Chameleon Design

What Chameleon Design does

Chameleon Design is a privately held B2B interior design firm headquartered in Costa Mesa, California, founded in 1992 by Eve Lowey. The company specializes in model home interior merchandising, sales office and information center design, apartment and multi-family community design, and community amenity design for production homebuilders and residential developers across the Western United States. Its service offering covers the full merchandising lifecycle for new residential communities: space planning, finish selection, furniture procurement, styling, and installation coordination, with active project work in California, Arizona, Nevada, and other western states.

The firm operates on a project-by-project professional services model, engaged directly by homebuilders and developers — including K. Hovnanian Homes, Trumark Homes, Brookfield Residential, Woodbridge Pacific Group, and Tricon — across multiple plan types and price points ranging from under $600,000 to over $1 million. There is no software, app, or API product; revenue is generated entirely through design service fees tied to builder marketing budgets. Marketing is driven primarily by portfolio visibility on the company website, industry award recognition (over 400 national, state, and regional awards cited, including 2025 NAHB Nationals Silver Awards, 2025 Gold Nugget Award, and 2024 SoCal MAME wins), and direct enterprise relationships rather than paid acquisition channels.

The company is bootstrapped and family-led, with no disclosed institutional investors, funding rounds, M&A activity, or subsidiary structure. Senior leadership comprises five long-tenured professionals — Eve Lowey (President & CEO), Renee Gibbons (VP Sales & Marketing, since 1993), Julie Werner (VP Design), Kimberly Kang (Design Director, 20+ states of builder partnerships), and Linda White (Director of Finance & Operations). Headcount is reported in the 11-50 range, and revenue is not publicly disclosed. Geographic footprint is concentrated in the Western US with stated activity across California, Arizona, Nevada, and additional western markets; the firm also lists "special projects" including select private residential clients.

Name

Chameleon Design

Legal name

Chameleon Design

Website

https://chameleonoc.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Chameleon Design is a B2B interior design firm founded in 1992 in Costa Mesa, California, specializing in model home merchandising, sales offices, apartment communities, and amenity spaces for production homebuilders and developers across the Western United States.

Ownership category

akta.pro rank

Product category

Commercial Interior Design Services for New Home Building

NAICS

Interior Design Services (54141)

akta.pro industry

PRIMARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Interior design services
• Model home design
• Homebuilder merchandising
• Sales office design
• Amenity space design

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Design Services for Model Homes: The firm designs model homes for homebuilders, creating show-ready interiors that help sell new homes. This includes space planning, finish selection, furniture procurement, styling, and installation coordination for model homes across various price points.
2. Sales Office & Information Center Design: Design and styling of sales offices and information centers for residential communities, creating branded environments that support the new-home sales process.
3. Clubhouse & Community Amenity Design: Design of clubhouses, community centers, and shared amenity spaces for residential developments, including fitness centers, pools, gathering spaces, and outdoor areas.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Chameleon Design provides commercial interior design services for the new-home building industry. The firm designs and merchandises model homes, sales offices, information centers, apartment communities, and amenity spaces for homebuilders, developers, and architects, handling space planning, finish selection, furniture procurement, styling, and installation coordination across the western United States.

Product overview

Chameleon Design is an interior design services company offering a unified portfolio of design services for the homebuilding industry. The company provides model home interior design, sales office design, apartment community design, information center design, and community amenity design as its core service offerings. Founded in 1992 and led by President & CEO Eve Lowey, the firm operates across California and the Western United States, partnering with homebuilders, developers, and architects to create award-winning interiors. With over 400 national, state, and regional design awards, the company specializes in turning blank canvases into marketable model homes and amenity spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Model Home Interior Design

Quantifiable outcome

• More than 100 industry awards across national, state, and regional competitions

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• K. Hovnanian HomescoreStrategic or Co-development PartnerLong-standing partnership with K. Hovnanian Homes for interior design of model homes across California communities including Four Seasons at The Ranch, Silverbrook, Sonterra, and Reserve at The Ranch. Projects span multiple plan types and price points across various California markets.
• Trumark HomescoreStrategic or Co-development PartnerOngoing collaboration with Trumark Homes for model home design across multiple active adult and general family communities including Vida at The Collective (55+), Lotus at Rienda, Oak at Shady View, and others. Projects frequently feature unique design themes and buyer-focused design approaches.
• Woodbridge Pacific GroupcoreStrategic or Co-development PartnerPartnership with Woodbridge Pacific Group for interior merchandising design at communities including Topaz at Signature PGA WEST, Jewel at Signature PGA WEST, and Flats and Towns at Zest, with award-winning results at regional competitions.
• Brookfield ResidentialcoreStrategic or Co-development PartnerLong-term partnership with Brookfield Residential for model home and community design across projects including Esprit at University Park, Verve at University Park, Villas at Los Coyotes Country Club, The Landing at Tustin Legacy, and various other communities. Multiple award-winning projects resulted from this partnership.
• TriconmajorStrategic or Co-development PartnerTricon engaged Chameleon Design for clubhouse and community amenity design at their Menifee and Wildomar communities, featuring farmhouse-style design with historical land tribute elements, fitness centers, pool areas, and gathering spaces.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blackband Design: California-based interior merchandising firm specializing in model home design for production homebuilders. Directly competes with Chameleon for the same builder-client roster in the Western US, with similar model home merchandising capabilities and award-driven positioning.
• IMI Design (Interior Marketing Inc.): Long-established model home merchandising and interior design firm serving builders and developers nationwide. Directly comparable service portfolio (model homes, sales centers, amenity spaces) targeting the same production homebuilder customer base as Chameleon.

Broad incumbents

• Gensler: Global architecture and design firm with residential, hospitality, and developer-services practices. While much broader than Chameleon, Gensler competes for large developer accounts and could enter or expand model home merchandising capabilities for major national homebuilder relationships.
• Perkins&Will: Major international architecture and design firm with residential and developer-services studios. Competes for large developer master-planned community design commissions and represents a potential broader incumbent threat to Chameleon's amenity and sales center design work.
• HOK: Global design, architecture, and planning firm with residential and mixed-use developer practices. Represents a broader incumbent with capacity to take on developer design commissions including model home merchandising at national scale.
• IA Interior Architects: Large commercial interior design firm with developer- and tenant-services practices. Comparable interior design service model at much larger scale; competes for commercial real estate developer interior projects adjacent to Chameleon's amenity and sales center work.
• WATG: Global hospitality, residential, and mixed-use design firm with developer-services expertise. Competes for resort-style master-planned community amenity and clubhouse design commissions that overlap with Chameleon's higher-end amenity work.
• Decorating Den Interiors: Established interior design franchise with a national network of residential designers. A broader incumbent in interior design services; competes for residential design talent and adjacent residential clients, though its consumer-direct model differs from Chameleon's B2B homebuilder focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/chameleonoc
• Xx.com/chameleonoc
• Facebookfacebook.com/chameleonoc
• LinkedInlinkedin.com/company/chameleon-design_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chameleon Design