Trumark Homes
Trumark Homes is a private Western U.S. residential homebuilder majority-owned by Japan's Daiwa House Industry, building single-family homes, townhomes, and condominiums in infill and master-planned communities across California, Colorado, and Washington, with affiliated mortgage brokerage services through Icon Lending.
- Company typePrivate
- Founded1989
- HeadquartersSan Ramon, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Trumark Homes does
Trumark Homes is a private Western U.S. residential homebuilder focused on core infill developments in locations exhibiting strong job growth and proximity to major employment centers. Founded in 1989, the company is majority-owned by Daiwa House Industry Co., Ltd., Japan's largest homebuilder, and has delivered over 4,000 homes across more than 35 years of operation. Trumark reported $1,009 million in revenue with 1,016 units delivered in fiscal year 2024 and operates across California (Northern, Central, Central Coast, Southern, Ventura County), Colorado (Denver Metro and Northern Colorado), and Washington (Puget Sound and Tri-Cities) markets.
The company's core products are single-family homes, townhomes, and condominiums delivered through master-planned and infill communities such as Deerwood Heights, The Orchard, Morada at Vinedo, Breakwater at Northshore, and Village of Rienda. Trumark generates revenue primarily through one-time home sales transactions, with pricing varying by community and location: townhomes start in the mid-$1 millions and single-family homes range from approximately $1–3 million depending on size and location. A complementary revenue stream comes from affiliated mortgage brokerage services provided by Icon Lending, a Fresno-based brokerage acquired in January 2025. Distribution combines direct sales at company-operated model home communities, a dedicated broker/realtor portal with exclusive incentives, and a self-serve website with community and home search functionality. Customers are individual residential homebuyers — primarily families seeking entry-level to move-up new construction — in supply-constrained Western U.S. markets.
Trumark pursues growth through both organic community development and an active M&A program. Recent additions include the March 2026 acquisition of Washington-based JK Monarch, which established a Pacific Northwest division and adds Puget Sound and Tri-Cities operations to the existing California and Colorado footprint. Management has stated a target of doubling revenue to more than $2 billion by 2027, supported by Daiwa House's capital resources and a multi-channel strategy spanning master-planned community partnerships (e.g., Rancho Mission Viejo at Village of Rienda) and infill land acquisitions (e.g., 183 homesites at Mandalay Bay in Oxnard).
Trumark Homes firmographics
Firmographics- Name
- Trumark Homes
- Legal name
- Trumark Companies, LLC
- Website
- https://trumarkco.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Trumark Homes is a private Western U.S. residential homebuilder majority-owned by Japan's Daiwa House Industry, building single-family homes, townhomes, and condominiums in infill and master-planned communities across California, Colorado, and Washington, with affiliated mortgage brokerage services through Icon Lending.
- Ownership category
- akta.pro rank
Trumark Homes industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- New Construction & Builder Sales (BPAJAAAB)
Keywords
Where Trumark Homes is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Trumark Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain
Revenue model
- Home Sales: Trumark Homes generates revenue through the sale of new residential homes including single-family homes, townhomes, and condominiums in master-planned communities across California, Colorado, and Washington. Revenue is one-time per transaction with model home sales and pre-sales driving revenue recognition.
- Mortgage Lending Services: Through acquisition of Icon Lending, Trumark offers affiliated mortgage brokerage services to support homebuyers through financing options, creating an additional revenue stream from the home purchase transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Townhome-style condominiums in Northern California |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Trumark Homes product offering
Product offeringCore offering
Trumark Homes is a private Western U.S. homebuilder that develops and sells new construction residential homes—including single-family homes, townhomes, and townhome-style condominiums—within master-planned communities across California, Colorado, and Washington. The company acquires and develops infill residential land, builds and sells homes through model home communities and broker partnerships, and complements home sales with affiliated mortgage brokerage services via its wholly-owned subsidiary Icon Lending.
Product overview
Trumark Homes is a Western U.S. homebuilder offering a portfolio of new residential communities across California, Colorado, and Washington. The company's products include townhome-style condominiums and single-family homes in various communities such as Deerwood Heights, The Orchard, Morada at Vinedo, Breakwater at Northshore, and Village of Rienda. Trumark operates through regional divisions (Northern, Central, Southern, and Central Coast California; Colorado; and Washington) and complements its homebuilding with affiliated mortgage lending services through its Icon Lending subsidiary. With over 4,000 homes built during a 35+ year history, the company positions itself as an award-winning builder focused on quality, design, and customer experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Deerwood Heights New community in San Ramon, California consisting of 61 three-story townhome-style condominiums with multiple floor plans of approximately 1,400 to 2,000 square feet, targeted at buyers seeking new construction in the East Bay.
- The Orchard New community in Danville, California consisting of 124 three-story townhome-style condominiums with multiple floor plans of approximately 1,400 to 2,000 square feet, targeted at East Bay homebuyers seeking new construction.
- Morada at Vinedo New community of 61 single-family homes in Paso Robles, California, with three model homes available for tours and sales launched in 2026.
- Breakwater at Northshore New coastal community at Mandalay Bay in Oxnard, California comprising 183 single-family homesites with homes ranging from 2,614 to 3,948 square feet on 5,000- and 6,000-square-foot lots, with direct access to Mandalay State Beach.
