delivers to retailer outlets using SDE-computed runs, generating transaction-based fees. Customers are enterprise buyers in the formal retail supply chain — retailers needing supplier visibility and dispute-free GRN, and suppliers needing PO normalization, field-merchandiser workflows, and dispatch automation. Go-to-market combines direct enterprise field sales, a self-serve trial, and content-led demand generation including an AI Manifesto positioning piece. The company maintains dual offices in Nairobi, Kenya and Boston, USA, and is led by co-founders June Odongo (CEO) and Allan Gaithuma (CTO).

Name

Senga Technologies

Legal name

Senga Technologies, Inc.

Website

https://senga.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Senga Technologies builds SengaOS, a B2B SaaS order fulfillment orchestration platform that bridges retailer and supplier ERP systems for formal retail supply chains, using proprietary document AI and an optimization engine to automate PO extraction, GRN reconciliation, and delivery routing.

Ownership category

akta.pro rank

Product category

Supply Chain Orchestration Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Robotic Process Automation (RPA) Platforms (HDAEAHAB)

Keywords

• Supply chain orchestration
• Order fulfillment software
• B2B SaaS platform
• Retail logistics automation
• ERP integration software

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SengaOS Platform Subscription: SaaS platform subscription for order fulfillment orchestration. B2B model targeting suppliers and retailers in formal retail supply chain. 30-day free trial with no credit card required. Pricing tiers not publicly disclosed - quote-based enterprise pricing.
2. Retail Fulfillment Delivery Services: Physical fulfillment delivery service where Senga picks up goods from suppliers and delivers directly to retailer warehouses and outlets. Powered by Senga SDE-computed runs. Direct-to-outlet delivery model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Senga Technologies sells SengaOS, a cloud-based B2B SaaS Order Fulfillment Orchestration Platform that connects retailer and supplier ERP systems (MS Dynamics, Odoo, Zoho, Sage, QuickBooks, SAP) to create a shared source of truth for every order. The platform automates PO extraction and normalization, three-way PO/GRN/Delivery Note reconciliation, error scoring, real-time delivery visibility, and field PO capture for merchandisers. It also offers direct retail fulfillment delivery services powered by its proprietary Senga SDE machine learning engine.

Product overview

Senga Technologies offers SengaOS, a unified Order Fulfillment Orchestration Platform designed for formal retail supply chains. SengaOS bridges the gap between retailer and supplier ERP systems — MS Dynamics, Odoo, Zoho, Sage, QuickBooks, and SAP — to create a shared source of truth for every order. The platform is organized as a single core product with multiple integrated modules: PO Extraction + Auto Push to ERP, PO/GRN/Delivery Note Reconciliation (three-way check), Field POs, Delivery Note Management, Merchandiser Portal, Pick Pack Dispatch Workflow, and Sales Analytics. These modules cover the full order lifecycle from supplier PO intake through warehouse picking, dispatch, and GRN reconciliation at the retailer dock. A proprietary ML engine called Senga SDE (Sequential Decision Engine) computes optimized fulfillment runs — grouping, load sequencing, route order, dispatch timing, and capacity utilization — powering both the SengaOS platform and the Retail Fulfillment Delivery service. Additionally, a transformer-based document-reading model (built on DONUT) underpins the PO extraction and reconciliation modules by converting unstructured documents into structured data. The platform is available to suppliers at shipper.senga.co and to retailers at retailer.senga.co.

Differentiator

Problem solved

Functional benefit

Brands

• Senga SDE (Sequential Decision Engine): Proprietary machine learning engine that ingests order data, route constraints, vehicle capacity, and retailer delivery windows to produce computed fulfillment plans.

Products and services

• SengaOS Cloud-based B2B SaaS Order Fulfillment Orchestration Platform for formal retail supply chains. Normalizes PO data, runs three-way PO/GRN/Delivery Note reconciliation, applies error scoring, and provides real-time dock-to-dock visibility across supplier and retailer ERPs. Sold to enterprise suppliers and retailers via direct sales and a 30-day free trial.
• Retail Fulfillment Delivery Direct-to-outlet fulfillment delivery service for formal retail buyers. Senga picks up goods from multiple suppliers and delivers to retailer warehouses and outlets, with optimized routing, grouping, and dispatch timing computed by the Senga Sequential Decision Engine (SDE). Sold to enterprise retailers as a transaction-fee service.