- Village of Rienda Master-planned community in Orange County, California offering duplexes and single-family homes ranging from 1,568 to 3,009 square feet with 2 to 5 bedrooms, developed in partnership with Rancho Mission Viejo, Lennar, and Shea Homes with a focus on wellness and sustainability.
- Lotus at Rienda Final phase neighborhood within the Village of Rienda master-planned community in Orange County, California, offering select residences available for immediate move-in.
- Icon Lending Affiliated mortgage brokerage service based in Fresno, California, wholly-owned by Trumark Homes, providing financing options to homebuyers purchasing Trumark-built homes.
Quantifiable outcome
- 60%+ CAGR since 2020
- +2 more outcomes
Companies that use Trumark Homes
Customer profileSegments2 records
Ideal customer profiles2 records
Trumark Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trumark Homes partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and core.
- Rancho Mission ViejomajorPartnership with master-planned community developer Rancho Mission Viejo to develop 232 homes in the final phase of Village of Rienda. Trumark Homes joins Lennar and Shea Homes as builders in this development emphasizing wellness and sustainability.
- JK MonarchmajorAcquisition of Washington-based JK Monarch to enter Pacific Northwest market. JK Monarch builds communities across Puget Sound and Tri-Cities areas and has been regionally recognized as Homebuilder of the Year. JK Monarch's leadership team expected to guide transition.
- Icon LendingcoreAcquisition of Icon Lending, a mortgage brokerage in Fresno, to expand Trumark's offerings and support homebuyers through affiliated lending options. Chris Robson appointed president of Icon Lending following the acquisition.
Scale indicators9 records
Recent moves9 records
Expansion highlights5 records
Trumark Homes competitors and assessment
Company assessmentDirect peers
- Tri Pointe Homes: California-headquartered for-sale homebuilder with deep exposure to move-up and luxury segments across the Western U.S. Tri Pointe is the closest publicly traded comparable to Trumark in geography, product mix (single-family, townhome, move-up), and infill/coastal community focus.
- Shea Homes: Private Western U.S. homebuilder active in California master-planned communities, including as a co-builder with Trumark at Village of Rienda. Comparable in product type, infill/coastal orientation, and Western submarket footprint.
- Toll Brothers: National luxury and move-up homebuilder with significant California and Western U.S. presence. Comparable in targeting move-up and higher-price-point buyers, attached and detached product mix, and emphasis on design quality.
- KB Home: Long-standing West Coast-focused for-sale homebuilder with strong California franchise. Competes with Trumark across similar entry-level to move-up price points and infill/suburban California submarkets.
- Century Communities: Western U.S.-focused for-sale homebuilder with strong presence in California, Colorado, and the Pacific Northwest. Comparable regional concentration, product mix, and growth-stage profile relative to Trumark.
- Woodside Homes: Private Western U.S. homebuilder active across California, Arizona, Nevada, and Utah, similar in size, private ownership, and move-up product positioning. Trumark's analogous peer for private builder comparison.
Broad incumbents
- Lennar Corporation: One of the largest U.S. homebuilders, operating a broad portfolio across the Western U.S. and co-developing with Trumark at Village of Rienda. Overlaps in product and California geography but operates at significantly greater scale across many other regions.
- Meritage Homes Corporation: Sun Belt-focused publicly traded homebuilder with meaningful California, Arizona, and Colorado exposure. Comparable in product positioning toward entry-level and first move-up buyers and similar for-sale new construction model.
- Taylor Morrison Home Corporation: National homebuilder with significant Western U.S. presence, including move-up and luxury segments. Comparable in product mix and California/Arizona concentration, though it operates at larger scale and across more geographies.
- D.R. Horton: Largest U.S. homebuilder with nationwide footprint including substantial Western U.S. operations. Overlaps with Trumark on for-sale new construction but operates across many more price points and segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Trumark Homes social profiles
Digital presenceTrumark Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trumark Homes leadership team
Management profileNumber of profiles
Profiles2 records
Trumark Homes subsidiaries and ownership
Company hierarchySubsidiaries2 records
Trumark Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trumark Homes M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trumark Homes
What does Trumark Homes do?
Trumark Homes is a private Western U.S. homebuilder that develops and sells new construction residential homes—including single-family homes, townhomes, and townhome-style condominiums—within master-planned communities across California, Colorado, and Washington. The company acquires and develops infill residential land, builds and sells homes through model home communities and broker partnerships, and complements home sales with affiliated mortgage brokerage services via its wholly-owned subsidiary Icon Lending.
Is Trumark Homes a public or private company?
Trumark Homes is a private company. It is classified as corporate owned and is currently operating.
When was Trumark Homes founded?
Trumark Homes was founded in 1989. It employs 251 to 500 people.
Where is Trumark Homes based?
Trumark Homes is headquartered in San Ramon, United States, in the North America region.
How does Trumark Homes make money?
Two revenue lines are on record. Home Sales are the primary driver. The others are mortgage Lending Services.
Who are Trumark Homes's main competitors?
Direct peers on record are Tri Pointe Homes, Shea Homes, Toll Brothers, KB Home, Century Communities and Woodside Homes. Broad incumbents are Lennar Corporation, Meritage Homes Corporation, Taylor Morrison Home Corporation and D.R. Horton.
Does Trumark Homes have an API?
No public API is recorded for Trumark Homes.
What industry is Trumark Homes in?
Trumark Homes's product category is Residential Homebuilding. Its primary akta.pro industry code is BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 236117 and its SIC code is 1520.