Quantifiable outcome

• GRN reconciliation time reduced from hours to minutes per delivery
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• Microsoft DynamicscoreTechnology or IntegrationERP integration partner. SengaOS seamlessly integrates with Microsoft Dynamics ERP systems used by retailers and suppliers. The platform extracts, structures, and pushes purchase order data to/from MS Dynamics.
• OdoocoreTechnology or IntegrationERP integration partner. SengaOS integrates with Odoo ERP platforms, enabling bidirectional data flow for purchase orders, delivery notes, and GRN reconciliation.
• ZohocoreTechnology or IntegrationERP integration partner. SengaOS integrates with Zoho ERP/CRM systems for order and fulfillment data synchronization.
• SagecoreTechnology or IntegrationERP integration partner. SengaOS integrates with Sage accounting and ERP systems for supply chain data connectivity.
• QuickBookscoreTechnology or IntegrationERP integration partner. SengaOS integrates with QuickBooks for accounting and financial data related to orders and deliveries.
• SAPcoreTechnology or IntegrationERP integration partner. SengaOS integrates with SAP enterprise ERP systems for large enterprise clients in retail supply chain.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TrueCommerce: TrueCommerce provides EDI and supply chain integration connecting retailers and suppliers across multiple ERP systems. Senga targets the same buyer-supplier document flow but differentiates with computer-vision document AI rather than traditional EDI mapping.
• Celigo: Celigo is an integration platform (iPaaS) that connects business applications including ERPs, e-commerce, and supply chain systems. Senga competes for similar IT budget by automating supply-chain-specific workflows that would otherwise be wired up as Celigo integrations.
• Tradeshift: Tradeshift operates a B2B supply chain and procurement network that connects buyers and suppliers for digital order, invoice, and logistics document exchange. Senga's 'Supply Chain Trinity' between retailer ERP, supplier ERP, and a shared data layer is a narrower, more AI-driven version of Tradeshift's network effect play.

Broad incumbents

• Coupa: Coupa is a broad business spend management platform with supply chain, procurement, and invoicing modules. Senga competes at the supplier-retailer operational layer that Coupa approaches from a procurement-spend vantage point.
• SAP Business Network (Ariba): SAP's procurement and supplier network sits inside the largest installed ERP base globally. Senga's SAP integration and supplier-retailer bridge compete for the same order-to-receipt workflow but as a best-of-breed layer.
• E2open: E2open is an established supply chain orchestration platform covering orders, logistics, and supplier collaboration for global enterprises. Senga addresses a narrower retailer-supplier document workflow but with deeper domain-specific AI.

Regional players

• Wasoko: Wasoko (formerly Sokowatch) operates a B2B e-commerce and last-mile delivery platform serving informal retailers across East and West Africa. Comparable to Senga's physical retail-fulfillment delivery service in Africa, with overlapping supplier and retailer customers.
• TradeDepot: TradeDepot is a B2B distribution and SaaS platform for African retailers and informal retail, with operations in Nigeria, Kenya, and other African markets. Senga competes for similar retail supply-chain digitization budgets in overlapping African geographies.

Emerging players

• Project44: Project44 provides supply chain visibility and logistics orchestration across shippers, carriers, and retailers. Senga's SDE optimization and dock-to-dock visibility target a similar problem from the order-fulfillment rather than in-transit angle.
• FourKites: FourKites offers real-time transportation visibility and supply chain predictive analytics. Overlaps with Senga on dock-to-dock delivery visibility and predictive fulfillment timing, though FourKites is more transportation-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shipsenga
• Facebookfacebook.com/shipsenga
• LinkedInlinkedin.com/company/senga-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senga Technologies